Enhancing Consumer Satisfaction through Corporate Social Responsibility
Added on 2019-12-18
19 Pages4613 Words261 Views
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MANAGING SUCCESSFULBUSINESS
Table of ContentsMANAGING SUCCESSFUL BUSINESS.....................................................................................1INTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Project aims and objectives....................................................................................................3P2 Project management plan........................................................................................................4P3 Work break down structure and Gantt chart...........................................................................5TASK 2............................................................................................................................................6P4 qualitative research.................................................................................................................6P5 Research methodologies tools and techniques.......................................................................9P6 Conclusion and Recommendation........................................................................................11P7 Reflection..............................................................................................................................13REFERENCES..............................................................................................................................15
INTRODUCTIONProfit maximization an sustainability are two main objectives of organizations.Competition is high and the major challenge face by entities is to satisfy customer. Corporatesocial responsibility (CSR) ensures that companies conduct their operations in an ethical way.That can support in increasing satisfaction level of uses (Anttila and Jussila, 2013). Thusprofitability of the organizations can get increased by conducting CSR activities in theworkplace. CSR takes many aspects into consideration such as economic, environment, humanrights etc. CSR is the initiatives of corporations for wellbeing of society and environment. Everyfirm has senses of responsibility towards the community so they need to fulfill their duties andhave to concentrate on improving condition of environment and society. That can help in gainingcompetitive advantage to the entities (Aversano, Grasso and Tortorella, 2016).Present report is based on Torchbox company which is a website developer organizationfor various NGOs, social reformer companies etc. Assignment will discuss the concept ofcorporate social responsibility and its impact on profitability and sustainability of business units.Tools and techniques of research methodologies will be described in this study. TASK 1P1 Project main purposeMajor purpose of present project is to implement the Corporate social responsibility inthe organisation Torchbox. The CSR activities application within company will help inpresenting the firm as a responsible enterprise because of which the entity can get more success(Anttila and Jussila, 2013). Therefore, the aims and objectives in this scenario can be set in thefollowing way:Aim: ‘Implementation of the CSR activities in workplace for acheiving achieve competitveadvantage’.ObjectivesAs per above aim, several objectives can be created that will help in covering the majoraim of set out for Torchbox firm. The objectives in this sense can be set out in below manner:To understand the conceptual framework of CSR.
To understand how CSR can help in increasing profitability of the company by 35% tillthe end of 2018. To examine significance of CSR functions in attainment of sustainable objectives.To suggest the ways for implementing CSR activities in firm to gain competitiveadvantage and sustainable objectives.P2 Project planProject plan is being prepared to make a structure of functions that will be carried out ina systematic manner. The first step usually consists of an outline of the resources needed to carryout the project. A Management Professional could be employed who will be responsible to plan,design and execute the entire project (Aversano, Grasso and Tortorella, 2016). Further forperformance of intended project, various resources are required to be planned out, like timeschedule , budget raw material , human capital and assessment of risk factors. With the help ofplanning designed by considering all these factors will help in designing an ideal project plan .As per the current scenario of implementing CSR activities, the project manager will have todecide upon all the mentioned resources and target a schedule to ensure the completion of projecton time. Besides this he will also make a projection over risk factors so that all the uncertainevents can be prevented.
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