Impact of Digital Technology on Business

This assignment examines the impact of digital technology on business growth and innovation. Students are required to conduct research, analyze data, develop a project plan, and evaluate their performance as a management consultant leading the project. The assignment includes self-assessment of strengths and weaknesses, and reflections on how the learning will inform future professional development.

Managing Successful Business
Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aims and objectives..........................................................................................................1
P2 Project management plan..................................................................................................2
P3 Explain Work break down structure and Gantt chart........................................................3
TASK 2............................................................................................................................................6
P4 Carry out Small scale research..........................................................................................6
TASK 3............................................................................................................................................8
P5 Analysis of research and data using appropriate methods................................................8
P6 Recommendation.............................................................................................................16
TASK 4..........................................................................................................................................17
P7 Reflection Report............................................................................................................17
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18
APPENDIX....................................................................................................................................19

INTRODUCTION
Digitalisation refer to the utilisation of electronic and new media tools for the
communication and interaction of message or information by using internet (Digital strategy and
capabilities to win in a digitized world, 2017). This have become the part of they present
business world where each and every organisation is adopting the technology of digitalisation for
the purpose of quicker and more effective communication. This avail the organisation in
documentation and recoding data as well as help in reaching to the desired outcome. The report
will examine 3Com that impact through digital technology as well as the process of innovation.
It will frame various aims, objectives, and target of the research project for determining the
parameters of growth of 3Com with the help of digitalisation. The purpose of this project is to
collect data, interpret a new finding for success compaction of report.
TASK 1
P1 Aims and objectives
Topic: “Impact of digital technology on supporting small business growth and innovation: A
case study of 3Com.”
Aim: The main aim of 3COm company is establish new aspiration for the upcoming generation
in regard of digital technology and innovation with the purpose of expand the digitalised
technology. Thus, their aim is “Impact of digital technology on supporting small business growth
and innovation: A case study of 3Com.”
Objectives:
 To find out digital technology utilization in 3Com.
 To assess the need of modification in digital technology and use of innovation in 3COm
(Viaene and Van den Bunder, 2011).
 To examine digital technology efficiency as well as renovation in business growth and
renovation of company.
Research Questions:
 What are the utilisation of digital technology in 3Com?
 What is the requirements of modification in technology and innovation use in 3Com?
 How the innovation and digital technology helps the organisation in growth of business?
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P2 Project management plan
For the effective management of a business project,, this is required to administrate the
activities of the assignment with the help of plan of project. This avail the company or researcher
the standard which can take them to the final outcome. The major purpose of designing a project
management plan is to identity the risk in the completion process which consist of time, scope,
communication, resources, quality and many other things that obstruct the path of achievement.
Through analysing the probable risk, the organisation can make use of effective tools and
techniques which can help in reducing their danger. Here are the probable risk within successful
business project management:
 Scope: Scope of respected project is very high as the new generation and business
industry is aggressively adopting the tools of digital technology for their purpose of
innovation of altering and modifying the products, services, structure of working etc.
This project support the company in increasing productivity and probability through
introducing effective aspects of it as 3Com is itself is a telecommunication organisation.
 Risk Management: Administration of danger or upcoming risk reduce the chances of risk
of an individual or organisation as they can prepare themselves for facing them. This is
required to includes the risk management for completion of the assignment as the
organisation is a networking company which require to alter their products and services
with the digital technology for growth of company. The company have lower risk in
regard of new technology and trends but the danger increase in matter of completion
firms as well as implementation of technologies as it require market research and
marketing techniques.
 Quality Control: The main elements which is necessary for managements of quality of
the digital technology which is the factor that attracts the consumer for the products of
firm. The main aim or objectives of 3Com is to improve their structure of digitalisation
(Verzuh, 2015). Good and effective level of business growth support they organisation in
expansion as well as avail in the adoption of the modified communication among the
worker. Through using bets channel of communication, one can meet to expectation of
stakeholders in adequate manner. This is required to conduct market research for
understanding demands of consumer. 3Com set the target budget in which they manage
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the entire operations which can affect the quality of the products and services in case of
not proper administration.
 Time: The technology is updating and changing rapidly which make 3COm more
responsible for the products and services they provide. The organisation redder the digital
technology tools and networking services that make the company more demanding in the
present digitalised area. This is the major aspects which is required to manage by the
company to develop themselves within time period and consumer demand.
 Communication: It is one of the main element to introduce an effective tools of
communication and digital technology and modified them with the help of innovation
techniques for accomplishing the demands of clients (Thomas ed., 2011). This is required
to have proper flow of communication for managing proper interaction among
stakeholder of 3Com. Through the help of market research along with graphs, Gantt
Chart and other elements, the company will come up with logical and factual data in
order to establish effective communication.
By fowling these elements or operations, a successful execution of project of business
can be managed by 3Com. This is essential to analyse the digital technology tools to hinder them
to make the process more effective, efficient and faster. 3Com is working on increasing sales of
their services and products and expand their business in international market with the purpose of
making world be more digitalised.
P3 Explain Work break down structure and Gantt chart
Here are some of the required stages of which is used for the research for the cited project
in order to make it more systematic and factual: Aims and Objectives: This is initial stage of research which is the beginning stage of a
successful project management. Later the finishing of this project, the organisation
objectives and aim of the respected report, the researcher will require only 10-15 days for
the completion of this phase. Plan Management: This is the second phase of research project which can help in
scaling the elements of a project such as time, scope, costing, communication issues,
quality and many other. These are essential to finish within 9 days. Primary and Secondary Research: The digital technology influence the growth of
business of 3Com as it have been mentioned in the assignment. An organisation can
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manage the primary and secondary research analyse through the help of research tools.
Hence, the primary data collection and analyse will consumer the time period whereas
secondary research method is less time consuming in comparison of Primary one. It
whole process will engage the researcher for 20 days. Interpretation of Data & Evaluation: This process take lesser time the collection of data
process take. This consist of the alternation and modification as well as answer of the
research question which have been asked in the assignee. Through the help of graphical
method, data analysis in adequate way would be done (Stoshikj, Kryvinska and Strauss,
2014). The research on primary and secondary data can lead the analyst toward the
graphs which is a 4 days process. Recommendation: This is fundamental part of a project that includes suggestion on the
basis of finding and research. The firm, 3COm is assisting the work creation that is
needed to later and modify at workplace. It will take 4 days time period. Self Reflection: This is basically personal perspective of an individual which they learn
after the project completion. They paragraphs merits and demits of the projects including
lessons which will optimise 3 days of researcher.
Action Plan People Engagement: Such as worker, user of 3COm as well as experience data analyst. Place: Majorly Secondary information or data will be analysed by internet and help of
online websites. Interviews time: Organisation will organised the survey on market elements on 10
December and can be accomplished on 10 January. Data collection location: The effective suitable analysis for marketing which can be
considered by the offices of corporate. Dates of data reviews: Mainly information as well as data which is reviewed.
 Process of input of data: Entire information is related from the worker by questionnaire
forms filling.
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TASK 2
P4 Carry out Small scale research
It is significant to conduct the researcher for making use of methodologies of research for
proper information and data analysing and make the project more effective. Here are mentioned
some of the methods which can use: Qualitative Research: This is one of the most effective research methods which avail in
analysing the behaviour and attitude of subject on which the research is being conducted.
His helps in gaining the information on the view or opinions of people to identify the
quality of the respected project There are various methodologies through such as
interviews, questionnaire, observation etc. by which this can be achieved. Majorly the
investigator can help in gaining knowledge and experience linked with the specific topic
of research (Smith, Gonin and Besharov, 2013). This represents the behaviour of human
and their psychologies in regard of certain things. This consist of suitable and effective
techniques that is utilised for adequate findings. Quantitative Research: The accurate findings,along wit the figures and data can be
accomplished through the help of this type of research. It avail in enhancing production
process and operations of a company. This process avail in the process of dealing with
fats and logics through collecting new and primary information as well as new
interpretation of the messages. If the researcher is seeking for new outcome along with
the statics of interpreted data, this is the best techniques of research. Primary Research: This method can also explained as the first-hand or factual accounts
for analysing an individual or thing's information in regard of research. This can be
complied as one of the scientific techniques that consist various elements use for the
collection of information such as questionnaire, interviews,observation methods, survey
and feedback analysis etc. This can help in evaluation of qualitative and quantitative
analysis of data. This can help 3Com in interpreting and analysing the changes which
have catered after the digital technology and innovation.
 Secondary Research: This techniques refer to the interpretation and evaluation of the
primary research. This analyse the already written, analysed or published information or
data for reaching to the previous studies outcome through studying web pages, websites,
internet, books, journals as well as state census, recent market, libraries and many other
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documents. This can be state that this method is faster and quicker techniques of
analysing data or information lead to authentic sources (Sharon and Dori, 2015). Several
analyst optimise this process as the source of information. This is time consuming and
best method of gaining to the factual results.
With the help of qualitative methodology along with the quantitative research techniques,
3Com will analyse the impact and influences of these activities on organisation. For this, primary
data analysis would be attempted using questionnaire as a tool of data collection.
QUESTIONNAIRE
Name:
Age:
Gender:
Q.1. Is the digital technology is appropriate method for growth of organisation?
a) Yes
b) No
Q.2. Do digitalisation techniques provide long term advantages to 3Com?
a) Yes
b) No
Q.3. Do digitalisation method assist in quick development and growth of company?
a) Agree
b) Disagree
Q.4. Is the process of digitalisation and innovation is essential for constant development or
growth of company?
a) Yes
b) No
Q.5 Does 3Com require to create new products and services according consumer or market
demand?
a) Yes
b) No
Q.6. Does an organisation require better information and technology for gaining the better
positioning?
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a) Agree
b) Disagree
Q.7. In what ways organisation can develop their growth and operational activities?
a) Positive
b) Negative
c) Neutral
Q.8. Which method of marketing is more appropriate in the present scenario?
a) Traditional
b) Modern
Secondary Research: It is one of the effective method that is utilised for the organisation
in order to increase the level of manufacture process. This will avail the company in building and
maintaining the process as well as quality of products and services. In the promotional activities,
company can use the new and advanced technology (Ryan and Campbell, 2012). Through this,
company can gather data and information within a little span of time.
TASK 3
P5 Analysis of research and data using appropriate methods
In this report, the study have took the sample of 20 respondents through using the method
of simple non-random sampling method to get fair representation and views of entire population.
Here is the interpretation of entire study:
Interpretation
Theme 1: Digital technology is affect the growth of business
Q.1. Is the digital technology is appropriate
method for growth of organisation?
Rate
a) Yes 11
b) No 9
8

a) Yes b) No
0
2
4
6
8
10
12 11
9
Rate
Series2
Series3
This can be conclude from the above report that digital technology is the best medium in
the present scenario for the purpose of development and expansion of business. This have
become fundamental for a business entities like 3Com to include the technology of business
operations for growth (Porwal and Hewage, 2013). 11 out of 20 respondents believe that 3Com
get paced in their growth after the digital technology uses for the production and distribution
process. Whereas 9 of them claimed that the organisation is popular for their effective
communication and digital products and services which they render despite this. If company
itself promote such products than they should be advanced in this field.
Theme 2: Digitalisation render long term benefits
Q.2. Do digitalisation techniques provide long
term advantages to 3Com?
Rate
a) Yes 12
b) No 8
9

a) Yes b) No
0
2
4
6
8
10
12
12
8
Rate
This has been proven by the experts and graphs which states that the process of digital
technology render the benefit to the company which last longer and assist in the future process.
These helps in managing the activities and operations (Marston and et. al., 2011). 12 out of 20
respondents believes that 3Com get several benefit in the operational activities of the company.
It helps in future products and services as well as gain the potential consumer and buyer for the
enterprise. Whereas 8 out of 20 people believe that there is no long impact of the digital
technologies on company as the technologies are changing furiously.
Theme 3: Digitalisation support quick development
Q.3. Do digitalisation method assist in quick
development and growth of company?
Rate
a) Agree 10
b) Disagree 10
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10 10 a) Agree
b) Disagree
This graph concluded that the digital technologies can help the organisation is gaining
and reaching to the level of success more quickly (Leach, 2014). This is required for companies
like 3Com to modify their products and services within a period of time for attaining. 10 out of
10 people believes that it avail in the evolution of the company where as 10 of them state that
there is no role in growing operations and revenues of 3Com.
Theme 4: Digitalisation evolve positive influence
Q.4. Is the process of digitalisation and
innovation is essential for constant
development or growth of company?
Rate
a) Yes 11
b) No 9
11

11
9
a) Yes
b) No
This can help in developing the organisation activities in more effective methods. Digital
technology have a positive impact on the activities of company which help in solving various
issues and problems related to the recording or documentation of information as well as slow
process of business activities (Hwang and Ng, 2013). 3Com is a digital technological and
networking company which require to manage more advanced and modified resource of
development for developing and sustaining in the business environment. 9 out of 20 respondent
claimed that it doesn't affect the operations of a company so this is not essential to keep evolving
structure of digital technology.
Theme 5: Creates new services for consumer
Q.5 Does 3Com require to create new products
and services according consumer or market
demand?
Rate
a) Yes 13
b) No 7
12

13
7
a) Yes
b) No
This is required to understand the needs and demands of consumer so that the company
can sustain in the competitive working industry (Harish and Kumar, 2014). It avail organisation
in developing products and services as well as making innovation in the existing services for
gaining to the new consumer or target market. 3Com need to evolve and innovate new services
and products in order to gain an access to new target. This also render consumer new services or
commodities within a determine period of time. 7 out of 20 responder said that product
development have no relation with the digital technology.
Theme 6: Company adopt innovative technology
Q.6. Does an organisation require better
information and technology for gaining the
better positioning?
Rate
a) Agree 12
b) Disagree 8
13

a) Agree b) Disagree
0
2
4
6
8
10
12
12
8
Rate
Series2
This is require to innovate and amend the system, products and technology which an
organisation is using for the purpose of sustaining and increasing profitability of the
commodities (Geraldi and Lechter, 2012). 12 responder believe if a small organisation want to
expand their business, this is require to develop the technology which they use. 3Com need to
innovate tier products and services through adding new feature and models or modification for
the purpose of keep maintaining the positioning of their commodity. 8 have responded that this is
no requirements of product betterment before time period as it have no impact on revenues.
Theme 7: Effect of innovation operation and business growth
Q.7. In what ways organisation can develop
their growth and operational activities?
Rate
a) Positive 9
b) Negative 5
c) Neutral 6
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9
5
6
a) Positive
b) Negative
c) Neutral
Innovation keep a large impact on the products and services which the organisation is
rendering. This is required to deify and amend the feature or services of 3Com according to the
demands of products and services in competitive market which is essential (Basu, 2014). 9 of the
responder believes that innovation is essential in order to sustain in the industry. 6 of them
claimed that there is no impact of innovation or digital technology as people attract toward
quality despite promotion or marketing. 5 of them believe there is negative impact.
Theme 8: Recent marketing era
Q.8. Which method of marketing is more
appropriate in the present scenario?
Rate
a) Traditional 9
b) Modern 11
15

a) Traditional
b) Modern
0 2 4 6 8 10 12
9
11
Series2
Rate
11 responder stats that the organisation like 3Com should use modern technology for the
development and marketing purpose. Whereas 9 of them states the traditional methods are more
effective and credible in regard of marketing.
P6 Recommendation
After attempting the process of interpretation in the respected report, this is essential to
understand for an organisation that digital technology and higher advanced system create a
positive impact on the firm's activities and operations. This enables the company like 3Com is
producing heavy products amount, unique services and product as well as documentation of data
or information through the help of AI in the operations of business (Awais Ahmad Tipu and
Manzoor Arain, 2011). The enterprise can increase their productivity and profitability through
using the tools of digital technology that indirect;y will increase the financial position of the
company. Also this will ail in quick and fast sharing process of information and content which
they required to maintain in flow. The digital technology not only assisting in the operations and
activities of business but also aid in the marketing department. This can be states through survey
that people specially adult and teenagers are more inclined toward new media so if the
organisation will use the methods of modern marketing technology, they can access to more
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buyer and consumer. But for thus, it is required to manage the entire activities for avoiding
further issues and conflicts.
TASK 4
P7 Reflection Report
After completion of this report, I have learned that this is very essential for each business
organisation from saloon to larger oil companies to manage the digital technology and
innovation for constant development of their operation, They not only make the procedure or
operations easier and faster, but improve the company's efficiency and productivity that lead it
toward the success and achievement path. Artificial Intelligence is the technology which is
organised by each large organisation for digital disruption and transformation of structures and
systems.
Despite of entire theoretical pat which this research project lessoned me, I have learned
how to conduct a report and the steps of organising a proper and systematic business project. For
this I have gone through various steps such as building a Gantt Chart, graphs and statics
interpretation, data collection etc. To accomplish these I made use of data analysis tool, Gantt
chart tools, and other software which have availed in completion this report. Apart from that, I
have learned some many aspects of business such as cost and time, engagement of risk and how
to analyse the secondary data in less time frames. Thus, this have helped in meeting to the
systematic and scientific research project which I have learned with help of my collogues.
CONCLUSION
It can be concluded from the above report that the digital technology pay the wide role in
the organisation development which provide them development and benefit. The organisation
document and record the information and data through using latest technology. The major
objectives and aim of the research is to increase return of investment through which they can
satisfy the consumer wants and needs as well as accomplish the requirements of worker. This is
required to determine the aims and objectives of the project to get to the conclusion.
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REFERENCES
Books & journals
Awais Ahmad Tipu, S. and Manzoor Arain, F., 2011. Managing success factors in
entrepreneurial ventures: a behavioral approach. International Journal of
Entrepreneurial Behavior & Research. 17(5). pp.534-560.
Basu, R., 2014. Managing quality in projects: An empirical study. International journal of
project management. 32(1). pp.178-187.
Geraldi, J. and Lechter, T., 2012. Gantt charts revisited: A critical analysis of its roots and
implications to the management of projects today. International Journal of Managing
Projects in Business. 5(4). pp.578-594.
Harish, V. S. K. V. and Kumar, A., 2014. Demand side management in India: action plan,
policies and regulations. Renewable and Sustainable Energy Reviews. 33. pp.613-624.
Hwang, B. G. and Ng, W. J., 2013. Project management knowledge and skills for green
construction: Overcoming challenges. International Journal of Project Management.
31(2). pp.272-284.
Leach, L. P., 2014. Critical chain project management. Artech House.
Marston, S. and et. al., 2011. Cloud computing—The business perspective. Decision support
systems. 51(1). pp.176-189.
Porwal, A. and Hewage, K. N., 2013. Building Information Modeling (BIM) partnering
framework for public construction projects. Automation in Construction. 31. pp.204-
214.
Ryan, L. and Campbell, N., 2012. Spreading the net: the multiple benefits of energy efficiency
improvements.
Sharon, A. and Dori, D., 2015. A Project–product model–based approach to planning work
breakdown structures of complex system projects. IEEE Systems Journal. 9(2). pp.366-
376.
Smith, W. K., Gonin, M. and Besharov, M. L., 2013. Managing social-business tensions: A
review and research agenda for social enterprise. Business Ethics Quarterly. 23(3).
pp.407-442.
Stoshikj, M., Kryvinska, N. and Strauss, C., 2014. Efficient managing of complex programs with
project management services. Global Journal of Flexible Systems Management. 15(1).
pp.25-38.
Thomas, M. ed., 2011. Deconstructing digital natives: Young people, technology, and the new
literacies. Taylor & Francis.
Verzuh, E., 2015. The fast forward MBA in project management. John Wiley & Sons.
Viaene, S. and Van den Bunder, A., 2011. The secrets to managing business analytics projects.
MIT Sloan Management Review. 53(1). p.65.
Online
Digital strategy and capabilities to win in a digitized world. 2017. [Online]. Available through :
<https://www.strategyand.pwc.com/global/home/what-we-think/digitization/digital-
strategy-capabilities>.
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APPENDIX
Template for evidence collection to
be attached with the report by the
learner:
Project Logbook for the chosen
organisation: British Airways
Name of the learner: Name of the Supervisor:
Project Title: Managing successful
business
Date:
Update of weekly research/ tasks
achieved (Account for a minimum
of six weeks with dates)
What have you completed?
Did you fulfil Task requirements?
Are you on track and within
deadlines set?
Did you need to make any changes
to your project management
plan?
Comments
Impact of digital technology
on business activities and its
contribution in encourage
innovation at workplace.
Yes
Yes, all requirements of task
completed on the given time.
No there is no requirements
to carry out any modifications
in the project management
plan.
Any risks and / or issues identified?
 Did you identify risks/issues
with a lack of skills required
for undertaking research
tasks?
 Did you identify any
Yes, issues were arise due to
complexity involve with use of
different data collection
methods.
Other difficulties were related
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additional risks/issues that
have an impact on the project
management plan?
with the budget and time
given to complete the project.
Problems encountered
 What barriers did you face? How did you overcome them?
Unresponsive participants are
the the barriers which I
faced.
I make the participants aware
about the main objective and
benefits of carry out research.
New Ideas and change of project
direction
Concept of digitalisation is the
one that offer various benefits
to company and contribute a
lot in success of business.
What Have I learnt about myself
this week?
 How did I feel when I had to
deal with tasks/problems?
 Did I find it useful to
complete the tasks?
 How well have I performed?
What did I contribute?
 What can I improve on next
week?
 How might this learning
apply in the future?
I feel very uncomfortable but
this help in enhance my
knowledge.
Yes
I perform well during the
whole project as I take all
decision under
I can improve my time
management and
communication skills.
All learning is helpful in future
as this help me in complete
future research and project.
Tasks planned for next week
 Which tasks are priority? Activities such as collection of
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 Have you set aside sufficient
time for completion?
data and its analysis in order
to draw conclusion all are on
priority.
Yes, sufficient time was set
for complete all activities of
project.
Project plan status to date (on,
ahead, behind)
Up to date
Supervisor comments to address
Signature of the Supervisor and
date:
Template for Performance Review
Template to be attached with the
report by the learner:
1. What was the Project supposed to accomplish?
Project was supposed to accomplish the impact of digital
technology on business growth and innovation.
2. Did the project succeed in its aims/ how do you know?
Specifically, please outline any evaluation and assessment undertaken.
Yes I success in aims of project because in the end project is
clearly state and show about the contribution of digital technology at
workplace.
3. What things do you think worked well and why? Evaluate all
aspects of the project (e.g initial inception, project activities and
project outcomes) from a range of perspectives.
Collection and analysis of data are the things which I worked well.
Further other activities such as initial inspection, data collection and
many more all are done in appropriate manner.
4. What problems emerged during the project and how were they
tackled? Was there timely identification of issues and resolution during
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the project process?
Yes, I face different issues while carry out research and is used
effective tools in order to deal with all.
5. What did you learn from undertaking the project?
From this project, I learn that digital technology provide various
benefits to company and help in implement innovation.
6. How would you rate your performance as a management consultant
leading the project?
7 out of 10.
7. What strengths and weakness of your performance did you
identify?
My strength is that I manage all the activities of project in proper
manner which help me in fare reliable conclusion.
8. How will this inform and support your continuous professional
development?
This help me in carry out various future research.
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