Jaguar: Products and Services Overview

Product and Service
Development
(Part - B)

Table of Contents
1. An introduction to the organisation and partner companies........................................................1
2. An overview of the different products and services offered in their company’s portfolio..........1
3. An evaluation of a range of the products and services in relation to their life cycle stage..........3
4. Evaluation of how to manage the life cycle stages and the choice of appropriate product line
management choices........................................................................................................................4
5. Reflective statement.....................................................................................................................4
Explanation of NPD processes applied for new or improved product/service development. 4
Contributions and which part of the pitch..............................................................................5
Team functioning....................................................................................................................5
Team undertaking the project.................................................................................................6
Team organize and plan their work........................................................................................6
Level of interaction between the team members....................................................................6
Group discussion enable creativity within the teamwork.......................................................6
Team work well together or was it dysfunctional..................................................................6
Quality of the final presentation.............................................................................................6
With hindsight what should have been undertaken differently..............................................7
6. Conclusion...................................................................................................................................7
7. References....................................................................................................................................8

1. An introduction to the organisation and partner companies
Jaguar, one of the luxurious brand in automotive industry which was found in the year of
1935 by Sir William Lyons. Company is having it's headquarter at Whitley, Coventry, England.
In the year of 2013, Jaguar got merged with Land Rover and since then it's manufacturing took
place among different manufacturing plants of Land Rover. It has been found that, Jaguar is
dealing among two range of products (cars) in Sedan and SUV class. It has manufactured ample
number of successful cars like E-Pace, F-Pace, F-Type (among SUV class). On the other hand,
some of other Sedan class based cars like XF, XJ, XE and so on (Bustinza and et. al., 2019).
On the other hand, if it is talked about company's partners than it is having ample number
of companies who has partnered with the firm and has aimed to work in an appropriate way at
the cutting-edge of technology and share an understanding that belief, courage and innovation
that has enabled them to attain a range of goals and objectives in a specified time frame. In
present context, some of it's partners like Panasonic, GKN, Viessmann, Alpinestars, One All
Sports, Michelin and many more. All these firms has helped Jaguar in bringing upgrades within
it's cars considering updated technology and so on.
2. An overview of the different products and services offered in their
company’s portfolio
Jaguar is a multinational company having its headquarters in UK. It is subsidiary of Tata
motors. Jaguar was a company which did production of jaguar cars till the year 2013 then it was
merged with Land Rover. Originally this company was involved in making of motorcycle
sidecars after that they started making bodies for passenger cars. Jaguar is a company dealing in
luxury cars, sedans, SUVs, Land Rovers and encompasses portfolio of all terrain premium
vehicles. It is aim of Managing Director of Jaguar that they want to bring best and latest car
technologies, also they want that they offer their tech savvy customers and provide them with
secure and safe driving experience. Flagship products include the Range Rover, Discovery and
Range Rover Sport. Vehicles owned by Jaguar have advanced feature of connectivity. They
introduced 4G which is capable of having Pro services and WI-FI facility (Yu and Sangiorgi,
2018).
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