Managing and Leading Strategic Change

Running head: MANAGING AND LEADING STRATEGIC CHANGE
Managing and Leading Strategic Change
Name of the Student:
Name of the University:
Author Note:

1MANAGING AND LEADING STRATEGIC CHANGE
Executive Summary:
The report gives an overview of a briefing document about managing and leading strategic
change. The report is segregated in three sections. The first section deals with identification of a
particular industry which in this case is the telecommunication sector in the context of a
company named Singtel. There is also identification of the drivers and a trend for change that is
gradually has an impact on the telecommunication sector. This section also identifies the key
areas that the leaders and the managers within the organization require to work with. The second
section deals with the responses of the managers/leaders in response to the organizational
dynamics brought about by the change. The third section is basically the concluding portion
which focuses on the learning elements in terms of the approaches, skills and qualities for
ensuring sustainable response to the change.

2MANAGING AND LEADING STRATEGIC CHANGE
Table of Contents
Section 1:.........................................................................................................................................4
(a) Chosen Sector/Industry...........................................................................................................4
(b) Significant Trends and Drivers for Change Influencing the Industry....................................4
(c) Key Areas of Change that Managers Needs to Work With....................................................6
Section 2: Evaluation of Managers Response to Organizational Dynamics of Change..................7
Section 3: Key Elements of Learning............................................................................................11
References:....................................................................................................................................16

3MANAGING AND LEADING STRATEGIC CHANGE
Section 1:
(a) Chosen Sector/Industry
The report is a briefing document on the telecommunications industry of Singapore,
Singtel (singtel.com, 2018). The company represents one of the largest operators of mobile
network. With close to 4.1 million subscribers and subsidiaries, the company had a combined
subscriber base for mobile phones that accounts for 640 billion customers. The company
experienced an aggressive expansion outside the home market and owned shares in various
regional operators. Singtel has a significant control over the market share in Singapore as it has
eighty-two percent of fixed line market, forty-three percent of broadband market and forty-seven
percent of mobile market (singtel.com, 2018). The company is also the largest in terms of the
market capitalization and finds itself listed in the Singapore Exchange and is majorly owned by
the investment arm of Singapore government, Temasek Holdings. The company has also been a
major investor in the innovation companies through one of its subsidiary with startup capital of
S$200 million
(b) Significant Trends and Drivers for Change Influencing the Industry
The telecommunication industry is vital for the society and its development as they help
in connecting us in various ways at various locations across the globe. The significant drivers
and trends influencing Telecommunications industry are as follows:
1. Delivery of Premium Content and Creation of Alliance between Telecom and
Broadcasting Industry: There has been a trend within the telecom industry for the delivery of