Managing People LCBB5004 - Importance of HRM in Burberry

This presentation discusses the importance of human resource management in Burberry. It covers the HR profession, CIPD profession map, planning, recruitment, selection, core knowledge, and core behavior. HR plays a vital role in the success of the organization by recruiting and employing the right candidate for the right position. The HR department or professionals recruit candidates for every other department in the organization.

MANAGING
PEOPLE LCBB5004

TABLE OF CONTENTS
•Introduction
•Main body
HR profession
HR functions
•Conclusion
•References

INTRODUCTION
Human resource management is a department working within and organization and is responsible
in helping individuals manage people in attaining better performance.
People management is a part of human resources and conduct the process of acquisition,
optimization and retaining the best talents from the organization.
It includes developing a workplace that will enhance the overall growth in professional life.
People management is important to attract best people within the business and support the choice
of employer.

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Burberry is working high in the fashion market and has developed its products that are made
exclusively for the brand.
It is a luxury brand that works with it's the best employees.
Company is famous for leather goods and fashion products that are made with the finest
craftsmanship and making use of cutting edge technology.

HR professional
In broad terms, human resource is the professional which
work for hiring candidates for the organisation.
The specially carry activities like planning, recruitment and
selection of candidates.
They properly evaluate the candidate so that right employee
get selected for the right position.

CIPD profession map
CIPD (Chartered institute of personal and development) profession map is the standard
which provide guidance to the human resource so that they can improve their work.
The main objective of this profession map is to build professional identity in the sector,
so that every HR apply same values and standards

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This framework has divided professional value in three elements which are as follows-
Principles led:
it says that decisions of HR, must be influenced by the beliefs and principles especially
when there is change in the organisation.
This model have provided values and beliefs and HR should follow this model while
making decisions to attain sustainability.

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Evidence-based:
this framework will never tell what to do but it will tell that how
evidence based decision making is helpful in making professional
judgement.
It is observed that opinions which are supported with strong evidence
always matters.
Opinions which are supported by evidence than should have contain
wider context which means that it should be more than just numbers.

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Outcomes driven:
the work which is done by the HR professionals should be connected with possible
outcomes which organisation wanted to attain.
Results should be always centred with the better working lives.

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Specialist knowledge
HR industry, provides opportunities to various professionals. CIPD map helps HR
in order to create positive impact.
HR professionals should have specialised knowledge which involves talent
management, employee relations, people analytics, learning and development
etc.

Planning
Managing people within company is a part of human resource department, and he human
resource management play a vital role in helping the company attain its desired objectives.
The overall purpose of the company is to make sure that the organisation is able to attain success
with the medium of people while working on improving the organisational effectiveness.
It makes the organisation capable enough to attain its goals and make the best use of all available
resources.

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Planning function of HR of Burberry allows the company to have a clear path leading towards
future while creating succession regarding promotion and shifting talent within the organisational
hierarchy.
Strategic approach for workforce planning helps the managers of company to easily adapt to
changes in the case when some employee leaves the company or during the time of promoting a
personnel.

Recruitment
The HR department of Burberry will enforce the company culture within various departments
working in the company.
There is a direct source impact on the working environment of employees from the human
resource department.
Employees are happy to work at Burberry

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Each employee play an important role in the growth of company's
business.
Thus, it is important for Burberry to recruit and select right candidate for
the job. Hiring of new employees affects the overall business outcomes as
it is an operational as well as strategic activity for the business.
The right process within the recruitment will reflect on the
professionalism of the company while building brand reputation for the
company.
Recruitment drive conducted by HRM helps in developing talent pool
with a proactive approach and the one that will meet the business
objectives.

Selection
In addition to this, HRM will ensure a seamless as well as effective
application regarding the policies and processes within the company.
They will maintain right amount of balance between the needs of
employees and satisfy the profitability of the company to reach its goals
and objectives.
It is the responsibility of HRM to conduct selection process where they
will pick and choose right candidates that are suitable for job position
within organisation.
Selection includes interviewing the candidates and evaluating their
qualities within that particular job role.

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In the case, where there is not efficient selection, then the work done within the company will be
affected along with high expense involved in replacing the bad resources.
In other to meet the goals of the company, it is important for human resources to evaluate various
attributes present in a potential individual such as their qualification, skills, experience along
with their overall behaviour.
This will allow selecting most suitable candidate for the vacant job.

Core knowledge:
Within the CIPD professional map, there are several core areas that will drive the change and
help in creating value towards company and will positively impact the overall work done by an
HR professional.
It is important to be updated with latests research and insight to be an effective professional.
People practice includes the life cycle and the effects of these practices are interrelated.

Core behaviour:
The industry within Human resources is constantly improving the lives of working employees
and overcome the challenging situations.
There are certain ways where HR professionals can think and act to remain consistent.
Core behaviour determines the aspects that will outline the way an effective HR professional
must work.

CONCLUSION
Through this report it can be concluded that HR plays important role in the success of
the organisation.
As HR recruit and employs right candidate for the right position.
HR department or professionals recruit candidate for every other department in the
organisation.

REFERENCES
Books and Journals
Bader, B., Schuster, T. and Dickmann, M., 2019. Managing people in hostile environments:
lessons learned and new grounds in HR research.
Maddox-Daines, K.L., 2021. Delivering well-being through the coronavirus pandemic: the role
of human resources (HR) in managing a healthy workforce. Personnel Review.