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Food and Beverage Business Unit 6: Management of Food and Beverage Operations

   

Added on  2021-02-19

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Unit 6 : managingfood and beverageoperations
Food and Beverage Business Unit 6: Management of Food and Beverage Operations_1
Table of ContentsINTRODUCTION...........................................................................................................................3ACTIVITY 1....................................................................................................................................3Different types of businesses consists within F&B industry......................................................3Rating system used nationally or internationally........................................................................3Particular trend both current and future......................................................................................4ACTIVITY 2....................................................................................................................................4Customer decision making process in selecting the F&B outlets...............................................4Factors influencing consumers decisions in choosing an FB outlets..........................................5Strategies to attract customers towards F&B outlets..................................................................5Ways to build customer loyalty...................................................................................................6Evaluation techniques strategies used by different food Outlets................................................6Influencing power of digital technology to improve efficiency..................................................6ACTIVITY 3....................................................................................................................................7Evaluation ways to use technology.............................................................................................7ACTIVITY 4....................................................................................................................................7CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
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INTRODUCTIONFood and Beverage service operations is a multitude of activities which engage with staffright from purchasing raw material, preparing food and services, managing various cateredevents etc. F&B departments and businesses are liable to ensuring food safety, services andgrowth. Present study will be base on Managing food and Safety that will be discussing in thecontext of Wake up Cafe. It is an fast food cafe situated in UK, further in this report discussingabout the types of business that can be found in food & beverages industry. Therefore, In thenext segment of the study it will explain about the factors that influence consumers and choosingan F&B outlets. Besides, study also outline the techniques and ways to determine the newgrowth opportunities for the business. ACTIVITY 1Different types of businesses consists within F&B industry.Fine Dining Restaurants : Fine and dining restaurant are highly trained chefs preparingcomplex food items, exquisitely presented system (Acosta, Coronado and Romero, 2015). In thisbusiness involved highly experienced servers with high skilled knowledge and skills. Family Casual Restaurants : Casual dining are having affordable menu items that span avariety of customer tastes. These kinds of casual restaurants having optional items as well for thetastes. Like Wake Up Cafe consists in the category of causal restaurants that provides fast foodservices or items to the buyers. Catering and Banqueting : In many countries catering business generating high revenue inF&B sector. These businesses generally provides services of special events, parties, conferences,wedding parties, festival food coordinators etc.Rating system used nationally or internationally.In order to evaluate the best service provided businesses in F&B. For that, F&Bdepartment settling the criteria of star rating on the basis of two star, three star, four star up toseven star rating system (Asioli and et.al., 2017). Rating scheme are very much essential in thecontext of legislative purposes such as the tax incentives etc. For example five star rating system
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which categorized by some elements under which all hotel services must be evaluated like fivestar hotel usually located in exclusive areas or suburban neighbourhood. 5 star rating systemgenerally comes under nationally. Five star rating system hotels normally would have caretakeras well as butler services in order to preserve the best outcomes and opportunities. Seven star rating system is helpful to examine international hotels and its value across theworlds. For example Burj Al Arab. Which is an internationally famous brand in hospitalitysector. Particular trend both current and futureTake Away : Take away is the current trend running in F&B industry which is highlyimplemented by some restaurants, café's. Take away is the most quicker option for thecustomers to have their own food (Davis and et.al., 2018). Many of the restaurant and cafebusinesses in F&B sector prefer to offer this services to their clients to maintained the flexibilityand efficiency. This trend of the business has been given positive impact on the F&B business toattract potential customers. Food Safety and transparency: Nowadays, all businesses consists in F&B sector wouldpreferably implying the strict regulations on food and safety businesses. In present systembusinesses are more focus on the cleaning programmes to ensure the correct hygiene standardswhich are met and reduce the risk of food borne systematic growth (Goodman and Remaud,2015). Otherwise, it highly impact the reputation growth of the restaurants and cafes. Innovation And Differentiation : Restaurants, dining, cafe and bars all are trying to focus onthe innovation and differentiation process. Like start connecting with social media sites, productinnovation infrastructure etc. this trend is useful for future as well as future that are highlyprofitable and challenging for the F&B sector. This impact the F&B business in positive manner.ACTIVITY 2Customer decision making process in selecting the F&B outletsIn order to select the best F&B outlets customer go through from the following terms:Customer take decisions on the basis of restaurant menu, ambience and services on suchbasis they select their best restaurant to visit (Tidd and Bessant, 2018). Wake up Cafe require toacquire best service, attractive ambience and services to attract the higher customer visiting.
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