The Impact of Digital Technology on Small Business Growth and Innovation
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This particular report is based on a specified aim and objectives which assist the firm towards right direction, the value of creation in achieving potential success and productivity along with report growth plan. TASK 1 1 P1 Aims and objectives of this study In today's competitive organisational environment, the major purpose of each business system is to attain a potential competitive edge through developing their business operations at wide scale. It is essential for Continental Consulting Limited to adopt up-gradation in their operations by implementingnewand
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The impact of digital technology supporting small business growth and innovation.
INTRODUCTION
Digital tools and technologies are reasoned as the key element of growth as this is
effectual in improvising the operations of an organisation in effective manner. The success and
growth of a business is depend on its appropriate management of its business operations. The
implementation of digital technology is considered to be a rising idea which is adopted by each
business firm to maximise their operations within marketplace (Adzic, 2011). Continental
Consulting Limited is the chosen organisation for this particular report, It is a business re-
engineering and consultancy firm which is owned by Mario Bindas. The company is situated in
London and Greater London. This particular report is based on a specified aim and objectives
which assist the firm towards right direction, the value of creation in achieving potential success
and productivity along with report growth plan. A small scale investigation by using qualitative
and quantitative tools will be done to accumulate essential data and gather relevant findings in
significant way.
TASK 1
P1 Aims and objectives of this study
In today's competitive organisational environment, the major purpose of each business
system is to attain a potential competitive edge through developing their business operations at
wide scale. Continental Consulting Limited is a small business enterprise which deals in
rendering business consultancy and research facilities within UK. The core business of the firm
is business procedure re-engineering and providing its potential benefits to its clients, in which
small and medium size manufacturing companies are included that are located around London
and Greater London. The company setted-up their business 8 years’ ago and the owner of the
firm procured the highly latest equipment’s, computer and IT facilities at that time (Cheung,
Chan and Kajewski, 2012). Thus, due to rapid growth and innovation in IT sector and the use of
IT tools in identical business has influenced the old IT tools and methods as this has a huge
impact on the operations of the firm. It is essential for Continental Consulting Limited to adopt
up-gradation in their operations by implementing new and innovative technologies like, Cloud
Technology, mobile applications, web services etc. As a medium size business, Continental
1
The impact of digital technology supporting small business growth and innovation.
INTRODUCTION
Digital tools and technologies are reasoned as the key element of growth as this is
effectual in improvising the operations of an organisation in effective manner. The success and
growth of a business is depend on its appropriate management of its business operations. The
implementation of digital technology is considered to be a rising idea which is adopted by each
business firm to maximise their operations within marketplace (Adzic, 2011). Continental
Consulting Limited is the chosen organisation for this particular report, It is a business re-
engineering and consultancy firm which is owned by Mario Bindas. The company is situated in
London and Greater London. This particular report is based on a specified aim and objectives
which assist the firm towards right direction, the value of creation in achieving potential success
and productivity along with report growth plan. A small scale investigation by using qualitative
and quantitative tools will be done to accumulate essential data and gather relevant findings in
significant way.
TASK 1
P1 Aims and objectives of this study
In today's competitive organisational environment, the major purpose of each business
system is to attain a potential competitive edge through developing their business operations at
wide scale. Continental Consulting Limited is a small business enterprise which deals in
rendering business consultancy and research facilities within UK. The core business of the firm
is business procedure re-engineering and providing its potential benefits to its clients, in which
small and medium size manufacturing companies are included that are located around London
and Greater London. The company setted-up their business 8 years’ ago and the owner of the
firm procured the highly latest equipment’s, computer and IT facilities at that time (Cheung,
Chan and Kajewski, 2012). Thus, due to rapid growth and innovation in IT sector and the use of
IT tools in identical business has influenced the old IT tools and methods as this has a huge
impact on the operations of the firm. It is essential for Continental Consulting Limited to adopt
up-gradation in their operations by implementing new and innovative technologies like, Cloud
Technology, mobile applications, web services etc. As a medium size business, Continental
1
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Consulting Limited was not much concern about implementing advancement like innovative
technologies and equipments to maintain a competitive position within the market place. It is
necessary for the company to adopt new technology, especially Could technology. Thus it is
effective for the company to bring innovation and advancement in their operations. This will
assist the firm towards right direction as to accomplish higher growth and competitiveness within
the market place.
Background of the Project:
The existing report is depend on the use of advance technologies and its influence on the
growth and development of business functions. The significant purpose of each organisational
system is to maximise their profit through attaining higher competitive edge, moreover in the
new era, rivalry is on its peak within the commercial centre and business that has made
organisation widely concern on enhancing their instrument and application as to develop their
functions within the commercial centre (Doherty, Ashurst and Peppered, 2012). As a small size
research and consultancy company, the potential idea for growth in the operations of Continental
Consulting Ltd. is that, it is significant for the firm to implement advancement in their operations
and cloud technology is considered as the most suitable tools which is effective in manipulation
and storage of data and information in effective manner. IT is required for the company to
analyse the benefits of Cloud Technology and implement them appropriately in their operations
as to attaining a higher competitive position and growth (Pekuri and et. al., 2014).
Aim of the Research
To analyse the usefulness of implementing cloud technology in developing the
operations and profitability of a firm. A case study on Continental Consulting Ltd.
Research Objectives
To assess the use of cloud technology for better management of organisational data and
information.
To identify the usefulness of digital technology in the growth of small business
enterprises.
To evaluate the importance of implementing Cloud Technology in developing the
business operations of Continental Consulting Ltd. To determine the impact of Cloud Technology in enhancing the opportunities for
Continental Consulting Ltd.
2
technologies and equipments to maintain a competitive position within the market place. It is
necessary for the company to adopt new technology, especially Could technology. Thus it is
effective for the company to bring innovation and advancement in their operations. This will
assist the firm towards right direction as to accomplish higher growth and competitiveness within
the market place.
Background of the Project:
The existing report is depend on the use of advance technologies and its influence on the
growth and development of business functions. The significant purpose of each organisational
system is to maximise their profit through attaining higher competitive edge, moreover in the
new era, rivalry is on its peak within the commercial centre and business that has made
organisation widely concern on enhancing their instrument and application as to develop their
functions within the commercial centre (Doherty, Ashurst and Peppered, 2012). As a small size
research and consultancy company, the potential idea for growth in the operations of Continental
Consulting Ltd. is that, it is significant for the firm to implement advancement in their operations
and cloud technology is considered as the most suitable tools which is effective in manipulation
and storage of data and information in effective manner. IT is required for the company to
analyse the benefits of Cloud Technology and implement them appropriately in their operations
as to attaining a higher competitive position and growth (Pekuri and et. al., 2014).
Aim of the Research
To analyse the usefulness of implementing cloud technology in developing the
operations and profitability of a firm. A case study on Continental Consulting Ltd.
Research Objectives
To assess the use of cloud technology for better management of organisational data and
information.
To identify the usefulness of digital technology in the growth of small business
enterprises.
To evaluate the importance of implementing Cloud Technology in developing the
business operations of Continental Consulting Ltd. To determine the impact of Cloud Technology in enhancing the opportunities for
Continental Consulting Ltd.
2
Research Questions
What is the use of cloud technology for better management of organisational data and
information?
What are the major usefulness of digital technology in the growth of small business
enterprises?
What are the importance of implementing Cloud Technology in developing the business
operations of Continental Consulting Ltd? What is the impact of Cloud Technology in enhancing the opportunities for Continental
Consulting Ltd?
The major usefulness of digital technologies in the growth of small business enterprises.
As per the views expressed by Mark P. McDonals and Andy Rowsell-Jones, 2012, digital
advancement is refers as the most important tool which helps the small as well as large business
enterprises in accomplishing significant opportunities and occurrence at commercial place.
Digital tools like mobile, social media, smartphones, big data, predictive analytics, and cloud,
among others are basically antithetic than the preceding IT-based technologies. Advance
application touch the buyers directly and in that action create a source of digital difference that
matters to value and revenue. Small business organisation are the key for the economic growth of
a country. Digital technologies are effective in enhancing the operations of the firm in effective
manner by reducing extra human efforts. In the context of small business organisation like
Continental Consulting Limited is widely focused towards implementing advancement in their
operations as to improvising their operations and functions.
P2) A project management plan
Project management plan is considered as the key element which refers as a formal,
approval document that applied to manage project execution. It is necessary for business
enterprises to create a proper project management plan in regards to executing all business
operations in well planned and systematized manner in order to reaching at their potential
objectives (Drucker, 2012). Different factors are involved in project management plan and these
are effective in providing support and assistance to the management of the firm to maintain the
operations in effective way:
Cost: This refers as the fundamental component that is effective in building a proper task
direction plan. As a medium size company, Continental Consulting Limited necessarily
3
What is the use of cloud technology for better management of organisational data and
information?
What are the major usefulness of digital technology in the growth of small business
enterprises?
What are the importance of implementing Cloud Technology in developing the business
operations of Continental Consulting Ltd? What is the impact of Cloud Technology in enhancing the opportunities for Continental
Consulting Ltd?
The major usefulness of digital technologies in the growth of small business enterprises.
As per the views expressed by Mark P. McDonals and Andy Rowsell-Jones, 2012, digital
advancement is refers as the most important tool which helps the small as well as large business
enterprises in accomplishing significant opportunities and occurrence at commercial place.
Digital tools like mobile, social media, smartphones, big data, predictive analytics, and cloud,
among others are basically antithetic than the preceding IT-based technologies. Advance
application touch the buyers directly and in that action create a source of digital difference that
matters to value and revenue. Small business organisation are the key for the economic growth of
a country. Digital technologies are effective in enhancing the operations of the firm in effective
manner by reducing extra human efforts. In the context of small business organisation like
Continental Consulting Limited is widely focused towards implementing advancement in their
operations as to improvising their operations and functions.
P2) A project management plan
Project management plan is considered as the key element which refers as a formal,
approval document that applied to manage project execution. It is necessary for business
enterprises to create a proper project management plan in regards to executing all business
operations in well planned and systematized manner in order to reaching at their potential
objectives (Drucker, 2012). Different factors are involved in project management plan and these
are effective in providing support and assistance to the management of the firm to maintain the
operations in effective way:
Cost: This refers as the fundamental component that is effective in building a proper task
direction plan. As a medium size company, Continental Consulting Limited necessarily
3
legitimate flow of cash in the form of capital and funds in respect to implement all business
activities in appropriate way. Cost is majorly required in some activities like purchasing raw
material, cost of assembling various parts, machines, labour etc. For implementing the project
management plan in effective manner the organisation needs to maintain at least 16000£ amount
of budget.
Scope: This likewise comprise to be some another major factor which plays compelling
role in making a viable administration of project. Every business has some scope and they put
their significant efforts in accomplishing their coveted aims and objectives. The potential scope
of Continental Consulting Limited is to implement brand-new and high tech technologies in
respect to attain a effective rivalry position within the commercial centre.
Time: This is also reasoned as the key element of project management plan and time is
refers as an element which is being distributed by the organization for finishing the assignment
in appropriate manner. Alongside time is a basic component which should be overseen by the
firm as to achieving hierarchical objectives within the specified time frame (Kowalkowski,
Kindström and Brehmer, 2011). It is fundamental for Continental Consulting Limited to oversee
time for each undertaking keeping in mind the end goal to finishing of focused tasks inside the
given time-frame. To implement could technology within organisation, organisation has
determined 6.7 weeks to execute the plan entirely.
Quality: In the present situation, people are particularly focused about the nature and
quality of product rather than its prices so it is important for every business to give excellent
ware and facilities in regard to maintain clients for long term. This make an opportunity in
advanced development and accomplishment of an organisation. It is essential for Continental
Consulting Ltd to bring creation in their operations as to items more effective products and
facilities for fulfilling the desires of their potential clients (Duffield and Whitty, 2015).
Communication: This considered as a best component which assumes immense part in
keeping up the suitable flow of information and data inside the firm. There are distinctive kind of
representatives who are concerned with managing the business activities meet the standard
outcome. Information management is effective in assisting the firm towards right direction. It is
required for Continental Consulting Ltd to implement appropriate channels for communication
like phone, email facility, computer systems etc.
4
activities in appropriate way. Cost is majorly required in some activities like purchasing raw
material, cost of assembling various parts, machines, labour etc. For implementing the project
management plan in effective manner the organisation needs to maintain at least 16000£ amount
of budget.
Scope: This likewise comprise to be some another major factor which plays compelling
role in making a viable administration of project. Every business has some scope and they put
their significant efforts in accomplishing their coveted aims and objectives. The potential scope
of Continental Consulting Limited is to implement brand-new and high tech technologies in
respect to attain a effective rivalry position within the commercial centre.
Time: This is also reasoned as the key element of project management plan and time is
refers as an element which is being distributed by the organization for finishing the assignment
in appropriate manner. Alongside time is a basic component which should be overseen by the
firm as to achieving hierarchical objectives within the specified time frame (Kowalkowski,
Kindström and Brehmer, 2011). It is fundamental for Continental Consulting Limited to oversee
time for each undertaking keeping in mind the end goal to finishing of focused tasks inside the
given time-frame. To implement could technology within organisation, organisation has
determined 6.7 weeks to execute the plan entirely.
Quality: In the present situation, people are particularly focused about the nature and
quality of product rather than its prices so it is important for every business to give excellent
ware and facilities in regard to maintain clients for long term. This make an opportunity in
advanced development and accomplishment of an organisation. It is essential for Continental
Consulting Ltd to bring creation in their operations as to items more effective products and
facilities for fulfilling the desires of their potential clients (Duffield and Whitty, 2015).
Communication: This considered as a best component which assumes immense part in
keeping up the suitable flow of information and data inside the firm. There are distinctive kind of
representatives who are concerned with managing the business activities meet the standard
outcome. Information management is effective in assisting the firm towards right direction. It is
required for Continental Consulting Ltd to implement appropriate channels for communication
like phone, email facility, computer systems etc.
4
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Risk: This can be portrayed as the necessary aspect that has vast impact on the activities
of the business. There are distinctive sorts of issues and risk factors in implementing the
innovation and advancement in operations or production. The major risk for Continental
Consulting Ltd is that, the company will work on traditional tools of IT and it is hard for them to
upgrade their IT facilities due to lack of knowledge in regards to the use of new technologies.
Resources: This is likewise a compelling component which is required for Continental
Consulting Ltd or its management to implement in right manner as to attaining potential growth
and opportunities for the firm. For managing resources, the company is focused on assigning
right person at opportune place. As to executing the project in right manner various resources are
needed appropriate labour, cost for implementing Technologies, knowledge base employees,
proper digital equipments etc.
P3 Work breakdown structure and Gantt chart
In an organisation, the major purpose of direction department is to maintain the
appropriate flow of operations in respect to attaining significant growth and development. Two
different tools like Gantt Chart and Work break-down structure plays effective role in managing
the operations of the firm in appropriate manner (Fisher, 2011). As a medium size organisation
the potential focused area of Continental Consulting Ltd is to maintain its organisational
functions after adopting new and advanced technologies in the working environment as it is
essential for the firm to implement new technologies like cloud computing, web services etc. in
respect to enhancing the operations of the firm.
Work-break Down Structure:
A work breakdown structure is determined as a key task transferral that manages the
team's work in proper assistive manner. This tool is effective in managing the activities and
operations of the firm within the specified time frame (Morris and Geraldi, 2011). A break down
structure is planned to categorise the overall operations into small components for playing firms
task in most compelling manner. This tool is used by Continental Consulting Ltd in respect to
accomplishing the desired objectives in effective manner.
5
of the business. There are distinctive sorts of issues and risk factors in implementing the
innovation and advancement in operations or production. The major risk for Continental
Consulting Ltd is that, the company will work on traditional tools of IT and it is hard for them to
upgrade their IT facilities due to lack of knowledge in regards to the use of new technologies.
Resources: This is likewise a compelling component which is required for Continental
Consulting Ltd or its management to implement in right manner as to attaining potential growth
and opportunities for the firm. For managing resources, the company is focused on assigning
right person at opportune place. As to executing the project in right manner various resources are
needed appropriate labour, cost for implementing Technologies, knowledge base employees,
proper digital equipments etc.
P3 Work breakdown structure and Gantt chart
In an organisation, the major purpose of direction department is to maintain the
appropriate flow of operations in respect to attaining significant growth and development. Two
different tools like Gantt Chart and Work break-down structure plays effective role in managing
the operations of the firm in appropriate manner (Fisher, 2011). As a medium size organisation
the potential focused area of Continental Consulting Ltd is to maintain its organisational
functions after adopting new and advanced technologies in the working environment as it is
essential for the firm to implement new technologies like cloud computing, web services etc. in
respect to enhancing the operations of the firm.
Work-break Down Structure:
A work breakdown structure is determined as a key task transferral that manages the
team's work in proper assistive manner. This tool is effective in managing the activities and
operations of the firm within the specified time frame (Morris and Geraldi, 2011). A break down
structure is planned to categorise the overall operations into small components for playing firms
task in most compelling manner. This tool is used by Continental Consulting Ltd in respect to
accomplishing the desired objectives in effective manner.
5
Illustration 1: Work Breakdown structure
(Source: Work breakdown structure, 2017)
This procedure is effectual in enhancing the elementary assistive capability of users and
also provide an appropriate view in regards to the undertaking and targets to the firm. The work
breakdown structure helps an organisation by providing a chance to differentiate clients' needs or
preferences. This tool will also help the firm to attain their desired goals and objectives in well
planned and systematic manner.
Gantt Chart
A Gantt Chart is considered as a graphical representation of project activities i.e.
commonly used in managing project activities (Hillson, 2017). It refers as the most popular and
useful tool of representing the priority of the task as per the given time frame. The management
of Continental Consulting Ltd is considerably applying Gantt Chart as a time management tool in
respect to assisting the business activities in right direction. Gantt chary is basically concern on
6
(Source: Work breakdown structure, 2017)
This procedure is effectual in enhancing the elementary assistive capability of users and
also provide an appropriate view in regards to the undertaking and targets to the firm. The work
breakdown structure helps an organisation by providing a chance to differentiate clients' needs or
preferences. This tool will also help the firm to attain their desired goals and objectives in well
planned and systematic manner.
Gantt Chart
A Gantt Chart is considered as a graphical representation of project activities i.e.
commonly used in managing project activities (Hillson, 2017). It refers as the most popular and
useful tool of representing the priority of the task as per the given time frame. The management
of Continental Consulting Ltd is considerably applying Gantt Chart as a time management tool in
respect to assisting the business activities in right direction. Gantt chary is basically concern on
6
developing a proper time frame in which it is easy for the investigator to implement all projct
activities as per their priority of the task.
7
activities as per their priority of the task.
7
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TASK 2
P4 Application of quantitative and qualitative tools for data collection.
An investigation is determined to be an essential element in that aggregation and content
performs a immense role to transferral out the investigation actions in right direction. In an
investigation work, investigator performs huge part in accumulating relevant and proper
information in order to draw a valid and reliable outcome. In an investigation work, data and
information is being collected by primary as well as secondary source of data collection as these
are the most appropriate tools for data collection (Jeston, 2014). In an investigation work, both
the tools are applied by the researcher to draw valid and reliable outcome. In the present report,
primary method is effective in conducing survey and secondary tool is effective in providing
theoretical frame. Investigators are principally using qualitative and quantitative tools for
accumulation of data and information for reaching at the potential outcome of the research.
Qualitative Method: In this, data has been collected through evaluating the segment of
quality as in this, information has been accumulated that is based on qualitative in nature. It helps
in finding the different sources which are similar to quality perspectives. For giving better
outcomes, investigators are centred around investigating the collected information through
different methodologies and tools.
Quantitative Method: This is vital for collecting pertinent or appropriate aggregation and
content for the investigation work. It is exploited through firm to oversee research system for
breaking down the outcome and result in a deliberate way (Nicholas and Steyn, 2017). In this
mathematical tools, diagrams, graphs are useful in assessing the appropriate outcome and
answer.
The existing report is based on the adoption of new and advance application within the
work place as to processing the transaction of the organisation in effectual manner. In this
qualitative research tool is appropriate because it is efficacious in providing a appropriate
8
P4 Application of quantitative and qualitative tools for data collection.
An investigation is determined to be an essential element in that aggregation and content
performs a immense role to transferral out the investigation actions in right direction. In an
investigation work, investigator performs huge part in accumulating relevant and proper
information in order to draw a valid and reliable outcome. In an investigation work, data and
information is being collected by primary as well as secondary source of data collection as these
are the most appropriate tools for data collection (Jeston, 2014). In an investigation work, both
the tools are applied by the researcher to draw valid and reliable outcome. In the present report,
primary method is effective in conducing survey and secondary tool is effective in providing
theoretical frame. Investigators are principally using qualitative and quantitative tools for
accumulation of data and information for reaching at the potential outcome of the research.
Qualitative Method: In this, data has been collected through evaluating the segment of
quality as in this, information has been accumulated that is based on qualitative in nature. It helps
in finding the different sources which are similar to quality perspectives. For giving better
outcomes, investigators are centred around investigating the collected information through
different methodologies and tools.
Quantitative Method: This is vital for collecting pertinent or appropriate aggregation and
content for the investigation work. It is exploited through firm to oversee research system for
breaking down the outcome and result in a deliberate way (Nicholas and Steyn, 2017). In this
mathematical tools, diagrams, graphs are useful in assessing the appropriate outcome and
answer.
The existing report is based on the adoption of new and advance application within the
work place as to processing the transaction of the organisation in effectual manner. In this
qualitative research tool is appropriate because it is efficacious in providing a appropriate
8
theoretical model in which the issue is discussed in proper manner. Qualitative investigation is
impelling in conducting a systematic reasoning which leads the researcher to moving towards
right direction to overcome the issue in appropriate manner. Data collection is also ascertained as
the most primary tool which plays vast role in gathering proper and relevant information for
reaching at potential outcome. In the particular investigation work both the tools are used by the
investigator as primary tool is effective in administration survey in respect to gathering reliable
and factual information. In the questionnaire is prepared as to collecting information from
respondents who are having appropriate knowledge in regards to the specified area of study. On
the other side secondary source is effective in preparing a theoretical frame by gathering
information from books, journals, newspapers, online sites etc.
Data Sampling: Sampling is replicates from the original population as in this particular research
work the method of random sampling has been applied by the researcher as to gathering reliable
information from the experience of population. In this sample size of 30 respondents has been
taken into proper consideration by the researcher.
QUESTIONNAIRE
Name:
Age:
Gender:
Contact Number:
Email Id:
Address:
Q1) Are you aware about the importance of digital technologies for business perspective?
Yes
No
Q2) Do you think that it is necessary for Continental Consulting Ltd to bring innovation in
their operations?
Necessary
Not necessary
Q3) Implementation of cloud Technology is beneficial for the growth and development of
Continental Consulting Ltd?
Agree
9
impelling in conducting a systematic reasoning which leads the researcher to moving towards
right direction to overcome the issue in appropriate manner. Data collection is also ascertained as
the most primary tool which plays vast role in gathering proper and relevant information for
reaching at potential outcome. In the particular investigation work both the tools are used by the
investigator as primary tool is effective in administration survey in respect to gathering reliable
and factual information. In the questionnaire is prepared as to collecting information from
respondents who are having appropriate knowledge in regards to the specified area of study. On
the other side secondary source is effective in preparing a theoretical frame by gathering
information from books, journals, newspapers, online sites etc.
Data Sampling: Sampling is replicates from the original population as in this particular research
work the method of random sampling has been applied by the researcher as to gathering reliable
information from the experience of population. In this sample size of 30 respondents has been
taken into proper consideration by the researcher.
QUESTIONNAIRE
Name:
Age:
Gender:
Contact Number:
Email Id:
Address:
Q1) Are you aware about the importance of digital technologies for business perspective?
Yes
No
Q2) Do you think that it is necessary for Continental Consulting Ltd to bring innovation in
their operations?
Necessary
Not necessary
Q3) Implementation of cloud Technology is beneficial for the growth and development of
Continental Consulting Ltd?
Agree
9
Disagree
Q4) What are the major advantages of implementing digital technologies within the business
activities of firm.
Increasing client base
Developing brand image
Higher profitability
Competitive edge
Q5) What is the positive outcome received by Continental Consultancy Ltd. after adoption of
cloud technology in business operations?
Enhancing overall performance
Minimising defects
Optimise uses of resources
New product development
Q6) What is the effect of implementing cloud technology on company's revenue as well as
profitability?
Increase
Decrease
Q7) In what way, Cloud Technology will impact on the future performance of Continental
Consulting Ltd?
Positive
Negative
Neutral
Q8) What are the main challenges faced by management at the time of adoption of digital
technology within the working environment of the firm?
Cost
Time
Conflict
Q9) Does the adoption of digital technologies especially cloud technology is effective for
Continental Consulting Limited to providing competition to their competitors?
Yes
No
10
Q4) What are the major advantages of implementing digital technologies within the business
activities of firm.
Increasing client base
Developing brand image
Higher profitability
Competitive edge
Q5) What is the positive outcome received by Continental Consultancy Ltd. after adoption of
cloud technology in business operations?
Enhancing overall performance
Minimising defects
Optimise uses of resources
New product development
Q6) What is the effect of implementing cloud technology on company's revenue as well as
profitability?
Increase
Decrease
Q7) In what way, Cloud Technology will impact on the future performance of Continental
Consulting Ltd?
Positive
Negative
Neutral
Q8) What are the main challenges faced by management at the time of adoption of digital
technology within the working environment of the firm?
Cost
Time
Conflict
Q9) Does the adoption of digital technologies especially cloud technology is effective for
Continental Consulting Limited to providing competition to their competitors?
Yes
No
10
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Q10) Do you have suggestion for analysing impact of digital technology such as cloud
technology on the profitability and revenue of the firm.
Questionnaire
Q1) Are you aware about the importance of digital technologies for business
perspective?
Frequency
Yes 27
No 3
Q2) Do you think that it is necessary for Continental Consulting Ltd to bring
innovation in their operations?
Frequency
Necessary 25
Not necessary 5
Q3) Implementation of cloud Technology is beneficial for the growth and
development of Continental Consulting Ltd?
Frequency
Agree 26
Disagree 4
Q4) What are the major advantages of implementing digital technologies
within the business activities of firm?
Frequency
Increasing client base 7
Developing brand image 5
Higher profitability 8
Competitive edge 10
Q5) What is the positive outcome received by Continental Consultancy Ltd.
after adoption of cloud technology in business operations?
Frequency
Enhancing overall performance 7
Minimising defects 8
11
technology on the profitability and revenue of the firm.
Questionnaire
Q1) Are you aware about the importance of digital technologies for business
perspective?
Frequency
Yes 27
No 3
Q2) Do you think that it is necessary for Continental Consulting Ltd to bring
innovation in their operations?
Frequency
Necessary 25
Not necessary 5
Q3) Implementation of cloud Technology is beneficial for the growth and
development of Continental Consulting Ltd?
Frequency
Agree 26
Disagree 4
Q4) What are the major advantages of implementing digital technologies
within the business activities of firm?
Frequency
Increasing client base 7
Developing brand image 5
Higher profitability 8
Competitive edge 10
Q5) What is the positive outcome received by Continental Consultancy Ltd.
after adoption of cloud technology in business operations?
Frequency
Enhancing overall performance 7
Minimising defects 8
11
Optimise uses of resources 8
New product development 7
Q6) What is the effect of implementing cloud technology on company's
revenue as well as profitability?
Frequency
Increase 23
Decrease 7
Q7) Is there any influence of implementing Cloud Technology on the future
performance of the Continental Consulting Limited?
Frequency
Positive 24
Negative 3
Neutral 3
Q8) What are the main challenges faced by the management at the time of
adoption of digital technology within the working environment of the firm?
Frequency
Cost 10
Time 10
Conflict 10
Q9) Does the adoption of digital technologies especially cloud technology is
effective for Continental Consulting Limited to providing competition to their
competitors?
Frequency
Agree 23
Disagree 7
Q10) Do you have suggestion for analysing impact of digital technology such
as cloud technology on the profitability and revenue of the firm.
12
New product development 7
Q6) What is the effect of implementing cloud technology on company's
revenue as well as profitability?
Frequency
Increase 23
Decrease 7
Q7) Is there any influence of implementing Cloud Technology on the future
performance of the Continental Consulting Limited?
Frequency
Positive 24
Negative 3
Neutral 3
Q8) What are the main challenges faced by the management at the time of
adoption of digital technology within the working environment of the firm?
Frequency
Cost 10
Time 10
Conflict 10
Q9) Does the adoption of digital technologies especially cloud technology is
effective for Continental Consulting Limited to providing competition to their
competitors?
Frequency
Agree 23
Disagree 7
Q10) Do you have suggestion for analysing impact of digital technology such
as cloud technology on the profitability and revenue of the firm.
12
TASK 3
P5 Analysis of research and data using appropriate methods.
Theme 1: Importance of digital technologies for the business.
Interpretation:
From the preceding acknowledged report, it has been concluded that 27 out of 30
responsive said that they are concord with the importance of digital advancement for the
business. Remaining people are not agreeing with the same as per their sentiment digital
technologies are not much effective for company’s growth.
13
Yes No
0
5
10
15
20
25
30 27
3
Column B
P5 Analysis of research and data using appropriate methods.
Theme 1: Importance of digital technologies for the business.
Interpretation:
From the preceding acknowledged report, it has been concluded that 27 out of 30
responsive said that they are concord with the importance of digital advancement for the
business. Remaining people are not agreeing with the same as per their sentiment digital
technologies are not much effective for company’s growth.
13
Yes No
0
5
10
15
20
25
30 27
3
Column B
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Theme 2: It is necessary for Continental Consulting Ltd to bring innovation in their
operations.
Interpretation:
As per the description of the above mentioned chart, it has been evaluated that 25 out of
30 people are agree with the argument that it is necessary for Continental Consulting Ltd to bring
innovation in their operations to attain higher growth and profitability. 5 respondents were not in
favour with this statement that it is not necessary for the firm to bring advancement.
14
Necessary Not necessary
0
5
10
15
20
25
25
5
Column B
operations.
Interpretation:
As per the description of the above mentioned chart, it has been evaluated that 25 out of
30 people are agree with the argument that it is necessary for Continental Consulting Ltd to bring
innovation in their operations to attain higher growth and profitability. 5 respondents were not in
favour with this statement that it is not necessary for the firm to bring advancement.
14
Necessary Not necessary
0
5
10
15
20
25
25
5
Column B
Theme 3: The implementation of cloud Technology is beneficial for the growth and
development of Continental Consulting Ltd.
Interpretation:
According to the above mentioned discussion it has been determined that 26 out of 30
answering were agreeing with this argument that the execution of cloud Technology is
advantageous for the maturation and development of Continental Consulting Ltd and remaining
4 people were not agreeing with the same.
15
Agree Disagree
0
5
10
15
20
25
30 26
4
Column B
development of Continental Consulting Ltd.
Interpretation:
According to the above mentioned discussion it has been determined that 26 out of 30
answering were agreeing with this argument that the execution of cloud Technology is
advantageous for the maturation and development of Continental Consulting Ltd and remaining
4 people were not agreeing with the same.
15
Agree Disagree
0
5
10
15
20
25
30 26
4
Column B
Theme 4: There are different advantages of implementing digital technologies within the
business activities of firm.
Interpretation:
According to the given analysis it has been analysed that there are various advantages of
implementing digital application within the business activities of firm. 7 out of 30 people go with
the statement of increasing clients base, 5 people were in favour of developing brand image, 8
people go with higher profitability and remaining people were in favour of competitive edge.
16
Increasing client base
Developing brand image
Higher profitability
Competitive edge
0
1
2
3
4
5
6
7
8
9
10
7
5
8
10
Column B
business activities of firm.
Interpretation:
According to the given analysis it has been analysed that there are various advantages of
implementing digital application within the business activities of firm. 7 out of 30 people go with
the statement of increasing clients base, 5 people were in favour of developing brand image, 8
people go with higher profitability and remaining people were in favour of competitive edge.
16
Increasing client base
Developing brand image
Higher profitability
Competitive edge
0
1
2
3
4
5
6
7
8
9
10
7
5
8
10
Column B
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Theme 5 There are various positive outcome that is to be received by Continental Consultancy
Ltd. after adoption of cloud technology in business operations.
Interpretation:
According to the details of the present exploration work it has been analysed that there
are different positive outcome that is to be standard by Continental Consultancy Ltd. after
acceptation of cloud technology in organisational functions like heighten overall execution,
minimising defects, optimise usage of resources, new product development etc.
17
Enhancing overall performance
Minimising defects
Optimise uses of resources
New product development
6.4
6.6
6.8
7
7.2
7.4
7.6
7.8
8
7
8 8
7 Column B
Ltd. after adoption of cloud technology in business operations.
Interpretation:
According to the details of the present exploration work it has been analysed that there
are different positive outcome that is to be standard by Continental Consultancy Ltd. after
acceptation of cloud technology in organisational functions like heighten overall execution,
minimising defects, optimise usage of resources, new product development etc.
17
Enhancing overall performance
Minimising defects
Optimise uses of resources
New product development
6.4
6.6
6.8
7
7.2
7.4
7.6
7.8
8
7
8 8
7 Column B
Theme 6: The effect of implementing cloud technology on company's revenue as well as
profitability.
Interpretation:
From the above given report it has been concluded that 23 out of 30 respondents said that
the implementation of cloud technology within organisation has a positive influence on the
activity of the firm as the profitability and revenue is increased. On the other side remaining
people are said that the implementation of cloud technology is not much effective for the
company's growth.
18
Increase Decrease
0
5
10
15
20
25 23
7
Column B
profitability.
Interpretation:
From the above given report it has been concluded that 23 out of 30 respondents said that
the implementation of cloud technology within organisation has a positive influence on the
activity of the firm as the profitability and revenue is increased. On the other side remaining
people are said that the implementation of cloud technology is not much effective for the
company's growth.
18
Increase Decrease
0
5
10
15
20
25 23
7
Column B
Theme 7: The implementation of cloud technology has positive influence on the future
performance of the Continental Consulting Limited.
Interpretation:
As per the details of the survey report it has been interpreted that 24 out of 30 people said
that the execution of cloud technology has affirmative impact on the future execution of
Continental Consulting Limited. 3 people said that it has negative impact and remaining people
were neutral with this statement as they did not give any opinion in regards to the statement.
19
Positive Negative Neutral
0
5
10
15
20
25 24
3 3
Column B
performance of the Continental Consulting Limited.
Interpretation:
As per the details of the survey report it has been interpreted that 24 out of 30 people said
that the execution of cloud technology has affirmative impact on the future execution of
Continental Consulting Limited. 3 people said that it has negative impact and remaining people
were neutral with this statement as they did not give any opinion in regards to the statement.
19
Positive Negative Neutral
0
5
10
15
20
25 24
3 3
Column B
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Theme 8: There are different challenges which are faced by the management at the time of
adoption of digital technology within the working environment of the firm.
Interpretation:
From the above mentioned project it has been determined that there are different
situation which are featured by the management at the time of adoption of digital technology
within the working environment of the firm such as cost, time and risk that vary as per type of
organisation and environment of business.
20
Cost Time Conflict
0
1
2
3
4
5
6
7
8
9
10
10 10 10
Column B
adoption of digital technology within the working environment of the firm.
Interpretation:
From the above mentioned project it has been determined that there are different
situation which are featured by the management at the time of adoption of digital technology
within the working environment of the firm such as cost, time and risk that vary as per type of
organisation and environment of business.
20
Cost Time Conflict
0
1
2
3
4
5
6
7
8
9
10
10 10 10
Column B
Theme 9: The adoption of digital technologies especially cloud technology is effective for
Continental Consulting Limited to providing competition to their competitors.
Interpretation:
According to the survey report it has been identified that 22 out of 30 people are concur
with the argument that the adoption of digital tools especially cloud technology is effectual for
Continental Consulting Limited to provide rivalry to their competitors. Remaining individuals
were not agree with the same.
21
Agree Disagree
0
5
10
15
20
25 23
7
Column B
Continental Consulting Limited to providing competition to their competitors.
Interpretation:
According to the survey report it has been identified that 22 out of 30 people are concur
with the argument that the adoption of digital tools especially cloud technology is effectual for
Continental Consulting Limited to provide rivalry to their competitors. Remaining individuals
were not agree with the same.
21
Agree Disagree
0
5
10
15
20
25 23
7
Column B
P6 Appropriate recommendations as a result of research and data analysis to draw valid and
meaningful conclusions
According to the project description it has been recommended that integer tools and
application performs effective part in the current business scenario. It is required for the firm
which are using old or traditional methods of production and data storage to implement digital
technologies like cloud technology. Thus, the execution of advance technologies are efficacious
to enhance the maturation and evolution of the organisation. As a small running business,
Continental Consulting Limited should adopt advancement in their operations so that effective
services an be provided to their clients. Continental Consulting Limited is a small and medium
size research and business consultancy which is owned by Mario Bindas. As a research and
consultancy firm, Continental Consulting Limited having huge amount of research data, that can
be used by their business clients for their own purposes, so it is required for the firm to use
advance tool of data storage so that large data can be stored in appropriate manner. The company
has decide to adopt cloud technology as it is effective in administrating, storing and manipulation
of data and information in an appropriate manner. It is essential for every small and business
ventures to utilize new and advance technologies like cloud technology in respect to improving
the performance and gainfulness of firm at commercial centre. This create an inducement in
accomplishing the necessities and needs of individuals at commercial centre and build up the
productivity of firm at commercial centre. There are different suggestion which are needs to be
considered by the firm as to carry through potential improvement and growth in which some
are depicted as below:
As a small growing company, it is suggested that Continental Consulting Ltd should
adopt new and advance technologies like cloud technologies as to administrating the data
and store them in appropriate manner.
Organisation should train their employees as to properly utilising the new and advance
technologies in appropriate manner.
TASK 4
P7 Self- reflection of the work undertaken.
This research has led me various learnings improving my academic and personal
professional experiences. Gathered data reflected the findings that digital technologies has
22
meaningful conclusions
According to the project description it has been recommended that integer tools and
application performs effective part in the current business scenario. It is required for the firm
which are using old or traditional methods of production and data storage to implement digital
technologies like cloud technology. Thus, the execution of advance technologies are efficacious
to enhance the maturation and evolution of the organisation. As a small running business,
Continental Consulting Limited should adopt advancement in their operations so that effective
services an be provided to their clients. Continental Consulting Limited is a small and medium
size research and business consultancy which is owned by Mario Bindas. As a research and
consultancy firm, Continental Consulting Limited having huge amount of research data, that can
be used by their business clients for their own purposes, so it is required for the firm to use
advance tool of data storage so that large data can be stored in appropriate manner. The company
has decide to adopt cloud technology as it is effective in administrating, storing and manipulation
of data and information in an appropriate manner. It is essential for every small and business
ventures to utilize new and advance technologies like cloud technology in respect to improving
the performance and gainfulness of firm at commercial centre. This create an inducement in
accomplishing the necessities and needs of individuals at commercial centre and build up the
productivity of firm at commercial centre. There are different suggestion which are needs to be
considered by the firm as to carry through potential improvement and growth in which some
are depicted as below:
As a small growing company, it is suggested that Continental Consulting Ltd should
adopt new and advance technologies like cloud technologies as to administrating the data
and store them in appropriate manner.
Organisation should train their employees as to properly utilising the new and advance
technologies in appropriate manner.
TASK 4
P7 Self- reflection of the work undertaken.
This research has led me various learnings improving my academic and personal
professional experiences. Gathered data reflected the findings that digital technologies has
22
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become requisite for an organisation to proposer whether it is small or large company. This is
fundamental for firm to adopt distinct types of technologies and keep update system to operate
business systematically and be a market leader. Cloud technologies is efficient for storing and
managing administrative affairs and information within an organisation. The above discussion
taught various After completion of whole research, I assessed that my performance is satisfactory
and perform all functions according to predetermined criterion. There are many aspects which
are learnt by me through this research, as this aid me to gather reliable information within limited
period of time and cost. While conducting research, the issues which are faced by me are related
to time and cost which forces me to think innovative and adopt different methods through best
results should be get in future. Random sampling method is used to select respondents along with
close ended questionnaire is prepared due to lack of time and cost. This will allows me to know
the views of respondents and attain the accurate results after analysing all gathered information.
All these aspects improves my learning and knowledge regarding research activities. Hence, to
improve studies, I will employ scheduling techniques and manage information accordingly.
CONCLUSION
As per the detailed analysis of the report it has been resulted that it is necessary for each
business enterprises to use advance and innovate digital technologies in regard of achieving a
higher rivalry position within the commercial centre. The potential intention of such endeavour is
to achieve a higher competitive position through developing their operations and gainfulness
within commercial centre. Advance tools and technologies are effective for the growth and
development of the firm through maximising their strength and opportunities like business
expansion and new product development. Report summarise that numerous techniques including
Gantt Chart and WBS can widely applied tool which is effective in accomplishing organisational
goals and objectives through classifying the activities in different departments. Various research
methods can be opted by an organisation such as qualitative and quantitative to accumulate
information and carry out proper finding in systematic manner.
23
fundamental for firm to adopt distinct types of technologies and keep update system to operate
business systematically and be a market leader. Cloud technologies is efficient for storing and
managing administrative affairs and information within an organisation. The above discussion
taught various After completion of whole research, I assessed that my performance is satisfactory
and perform all functions according to predetermined criterion. There are many aspects which
are learnt by me through this research, as this aid me to gather reliable information within limited
period of time and cost. While conducting research, the issues which are faced by me are related
to time and cost which forces me to think innovative and adopt different methods through best
results should be get in future. Random sampling method is used to select respondents along with
close ended questionnaire is prepared due to lack of time and cost. This will allows me to know
the views of respondents and attain the accurate results after analysing all gathered information.
All these aspects improves my learning and knowledge regarding research activities. Hence, to
improve studies, I will employ scheduling techniques and manage information accordingly.
CONCLUSION
As per the detailed analysis of the report it has been resulted that it is necessary for each
business enterprises to use advance and innovate digital technologies in regard of achieving a
higher rivalry position within the commercial centre. The potential intention of such endeavour is
to achieve a higher competitive position through developing their operations and gainfulness
within commercial centre. Advance tools and technologies are effective for the growth and
development of the firm through maximising their strength and opportunities like business
expansion and new product development. Report summarise that numerous techniques including
Gantt Chart and WBS can widely applied tool which is effective in accomplishing organisational
goals and objectives through classifying the activities in different departments. Various research
methods can be opted by an organisation such as qualitative and quantitative to accumulate
information and carry out proper finding in systematic manner.
23
REFERENCES
Books and Journals
24
Books and Journals
24
APPENDIX
Template for evidence collection to be attached with the report by the learner:
Project Logbook for the chosen organisation:
Name of the learner: Name of the Supervisor:
Project Title: Date:
Update of weekly research/ tasks achieved (Account
for a minimum of six weeks with dates)
What have you completed?
Did you fulfil Task requirements?
Are you on track and within deadlines
set?
Did you need to make any changes to
your project management plan?
Comments
To analyse the usefulness of
implementing cloud technology in
developing the operations and
profitability of firm. A case study on
Continental Consulting Ltd.
Yes
Yes all the activities and operations are
done within the specified period of
time.
No there is not any kind of alteration
required for the project direction
program.
Any risks and / or issues identified? Did you identify risks/issues with a lack of
skills required for undertaking research
tasks?
Did you identify any additional risks/issues
that have an impact on the project
management plan?
Yes, conflict have been featured by me
at the time of gathering data and
information from the respondents as
people are not providing appropriate
information due to the reason of their
privacy of personal information.
Low project cost and time was the
another area of concern.
25
Template for evidence collection to be attached with the report by the learner:
Project Logbook for the chosen organisation:
Name of the learner: Name of the Supervisor:
Project Title: Date:
Update of weekly research/ tasks achieved (Account
for a minimum of six weeks with dates)
What have you completed?
Did you fulfil Task requirements?
Are you on track and within deadlines
set?
Did you need to make any changes to
your project management plan?
Comments
To analyse the usefulness of
implementing cloud technology in
developing the operations and
profitability of firm. A case study on
Continental Consulting Ltd.
Yes
Yes all the activities and operations are
done within the specified period of
time.
No there is not any kind of alteration
required for the project direction
program.
Any risks and / or issues identified? Did you identify risks/issues with a lack of
skills required for undertaking research
tasks?
Did you identify any additional risks/issues
that have an impact on the project
management plan?
Yes, conflict have been featured by me
at the time of gathering data and
information from the respondents as
people are not providing appropriate
information due to the reason of their
privacy of personal information.
Low project cost and time was the
another area of concern.
25
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Problems encountered What barriers did you face?
How did you overcome them?
Ethical and legal issues are considered
as the major barriers.
In respect to overcome with the issues, I
summarized the overall study and
collect faithful or reliable information
and data.
New Ideas and change of project direction Digital application provides reward to
firm in terms of increasing productivity
and operations at higher level.
What Have I learnt about myself this week? How did I feel when I had to deal with
tasks/problems?
Did I find it useful to complete the tasks? How well have I performed? What did I
contribute?
What can I improve on next week? How might this learning apply in the future?
These challenges helps me to learn and
gain experience of new things to get
success.
Yes
I gave my best reported to me while
culmination of this assignment. My
director provide potential guidance and
way to do tasks in appropriate way.
I need to work on my time management
skills as to improve it in effective
manner.
26
How did you overcome them?
Ethical and legal issues are considered
as the major barriers.
In respect to overcome with the issues, I
summarized the overall study and
collect faithful or reliable information
and data.
New Ideas and change of project direction Digital application provides reward to
firm in terms of increasing productivity
and operations at higher level.
What Have I learnt about myself this week? How did I feel when I had to deal with
tasks/problems?
Did I find it useful to complete the tasks? How well have I performed? What did I
contribute?
What can I improve on next week? How might this learning apply in the future?
These challenges helps me to learn and
gain experience of new things to get
success.
Yes
I gave my best reported to me while
culmination of this assignment. My
director provide potential guidance and
way to do tasks in appropriate way.
I need to work on my time management
skills as to improve it in effective
manner.
26
I should boost up my human action
skills as it is much required at the time
of conducting survey.
It assistance to use digital tools within
business firm.
Tasks planned for next week Which tasks are priority?
Have you set aside sufficient time for
completion?
Data collection as to meet the objectives
and aims of the project.
Yes a specified time frame is designed
by me in regards to pass over of the
project within the selected time zone.
Project plan status to date (on, ahead, behind) Up to date
Supervisor comments to address
Signature of the Supervisor and date:
Template for Performance Review to be attached with the report by the learner:
1. What was the Project supposed to accomplish?
The prime objective of this project is to implement digital tools and technologies within the work place
in respect to developing their operations and functions.
2. Did the project succeed in its aims/ how do you know? Specifically, please outline any
evaluation and assessment undertaken.
The major aim and objective of the company is enhance the image of the organisation as to
grabbing the attention of more and more clients.
3. What things do you think worked well and why? Evaluate all aspects of the project (e.g initial
inception, project activities and project outcomes) from a range of perspectives.
I do all tasks and activities in the best possible way as it enable to decrease given time
framework.
4. What problems emerged during the project and how were they tackled? Was there timely
identification of issues and resolution during the project process?
Yes I have faced several issues and conflicts at the time of gathering data and information.
5. What did you learn from undertaking the project?
I realise that business organisations have to implement digital technology to attain and sustain a
27
skills as it is much required at the time
of conducting survey.
It assistance to use digital tools within
business firm.
Tasks planned for next week Which tasks are priority?
Have you set aside sufficient time for
completion?
Data collection as to meet the objectives
and aims of the project.
Yes a specified time frame is designed
by me in regards to pass over of the
project within the selected time zone.
Project plan status to date (on, ahead, behind) Up to date
Supervisor comments to address
Signature of the Supervisor and date:
Template for Performance Review to be attached with the report by the learner:
1. What was the Project supposed to accomplish?
The prime objective of this project is to implement digital tools and technologies within the work place
in respect to developing their operations and functions.
2. Did the project succeed in its aims/ how do you know? Specifically, please outline any
evaluation and assessment undertaken.
The major aim and objective of the company is enhance the image of the organisation as to
grabbing the attention of more and more clients.
3. What things do you think worked well and why? Evaluate all aspects of the project (e.g initial
inception, project activities and project outcomes) from a range of perspectives.
I do all tasks and activities in the best possible way as it enable to decrease given time
framework.
4. What problems emerged during the project and how were they tackled? Was there timely
identification of issues and resolution during the project process?
Yes I have faced several issues and conflicts at the time of gathering data and information.
5. What did you learn from undertaking the project?
I realise that business organisations have to implement digital technology to attain and sustain a
27
competitive position at market place.
6. How would you rate your performance as a management consultant leading the project?
I would like to rate myself 8 out of 10.
7. What strengths and weakness of your performance did you identify?
Poor analytical skills is my weakness whereas effective communication skills are my strength.
8. How will this inform and support your continuous professional development?
It is mandatory for companies to open communication at workplace as they can acquire with each
other.
28
6. How would you rate your performance as a management consultant leading the project?
I would like to rate myself 8 out of 10.
7. What strengths and weakness of your performance did you identify?
Poor analytical skills is my weakness whereas effective communication skills are my strength.
8. How will this inform and support your continuous professional development?
It is mandatory for companies to open communication at workplace as they can acquire with each
other.
28
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