Digitalisation in Organisation Context

This assignment reports on the effectiveness of digitalisation in an organisational context. It explores how organisations can leverage digital technologies to improve productivity, brand image, and customer satisfaction. The report concludes that digitalisation is a crucial factor in organisational success, and provides recommendations for implementing it effectively. It also suggests conducting training programs for employees to enhance their skills in using digital technologies and adopting innovation and digitalisation to recreate product value and brand image.

Managing Successful Business
Project
(The
impact of digital technology in
supporting small business
growth and innovation)

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Research aim and objectives..................................................................................................1
P2 Project management plan.......................................................................................................2
P3 Work break down structure and Gantt chart.........................................................................4
TASK 2............................................................................................................................................6
P4 Small scale research...............................................................................................................6
TASK 3..........................................................................................................................................10
P5 Research and data using appropriate
tools and techniques.................................................................................................................10
P6.Recommendation.................................................................................................................15
TASK 4..........................................................................................................................................15
P7 Reflection.............................................................................................................................15
CONCLUSION..............................................................................................................................16
REFERENCES .............................................................................................................................16

INTRODUCTION
For a small business organisation, it is essential to use digitalisation for improving their
products and services easily. It is not about use of software in organisation but it is determine
using creativity and innovative ideas in company. After adapting digitalisation, organisation can
easily redesign their products and services as well as provide effective services to target market
and customers easily (Zott, Amit and Massa, 2011). Advance technology helps in reducing time
factor and minimising wastage which leads to gain higher productivity in organisation. Through
this process, a firm can easily render efficient and effective services to customers. This project
report is based on 3COM PLC which was found in the year 1979 by Robert Metcalfe. It is a
small business organisation and want to adapt digital technology to provide effective services
and products to people. The project report includes aim and objectives of organisation, project
management plan, work breakdown structure as well as a small-scale research.
TASK 1
P1 Research aim and objectives
Digitalisation has positive impact on not only business organisations but also on each and
every individual. For a small-scale business organisation, it is essential to adapt advance
technology for delivering effective quality services and products to customers. This concept is
used by 3COM PLC to improve quality of their existing and new products as well. Through this
process, they can easily attract new customers towards their products, its cost and effective
quality services. Digitalisation is helping to manage small-business accounting, marketing and
communication effects that have been easily resolved by advance features, computer networking
and communication technology to get full advantages of digitalisation developments. Small
business industries should easily consider implementation of advance technology in their
planning process. After using this, organisation can easily create effective operational and
functional activities to get higher advantages in future. Digitalisation is helping to move one step
forward of company's level in competitive market (Teece, 2010).
Topic- Impact of digital technology in supporting small business growth and innovation – a case
study based on 3COM PLC.
Background of project – This project report is all based on impact of digitalisation on small
business organisation as 3COM PLC. After adapting these technology organisation can easily
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improve their productivity and earn higher profitability from target market. This process helps in
creating positive brand image in customer's mind for a long time. It also provides competitive
advantages from target market as well as higher revenue over effective costing easily. In order to
hold a strong position in market, 3COM need to do major modifications in various sectors like
manufacturing, marketing, sales, accounting, human resource management, etc.
Research Aim To analyse impact and effects of digitalisation on the growth of 3COM.
Research Objectives - There are various objectives of 3COM which are given as follows:
 To analyse use and impacts of digital technology in 3COM.
 To earn profit and productivity by implementing advance technology in organisation. To know whether technology will help company for longer period (Stokes, Wilson and
Wilson, 2010).
Research Questions – There are various questions that are based on organisation's objectives
which are as follows:
 How can organisation use digital technology and what will be its impact?
 How can organisation earn profit and productivity by implementing advance technology
in organisation?
 Does advancement of technology help the company in their growth?
P2 Project management plan
Project management plan is created by manager to design following inputs from project
team and stakeholders. This management plan basically determines how project is executed,
monitored and controlled in an effective manner. It can be a summarised detailed document that
includes management plans, baselines and other planning documents as well. This project should
have to used as reference throughout project to ensure that management is carried out
consistently with its policy and procedure (Porter and Kramer, 2011). It is includes various
components that helps to getting information of management plan easily. There are various
determination of these elements are given below -
Cost – This is an essential tool of organisation to make attractive representation which
need to be cost effective. For doing this, organisation should use exact software to make
effective documents for their organisation. It is a need for 3COM PLC to introduce an effective
project so finance department approve proper fund for this. For this process, 3COM PLC can
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provide effective training to their employees who make appropriate project for organisation
which is consume cost and time. In this process human resources management of organisation
helping to monitor and analyse employees skill for effective project management plan.
Scope – This component is based on value of project management and its scope in
market. It includes all those things which are going to be performed in this project report. For
3COM organisation, it is essential to adapt digitalisation in their organisation to landscape their
business structure and make its vast scope in market. For their electronic products and services,
this project report will helping to providing effective objectives and use of advance technology.
Through this project report, organisation can easily adapt digital technology for improving their
services and product quality effectively. After adapting various technologies, organisation can
easily improve their overall turnover.
Time – Project have to be more effective while performing different activities of
research. For this, 3COM PLC need sot manage all their operational and functional activities
according to timely bases. This process help to reduce extra times factor and burden on a
individual after dividing times to various employees. Times management helps to manage all
business activities in appropriate manner. After managing time factor organisation getting
various opportunities from target market. Employees of company need to manage their according
to time factor to getting higher business advantages effectively. In this process they can take
approx. 25 days to complete a specific task (Peppard and Ward, 2016).
Quality – This component of project management is directly affecting decision making
system of organisation. Quality component is all about effectiveness and outcome of project need
to be appropriate and clear for others. For this organisation needs to adopt various tool and
technique for make them more easier and efficient for all readers. In this process digitalisation
will help to create quality of project without adding additional cost and expenses. For them
3COM need to make specific strategy and planning to make quality of project and create proper
use of them easily. So this adoption helps them to get effective outcomes easily.
Communication – This component is all about communication skill of employees to
management and customers of organisation. This is a only element which is helps to resolve all
barriers and conflicts from organisation. For this some companies are provides training and
learning of their employees to getting effective outcomes. This process also helps to build
effective relation between employees and management. Through this element 3COM can easily
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build and create positive and working environment in their firm for not only employees but also
for customers. In project management it is responsibility of researcher and manager to create
effective communication chain between their project and its each and every sage.
Risk – For a new project, manager needs to evaluate all risky and negative factor to make
them more efficient. This factors are not changeable but for this organisation can make various
strategies and planning to reduce its negative impact on project management process. For this
3COM ned to evaluate all risk factors of their organisation as well as build a proper plan for
them to make various changes in their planning process. After this planning 3COM can easily
earn effective growth and desired objective without any extra efforts of their management and
working team. 3COM should accomplish this project as soon as possible as more timely will
consume additional revenue (Laudon and Laudon, 2016).
Resources – These are assets of a company which they used to utilize effectively. All the
resources of a company helps to create values and revenue factor according to organisation's
demand. For adapting digitalisation, 3COM requires effective technological resources who helps
to create desired outcomes for company easily. For utilizing these resources, 3COM need to hire
skill and experience employees who can use them effectively. In project management resources
helps to mange all business activity in appropriate manner.
P3 Work break down structure and Gantt chart
Work breakdown structure (WBS) is a organisational activity which is used to reduce
extra work burden on employees of organisation. This is a hierarchical tree structure that outline
project and break it down in smaller and manageable portions. Through this process organisation
can easily divide individual tasks into subtasks. The main object of work breakdown structure is
to make large project more manageable and easy for company's employees. In manager of firm
break down various difficult task to other employees which is helps to reduce time and provides
higher productivity in organisation. This is basically represent in graphical form to manage all
business activities and task in appropriate manner.
For 3COM this process helps to reduce extra work burden in various department from top
to lower one. In this, organisation is using various method to evaluate their employees skills,
ability and capacity to distribute various task. It is help to reduce extra work cost, time factor as
well as employees extra efforts for a specific task. Work divides according to the employees
expertise area and their interested field of working. This is essential need of firm in which
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Haman resources management department helps to analyse employees quality and their
effectiveness. After getting this analysis they provides training and learning to them for
increasing their interpersonal skill and working capacity as well. 3COM is a small scale business
industry so for them it is very important to use work breakdown structure for getting higher
opportunities from target market and provide quality products to their customers. In this process
digitalisation also helping to increase values of products and employees according to
organisation's objective.
Gantt chart is also a graphical representation which is made to analyse information about
various task and their timings. Through this process organisation can easily reduce time factor
and extra costing through those task which harms productivity of company. This is a part of
project management which used to control unnecessary activities, Large task to provides
assurance to organisation. In this process organisation make various strategies for time
consuming activities that take lots of time to done effectively, so organisation manage them
according to their requirement need and customer's demand.
All these techniques are helpful for 3COM to provides effectiveness in their products and
services. This will helping them to effectively use of digitalisation in their organisation and
recreate their products quality easily. Through this process organisation also make strategy to
manage all their task according to its demand and market need.
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TASK 2
P4 Small scale research
For a business it is very important to collect and gather collective data and information
from target market and customers. Through this process organisation can gather appropriate data
about customers demand and their need from organisation and their products. This will helping
to make various changes on the bases of consumer and market demand. Through it research team
of company can easily make various changes and take appropriate decision for organisation's
growth and future success. After this research organisation need to conduct a effective process
which is take a lots of time to make effective changes in company's process, policies and
employees productivity. In this process customer's feedback are take a place. There are various
tool and techniques to collecting proper data such as -
Qualitative research – This type of research is based on historical data which is
collected in theoretical form. In qualitative research, researcher collect data through survey,
interviews, perceptions and personal experience. This data is based on name, age, culture,
choice, customer's demand, choice and their satisfaction level for particular product and
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organisation's services. This data is collected in theoretical form which is helps to provides full
information about market demand and customers need. This data is very appropriate for
organisation to manage and analyse. For this company do not required any other person to get
effective conclusion of theses data.
Quantitative research – Through this research organisation collect numerical data from
market and customers. This research is all based on statistical form and company needs to
manage these data in graphical representation. For this research, organisation is required a
specific candidate who can analysis them in effective manner. This data is very hard to manage
for company because it take a lot time to get proper result. Qualitative research is provides large
data for a long time period in statistical and mathematical form. This research take a large time to
providing effective or desirable outcomes from target market and customers as well.
Primary data – These type of data is all based on fresh and new research. All collection
and research of primary data is based on first hand collection and in other hand this information
is collected by ones. For this organisation do not required any mediator to gathering all effective
data because in this researcher of organisation collects effective data by their own. After this
collection, a company can easily implement changes in their products and services efficiently.
Secondary data – This research is based on historical data which is already collected by
someone. In this process researcher take help of mediator to collect brief information of
organisation's need. It is historical data based research in which data is collected through
previous year research and analysis. So for effective research organisation needs to manage their
fund and financial data properly so that they gain better and effective benefits.
Sampling – This is process that used to collect information of product and services
among large population. In this process researcher collect brief information of various goods and
services to choose specific individual among large population. This process includes various
methods to collect specific data according to people choice. In this process researcher always get
positive and negative response, positive response helps to motivate them and negative approach
they can drop or improve. This type of research are always based on a specific topic or a quality
product for those organisation wants to get consumers opinion. Sometimes organisation get
random results of this research so it is their management's responsibility to adopt specific
approach to attain organisation's objective.
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In among large number of population this research is done on 30 selected candidates who
provides their opinion and feedback which is based on impact of digitalisation on 3COM. Theses
questions are -
Questionnaire
Name-
Email ID-
Contact No.-
Q1. Do you think that the digital technologies helps in improving business of 3COM company?
A. Yes
B. No
Q2. Is there any requirement of employees skills development to use digitalisation ?
A. Yes
B. No
Q3. Which type of marketing activities are more effective for 3COM ?
A. Internet
B. Pamphlet
Q4. Which type of digital techniques are useful for 3COM company?
A. Modern technology
B. Traditional technology
Q5. Do you agree digitalization is helpful for providing long term benefits to organisation ?
A. Yes
B. No
Q6. Do you think that digital technology helps to getting competitive advantages ?
A. Yes
B. No
Q7. Do you think 3COM can change its organisational activities by adopting digitalisation?
A. Yes
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B. No
Q8. Are you satisfied from the products and services of 3COM business?
A. Yes
B. No
Q1. Do you think that the digital technologies helps in
improving business of 3COM company?
Frequency
A. Yes 25
B. No 5
Q2. Is there any requirement of employees skills
development to use digitalisation ?
Frequency
A. Yes 20
B. No 10
Q3. Which type of marketing activities are more effective
for 3COM ?
Frequency
A. Internet 22
B. Pamphlet 8
Q4. Which type of digital techniques are useful for 3COM
company?
Frequency
A. Modern technology 24
B. Traditional technology 6
Q5. Do you agree digitalization is helpful for providing
long term benefits to organisation ?
Frequency
A. Yes 18
B. No 12
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Q6. Do you think that digital technology helps to getting
competitive advantages ?
Frequency
A. Yes 20
B. No 10
Q7. Do you think 3COM can change its organisational
activities by adopting digitalisation?
Frequency
A. Yes 21
B. No 9
Q8. Are you satisfied from the products and services of
3COM business?
Frequency
A. Yes 25
B. No 5
TASK 3
P5 Research and data using appropriate
tools and techniques
Theme 1: Digital technologies helps in improving business of 3COM company
Q1. Do you think that the digital technologies helps in
improving business of 3COM company?
Frequency
A. Yes 25
B. No 5
10

Findings - According to above graphical representation it has been identify that digital
technology helps in improving business process of 3COM. In this process out of 30 individual
25 are believe that this process helps to providing positive response for organisation while 5
individuals do not believe the same.
Theme 2: Requirement of employees skills development
Q2. Is there any requirement of employees skills
development to use digitalisation ?
Frequency
A. Yes 20
B. No 10
11
Yes No
0
5
10
15
20
25
25
5
Column C
Yes No
0
5
10
15
20
20
10
Column C

Findings – From the above graphical representation it has been concluded that training and
learning process is required need for 3COM to provides effective services of technology. In this
process out of 30 candidates 20 are believe e it required need but 10 people think that learning
and skill development is not essential for organisation it will consume extra cost of organisation.
Theme 3: Marketing activities are more effective for 3COM
Q3. Which type of marketing activities are more effective
for 3COM ?
Frequency
A. Internet 22
B. Pamphlet 8
Findings – For a business organisation business activities are useful to promote product sand
services of organisation. In this process 22 individuals are believe that Internet will help more
then Pamphlet service while 8 individuals are believe in other promotional tools.
Theme 4: Use of digital technology
Q4. Which type of digital techniques are useful for 3COM
company?
Frequency
A. Modern technology 24
B. Traditional technology 6
12
Internet Pamphlet
0
5
10
15
20
25 22
8 Column C

Findings- For current era use of modern technology will helping more for organisation. In this
process 24 people believe in modern technology while 6 individuals are interested in the use of
traditional technology. The ratio of their choice represent impact of technology.
Theme 5: Digitalization is helpful for providing long term benefits
Q5. Do you agree digitalization is helpful for providing
long term benefits to organisation ?
Frequency
A. Yes 18
B. No 12
13
Modern technology Traditional technology
0
5
10
15
20
25
24
6
Column C
Yes No
0
5
10
15
20 18
12
Column C

Findings- Form this above graphical representation it has been summarised that digital
technology will providing long term benefits for organisation in this process 18 individuals are
its favoured and 12 candidate do not feel the same.
Theme 6: Digital technology helps to getting competitive advantages
Q6. Do you think that digital technology helps to getting
competitive advantages ?
Frequency
A. Yes 20
B. No 10
Findings- As per above graphical report it has been concluded that use of digital technology will
helps to providing highest competitive advantage in target market easily as per the ration of 20 in
favour and 10 are its against.
Theme 7: Change in organisational activities by adopting digitalisation
Q7. Do you think 3COM can change its organisational
activities by adopting digitalisation?
Frequency
A. Yes 21
B. No 9
14
Yes No
0
5
10
15
20
20
10
Column C

Findings- According to this graph 3COM can easily make various changes on their business
activities after adapting advance technology effectively.
Theme 8: Satisfied from the products and services of 3COM
Q8. Are you satisfied from the products and services of
3COM business?
Frequency
A. Yes 25
B. No 5
Findings- From the above graphical report it has been summarised that after using Digital
technology 3COM provides more effective products and services. In this research out of 30
individual 25 candidates feel the same and 5 people are its against.
15
Yes No
0
5
10
15
20
25 21
9 Column C
Yes No
0
5
10
15
20
25
25
5
Column C

P6.Recommendation
After a brief research of 3COM organisation can adopt digitalisation to improve their
product quality and services in target market. Through this process they can easily provide
effective service s and quality product in target market. It is hel0pful for them to connect and
attract lots of customers toward their organisation. New technology and innovation always he,lps
to reopr3esnt new idea s and creative thoughts in front of customers. Digitalisation helps to
improve productivity of organisation and employees and maximise profit of them easily. But for
this it is very important to use it in effective manner for this there are some recommendation are-
 For this organisation need to conduct training and learning program for improve
employees skills.
 They can conduct conference and seminar session for live learning.
 3COM need to focus on target market and customers need and their demand.
TASK 4
P7 Reflection
After a research of this topic I discover various effectiveness of digitalisation in
organisation's context. This process will be very helpful for organisation if they use it in effective
and appropriate manner. In this I will conduct a training program for improve my employees
skills to use digital;8isation and advance technology in effective manner. After a brief research I
am recommending to 3COM to adopt innovation and digitalisation for their organisation to
recreate product value and brand image effectively.
CONCLUSION
From the above report it has been summarised that digitalisation will help a organisation
to improve their brand image and productivity easily. This project report is based on 3COM
which is small business organisation and they adopt advance technology in their organisation to
improve products and services according to their customers demand.
REFERENCES
Books and Journals
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Zott, C., Amit, R. and Massa, L., 2011. The business model: recent developments and future
research. Journal of management. 37(4). pp.1019-1042.
Teece, D.J., 2010. Business models, business strategy and innovation. Long range planning.
43(2). pp.172-194.
Stokes, D., Wilson, N. and Wilson, N., 2010. Small business management and entrepreneurship.
Cengage Learning EMEA.
Porter, M.E. and Kramer, M.R., 2011. The big idea: Creating shared value.
Peppard, J. and Ward, J., 2016. The strategic management of information systems: Building a
digital strategy. John Wiley & Sons.
Laudon, K.C. and Laudon, J.P., 2016. Management information system. Pearson Education
India.
Hotho, S. and Champion, K., 2011. Small businesses in the new creative industries: innovation
as a people management challenge. Management Decision. 49(1). pp.29-54.
Fitzgerald, M., Kruschwitz, N., Bonnet, D. and Welch, M., 2014. Embracing digital technology:
A new strategic imperative. MIT sloan management review. 55(2). p.1.
Eid, R. and El-Gohary, H., 2013. The impact of E-marketing use on small business enterprises'
marketing success. The Service Industries Journal. 33(1). pp.31-50.
Dezdar, S. and Ainin, S., 2011. The influence of organizational factors on successful ERP
implementation. Management Decision. 49(6). pp.911-926.
Cavusgil, S.T., et. al., 2014. International business. Pearson Australia.
Online
Work Breakdown Structure (WBS).2017. [Online]. Available through
:<http://www.workbreakdownstructure.com/ >.
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Template for Performance Review
Template to be attached with the
report by the learner:
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