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Product and Service Development : Jaguar & Land Rover

Submission front sheet for an assignment in the BTEC Higher National Diploma in Business program at MR College.

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Added on  2021-02-19

Product and Service Development : Jaguar & Land Rover

Submission front sheet for an assignment in the BTEC Higher National Diploma in Business program at MR College.

   Added on 2021-02-19

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Product and ServiceDevelopment(Part - B)
Product and Service Development : Jaguar & Land Rover_1
Table of Contents1. An introduction to the organisation and partner companies........................................................12. An overview of the different products and services offered in their company’s portfolio..........13. An evaluation of a range of the products and services in relation to their life cycle stage..........24. Evaluation of how to manage the life cycle stages and the choice of appropriate product linemanagement choices........................................................................................................................35. Reflective statement.....................................................................................................................4Explanation of NPD processes applied for new or improved product/service development......4Contributions and which part of the pitch...................................................................................5Team functioning........................................................................................................................5Team undertaking the project......................................................................................................5Team organize and plan their work.............................................................................................5Level of interaction between the team members.........................................................................5Group discussion enable creativity within the teamwork...........................................................6Team work well together or was it dysfunctional.......................................................................6Quality of the final presentation..................................................................................................6With hindsight what should have been undertaken differently...................................................66. Conclusion...................................................................................................................................67. References....................................................................................................................................7
Product and Service Development : Jaguar & Land Rover_2
1. An introduction to the organisation and partner companiesJaguar, one of the luxurious brand in automotive industry which was found in the year of1935 by Sir William Lyons. Company is having it's headquarter at Whitley, Coventry, England.In the year of 2013, Jaguar got merged with Land Rover and since then it's manufacturing tookplace among different manufacturing plants of Land Rover. It has been found that, Jaguar isdealing among two range of products (cars) in Sedan and SUV class. It has manufactured amplenumber of successful cars like E-Pace, F-Pace, F-Type (among SUV class). On the other hand,some of other Sedan class based cars like XF, XJ, XE and so on (Bustinza and et. al., 2019).On the other hand, if it is talked about company's partners than it is having ample numberof companies who has partnered with the firm and has aimed to work in an appropriate way atthe cutting-edge of technology and share an understanding that belief, courage and innovationthat has enabled them to attain a range of goals and objectives in a specified time frame. Inpresent context, some of it's partners like Panasonic, GKN, Viessmann, Alpinestars, One AllSports, Michelin and many more. All these firms has helped Jaguar in bringing upgrades withinit's cars considering updated technology and so on.2. An overview of the different products and services offered in theircompany’s portfolioJaguar is a multinational company having its headquarters in UK. It is subsidiary of Tatamotors. Jaguar was a company which did production of jaguar cars till the year 2013 then it wasmerged with Land Rover. Originally this company was involved in making of motorcyclesidecars after that they started making bodies for passenger cars. Jaguar is a company dealing inluxury cars, sedans, SUVs, Land Rovers and encompasses portfolio of all terrain premiumvehicles. It is aim of Managing Director of Jaguar that they want to bring best and latest cartechnologies, also they want that they offer their tech savvy customers and provide them withsecure and safe driving experience. Flagship products include the Range Rover, Discovery andRange Rover Sport. Vehicles owned by Jaguar have advanced feature of connectivity. Theyintroduced 4G which is capable of having Pro services and WI-FI facility (Yu and Sangiorgi,2018).Company has also added optimized assistance. With added features of SOS emergencycall, secure tracker and remote premium are some of additional and unique facilities as provided1
Product and Service Development : Jaguar & Land Rover_3

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