Innovation and Future Technology: A 10-Year Plan

The provided document is a comprehensive report that delves into the realm of technological innovation and its effects on market dynamics. It discusses the importance of innovation in generating long-term profitability, identifying key developments within markets, and organizational innovation requirements for large-scale customer attraction. The report also touches upon future innovation capabilities for enterprises, highlighting the significance of adapting to changing market conditions. By examining various sources, including academic papers, journals, and online articles, the report provides a detailed analysis of the subject matter, making it a valuable resource for students and professionals alike.

MANAGING INNOVATION IN
BUSINESS

EXECUTIVE SUMMARY
Innovation is term that plays crucial role in organisation in order to achieve growth of the
organisation. Thus, process of invention in products and services creates value to customers. In
this present assignment the firm as Apple being chosen. The present firm is American
multinational technology and it was founded in 1976 by the Steve jobs. In this, product launched
by Apple are very innovative and unreliable. Furthermore, report will cover things as future of
mobile industry in order to identify the technical advancement, the organisational innovation of
2020 will be included and future innovation capabilities are needed to be identified so that
enterprise can perform their business activities in more proficient manner.
Thus, innovation is mainly stands for terms as to bring change, alteration, transformation
and upgrade the products so that it can attract to customers. In business, innovations often results
in satisfies the needs and expectation of customers. However, innovation can be taken as the idea
of using the all new application to better solution so that there is possibility to meet the
expectation of new requirement resides within the market. This is term that helps to bring long
term profitability and prosperity to the enterprise.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Future of industry 2020 and beyond.......................................................................................1
Organization innovations requirements of 2020 and beyond.................................................4
Future innovation capabilities for organization .....................................................................6
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Innovation is term that aids to creates the bigger opportunities and this are very critical
for survival, economic growth and success of enterprise (Chen and et.al.,2018). Its helps to
develop that are developing for original concepts and it is one of key driver for optimising
operations. The present report will look over the business activities of Apple and it is American
multinational technology and it deals in electronic item and sells out to customer.
Furthermore, this assignment will be inclusive of following things as Purpose of
innovation, future industry 2020 and beyond, the organisational innovation requirements 2020
and beyond and finding the future innovation capabilities for the enterprise. The main aim of this
report is to develop the innovation capabilities in better and appropriate mode so that long term
sustainability of firm can be possible and competitive advantage can be attainable.
MAIN BODY
Future of industry 2020 and beyond
For Apple, Samsung is its biggest competitor which also involve in developing effective
research and development activity. Flexible screens, in built projector are some of the recent
innovative activities which adopted by Samsung organisation. In Modern era, the technological
advancement is very essential in order to run daily life of human being in fastest and easiest
mode (Elliot, Ngugi and Malgwi, 2018). Furthermore, the future of mobile industry is redefined.
The people are highly relaying over the use of technical advancement. Thus, there are number of
mobile brand available in market as Samsung, I phone and others. It is most competitive
industry. Till 2020, many other firm will also come in market with the number of innovation
capabilities. Furthermore, the innovation in sensor technology, cameras, wireless functionality
and even manufacturing materials and Smartphones will become capable of doing the things in
smarter manner (Garud, Gehman and Tharchen, 2018). In addition to this, it can be said that
based on industry research and emerging technical advancement the smartphone and tablets
market are nearing to saturation. The 2020 will take the ubiquity of mobile technology to the
next level.
In addition to this, it can be said that mobile devices of all shapes and sizes will include
wearables like watches and glasses to keep millions people in the world constantly connected,
informed and entertained. However, it can be said that the mobile phones can able to
revolutionize the health care and education. In this term, the sensor up-gradation and more
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technical advancement helps to boost the profitability and productivity in the market. Till the
2020, artificial intelligence capabilities on smartphone will helps to offers more advanced form
of creativity on the device (Genakos, Valletti and Verboven, 2018). In the current scenario the
whole life of human beings is totally dependent over the uses of technological advancement. In
addition to this, technological enthusiast are swooning over augmented reality and virtual reality.
In the near future, the ultra high sensitivity cameras will be developed and one of the main object
of this futuristic combination is to capture the images and videos in pitch dark condition so that
no compromise will be made on the details.
Till 2020, there were many technologies which company Apple needs to adopt in order to
achieve growth in this competitive market. Such new innovations are as follows-
 Advanced Sensors- this is the technology in which future mobile phones will be
recognised with the tone of owner's voice and with the pattern of their typing. This will
help in developing strict privacy where nobody will able to use phone of others.
 Solid State Batteries- one of the main problem which agrees by everyone is drastically
holding phones and with many other technologies. Bringing innovation in batteries where
its density will increase by 5% helps Apple Inc organisation for capturing business
growth.
 5G networking- till 2018, no industry has issued mobile phones which have 5G
networking. Therefore, with this adoption, company will able to bring something
innovative technology which helps in achieving growth.
PESTLE analysis
This is technique that is useful in order to provide the short glimpse that how the various
forces in the environment might affect telecom industry. Thus, it has been defined in following
manner as-
 Political- The political environment is full of risk of telecom sector. Thus, traditional
political telecom are one that relates with regulation, network licensing and various trade
barriers. The privatization and deregulation that are in the favour of telecom industry.
However, control of government on this industry is very high. Therefore, in order to
develop innovative technologies, Apple will able to improve manufacturing processes by
developing new and less expensive mobile products and government will provide their
support through regulations and tax policy.
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 Economic factor- The recession in economical condition adversely affects the
telecommunication industry. Thus, economical trends also supported by the various of
technological changes. Therefore, with the help of financial institutions, company will
able to develop financial stability in its finance system in order to develop effective
research and development activities.
 Social- It has deep influence over the industry and its profitability. There are number of
people who are using social media for fun and business. Thus, changes in taste and
preferences affects telecommunication industry. There are large number of people around
the world and they are becoming the heath conscious and use the fit brand to track their
physical activities. Apple is known for its brand image. Therefore, with the help of
consumers feedback, company will able to introduce improve technological mobile
phones which will be appreciated by its customers.
 Technological- The entire working of telecom industry depends over techniques. Thus,
use of mobile computing and cloud computing are became core of productivity.
Innovation is crucial in order to earn growth so these are the forces that are affecting the
telecom industry in bad manner. Apple Inc is major known for its innovative products.
Therefore, with the help of research and development activities, company willingly able
to develop products in accordance with consumer preference. In the similar aspect, Apple
could attain competitive advantage with application advanced sensors, solid state
batteries and 5G networking as they comprise in advancement of technology as latest
trend.
 Environmental- In order to maintain the sustainability in future, this industry has to look
forward for e-waste generate for the both service and equipment providers. This is
industry that is focussing over the waste management and minimising its environmental
footprints. This innovative strategy will help organisation in order to achieve consumer's
trust and to generate products in accordance with their own preference.
 Legal- The globally legal compliance gives rise to big risk for the telecom industry.
Thus, common labour and employment laws and several other laws are must be essential
complied with it. This will help Apple organisation to increase their level of regulation
and litigation by which variety of new products will get generated.
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In the present scenario the lots of rehears and development will be done in order to
improve the quality of cameras. These are come up with the powerful tool and variable aperture
will change the future of photography in mobiles. This kind of all facilities will help the camera
to capture a brighter image in dark. In addition to this, it can be said that it utilizes OFDM based
5G unified interface to ensures optimized performance and in mobile phones the unbelievably
high speeds data will provide to do the things in fastest manner. It will works as to access new
mobile innovation and will also works as to develops landscape of mobile technologies and it
can be best utilised within the enterprise. Apple has been hesitant to get involved with the virtual
reality and it seemed to be hyperventilation over its prospects and services ( Humphrey and et.al.,
2018). This all leads to get the things done in appropriate and proficient mode. In the past, I
phone were so small and features were also less as compare to now, in this era, this firm is taking
more stronger steps to bring innovation so that all things can be done in better mode. Thus,
Apple watch is one of the latest in line of products from Apple and that has revolutionized the
technological industry. Thus, Quoted firm is taking many steps in order to produce things in
more systematic approach.
By keeping regular eye in the future, company needs to develop innovative strategy
which helps in developing products in accordance with market preference. Such strategies
include 3D screens & 3D picture quality which helps in developing resolution that is sharp.
Flexible screens is the another strategy by which large screens to watch and play movies, games
help organisation to capture customers from business market.
Organization innovations requirements of 2020 and beyond.
Political factors
There are various free trade policies which are
created over time along with developing
countries as multiple free trde policies raisies
opportunbities for Apple to distribute its
products to different market around world.
Furthermore, it is true to said that due to
vertically integrated operations it has owned
the whole widget. In future, Apple will bring
tons of innovation in its products and range of
Economic factors
Apple has faced the lot of challenges, I phone
has one of highly huge chunk for business and
this entity is facing ambitious goal to double
the revenue till the year of 2020 (Muylle and
et.al., 2018). It is one innovative firm and it
provides new design and develops
commodities in order to build services to add
profitability for existing customers. The quoted
firm always been best at it innovation as with
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commodities will also get enhanced
(Schoemaker, Heaton and Teece, 2018). Toll
2020, the 5G feature will be upgraded and it
will be must easier to the market. Thus, Apple
will improved the design of opts and they will
adopt extra lens elements over the flash
camera.
help of its updated primary health wearable,
Apple Watch with an electrocardiogram
feature. The product of Apple brings relentless
pace of change in the world.
Social factors
Till 2020, this firm will be capable to reach
the entire market as they have legendary focus
on the customer experience. Thus, Apple
always empowered customers to think
different. Till 2020, this firm promises
incredible gains in speed, connectivity and
more. The main aim of this firm is to enhance
the satisfaction of customer by brining each
small innovation so that it can be possible to
maintain competitive advantage in market.
Technological factors
Apple as innovative company has major
consideration over hardware and software
integration. The products of Apple is one of the
greatest marketers of all time and firm
consistent marketing excellence on the some
core disciplines (Stern, 2018).
Legal factors
Furthermore, it can be said that Apple 2020
will have dual 16 megapixel cameras and
leaves iconic image in front of customers.
Theretofore, it can be said that the quoted
entity is number on in the country and it is in
the list for delivering the future today.
Furthermore, it can be said that the Apple as
decided to wait until 2020 to offer the I Phone
with 5G connectivity. This kind of
modification will attract the customers in order
to run the market in better manner. In order to
Environmental factors
This innovation is kind of health track record
and its put the health records in hands of users.
It is one of fundamental fact that Apple is
always looking forward to be constantly
advancing (Qiao and et.al., 2018). Thus, I
phone 2020 sports an all glass body reinforced
in inside with carbon fibre. Thus, the one
innovation will taken place as fingerprint
sensor positioned under the display will be
inevitable. This innovation will be as home
button will only be existed on on-screen. In
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create the Smartphone technical advancement
in more efficient manner.
addition to this, volume buttons and mute
switch are no longer mechanical. With the
basis on current trends I Phone 2020 will have
OLED display for the deep blacks and power
saving at time of maintaining the eye-dazzling
display technologies. Till 2020, this firm will
provide relentless march towards simplifying
and eliminating mechanical components. The
product in future will make with the use of
carbon giber and it will also prevent the extra
hardened glass from behind and wrapping.
Thus, in 2010, the only mechanical button is
the power button and that can't be haptic-
powered.
Future innovation capabilities for organization
In order to define innovation requirements, RoadMap of Apple is as follows-
Suggested innovation:
Apple has faced the lot of challenges, I phone has one of highly huge chunk for business
and this entity is facing ambitious goal to double the revenue till the year of 2020. Thus, Apple
named as one of most innovative company as it put major consideration over hardware and
software integration (iPhone 2020, 2018 ). Thus leading consumer apps are setting high
standards for users to interface design and helps to master the new skills within the person so that
all things can be conducted in better and efficient mode. There are number of enterprise that
requires to have robust tools and that works as to monitor resources used by the entity. The better
mobile technology works as to run seamless operation and with help od it profitability and
productivity can be generated. It is one innovative firm and it provides new design and develops
commodities in order to build services to add profitability for existing customers. The quoted
firm always been best at it innovation as with help of its updated primary health wearable, Apple
Watch with an electrocardiogram feature. The product of Apple brings relentless pace of change
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in the world. Activities which needs to be adopted by Apple. Inc organisation in order to achieve
its competitive advantage is as follows-
 Better Batteries: It is a fact that batteries of smartphones die fast. Therefore, researcher
of Apple company needs to work hard for providing powerful batteries which has long
lasting life (Tim Cook Reveals Apple’s 10-Year Plan For Future Tech, 2017).
 Unbreakable Phones: company needs to develop their work for providing 300 times
stronger phones which can survive for longer duration. Advanced Sensors- this is the technology in which future mobile phones will be
recognised with the tone of owner's voice and with the pattern of their typing. This will
help in developing strict privacy where nobody will able to use phone of others (Chen
and et.al.,2018).
Reason of innovation:
Innovative activities helps organisation for improving or replacing process of business
which helps in increasing efficiency and productivity in organisation. This will also help Apple
for gaining competitive advantage and to provide products which have range of valuable quality
and services (Tim Cook Reveals Apple’s 10-Year Plan For Future Tech, 2017). Herein, mobile
devices and software innovation put their major focus over wireless connectivity powered by
machine to machine. Augmented reality uses camera and sensors to add the layers of useful
digital information. By the year 2023, 5G networks will be prevalent in most of developed
market and that all provides greater capacity and connections speeds. It has been also stated that
GPS receiver in smartphones will be upgraded to deliver the most precise location information.
Wireless battery charging will helps the users to stay connected, charged and engaged 24/7. The
increment in innovation will helps to have expansion in profitability and productivity in market.
By the end of 2023, Smartphone will assimilated various additional non PC function and this all
serves as credit, debit and other stored value and loyalty cards.
Impact of changes: Research and development- Innovative activities helps in increasing productivity. By
increasing forms for R&D activities company will able to efficient move in innovation.
This innovation is kind of health track record and its put the health records in hands of
users. It is one of fundamental fact that Apple is always looking forward to be constantly
advancing ( Elliot, Ngugi and Malgwi, 2018). Thus, I phone 2020 sports an all glass
7

body reinforced in inside with carbon fibre. Thus, the one innovation will taken place as
fingerprint sensor positioned under the display will be inevitable. This innovation will be
as home button will only be existed on on-screen. In addition to this, volume buttons and
mute switch are no longer mechanical. With the basis on current trends I Phone 2020
will have OLED display for the deep blacks and power saving at time of maintaining the
eye-dazzling display technologies. Till 2020, this firm will provide relentless march
towards simplifying and eliminating mechanical components. The product in future will
make with the use of carbon giber and it will also prevent the extra hardened glass from
behind and wrapping. Thus, in 2010, the only mechanical button is the power button and
that can't be haptic-powered (Garud, Gehman and Tharchen, 2018). Required resources- developing innovative activities required requires long term and
protected commitment of resources. For developing effective research activities,
company required excess labour time, equipments and money too. Technical skills recognised- employees at all level of organisation needs to develop
effective innovation skill which include competencies like creativity, critical thinking,
communication, thinking and problem solving in order to develop creative solution for
productivity. Legal aspects- in order to develop innovative creativity in production stage, company
needs to comply with various rules and regulation such as equality act, biotechnology
law, copyright law etc. Cost of change- In order to develop effective innovation activities, company have to
develop its financial stability by which required resources get developed (Genakos,
Valletti and Verboven, 2018).
Flexibility:
By encouraging environment where processes and methods considered as open for
achieving growth and improve company will able to develop efficient research activities.
Approval process:
Introducing innovative activities in a board meetings will help management to encourage
its stakeholders so that with their support new activities will tale place.
Applying changes:
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After the approval of stakeholders, owners, management will able to apply new changes
in its business operations.
Reviewing changes:
Through data collection method, company will review its change operational strategy by
which they get to know about the experience of customer with their new technology. With the
advent of technological advancement, the mobile industry has groomed in all over aspect so that
long term profitability can be generated. Thus, Apple has experienced the several numbers of
changes in the executives so with help of it that can able to run the business function in
appropriate manner (Ye and Kankanhalli, 2018).
CONCLUSION
Based on the above report it can be concluded that innovation is one of inevitable process
that helps to bring faster and smooth functioning within the enterprise. Thus, innovation is
mainly stands for terms as to bring change, alteration, transformation and upgrade the products
so that it can attracted to customers. In business, innovations often results in satisfies the needs
and expectation of customers. However, innovation can be taken as the idea of using the all new
application to better solution so that there is possibility to meet the expectation of new
requirement resides within the market. This is term that helps to bring long term profitability and
prosperity to the enterprise.
Thus, present report is based on the business activities of Apple, it is technological
advancement firm and deals in electronic devices and gadgets to customers. Thus, the quoted
firm has taken several stage to impress the customers with help of bringing up the positive
changes within the products. In addition to this, report has covered the things as Purpose of
innovation so that long term profitability in market can be generated, future industry 2020 and
beyond in order to identify the key development withing market, the organizational innovation
requirements 2020 so that large volume of customer can get attracted and finding the future
innovation capabilities for the enterprise so that it can be possibility to have long term
profitability in market. The main aim of this report is to bring the regular modification within the
commodities so that there can be possibility to generate high volume profit.
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REFERENCES
Book & Journal
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waste toxicity: a case study of waste mobile phones. Scientific reports. 8(1). p.7100.
Elliot, E.A., Ngugi, B. and Malgwi, C.A., 2018. Mitigating microfinance marketing channels
inefficiencies with customerization of mobile technology. International Marketing Review.
Garud, R., Gehman, J. and Tharchen, T., 2018. Performativity as ongoing journeys: Implications
for strategy, entrepreneurship, and innovation. Long Range Planning. 51(3). pp.500-509.
Genakos, C., Valletti, T. and Verboven, F., 2018. Evaluating market consolidation in mobile
communications. Economic Policy. 33(93). pp.45-100.
Humphrey, J and et.al., 2018. Platforms, innovation and capability development in the Chinese
domestic market. The European Journal of Development Research. pp.1-16.
Muylle, S and et.al., 2018. Digital innovation in the Belgian insurance market.
Qiao, Z., and et.al., 2018. The Impact of Customer Reviews on Product Innovation: Empirical
Evidence in Mobile Apps. In Analytics and Data Science. Springer, Cham.
Schoemaker, P.J., Heaton, S. and Teece, D., 2018. Innovation, dynamic capabilities, and
leadership. California Management Review. 61(1). pp.15-42.
Stern, R.H., 2018. FTC and Apple Sue Qualcomm for Cell Phone Standardization Skullduggery,
Part 4. IEEE Micro. 8(1). pp.100-114.
Ye, H. and Kankanhalli, A., 2018. USER SERVICE INNOVATION ON MOBILE PHONE
PLATFORMS: INVESTIGATING IMPACTS OF LEAD USERNESS, TOOLKIT
SUPPORT, AND DESIGN AUTONOMY. MIS Quarterly. 42(1).
Online
iPhone 2020. 2018. [Online] Available through:<https://mashable.com/2017/06/28/apple-
iphone-2020/#G1yenTKnwmq3>.
Tim Cook Reveals Apple’s 10-Year Plan For Future Tech. 2017. [Online] Available
through:<https://futurism.com/tim-cook-reveals-apples-10-year-plan-for-future-tech>.
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