Starting up a Food Court in Maldives - Desklib

This presentation highlights the operation strategy and nature of the business, PESTLE analysis, Porters five forces analysis, segmentation, targeting, positioning, recruitment, performance management, motivation, challenges and mitigation strategies of starting up a food court in Maldives.

M A N A G I N G
H U M A N C A P I T A L
A N D
E N T R E P R E N E U R
S H I P
( P R E S E N T A T I O N
O F S T A R T I N G U P A
F O O D C O U R T I N
M A L D I V E S )

EXECUTIVE SUMMARY
• The presentation will highlight the operation strategy
and nature of the business.
• The study will opt for the PESTLE analysis and
Porters five forces analysis to evaluate the Macro
environment of the business.
• The presentation will focus on the segment Targeting,
positioning, selection and recruitment, motivation
and performance management in this study.
• The challenges and mitigation strategy will be
visualized in the risk in this presentation.

TABLE OF CONTENTS
• Nature of Business and Operational Strategies
• Situation Analysis – PESTLE
• Situation Analysis – Porter’s Five Forces Analysis
• Segmentation, Targeting and Positioning
• Recruitment and Selection
• Performance Management and Motivation
• Challenges and Mitigation Strategies
• Conclusion

NATURE OF BUSINESS AND
OPERATIONAL STRATEGIES
• Category of business: Food Court
• Name of the Business: Belly Topper food court
• Nature of business: Start-up
• Size of business: Small-scale
• Location: Burevigas Magu, Maldives Male
• Capital amount of startup business: MVR 20,000
• Operational strategies:
Customer-driven approach
Targeting tourists
Employing well-trained employees, experienced chef and financial expertise
Maintaining healthy communication
Focusing on competitive priorities
Quality foods and unique services

SITUATION ANALYSIS – PESTLE
Political factors:
• The government makes a significant economic
contribution to the hospitality industry.
• Due to the political stability the business, Belly
Topper Food Court and the entrepreneur will not
face any political issues.
Economic factors
• 15% tax on annual income over MVR 500,000.
Social factors
• Modernised society, westernized in demand,
concern for health and food but open religious
practices not allowed.

SITUATION ANALYSIS –
PESTLE (CONTD.)
Technological factors
• Use of social media platforms.
• The country is advancing in the technological aspects that is heling the small-scale businesses to achieve growth.
• Social Media platform will help Belly Topper Food Court to promote itself.
Legal factors
• The Belly Topper Food Court will have to maintain the rules and laws that are imposed by the government
regarding Food and Drug Security.
• Environmental factors
• The nation is currently facing various environmental issues such as coral mining, beach erosion and biodiversity
loss.
• The company will have to maintain the environmental aspects to achieve success in the market.

SITUATION ANALYSIS – PORTERS
FIVE FORCES ANALYSIS
• Bargaining power of suppliers: Medium
• Bargaining power of buyers: High
• Threats of new entrants: Medium
• Threats of substitution: Low
• Competitive rivalry: Very high

SEGMENTATION, TARGETING
AND POSITIONING
• Customer segmentation:
Demographic Segmentation (age,
family size, income)
• Target customers: Age group of
18-25 and 35-45
• Positioning: Pricing and designing
products based on customers’
choice.
Belly Topper Food
court

RECRUITMENT AND SELECTION
• Priorities to the qualified and experienced
applicant
• Calculation of the benefit and cost of hiring
• Engaging Freelancers
• Hiring potential employees with prior
experience of startup
• Strengthen the brand of the existing employee
by using their expertise
• Referral

PERFORMANCE MANAGEMENT
AND MOTIVATION
• Maintaining healthy communication
• Regular interaction with staffs
• Setting weekly goals
• Use of performance management
software
• Giving incentives
• Recognition
• Work as a team

CHALLENGES AND MITIGATION
STRATEGIES
Challenges
• Investment due to risk of high costs
• Scarifying personal capital
• Failure in estimating popular interests
• Trust on main employees
Mitigation strategies
• Developing a realistic budget by expertise
• Fund capital from an interested and passionate person
• Proper market study
• Not completely depend on staffs especially for managing
financial department

CONCLUSION
• Startup business of Food Court with small
capital in Burevigas Magu, Maldives Male
• An investor is engaged for funding
• Targeting tourists (age group of 18-30 and 31-
45)
• Demographic segmentation
• PESTLE analysis
• Porter’s five analysis
• Challenges associated with staffs and budgeting

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