Intergrated Marketing Channels and Distribution System Executive Summary 2022

Running head: INTEGRATED MARKETING CHANNELS AND DISTRIBUTION SYSTEM
INTEGRATED MARKETING CHANNELS AND DISTRIBUTION SYSTEM
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INTEGRATED MARKETING CHANNELS AND DISTRIBUTION SYSTEM1
Executive Summary
The aim of the report is to provide a detailed analysis of the marketing channels and
distribution system of the iPhone 6S. The study begins with the introduction of the product
followed by the brand positioning of iPhone 6S. The market leader in the smartphone
industry is stated next along with the identification of the product with the niche market. The
pricing strategy for the chosen product as well as the distribution channel and the consumer
adoption process are described further in the course of the study.

INTEGRATED MARKETING CHANNELS AND DISTRIBUTION SYSTEM2
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Brand Positioning...................................................................................................................3
Market Leaders.......................................................................................................................5
Identified Niche for the Product.............................................................................................5
Consumer Adoption Process..................................................................................................6
Pricing strategy.......................................................................................................................7
Distribution channel...............................................................................................................8
Conclusion..................................................................................................................................8
References................................................................................................................................10

INTEGRATED MARKETING CHANNELS AND DISTRIBUTION SYSTEM3
Introduction
The Apple iPhone 6S is one of the premium products that is developed, designed and
marketed globally by the Apple Inc. The product belongs to the ninth generation of iPhones
and incorporates updated hardware with a strengthened chassis, 12 mega pixel camera,
upgraded system on chip, enhanced fingerprint recognition sensor, “Hey Siri” abilities. Along
with these attractive attributes, the product also features an innovative hardware facet, the 3D
Touch, that enables pressure sensitive touch inputs (Apple.com, 2019). The purpose of this
report is to analyze the effective brand positioning for the product stating out the market
leaders in the global smartphone market. The niche market that the company identifies with is
also described in accordance with the chosen product. The consumer adoption process for the
iPhone 6s is also analyzed in a detailed manner. This is followed by the appropriate pricing
strategy for the product as well as the assessment of the distribution channels suitable for the
product.