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Managing Successful Business Project - Asda

   

Added on  2020-12-09

17 Pages3374 Words496 Views
Managing Successful BusinessProject

Table of ContentsManaging Successful Business Project.......................................................................................1P1 Devise aims and objectives 200 ............................................................................................3P2 Project management plan 300................................................................................................4P3 Work break down structure ..................................................................................................6P4 Data analysis 800 ..................................................................................................................7P5 Research methodology .......................................................................................................13P6 Recommendation 200..........................................................................................................15P7 Reflection ............................................................................................................................15

P1 Devise aims and objectives 200 Background of study :The present research is based on social media marketing of Asda. In today's era digitalmarketing and e-marketing are becoming popular in market. Social platforms have helped manycompanies in their progress, campaigns and engagement in ad. These sites are used for thepromotion of products and services (Abe, 2015). User generated content can be posted bycustomers on internet which is also known as earned media. Asda use social networking sites tointeract with customers and built loyal customer relationship online. Customers can easilyexpress their wants, needs online and choose their own. Businesses get in touch with individualsthrough these sites. This gives a buying signal to the buyer and thus increases profit of thecompany. It provides a loyal customer base line who make regular repurchase of the product.Today social media has become an integral and inherent part of business. It has lead to almost133% revenue generation.Aims and objectives AimsTo explore the influence of social media marketing on customers purchase decision– Astudy of AsdaObjectivesTo understand the importance of social media marketing.To identify stages involved in customers purchase decision (Anker, Sparks and Grönroos,2015).To analyse the link between social media marketing and customers purchase decision ofAsda.To recommend strategies for improving social media marketing strategies for influencingcustomers purchase decision.

P2 Project management plan 300Cost : Different aspects are considered to perform various kinds of operations and functions. Forthe operation of any research work cost is a primary factor. It leaves a deep impact on the majorobjectives and goals of any organization. It is estimated that £590 is required at every stage ofproject management or any operation (Brotspies and Weinstein, 2017). Project involves cost forthe accumulation of the data and information. It should be noted that the data collected should becorrect and should match with the functions which has to be performed further. Operating anyfunction requires cost. So the project management should be cost effective.Time: Time management should be during planning of any kind of project. It ia a key factor ofany project management which involves setting objectives, planning, giving priorities to better

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