Managing Small and Medium Enterprises: A Case Study of Davison Canners

Managing Small and
Medium Enterprises

Table of Contents
INTRODUCTION ..........................................................................................................................4
MAIN BODY ..................................................................................................................................4
Nature of entrepreneur behind the venture..................................................................................4
SME start up process...................................................................................................................5
Business concept and any source of competitive advantage ......................................................5
Current level of demand and competitive environment .............................................................6
Growth and development of the business to date .......................................................................6
CONCLUSION ...............................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Small and medium enterprises basically refers to the independent firms, non-subsidiary
that employs fewer than given number of employees. SMEs plays a significant role in terms of
country's overall production and they act as core to the economic growth of developing
countries(Abimbola and Kolawole., 2017). (Bayyoud and Sayyad., 2016).In the present report,
Davison Canners is taken into consideration. Their basic roots are basically in apple growing and
processing and their business has branched into number of exciting areas. The present report will
cover discussion about nature of entrepreneur and start-up process. In addition to this, the present
report will cover analysis about the business concept, sources of competitive advantage and also
about competitive environment. Moreover, the report will cover discussion about growth and
development of business and also about challenges of managing and running the business. The
report also consist of SMEs development strategy and current growth as well.
MAIN BODY
Nature of entrepreneur behind the venture
Davison Canner is basically located in United Kingdom and also part of the vegetable
and fruit preserving and speciality food manufacturing industry. From the traditional perspective,
Davison Canners been an apple processing and growing business but as a result of investment it
has now diversified into hot eat desserts. According to the nature of entrepreneur, the family of
Davison grew and harvested their first crop over the forty years of Irish Bramley apples. In order
to grow their business, they have expanded themselves into variety of products such as jam
packed with ideas, apple plus compotes like apple dice, apple family cut, apple slice, trio of
apple, caramelised apple, apple and blackcurrant etc (Csath., 2020). In order to remain at the
forefront of the industry which enables the customers to have confidence in their capabilities to
deliver all levels to the highest possible standard.
Behind this venture, the nature of entrepreneur is that to innovate themselves to a next
higher level through their products. Their innovation is into the context of kitchen from where
ideas come to life where they work tirelessly and invest their time and resources within this food
industry. According to current period of time, there has been scene of innovative food which is
ever changing and surprising as well. They are continuously investing and reinvesting into both
their people and business as well.

So the basic nature of entrepreneur is to grow themselves with support of venture with
their single product of apple into innovative manner so that they can attract large number of
customers into positive manner.
SME start up process
To start a business of SME, it is important that to identify the business idea, validate the
business idea and after that get a memorable business logo and name as well. After that develop
a business plan with the understanding of business finances and also choose the right bank for
the small business. In the further step, choose the structure of the small business and at the end
get the permission for license(Dosumu and et.al., 2020). In this way, small medium enterprises
has started their business into positive manner. In context to Davison Canner, they have started
their journey in such a manner that over the forty years, the family of Davison grew and also
harvested their first crop of Irish Bramley apples. After the four decades, orchards and brand new
grade AA BRC accredited factory facilities on site and their family firm has grown into one of
the leading producers of speciality of fruits, jams, fruit compotes and bakery fillings as well. In
this manner, Davison Canner has started their career into effective manner and result oriented
manner as well with support of innovation and development as well.
Business concept and any source of competitive advantage
The business concept refers to the direction and forms its operation as well and according
to the traditional concept, businesses only exist to earn profits through providing goods and
services to their customers. The main business concept of Davison Canner is that they have to
sell their products into innovative manner with their new concept with support system of new
machineries and technologies as well. Competitive advantage basically refers to those factors
which allows the company to produce goods and services in a more better and cheaper way as
compared to their rivals(Eneh and Okezie., 2017). In context to Davison Canner, they have
competitive advantage in this spectrum that the brand has launched hot eat desserts and puddings
as well which will help in terms of growth of the business. Davison Canner has also competitive
advantage in this context that they have unique range and flavour innovation gives the company
a point of difference as well. On the initial level, they have popular innovation vouchers in order
to retain specialist expertise from Loughry college's food innovation centre to develop the new
dessert range.