Review of Mobile Technologies and Social Media

The provided assignment details a comprehensive review of mobile technologies and social media. It covers various aspects such as the blending of consumer and firm value in mobile technologies, managing customer relationships in the social media era, and the use of social media for learning. The document also includes a list of references to relevant studies and publications on the topic.

MANAGING SUCCESSFUL
BUSINESS PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
P1 Project Aim and Objectives...............................................................................................1
P2 Project Management Plan..................................................................................................2
P3 Work breakdown structure and Gantt chart to provide time-frame and stages for
completion..............................................................................................................................4
TASK 2............................................................................................................................................5
P4. Small scale research by applying qualitative and quantitative research methodologies..5
TASK 3............................................................................................................................................8
P5 Examine of research information with right techniques and tools....................................8
Theme 1: Aware with the concept of Internet of Things?.....................................................8
P6 Recommendations as a result of research and data analysis to draw conclusions..........16
TASK 4..........................................................................................................................................16
P7 Reflect value of undertaking the research to meet stated objectives and own learning..16
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
Digital technology began to develop in the mid-twentieth century and techniques of
digital technology are based on the concept of mathematics. Digital technology while
transferring information use binary code i.e. digit 0 and 1 generally known as bits so, it can be
said that it is a two way process (Crane and Matten, 2016). This assignment is based on
Continental Consulting Limited, and through this report impact of digital technology for having
growth in business will be analysed. In order to know the effectiveness of the digital technology
project aims, objectives will be made and on the basis of this small-scale research will be
conducted. For this, data and information will be gathered which will further support the project.
Therefore, on the basis of this recommendations will be provided so that company can work on it
so as to gain better outcomes.
P1 Project Aim and Objectives
In recent time companies are improving their business activities with the help of digital
technology. Firms are doing modifications in their services and facilities according to the needs
and wants of customers for example: Continental Consulting Limited, is now able to connect
with its valuable customers through digital technology in quick time. Social media and mobile
technology is the biggest revolution in the field of digital technology and they are providing
benefits to their organisation whether the company is dealing in small, medium or large sector
(Evans, 2014).
Main objective of this research is to identify the ways through which company can
upgrade their business activities so as to sustain in the market for a longer period of time.
Therefore, in context with Continental Consulting Limited., first they are required to conduct
research which will enable them in knowing the issues in which they are lacking behind. As a
result, it will provide company with an idea about the ways through which all the problems can
be eliminated.
Topic: “The impact digital technology supporting small businesses growth and
innovation” A case study on “Continental Consulting Limited”
Background of the Research
According to the given scenario, “Continental Consulting Limited” is a consultancy firm
which provides solutions to different companies so that they can resolve issues and problems
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mainly related to Re-engineering. Company is currently, facing problems in getting benefits and
generating more and more revenues (Farman, 2013). Reason behind this is of using tools and
technologies which are outdates and adding no values in businesses. Thus, in order to resolve the
problem company is adopting Internet of Things which will assist firm in connecting and
integrating with different system within the organisation. Therefore, this research will assist
company in knowing benefits that can be gained by company after implementing the same. Other
than this, it will aid company in keeping their documents private.
Research Aim:
“To evaluate the importance of Internet of Things in upgrading business activities” A
Case study on Continental Consulting Limited.
Research Objectives:
 To evaluate the concept of Internet of Things.
 To determine importance of Internet of Things in upgrading business activities of
Continental Consulting Limited.
 To identify whether Internet of Things is assisting Continental Consulting Limited in
improving business growth.
Research Questions:
 What is the concept of Internet of Things?
 Why Internet of Things is important in upgrading business activities of Continental
Consulting Limited?
 How Internet of Things is assisting Continental Consulting Limited in improving
business growth?
P2 Project Management Plan
A Project Management Plan (PMP) is determine as a formal document that provides a
baseline to management while making strategies and action plan so that targets can be achieved
in a speculated time frame. In addition to this, PMP helps in determining aims and objectives that
are easy to achieve (Gikas and Grant, 2013). Therefore, it can be said that Project Management
Plan can be used as a reference in order to make effective decision for business activities.
Generally, PMP includes different elements such as scope of the project, time period that will be
required, quality, cost etc.,
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Henceforth, in relation with Continental Consulting Company, manager of this
organisation are trying to implement Internet of Things and for this superiors will have to
developed Project Management Plan as it will provide with proper guidance about what activity
is to do first so as to accomplish the task in an effective manner. Project Management Plan
although it assist company in executing plan in a systematic manner but it includes risk as well
which can arise while accomplishing the task in a better way. Some of the major components of
Project Management Plan are stated below:
Project Scope: Each company look out for scope like where they can expand its business
in order to get maximum benefits. Thus, in relation with Continental Consulting Company as of
for now they have limited resources for storing and sharing information or carry out their
administrative work in an effective manner (Kaplan, 2012). But after implementing Internet of
Things they will be now able to keep connect with devices in a proper way. Along with this, it
will assist company in communicating and sharing data and information with their valuable
clients.
Cost: This can be determine on the basis of three components and these are hardware:
which will acquire 70 – 80% of the total cost of Internet of Things. This step will include
analysis like concept development, modelling which is majorly concern with designing ,
prototype, testing etc., apart form this hardware certification is also included in this.
Infrastructure: This will generally consist of components such as network, Middleware and
cloud based or data centre infrastructure and Applications: This is the last stage of
implementation Internet of Things in an appropriate manner and in this cost depends upon
number of employees using the application. For instance: custom EKG tracker will cost around
£10 – 15K.
Cost of Implementing Internet of Things
Particulars Amount
Initial investment (A) 140000
Expenses (B)
Research and developmental activities 27000
Operational expenses 28000
Cost to IT experts 20000
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Maintenance 20000
Licensing fee 16000
Closing value(A-B) 29000
Quality: While implementing Internet of Things, company will use best quality software
which are good and favourable. For example: Continental Consulting Limited is using software
which supports their system and company's executive is assisting all the proceedings so that
excellent quality of machineries and techniques can be implemented (Larivière and et. al., 2013).
Time: In order to incorporate entire procedure it will take around 7 – 8 months and extra
three months will be undertaken for providing better training programmes to its employees.
Resources: For incorporating Internet of Things there are different resources which are
required for example: internet server, infrastructure, proper space for installation etc., Apart form
this, fund is the major resources which is needed by an organisation the most so, in order to have
sufficient amount of money company can look for financial institutions who can aid them in
doing so.
P3 Work breakdown structure and Gantt chart to provide time-frame and stages for completion
Work Breakdown Structure:
This is a process through which team basically makes section or break the task into
segments so that it can be managed in an effective manner. It is generally showed as a tree type
structure and it assist team members in having better knowledge about the work that is to be
performed first. In this, Top level deliverable is further classified into sub-deliverables according
to a hierarchical form. Therefore, a WBS helps a company in different ways like for preparing
budgets or to identify risk that can occur or hamper business activities (Larson and Chang,
2016).
Gantt Chart:
It is basically developed in order to have a project schedule like by what time task will be
completed. Work are stated in vertical and horizontal axis which have specific time intervals
which is needed for accomplishing the task. Therefore, with the help of Gantt chart, every aspect
of project are focussed so that critical path can be evaluated and delay can be avoided.
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TASK 2
P4. Small scale research by applying qualitative and quantitative research methodologies
Continental Consulting Limited, for knowing its strengths and weaknesses or the other
benefits of market area is conducting a research. This will provide company with information
whether employees are ready to accept “Internet of Things” within their business environment.
'Internet of Things' is a hub or a network of physical devices which are connected through
internet. Therefore, in relation with “Continental Consulting Limited” they will be able to
provide a smart working environment to its employees which will ultimately improves
company's performance (Malthouse and et. al., 2013). Thus, in order to conduct the research in
an effective manner some of the factors which are required to be consider are stated below:
Qualitative Research: It is an exploratory research which is undertaken in order to have
in-depth knowledge about a social cause or phenomenon. Thus, qualitative research assist
researcher in having better understanding of underlying reasons and opinions. While using this
approach investigator adopts unstructured techniques and most of the information are collected
with the help of interviews, observation, questionnaire etc.,
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Quantitative Research: This is in a structured form and assist researcher in collecting
data from various sources. Mostly quantitative research is based on statistical and mathematical
form so as to derive better results and outcomes. Thus, it can be said that investigator use this
approach for quantifying the problem.
Primary Research: This is basically adopted by a research to have information which
are collected for the first time and are authentic in nature. Hence, data are collected from
respondents directly. In order to collect information from the same investigator make use of
methods such as interview, focus groups, questionnaire and many more. This method is generally
time and cost consuming (Mao, 2014).
Secondary Research: In this information are gained form research that are conducted by
someone else. Most of the investigator use this method of data collection because it less time
consuming and information can be obtained from different sources like book, journals,magazines
etc., in quick time.
Therefore, Continental Consulting Limited has used both the methods of data collection
and information that are gathered were true and will assist investigator in evaluating better
outcomes and results of a specific topics. Sample size which is taken for accomplishing this
research is of 30 and it is sufficient.
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Questionnaire
Q1) Are you aware with the concept of Internet of Things?
a) Yes
b) No
Does Internet of Things is assisting Continental Consulting Limited in accomplishing
targets?
a) Agree
b) Disagree.
Q3) What kind of issues or challenges Continental Consulting Limited can face while
introducing Internet of Thing within the organisation?
a) Complication in understanding
b) Costly
Q4) As per your concern is Internet of Things is providing any kind of benefits to the
company?
a) Agree
b) Disagree
Q5) How Internet of Things is helpful for Continental Consulting Limited is providing
advantage?
a) Making work more easier
b) Increasing productivity
Q6) Does internet of Things is assisting Continental Consulting Limited in performing all
the task of administration in an effective manner?
a) Agree
b) Disagree
Q7) As per your concern, is Internet of Things is useful in expanding business operations
in different countries as well?
a) Yes
b) No
Q8) After implementing Internet of Things does Continental Consulting Limited helped in
connecting with customers in an better manner?
a) Agree
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b) Disagree
Q9) Any suggestions you want to give for improving company's performance?
TASK 3
P5 Examine of research information with right techniques and tools
Theme 1: Aware with the concept of Internet of Things?
Q1) Are you aware with the concept of Internet of Things? Frequency
a) Yes 22
b) No 8
Interpretation: Basic concept of Internet of Things is to connect with different devices
at a time through internet. Thus, from the above mentioned graph it has been evaluated that
according to 22 respondents as they are saying 'Yes', which means they are aware of the concept
of IoT whereas 8 out of 30 respondents are saying 'No', which means they don't have much
information about Internet of Things.
8
a) Yes b) No
0
5
10
15
20
25
Column B

Theme 2: Internet of Things is accomplishing targets
Q2) Does Internet of Things is assisting Continental
Consulting Limited in accomplishing targets?
Frequency
a) Agree 18
b) Disagree 12
Interpretation: In order to get success it is crucial that company set targets that are
achievable. Hence, with the help of above mentioned graph it can be evaluated that as per 18 out
of 30 respondents, they are agreeing with the fact that IoT is assisting company accomplishing its
targets in speculated time frame. On the other hand 12 of the respondents are disagreeing with
the fact and saying company's performance is same as it was there previously.
9
a) Agree b) Disagree
0
2
4
6
8
10
12
14
16
18
Column B

Theme 3: Issues or challenges that can be faced by company
Q3) What kind of issues or challenges Continental Consulting
Limited can face while introducing Internet of Thing within
the organisation?
Frequency
a) Complication in understanding 20
b) Costly 10
Interpretation: Implementing things can have many issues and challenges what
important to to find out ways through which things can be done in an effective manner. From the
above mentioned graph it has been concluded that according to 20 respondents as they have
chosen option first which means company can face problem in understanding the concept of IoT
where other 10 respondents believes cost is the biggest factor which can create issues in doing
the same.
10
a) Complication in understanding b) Costly
0
2
4
6
8
10
12
14
16
18
20
Column B

Theme 4: Internet of Things is providing any kind of benefits to the company
Q4) As per your concern is Internet of Things is providing any
kind of benefits to the company?
Frequency
a) Agree 23
b) Disagree 7
Interpretation: Every company run its business for getting maximum benefits thus,
according to the above mentioned graph it has been evaluated that as per 23 respondents they are
agreeing with the fact and saying that yes, after implementing IoT company is getting maximum
benefits. On the other hand 7 of the respondents don't think like that as they are saying that
company has not yet achieve or move towards better position in the market area.
11
a) Agree b) Disagree
0
5
10
15
20
25
Column B

Theme 5: Internet of Things is helpful in gaining competitive advancement
Q5) How Internet of Things is helpful for Continental
Consulting Limited is providing advantage?
Frequency
a) Making work more easier 14
b) Increasing productivity 16
Interpretation: Implementing any technology can be beneficial if it is providing
competitive advancement. Thus, with the help of the above mentioned graph it can be evaluated
that as per 14 respondents because they have chosen first option which means that through
Internet of Things, work is becoming easier as task are completed in a better manner. Whereas
other 16 respondents believe that IoT is enhancing the productivity level of the company
12
a) Making work more easier b) Increasing productivity
13
13.5
14
14.5
15
15.5
16
Column B

Theme 6: Internet of Things is assisting Continental Consulting Limited in performing all
the task of administration in an effective manner
Q6) Does Internet of Things is assisting Continental
Consulting Limited in performing all the task of
administration in an effective manner?
Frequency
a) Agree 21
b) Disagree 9
Interpretation: From the above mentioned graph it has evaluated that according to 21
respondents they are agreeing with the fact that yes, with the help of Internet of Things company
is enabling themselves in performing the task in a better manner. On the other hand as per 9
respondents they are not agreeing with the fact and believes that even after implementing IoT
company has not achieved sufficient targets.
13
a) Agree b) Disagree
0
5
10
15
20
25
Column B

Theme 7: Internet of Things is useful in expanding business operations
Q7) As per your concern, is Internet of Things is useful in
expanding business operations in different countries as well?
Frequency
a) Yes 19
b) No 11
Interpretation: Internet of Things majorly assist companies in connecting with big and
small devices through internet. Therefore, with the help of above mentioned graph it has been
evaluated that as per 19 respondents IoT will assist company in expanding its business in
different areas. Whereas 11 of the respondents are saying No, which means IoT is helpful in
connecting devices it doesn't have to do anything with expanding business operations.
14
a) Yes b) No
0
2
4
6
8
10
12
14
16
18
20
Column B

Theme 8: Internet of Things is helping company in connecting with customers
Q8) After implementing Internet of Things does Continental
Consulting Limited helped in connecting with customers in an
better manner?
Frequency
a) Agree 22
b) Disagree 8
Interpretation: With the help of the above mentioned graph it can be concluded that
according to 22 respondents IoT is assisting firm in connecting with its customers and because of
this company is delivering bets quality services and facilities in a limited time frame. On the
other hand 8 out of 30 respondents believes that Through Internet of Things firm cannot interact
with customers effectively.
15
a) Agree b) Disagree
0
5
10
15
20
25
Column B

P6 Recommendations as a result of research and data analysis to draw conclusions
Internet of Things refers to the number of physical devices that are connected via
internet, this assist them in gathering and sharing information. Thus, with the help of Internet of
Things all devices from pill to aeroplane can be connected through through internet. With the
help of the research conducted it should be recommended that company which is going down in
terms of providing better services and facilities after implementing Internet of Things they can
improve their performance. IoT will assist firm in connecting with all the devices via internet in
quick time without any complication. As a result, it will ultimately help administration in
maintaining a record of clients needs and wants thus, it will aid company in providing better
services and facilities in an effective manner. Along with this, Continental Consulting Limited
should have appropriate funds for applying this system properly without any complications.
Henceforth, it will help company in achieving set targets and objectives in a speculated time
frame. Other than this, it should be recommended that, Continental Consulting Limited can
regulate a separate devices for firewall and monitored networks. This will enable company in
restricting incoming traffic which can hamper or corrupt the entire system.
Furthermore, Continental Consulting Limited should turn off the stuffs which company
is not using as a result with the help of this congestion can be reduced and work will be done in
an effective manner. In addition to this, firm must change passwords on a regular basis which
will further help them in keeping their data secure and safe. Along with this, company should
keep their firmware and software updated and fir should avoid products that cannot be updated
as this can have a negative impact on the business operations.
Therefore, it can be said that although Internet of Things provides a large number of
benefits but there are some factors which are to be looked after so that activities can be
conducted in a smooth manner.
TASK 4
P7 Reflect value of undertaking the research to meet stated objectives and own learning
Research is always done in order to increase knowledge and information for a relevant
topic. While conducting a research investigator and can use appropriate methodologies such as
qualitative and quantitative according to the choices. In my context, this research enhanced my
knowledge about Internet of Things which is generally used for making task easier and it is
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basically connected with all the physical devices via internet. Apart from this, I have used both
primary method of data collection and this assisted me in meeting all my objectives as it
provided me with information related to respondents opinion towards Internet of Things.
While conducting this research I got to know about the issues and problems that are being
faced by company. Therefore, this research was conducted for having proper knowledge about
Internet of Thing so that company can implement for having benefits.
CONCLUSION
From the above report it has been concluded that, Internet of Things can be one of the
important component if it is implemented in an effective manner. While conducting this research
there were many components on which researcher had focussed like making work breakdown
structure and Gantt chart for having proper information about task which is to be done on a prior
basis. Use of appropriate research methodologies such as qualitative or quantitative methods.
Best tools of data collection etc., Therefore, questionnaire were formulated on the basis of which
response of respondents were gathered in order to analysed the same.
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