Managing International Trade: Challenges and Opportunities for Sainsbury's

Managing
International Trade

Table of Contents
ABSTRACT.....................................................................................................................................3
INTRODUCTION ..........................................................................................................................4
MAIN BODY ..................................................................................................................................5
Overview of Retail Industry:.......................................................................................................5
Background of the company:......................................................................................................6
Subsidiary company:...................................................................................................................9
International trade:....................................................................................................................11
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................15

ABSTRACT
Investments made by most businesses in countries that have developing economies has
proven always to be very challenging. International business activities takes place in various
forms, movement of product from one nation to another, signing of agreements on contractual
basis that enables foreign businesses with franchising and licensing. Need of international trade
arises with increases in people's requirements as persons start liking cultures of different
countries then they also want to use things like them. This research report gives an overview of
evaluation and analysis of SAINSBURY's market share and level of development that can be
achieved in near future.
INTRODUCTION
Conditions of modern economy, development in technology, enhancement in transport
and methods of communication leads to encourage many organisations to expand their

operational activities and operate their functions in different countries, like their origin nation
and another nations as well. Each organisation became participant in international trade directly
and indirectly with their contribution in interchange of products and services within global
market (Alcamo, 2019). It setups a link among various economies and institutes. To be
successful in international market every business needs to first identify their targeted audience,
then focuses on the path through which they are able to reach their targeted marketed because
without knowing that whom business will going to serve, starting operations in other country can
cause in huge loss, downgrades its reputation and also reduces the chances that in future they can
operate their operations in that particular nation. SAINSBURY is the leading company in
business of retail, its origin country is basically United Kingdom but it also have running
business operation in 70 other countries as well. It has share in numerous sectors such as
Sainsbury's bank, Sainsbury's supermarket Ltd, home retail shops and convenience stores. In this
report, challenges and issues faced by SAINSBURY in implementing expansion strategy and in
setting the business are described.
MAIN BODY
Overview of Retail Industry:
It refers to the sector which concerns of all the businesses that sells products and services
to the customers. There are huge types of various stores in whole world which deals in retial
business like departmental stores, grocery stores, convenience stores,ec. Now retail sector
rapidly increases over a period of time and also effects the unemployement rate as due to
increase in retail business employment rate also increases as business hires huge numbers of
employees for their business. There are several strategies which retailer use in their businesses
such as for making effective decisions. Proper planning of strategies includes the selections of
different policies which major aim is to enhance the competitive position of the business
analysation of opportunities and threats in the industry, ON the other managerial decision al;so
plays an essential role in retail sector as it is majorly towards the implementation and analysis of
particular goals or targets. Strategies in retail sector is analysed only to make the vision and
offers guidance for the decision-makers, as well as provides a vision of how the mix of goods
and services will improve the satisfaction of consumer's (Bansal and Hunter, 2020). Effective
strategic process of planning establish a perfect strategic planners which helps in anlaysing the