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Cadbury Managing Innovation Strategy

   

Added on  2019-11-26

12 Pages3576 Words266 Views
Running Head: Managing innovationManaging Innovation
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Managing InnovationContentsExecutive Summary.........................................................................................................................1Introduction......................................................................................................................................1SWOT Analysis...............................................................................................................................2Threats.............................................................................................................................................2Opportunities...................................................................................................................................3Future Innovative Trends.................................................................................................................4Strength............................................................................................................................................4Weakness.........................................................................................................................................5Competitive Analysis.......................................................................................................................6Direction of the company................................................................................................................6Conclusion.......................................................................................................................................7References........................................................................................................................................8
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Managing InnovationExecutive Summary Under this report the company that is taken into consideration is Cadbury. The report consists of SWOT analysis by evaluating the market effectively. The strategies that are taken into consideration by the Cadbury Company are discussed in this report. Cadbury is considered as one of the biggest industry that offers various products to the consumers and also the products that are introduced by the company satisfy the needs and wants of the consumer.IntroductionThis report considers the strategic analysis of Cadbury. It focuses on the working pattern of the firm for the next 10 years along with the SWOT investigation. The investigation is based on the strength, weakness, opportunity and threats that are analyzed in the Cadbury Company. There aremany products that the company offers to its customers like chocolates, biscuits, Chocolate powder.The company was founded by John Cadbury in 1831. The Cadbury is brand which is loved by everyone in the world. The company expanded its business and considered as a most recognizable brand in the world. The Company achieved rapid enhancement in the workforce of the company and also the factory was expanded so that the company can easily achieve its goals and objectives in effective manner. The company is the second largest confectionary brand in theworld after Wrigley’s. Cadbury achieved success due to three reasons and that are high quality, sound advertising and value for money. There are more than 60,000 workers working in 60
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Managing Innovationcountries of the world. Dairy Milk is considered as the most famous item of the Cadbury. The company gives focus on enhancing the satisfaction level of the employees. Cadbury takes into consideration many promotional activities that enhanced the goodwill of the company. The customers are attracted towards the company because it provides variety and new range of products to its customers. The first chocolate bar that was launched by the company was in the year 1897. The Cadbury brand is most famous for its chocolates as it offers customers with different types of chocolates. The company has different types of chocolates in the market that induces the customers to purchase it. The company offers variety of attractive package that is used on the occasions. There are various stages that the company has taken into consideration to expand its operations in the market. The company also conducted internal analysis in which the resources are divided into tangible and intangible resources. The tangible resources are human resources, financial resources and intangible resources are technology, knowledge and the brand name.SWOT AnalysisThe section focuses on the strength, weakness, opportunity and threats that are prevailing in the market. The analysis allows the managers to focus on the external and internal environment of the organization. SWOT analysis makes the strategies that are useful for the firm and help to grab the opportunities in the market. Cadbury Company has created its brand name and also enhanced the goodwill in the international market. By considering 10 years it is seen that there are many threats and opportunities that are prevailing in the market. The threats and opportunities that are prevailing in the market give direct impact on the working pattern of the company (Dabholkar, 2015).Threats There are many threats which the company faces in the current environment. It is seen that there in in the buyer and the loyalty in decreased. The main risk which is faced by the company is from technological change. If there is change in the technology then it directly affects the working pattern of the company. Also it is seen that there is an increase in the demand of the energy, packaging and transport. It is seen that it hinders the operations of the company that takes places to enhance the growth in market (Bernardo, 2014). Cadbury faces a high level of
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