Management Practices and Business Models

This assignment provides a comprehensive overview of management practices and business models in different contexts. It includes articles on managing service innovation, business travel, industrial service offerings, and ERP adoption. The assignment also covers topics such as managing value creation, research projects, and decision-making for parallel business models. It aims to provide students with a thorough understanding of various management concepts and approaches.

Managing Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Objectives and aims for selected scenario.............................................................................1
P2 Produce a project management plan......................................................................................3
P3 Work breakdown structure and Gantt chart to provide time-frame.......................................4
............................................................................................................................5
TASK 2 ...........................................................................................................................................6
P4 Small scale research by using qualitative and quantitative method for achieving aims and
objectives.....................................................................................................................................6
TASK 3............................................................................................................................................9
P5 Data analysis by using appropriate tools ad techniques.........................................................9
P6 Communicate appropriate recommendations for drawing a valid conclusion.....................18
TASK 4..........................................................................................................................................18
P7 Reflect on the value of undertaking the research to meet standard.....................................18
CONCLUSION..............................................................................................................................19

INTRODUCTION
Corporate social responsibility is a process in which company will take step for
development as well as betterment of society. Management have to take effective steps for
society to find out all problems and issues (Crane and Matten, 2016). Therefore, for helping as
well as improving the society standards for this activity of CSR will take place. It enable an
company for gaining a competitive benefit by applying this plan within enterprise. It is an
voluntary initiative which do not need any form of legislation. Oakmann Inns is an organisation
having a chain of 16 pubs ranked 4th in the list of top 100 within hospitality sector. In order to
gain higher position, management have to create differences of image from others. Company
have to apply the activities of CSR within their enterprise. A main thing which will
accomplished by an company under Corporate social responsibility is environment sustainability
and protection. In this research project, proper objectives as well as aims for assignment are
formulate within a limited time period along with that produce a project management plan.
TASK 1
P1 Objectives and aims for selected scenario
In this today's world, Corporate social responsibility is important for each company to
gain competitive benefit within enterprise. It is one of main thing by which management can
create as well as maintain their differences of image from others. It include as a promotional tool
for a organisation for generating as well as raise higher profits. It is carried down in proper
working along with that it influence positive on society. Oakmann Inns I having 16 pubs in over
all United Kingdom and they are making higher profits. In this, organisation management is
having capability to apply activities of CSR within enterprise. In order to maximise buyers as
well as sales of a firms, it is necessary for an entity to make a different image from another.
Organisation is utilizing the resources of society as well as it is an important duty to provide
certain return within favour of that. It is an only thing from which organisation can give proper
return to society by protecting them (Den Hertog and et. al., 2010). In today's times,
surroundings are getting exploited according to population as well as days are increasing. This
fact should be understand by organisation as well as start organising some programmes which
are value based for certain things.
Topic: “Implementing CSR activities within an organisation to meet sustainable objectives”
1

Research background
Sustainable objectives are useful in context of which help in declining of societies issues
as well as raise their operations for getting things accomplished in an effective way. It is done by
taking part in CSR activity plan for improving standards of society (Gharajedaghi, 2011). As per
plans in which hotels have to improve issues of environmental as well as conserve it for
maintaining sustainability. Their are various other rivals already use this fact in enterprise as well
as gain benefits of this. Therefore, gaining a share market, organisation can adopt strategies as
well as apply in an effective way.
In order to create a different image from others, they have to employ some of tools and
techniques along with that process which are useful in such term. In this, government support
this type of company who actively take part in such kind of programmes as they are giving
advantage to society standards. Hence, for gaining shares of market as well as competitive
benefits of Oakmann Inns play an appropriate role.
Aim: To apply activities of CSR in the company to meet sustainable objective: A case study on
Oakmann Inns.
Objectives
 To find out the plan of Corporate social responsibility in gaining the objective of
sustainability
 To find out relation within competitive advantage and CSR for Oakmann Inns
 To control the positive influence of CSR on enterprise To analyse the different method for gaining competitive benefits by CSR
Research questions
 How the corporate social responsibility plan will aid in meeting the objective of
sustainability?
 What is the relation within competitive benefits and CSR for Oakmann Inns?
 What are main methods for gaining competitive benefits by such kind of programmes?
All the things are linked with assignment for making good understanding. It is useful for
long term existence of a enterprise as well as give growth as well. Therefore, it is gaining a
competitive benefit of CSR plan is one of best method.
2

P2 Produce a project management plan
Plan is a useful tool for managing task in an effective way. As per plan, entire work is
accomplished in an systematic way which is an important thing for making a successful business
assignment. Managers play a very vital role as well as they have to take proper participation for
such consent as well. Project management plan consists quality, risk, time, scope and cost for
running a enterprise as well as an entity effectively for each fresh project. In relationship to
maximise enterprise, company have to consider this concept in account more effectively.
Oakmann Inns have to find out their plan of project management as well as work on it. Scope: Project scope is mainly high as compared others due to society. Within society,
Corporate social responsibility will lead to make different image of organisation in
relation to growth or survive and along with that improve society standards (Gustafson,
2012). Campaign of environment protection will support them in maintaining
environment as well as shoe their care towards it. Risk management: It is an important thing which is linked with each assignment is
having a risk behind it. Leaders as well as manager have to utilise their measures as well
as skills all such factors of risk which are linked with it. It aid them in overcome with
uncertainties along with that manage enterprise project successfully. Quality control: Quality attract mainly in service sector business. They have to measure
their quality of providing services so that they can meet higher customers as well as make
them aware about fresh projects which is in society favour. Cost: Value is linked with assignment also have to analyse them by senior authority as
well as managers for applying. If they found the project cost high then identify the
effective paths from which finance get minimise as well as arrange wastage which is
linked with it. Time: A boundaries or given period of time in which project should get accomplished is
also needed (Kowalkowski, Kindström and Brehmer, 2011). This assist in making proper
operations and make its result much effectively. Management have to make effective
period of time for applying the plan of CSR within enterprise. In this, they have to aware
about buyers within a limited period of time. Communication: A effective communication transformation or chain of passing
information from higher authority to lower level is necessary within company. A perfect
3

entity is in which having a free flow of communicating information can take place. In this
CSR plan, they have to make a chain of informal communication in which they are going
to communicate a plan to every workers.
In order to achieve a successful business project, all the above points should have to
consider within firms. This assist them in controlling potential of a organisation and manager
deal with higher assignments. Therefore, decreasing of risk factor by finding them in another
main concern. Measuring a value of project is necessary for comparing the arrangement of fund
as well as availability of cash. Scope of these projects is already high due to that it is for society
as well as attract customers in an positive way.
P3 Work breakdown structure and Gantt chart to provide time-frame
A work breakdown structure estate to divide of all business activities and task in certain
units for completing them in an appropriate way. In this, employees are providing roles as well
as responsibilities according to their level of skills and knowledge, its result improve their
employees performance level. Oakmann Inns has create a work breakdown structure for
completing the activities of assignment within a limited period of time. Their are several tools
and techniques that assist in determining a project management of business activities. Gantt chart
is used for increasing firms potential by effective planning of company and work channelising in
several employees of the organisation. Oakmann Inns must sure that distribution of task within
employees according to their calibre, potential, efficiency and attitude. Company have to make
sure for making a positive surrounding within company and make their labours happy. It will aid
manager to increase coordination as well as collaboration within employees. For effective
growth of organisation have to observe as well as understand their employees which will give
them ideas about strength and weaknesses of firms to sustain for a long time within competitive
marketplace (What is a Gantt Chart?, 2017). In order to increase potential as well as growth of
company must conduct as well as plan different speeches of seminars for motivating employees
morale and motivational within business. In order to evaluate organisation performance different
tools and techniques are represented within marketplace. Oakmann Inns can analyse business.
4

5

TASK 2
P4 Small scale research by using qualitative and quantitative method for achieving aims and
objectives
As per developing economy and getting higher competitive advantages, effective
information towards customer preferences as well as concern in becoming a inner part of an
business. Market research is a best way of raising a satisfaction level and then in-turns of
organisation sales. Those approaches which are very helpful in controlling efficiency and
effectiveness in gathering data and information for a enterprise which are not taking part in
activities of CSR in Oakmann Inns pubs. Their are having a two types of research types are used
by organisation for collecting data and information are given below: Qualitative research: This type of research project are on the basis of collecting the data
of historical and evaluating them. It is utilise to evaluate behaviour, approaches, attitudes
and thinking f organisation (Kumar, Petersen and Leone, 2013). Their are several data
which are collected from various geographical boundary on the context of certain factors
like as religion, community, name, culture, tradition, ethics etc.
 Quantitative research: In this, it mean that collecting of data as well as information in
numerical form. It is very critical work as gathering data by several surveys, research and
mathematical analysis which allow organisation to conduct a better analysing of business
structure performance.
Therefore, 50 participates are selected for gathering feedback as per digitalization
acquisition and impact on small scale business. Here, design of questionnaire which is given
below:
Questionnaire
Name-
Gender-
Age-
Q1) Does organisation carried out the activities linked to CSR?
 No
 Yes
Q2) Is the CSR is useful in achieving the sustainable goals?
6

 Disagree
 Agree
Q3) With the help of Corporate social responsibility activities, can Oakmann Inns gave a
positive influence on society?
 No
 Yes
Q4) As per your viewpoint, does CSR activities assess in meeting the competitive advantage?
 Agree
 Disagree
 Strongly agree
Q5) Will be the benefits to CSR planning activities within business?
 Increase goodwill
 Increase the customer base
 To maintaining and creating a image within market place
Q6) As per your perception, is government provide several benefits to business which
contribute in the activities of Corporate Social Responsibilities?
 Yes
 No
Q7) Under what period of time, Oakmann Inns must do activities linked to CSR?
 In a year
 Under a month
 After 6 months
Q8) On what matter, organisation can perform the Corporate Social Responsibilities activities?
 Child safety
 Safety and security related to environment
 Women environment
Q9) Suggest some approaches in which the Oakmann Inns do some market linked activities
within market.
Q1) Does organisation carried out the
7

activities linked to CSR? No 20 Yes 30
Q2) Is the CSR is useful in achieving the
sustainable goals? Disagree 10 Agree 40
Q3) With the help of Corporate social
responsibility activities, can Oakmann Inns
gave a positive influence on society? No 15 Yes 35
Q4) As per your viewpoint, does CSR
activities assess in meeting the competitive
advantage? Agree 10 Disagree 5 Strongly agree 35
Q5) Will be the benefits to CSR planning
activities within business? Increase goodwill 10 Increase the customer base 10 To maintaining and creating a image
within market place
30
Q6) As per your perception, is government
provide several benefits to business which
8

contribute in the activities of Corporate Social
Responsibilities? Yes 40 No 10
Q7) Under what period of time, Oakmann
Inns must do activities linked to CSR? In a year 15 Under a month 10 After 6 months 25
Q8) On what matter, organisation can
perform the Corporate Social Responsibilities
activities? Child safety 10 Safety and security related to
environment
25
 Women environment 15
Q9) Suggest some approaches in which the
Oakmann Inns do some market linked
activities within market.
TASK 3
P5 Data analysis by using appropriate tools ad techniques
9

Theme 1 CSR Activities carried out by company
Q1) Does organisation carried out the activities
linked to CSR?
 No 20
 Yes 30
Interpretation: As per above bar chart, company carry out various activities linked to CSR. In
which 20 respondents are saying no that firm does not carry out functions linked to customers
social responsibility and 30 respondents are saying yes that organisation linked their companies
activities to CSR. In this, having higher majority of respondents is of yes it mean that firm linked
their activities with CSR.
10
No Yes
0
5
10
15
20
25
30
20
30
Column B

Theme 2 CSR is helpful in meeting sustainable goals
Q2) Is the CSR is useful in achieving the
sustainable goals?
 Disagree 10
 Agree 40
Interpretation: As per above pie chart shows that CSR is useful in achieving the sustainable
goals. In which, 40 respondents are agree that because of CSR it help in meeting of sustainable
goals and 10 respondents are disagree as they mean that this activities do not aid in achieving
sustainable targets of the organisation. In this majority is of agreed respondents is higher it mean
that activities of CSR help in meeting sustainable goals.
11
10
40
Disagree
Agree

Theme 3 Corporate social responsibility gave positive impact on society
Q3) With the help of Corporate social
responsibility activities, can Oakmann Inns
gave a positive influence on society?
 No 15
 Yes 35
Interpretation: In this above graph, by the help of CSR activities, can Oakmann Inns gave a
positive impact to society. In this, 35 respondents say that activities of CSR gave positive
influence to organisation and 15 respondents say that do not help of CSR activities gave positive
impact on company. In this, having majority of saying that CSR help in giving positive impact to
society.
12
No Yes
0
5
10
15
20
25
30
35
15
35
Column B

Theme 4 Corporate social responsibility activity in achieving competitive benefits
Q4) As per your viewpoint, does CSR
activities assess in meeting the competitive
advantage?
 Agree 10
 Disagree 5
 Strongly agree 35
Interpretation: As per above bar graph, CSR activities assess in meeting the competitive
advantage. In this, 10 respondents are agree that assess CSR activities in achieving competitive
advantages, 5 respondents are disagree that assess activities of CSR in attains competitive
benefits and 35 respondents are strongly agree that this activity aid in meeting competitive
advantages.
13
Agree Disagree Strongly agree
0
5
10
15
20
25
30
35
10
5
35
Column C

Theme 5 Advantages to CSR activities in enterprise
Q5) Will be the benefits to CSR planning
activities within business?
 Increase goodwill 10
 Increase the customer base 10
 To maintaining and creating a image
within market place
30
Interpretation: In this above pie chart, what benefits to CSR planning activities within business.
In this, 30 respondents are aid in maintaining as well as creating a image within market, 10
respondents say that this activity will aid in maintaining customer base and 10 respondents say
that CSR activity will help in raising companies reputation. Most respondents are saying that this
activity help in maintaining image within market.
14
10
10 30
Increase goodwill
Increase the customer base
To maintaining and creating a
image within market place

Theme 6 Government give various advantages to enterprise which contribute to CSR activities
Q6) As per your perception, is government
provide several benefits to business which
contribute in the activities of Corporate Social
Responsibilities?
 Yes 40
 No 10
Interpretation: As per above graph, government give several benefits to business which
contribute in the activities of Corporate Social Responsibilities. In this, 10 respondents say no
that government do not give advantages in contributing towards CSR and 40 respondents say that
government gave advantages to enterprise while contributing in CSR activities. In this majority
is that government provide benefit to firm in contributing towards CRS activity.
15
Yes No
0
5
10
15
20
25
30
35
40
40
10
Column B

Theme 7 In what time period does organisation should linked to CSR
Q7) Under what period of time, Oakmann Inns
must do activities linked to CSR?
 In a year 15
 Under a month 10
 After 6 months 25
Interpretation: As per above bar graph, what period of time, Oakmann Inns must do activities
linked to CSR. 25 respondents say that after 6 month Oakmann Inns must do activities which are
related to CSR, under a month 10 respondents are saying that organisation have to accomplish
activities linked to CSR and within a year 15 respondents are saying that organisation should
linked with CSR activities. In this, it mean that after 6 month company will link to activities to
CSR.
16
In a year Under a month After 6 months
0
5
10
15
20
25
15
10
25
Column C

Theme 8 Company can perform CSR in which matter
Q8) On what matter, organisation can perform
the Corporate Social Responsibilities
activities?
 Child safety 10
 Safety and security related to
environment
25
 Women environment 15
Interpretation: As per above pie chart, what matter organisation can perform the Corporate
Social Responsibilities activities. In this, 25 respondents matter security and safety linked to
environment can perform in CSR activities, 15 respondents matter women environment within
company perform these activities and 10 respondents say that child safety matter within
company is able to perform activities of CSR.
17
10
25
15
Child safety
Safety and security related to
environment
Women environment

P6 Communicate appropriate recommendations for drawing a valid conclusion
As per above report the it has been concluded that CSR are very must for Oakmann Inns
for attracting higher numbers of buyers and creating reputation within a marketplace. It can only
happen when company management adopt efficiency as well as effective method and use
activities of Corporate Social Responsibilities. In order to the advantages of local community, it
is must to choose it in a right manner. Various different approaches within enterprise can use
which are given below:
 The most common as well as important approach is donated to charitable trust. In UK,
there are various charitable trust which is require financial help, so there is a requirement
to organisation to donate certain amount for society trust or welfare. It is very simple as
well as easy way due to there is no requirement to Oakmann Inn to organise plan for
helping them by giving finance. If organisation is an first stage, then this type of function
is beneficial.
 On other hand, environment safety is very necessary for abusiveness organisation.
Therefore, it is manager duty of hotel to take care of safety as well as also develop certain
regulations and rules, hotel policies for environment safety within a working
environment. It is an advantage for hotel with their buyers. By the help of this customers
are impressed and satisfied from their services of hotel and aid in sustaining for a long
time of their existing buyers of Hotel.
TASK 4
P7 Reflect on the value of undertaking the research to meet standard
At a time of accomplishing this research, I realised that project aims as well as objectives
are made by evaluating of report work and activities. Within this, there are several factors which
gave effect on my research project i.e. time, cost and identify some activities which lead a report
as well as means of arranging them in proper and business venture. In this purpose, I utilise is
Gantt chart, pie charts, bar graphs etc. for gathering appropriate information. In this, I also feel
that my skills of communication is not much effective it effect my report in interacting with
customers as well as collecting data and information. They also have to made effective schedule
within time so that all business activities are accomplished within a period of time.
18

CONCLUSION
As per above report, it has been concluded that objective as well as aims of an provided
topic. It also gives an development to entire society and aid in enhancing customers living
standards by giving them opportunity of job as well as a plan for managing a report is enhanced
as it provide comprehensive outline of what to meet in initial stage of assignment. Their are
several techniques as well as tools that success in increasing organisation potentially within
structure of company. In order to evaluate as well as test sustainability and productivity of
products Gantt chart is utilize for analysing it in a better manner. It is necessary for small scale
business units do research within marketplace for analysing needs as well as wants of their
potential customers and targeted buyers. Along with that, they interpret data analysis are
completed in the context of company.
19

REFERENCES
Books& Journals
Crane, A. and Matten, D., 2016.Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Den Hertog, P and et. al., 2010. Capabilities for managing service innovation: towards a
conceptual framework.Journal of service Management.21(4). pp.490-514.
Gharajedaghi, J., 2011.Systems thinking: Managing chaos and complexity: A platform for
designing business architecture. Elsevier.
Gustafson, P., 2012. Managing business travel: Developments and dilemmas in corporate travel
management.Tourism management.33(2). pp.276-284.
Kowalkowski, C., Kindström, D. and Brehmer, P. O., 2011. Managing industrial service
offerings in global business markets.Journal of Business & Industrial Marketing.26(3).
pp.181-192.
Kumar, V., Petersen, J. A. and Leone, R. P., 2013. Defining, measuring, and managing business
reference value.Journal of Marketing.77(1). pp.68-86.
Law, C. C., Chen, C. C. and Wu, B. J., 2010. Managing the full ERP life-cycle: Considerations
of maintenance and support requirements and IT governance practice as integral
elements of the formula for successful ERP adoption.Computers in Industry.61(3).
pp.297-308.
Morrison, A. M., 2013.Marketing and managing tourism destinations. Routledge.
Pekuri, A and et. al., 2014. Managing value creation: the business model approach in
construction.International Journal of Business Innovation and Research.8(1). pp.36-51.
Polonsky, M. J. and Waller, D. S., 2014.Designing and managing a research project: A business
student's guide. Sage publications.
Shattock, M., 2010.Managing successful universities. McGraw-Hill Education (UK).
Sikdar, A. and Payyazhi, J., 2014. A process model of managing organizational change during
business process redesign.Business Process Management Journal.20(6). pp.971-998.
Smith, W. K., Binns, A. and Tushman, M. L., 2010. Complex business models: Managing
strategic paradoxes simultaneously.Long range planning.43(2). pp.448-461.
20

Smith, W. K., Gonin, M. and Besharov, M. L., 2013. Managing social-business tensions: A
review and research agenda for social enterprise.Business Ethics Quarterly.23(3).
pp.407-442.
Velu, C. and Stiles, P., 2013. Managing decision-making and cannibalization for parallel
business models.Long Range Planning.46(6). pp.443-458.
Online
What is a Gantt Chart?, 2017. [Online]. Available through: <http://www.gantt.com/>. [Accessed
on 5th September, 2017].
21