SingTel | Management Report

Running head: MANAGEMENT
MANAGEMENT
Name of the Student:
Name of the University:
Author’s Note:

2MANAGEMENT
Company background
SingTel is one of the very well known companies in Singapore that is the provider of all
the different telecommunication services. The company has been able to develop a very strong
base for their clients because they provide the services in many different places like that of
Vietnam, Malaysia, Vietnam and also many other such places. The company operates with 4.l
million subscribers with the help of its subsidiaries and a combined subscriber base of nearly 640
million people in 2017. The company SingTel evaluates market share in Singapore with 47
percent of the mobile market, a fixed-line market, and over-all 43 percent of the broadband
connections in Singapore. They try to ensure that they are being able to provide the channels and
also the different other services at a very affordable price so that they can work over their total
number of subscribers.
On the other hand, is also one of the other such wells has known telecommunication
service providers of Singapore that tries to provide the best possible network services to their
targeted customers or their subscribers1. However, this is must be ensured that the company also
deals in similar kinds of products like services like Mobile Network Services, Digital Cable
Services, and Internet service for both consumer and corporate markets. Both these companies
try their best to make sure that they can provide the maximum number of services to their
customers at the best possible price and also to ensure that the customers can use the maximum
number of services at an affordable price. Therefore there is a very tough competition among
these two companies because they perform almost the same kinds of works and try to make sure
that they can surpass each other in terms of their services that they provide.
1, SWOT-Analysis-for-Singapore (2020) <https://www.researchgate.net/figure/The-SWOT-Analysis-for-Singapores-
Water-program_tbl1_285405580

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Strength
 SingTel is the at
the market-leading
position in the
telecom industry in
Singapore with the
largest customer
base
 They try to open
expand their
market
geographically
across all nations
Weakness
 They make an
early-stage
investment which
might take a long
time for giving
back the needed
requirements
 Singapore already
has a matured
enough telecom
market and this is a
major weakness for
SingTel to be able
to develop their
business
Opportunity
 They try to focus
on cross-selling
potential so that
they can reach out
to a huge customer
Threat
 The telecom
industry is a very
rigid and also
tightly regulated
industry so there is

4MANAGEMENT
base
 The company
focuses on
diversifying their
products on a day
to day service that
is they try to
d3evelop Pay tv
and broadband
networking
services
the issue of facing
many rigid set of
rules and
regulation
 SingTel will be
actually facing
very tough and cut-
throat competition
from the firms like
StarHub and
Telstra
 SingTel also
suffers from the
risk of risks of
market acquisition
and operations in
the media and
technology forays