Table of Contents INTRODUCTION...........................................................................................................................1 TASK 1............................................................................................................................................1 Analyse recruitment and selection process.............................................................................1 2. Motivational theory-..........................................................................................................5 3.Factors influencing individual's behaviour and recommendations on the findings with explaining theories, models and concepts..............................................................................9 CONCLUSION.............................................................................................................................14 REFERENCES.............................................................................................................................15
INTRODUCTION In this report, we will explaining the recruitment and selection process followed by Harrods. We will explaining the job description, person specification and job analysis. We will determinethepurposeofjobadvertisements.Identifyinganddemonstratingofdifferent motivational theories, discussing the advantages and disadvantages of these theories followed by the organization. We will also explaining recommendations for motivation theories followed by the organization. We will also discussing the factors which is influencing the individuals behaviour and provides recommendations on the findings and also explaining the theories, concept and models of individual's behaviour adopted by the Harrods. There are different theories and models are to determine the individual's behaviour. TASK 1 1. Analyse recruitment and selection process Every organisation follows a specific recruitment process through which qualified and skilled employees are hired. Recruitment is a process of finding put prospectus candidate for filling up vacant position in organisation (Thomas,2017). It also helps in fining out effective source through which candidates can be hired. The human resource department is responsible for developing recruitment process. Basically, there are five steps in this. They are as follows :- Recruitment planning –This is the first step in which vacant positions are identified. In this a deep analyses is done in which job description, specification, etc. are described. It gives an insight to HR that what skills and qualification will be required for a specific position. A proper plan is developed that makes it easy to hire candidates. Strategy development –this is the second step in which strategy is developed regarding how overall process will take place (Recruitment process,2016). In this resources are identified. Besides this, several things are also considered in this that includes area, sources, types of recruitment, etc. it is a very long process in that consumer a lot of time. Searching –In this step the search for right candidate is started. This is done by identifying appropriate sources. Generally, there are two types of resources that is used. These are internal and external (Siebert and Martin, 2016). Internal sources –In this candidates are recruited within the organisation. It is done by several methods such as promotions, transfer, previous applicants, etc. it saves costs and time of 1
organisation. Also, it becomes easy for HR to hire as they already know skills and capabilities of employees. External sources –In this candidates are hired from outside the organisation. It is done by giving advertisements, employment agencies, campus recruitment, etc. This source incur a lot of expenses but it provides new talent. Screening –After searching, screening of candidates is done. It is a process in which skills and qualification is viewed according to job profile (Johnson, 2016). This process takes a lot of time as large number of applications are received by HR. While screening HR must consider some points such as reason for changing job, previous employer, etc. this process is further divided into two steps that are as follows :- Conducting interview-It is the first step in which interview of candidate is taken. This is done to evaluate candidate more deeply. In this certain things are noted by HR like communication, confidence, etc. Identifying top candidate-It is final step in which candidates that have successfully completed the interview process are selected. Usually, in this right candidate is selected for right job. Evaluation and control –This is the last stage in where recruitment process ends. As mentioned above this process incurs a lot of cost so it has to be controlled and evaluated (Kamocheand et.al., 2015). This is done by adding all costs that includes advertising, salaries, expenses, etc. A proper evaluation and control help in effective selection of candidates. Moreover, it is useful in reducing additional cost in the future. Various recruitment and selection process is been taken in consideration that will help in good rise in the effectiveness of the organisation. At Harrods, the effective placement measures that are been taken by the firm will help the organisation to carry out the business operations in a very effective way. The proper planning of the recruitment and employee selection process will help in good rise in the compatibility and thus facilitates a good rise in the operations and thus facilitates an effective rise in meeting of business operations and thus will help the firm to get and knowledgeable ad skilled labour (Rees and Porter, 2015). Some major recruitment and selection measures that are been taken in consideration are: Identifying vacancies:this will include the effective process to identify a vacant post in a firm and apply for the recruitment. It begins when the HR department of the organisation start getting request from various departments within the firm to recruit 2
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skilled employees in order to carry out the effective functioning of the firm. The HR department will look after various measures like number of posts, number of position, duties and responsibilities and qualification and experience required. Besides this, the posting is permanent or temporary, full-time or part-time and required or not. These factors are required to be evaluated by the recruitment and selection board prior to hiring an employee. Job analysis:it is the process of identification, analysing and determining the duties and responsibilities with skills and abilities and work environment related to a job. These factors are required to be well analysed and explained by the employer to the potential candidate that are required to meet the job requirements and must be known to the employee for performing effectively at the work place. Following it, the other factors are been taken in effective consideration by the firm that supports the good rise in the selection,training,compensationandperformanceappraisalarebeentakenin consideration. The information related to job is been collected, distributed and analysed in order to determine the skills and knowledge required for the success in the job (Johnson, 2016.). Job description:It is a document that help in good rise in the knowledge and thus is descriptive in nature that provide the complete informations and other details regarding the job vacancy and is very important for recruitment process. It helps in the effective management of the operations related to scope, roles and responsibilities and positioning within the job. It gives a clear insight to the employer about his requirements from the potential employee. It involves the details related to salary structure, duties, knowledge andqualifications,workingconditionsandotherfactorsthatarebeentakenin consideration by the organisation for the recruitment and selection process (Kamoche and et.al., 2015). Job specification:it involves the specification of the candidate applying for the job. Before hiring, the HR department will enlist all the potential candidates and thus will help in good management of various requirement criteria that are to be followed by the potential employee to get recruited. It involves the physical, behavioural, mental and emotionalspecifications.Besidesthis,itinvolvesthecareerplan,trainingand development process and work responsibilities. 3
Job advertisement JOB OPPORTUNITY Harrods requires a qualified sales representative who is experienced enough in generating leads and marketing products Qualification required: Having bachelors degree and post-graduation from a recognised university Experience Minimum 2- 3 years of experience in sales Age: Between 24 and 40 Interested candidates may send their resume on jobs. ac.uk before 25thJuly HR Manager Harrods London, UK Job description and specification Job description Job title- Sales representative Duties-Handling customers in stores.English is compulsory. Problem solving skills and excellent IQ is required. Solving queries of customer and providing them solutions. Doing entry in computers of various products. Role- Role of sales executive Location-Harrods store Salary-According to the qualification and experience 4
Job specification Job mission-it includes the job role of sales representative that can guide customer in store while purchasing products and performing other duties and roles as well. Outcomes-Candidate must be able to perform their duty very well. Also, to give their best efforts in Harrods. Recommendations: The proper and clear description of the job profile and post will help the potential candidates to evaluate the skills and knowledge as per the duty at work. The effective assessment of recruitment process and activities will help in suitable increase in the effectiveness of firm to place the workforce. Besides this the appropriate screening and sorting of candidates will aid in getting a good employee for the cited firm. 2. Motivational theory- Maslow's need hierarchy theory: Maslow's hierarchical theory based on human needs. It also based on all needs all humans which is higher to lower order. In accordance the Maslow's defines in the theory the is five stage and each stage has defies the humans needs form the world and also the human trying to achieve in their life. As the same the Hrrods has brand that recognised all over the world but the organization needs and are not satisfied and they trying to achieve more in business, more fame and more publicity in world (Sieber and Martin, 2016). For the fame Hrrods manager are trying to achieve more resources in their company which they need more in life. For the get needs in the organization Harrods followed the stage of Maslow's theory- Physiological needs- This is the basic needs which every human can achieve in their life. Like food, shelter, clothing, water, and other necessities of life. These needs are related to survival maintenance of human life. The Harrod followed the motivation in their organization to motivate their employees to fulfil basic needs which are come form to do hard work in their organizations (Brown, 2014).The organization motivate their employees to achieve basic needs and those needs are necessary to survive. One physiologic needs are satisfied there no longer motivate the employees in firm. 5
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Safety needs- After fulfil the physiologic needs the next needs are safety needs, these needs are comprised the security for the family, security from the disasters, security for own to the danger and security for the family to external affairs. In the Harrods industry these motivations's theory motivate employees to make hard work in organization for the safety for the family and make policy for the family members to safe them. This needs are necessary for all employees to safe own and also safe their family members. Social needs- The social needs are belonged to interested in social interactions with any society people like the organization have to provide social needs to the people which are interested to manage all kinds of organisation responsibilities (Stark, 2015). In the Harrods industry these motivations motivate employees to retain long time in company, these also motivate to employees to make good relation with their employees. And also manage all work with in company and solved organisational related problem etc. Esteemneeds-Theseneedsarerelatedtoself-respect.Theseincludeslikeself confidence,competence, achievement, knowledge and independence. For the fulfilment the human are achieved many opportunities in various fields where people are give rewards them and also motivate to achieve different kinds of opportunities. In the Harrds industry many employees are left job to achieve more in organizations and few people are left the job because of the lack of self-respect in with on employees to another employees. These motivational theory motivate employees to motivate for the behave respectively to each employees in organization is not only apply to employees its also applied for the manager and all staff which in organizations. Self- Actualisation needs- This needs defines the higher human needs, in other words these needs are defined human higher which are related to the fame and full achievement in life. Like fame an all people are behaved with respectively (Stark, 2015). In this Harrods industry have employees achieve many opportunities and take higher position and for that the company faces many problem like employees are left the job, and lack of experiences are occurred and employees shortage are also available all those kinds of problems are occurred in organizations this motivation theory are help-to the organization to change the thinking of people to end of argument and do not left the job and do hard for that they will achieve fame and higher position in the organizations. McClelland’s Need Theory: 6
Inthistheorydefinethehierarchicalofneedsofsatisfaction-dissatisfaction,in accordance to McClelland's this theory based in the long term motivation and manifest needs used in his early studies of personality. As per the theory Harrods consider about the motivation which is need in employee life to archive desire goals. This theory focus on the three needs which is discussed below- Need of achievement- This needs are represented Harrods employees directly focus on the achievement in the firm. This theory identifies the high need of achievement. Need of power- this theory define need of per in Harrods which making an impact on others and as well as influence to others. Need of affiliation- this define to maintained Harrod employees establish and maintain friendly and warm with others people. Advantage- The advantages of motivation theory as per the Harrods, it help to motivate employees to achieve their needs and their goals which they want to achieve in their life. The motivational theory also help to Harrods to manage the employees' retention and motivate them to do work from that they will get the bas needs form the life. Very human have needs to fulfil their needs and the Mslow's hierarchicalneeds are help to motivate employees to how to behave with their partners and similar employees. This also motivate to change organisational structure like all the employees are work according the company functionality and also motivate them to manage all kinds of work. According to the organizations (Knight and Harvey, 2015). The main advantage of theory this will give path of the success and motivate to achieve success in life. This theory support all the organization activities like do hard and extra work etc. Disadvantages- Some time motivation theory are impaction human life and they are made to achieve needs in life. To achieve more thing Harrods has to change organizational culture which negative impact going to employees personal like the organization force to do extra work form that employees are left the job. 7
The Harrds industry already have business in overall world but they trying to make more business form that they give lots of work on employees which effects going to the company working ability the employees are done wrong work and that work are affects the company reputation (aber and Jorna, 2017). The main disadvantages of the motivation theory some people are made to achieve the success in life and for that negative result are occurred for this theory. People are do anything to achieve those needs in life. And they also do crime which impact going to the human personal life. Identification of recommendations as per Harrods- under this, human resource managerial process develops the performance level of enterprise and provide them enough values. In relation to the case of Harrods it has been justified that human resource management practice in the enterprise mainly focus over the three major aspects as are recruitment, selection and various kind of development procedures. Thus, it can be said that application of motivation theories reflects the requirement of employees. In this the firm need to create the trust between employees so that they are able to contributing and maintaining the transparency between the staff. It will helpful yo process activities effectively and efficiently (Beattie, Laliberté and Oreopoulos, 2018). There should be effective recognition of differed needs as per the departments and it is need to get ensured by the management of Harrods. Thus, It is also essential in terms to have minimisation in the turnover rates is very essential for the managers. Under this, it can be said that to provide effective training procedures to the beginners are one of the essential components. In this, it can be said that it is essential in terms to maintain the communication between the employee’s. With the help of motivational theories the employees to the enterprise are able to feel motivated and it is also helpful in terms to have enhancement in the productivity and profitability of employees performance.Thiskindofthingsarehelpfulintermstodeterminetheperformanceof employees. Further, the arrangement of meetings and presenting of reports are very helpful in relation to maintain the customer's base. In order to enhance their performance skills, they need to allow the employees to have participation in decision making process and it is one of the motivational aspects in order to serve the employees of the enterprise. This kind of activities are helpful in 8
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order to enrich the growth of an enterprise (De Vito and et.al., 2018.). The employees to the enterprise are needed to serve in the improvisation of the performance in the enterprise. Thus, the motivational theories are very helpful in terms to have effective measurement of performance of workers. In order to create the long term profitability in the enterprise it is very essential to maintain effective communication between workers so that all activities can be undertaken effectively and efficiently. The motivational theories will be helpful in order to develop the success of an enterprise. The maintenance of this kind of scenario will be helpful in order to have effective working. The organisation is need to determine that what is the factor which works as to motivates the people at the work. With help of growth of motivation in the enterprise the works to the firm can process the all activities effectively. The motivational theories will be also helpful in order to promotes job satisfaction. Motivation encourages the process of learning. In this term it can be said that motivation is very helpful in order to stimulates the interest of workers within the enterprise. Moreover, The motivational theories are helpful in order to promoting the self discipline. 3.Factorsinfluencingindividual'sbehaviourandrecommendationsonthefindingswith explaining theories, models and concepts Inorganization,manyemployeesareworkingsothatallhavedifferentattitude, behaviour, abilities, skills and knowledge. These factors are positive and negative impact on individual's behaviour. Experiences:In the organization, all employees have experience as compared to other. but some conditions are manager are adoptingideas and thoughts related to situations for solving conditions and problems.. Good working experience of the employees is increasing productivity of Harrods (Barbosa, and et.al,. 2018.). Abilities:In the organization, there are having different abilities of employees. Ability means capacity and capabilities to better performance in different tasks and projects in their job. There are 2 types of abilities one of the intellectual ability and another one is physical ability. Intellectual ability means an individual is better working on verbal conversations like business meetings and conferences. Physical ability means an individual is better working behalf of physical strengths and coordination body like machine work. 9
Cultures:In every organization, culture is different from others. Employees are different cultures working in the organization, so that their styles is different from other. They can working according to their cultures. It is negative impact on the organization for making policies, rules and regulations decisions. But some situations, it is positive impact on the organization, if the organization is adopted employee's different cultures so that it is helps in problem solving in the difficult situations (Bengston and et.al,. 2018). Skills and Knowledge: There are different skills and knowledge employees working in the organization. All the employees are working according to their qualification, skills and knowledge in the Harrods. But in difficult situations it is helping for solving the situations, it is positive impact on organization. If an individual has better communication skills, so that they can deal with the foreign clients and convenience them to do business of our organization. It is positive impact on Harrods. Gender:In every organization, male and female employees, both are working. They can working on equally performance of their job. It is a positive impact on the organization because females are more conveniences to the customers as compare to males, it is helping in earning profits. Females are better performance their job as compared to the males. Now a days, in every organization, number of employees are females in comparison to males (Davis, and et.al,. 2015). Attitude: Attitude means an individual's behaviour, thoughts and feelings. There are having different thoughts and feelings to create an individual's attitude in the organization. In attitude of individual, measuring their feelings and thoughts. In the organization, an individual has positive attitude so that it is positive impact on organization and individual performance as well. But if the individual's attitude is negative then it is negative impact on organization and performance of individual's as well. Personality:An individual behaviour includes personality like open mind, smiling face etc. If the individual's has smile face and they can deal with all the employees from smiling so that it is easy to working together, it is positive impact on organization. But an individual's has narrow minded and no conversation from employees and only for own work, so that it is difficult for employees of working together an individual and it is negative impact on organization as well. An individual's personality is reflected to their behaviour (DeAngelis, 2018.). Values:Values means individual's ideas. Creating values are develop their behaviour and ideas in the organization. They can create and give the ideas for better working in the 10
organization. Values may be right and wrong for influencing the individual behaviour and organization as well. It is positive impact when values or ideas are right or correct, but the ideas or values are wrong so that it is negative impact on organization and individual's behaviour as well. Recommendations on the findings: An individual's behaviour influencing from such as factors experience, ability, attitudes, gender, values, personality, cultures, skills and knowledge. These factors are influencing not only individual behaviour but also influencing the organization. An individual's experiences is the positive impact on organization because it is helps in improvement of policies, procedures and rules of the organization and helps in earning profits as well. An individual's ability is also positive impact on Harrods because it is helps in improvement of organizational structures and strategies as well. Cultures is also positive impact on the organization cultures but in some situations there is negative impact because every organization cultures is different from other and there working styles is different so that it is difficult to working on organization (Donald, Cooper and Conchie, 2014.). Skills and knowledge of an individual put a positive impact on organization and it assists that improving the strategies, policies, procedures and operations of the organization. Male and female working n the organization is positive impact on Harrods, because it is assist the provide customers services and earning profits. An individual's personality is influencing the positive and negative impact on organization and individual’s behaviour as well. It also helps in customer’s satisfaction for their services. Individual's attitude is related to thoughts and feelings; it is the positive impact on organization. But in several situations, it is the negative impact on individual's behaviour and organization as well. Values are different from the attitude of individuals because in the values improves the ideas for improvement of policies, procedures and strategies of the Harrods. Another factor is considered as intelligence which means qualification of individuals so that it is positive impact on the organization for identifying the problem and trying to solve them. These factors are influencing outside and inside the organization. These elements are influencing positive and negatives impact on the organization and individual's behaviour as well. These components are influencing positive impact for helping improvement of brand image of Harrods. But in case these elements are influencing negative impact so that it is affected for the 11
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organizational structures (Hynes and Greene, 2016).New ideas and thoughts are helping in the development of individual's behaviours and organization as well. Concept, theories and models of Individual's Behaviour Individual behaviour means that attitude, abilities, thoughts, ideas, skill and knowledge in the organization. Managers are giving the tasks and projects and determine their abilities, skills, and knowledge for complete the tasks. Managers can analysis and determine the attitudes and behaviour for any situations in the organization. Explaining the theories of behaviour includes learning theories, planned theories and action theories of individual's behaviours adopted by the Harrods. Through MARS model, explaining and analysing the how to behave an individual for complete the task and developing the ability and role in their behaviour. Models of Individual's Behaviour: MARS Model:In individual's behaviour models using the MARS model. MARS model is to determines the factors influencing the organization. In this models, considered four elements such as motivation, ability, role perception and situational factors. Such as: Motivation: In the motivation, includes direction and focused on goals and objectives, more efforts on earning profits and efforts on time management. Through motivation factor, improves skills and knowledge of individual's behaviour in the Harrods. Managers are motivates their employees for better performance in the organization (Kwasnicka and et.al., 2016). Ability: Ability includes capacities, capabilities, competencies and select the qualified person on job profile. It is helping in the improvement and development of individual's abilities. Through determine the ability, it may be help to determine and analysing the individual's behaviour. Through developing the abilities, it is helping for the working and complete any task and projects and for helps in better performing in the organization. Role Perceptions: It is helping in improves their roles perception of individual'sin the organization. It can helps in perform any task to be understand, identify the importance of tasks allotted and explain the role perception of individual's behaviour towards the task. In the Harrods, employees play many roles according to their experience, abilities and skills for customers focused services (Nilsen, 2015.). Situational factors: In this factors includes situations such as time bound, team member, budgets and other situation related to working in the organization. Through situational element, 12
to identify the skills, abilities, capabilities and capacities to performing of the task in the organization. Mangers are giving the task in difficult situations for analysing the skills and knowledge for achieving the goals and objectives of the organization. Basic Model:In the basic models, includes causes, wants, needs, tension, discomfort and achieving goals through working in the organization. In this model managers are identify their needs and wants of individual's. They can also identify discomfort of individual for working so that they solve the discomfort problem of individual's. They can provide training for individual for achieving the goals of the organization. This element are influencing the individual when he or she enter in the organization. Because they have no work experience related to the organization so that managers are helping for working in the organization. In this factors includes frustration, work load, conflicts and anxiety. Stimulus-Response Model:Stimulus means that environment of organization. In this model includes that stress, feeling and motives. All these factors directly affecting of an individual's behaviour. Managers can solve the all these factors for improving the behaviour of an individual's in the organization. In this model managers are make sure that all these kinds of elements are not be affected in some situations. Manager is to give the any task according to their qualification, abilities and skills, so that there no frustration and no stress for employees for complete the task (Patrick and et.al., 2014). Theories of individual's behaviour Theoriesofbehaviouristoexplainthatcausesofchangesinbehaviourofthe individual's. Some theories are included in the behaviour theory. Such as: LearningTheory: In this theory, observe the learning skills, verbal skills and behaviour of an individual's. It is also known as simple theory of behaviour. This theory helps to determine the learning skills and verbal skills in the organization. Learning theory is also known as social learning theory of individual's behaviour. This theory helps in determine the environmental and personalelementofbehaviour.Thistheoryistodeterminethesocialenvironmentof organization (Steg and et.al., 2014.). Planned Theory: In this theory includes development of behaviour skill to better performance in the working in the organization. In this theory managers are controlling the individual's performance of the behaviour. They can identify their strengths for better behaviour performance. This theory is helping to creates individual's attitude and values. This is also helps 13
in for evaluating the the positive and negative impact of individuals behaviour. This theory is to intention for developing the attitudes and values. Planned theory is related to learning theory of individual's behaviour, because manager is adopting the learning theory for determine the skills then after they can planning to developing the skills and ability. ReasonedActionTheory:Thistheoryistodeterminethebehaviourand communication. In this theory includes personal and social attitude, determine to performance behaviour of individual's. This theory helps is to determine the communication skills. This theory is to explain the relationship between the attitude and behaviour. Theory of reasoned action is to explain the decision related to the performing the behaviour. This theory is related to planned theory, because manager is adopting planned theory after that they can take the action related to individual's behaviours (Tarhini, Arachchilage and Abbasi, 2015.). CONCLUSION In this report, it can be concluded that analysis the recruitment and selection process, explain the purpose and contents of job advertisements and persons specification, determine the job analysis, job descriptions adopted by Harrods. We have identify and demonstrate the motivationtheorieselatedtotheorganization.Wehaveexplaintheadvantagesand disadvantagesofmotivationtheoriesfollowedbytheHarrods.Wehaveanalysingand identifying the factors influencing the individual's behaviour, provides the recommendations of the findings related to factors. We have also including the concepts, theories and models of individual's behaviour followed by the Harrods. We have explaining the factors such as experiences, attitudes, cultures, abilities and values influencing the positive and negative impact of individual behaviour. In this report it can be concluded the explaining the different theories such as learning theory, planned theory and reasoned action theory of individual's behaviour. We have discussing the various models like basic model, MARS model and stimulus-Response Model of individual's behaviour adopted by Harrods. 14
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