Managing Successful Business Project Assignment - EE Limited
Added on 2020-10-23
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Managing Successful Businessproject
Table of ContentsINTRODUCTION ..........................................................................................................................1Main Body ......................................................................................................................................1Aims and objectives for the project............................................................................................1Project management plan............................................................................................................2Research......................................................................................................................................4Analyse the findings....................................................................................................................5Recommendation.........................................................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTION A business needs to grow with time to enhance the profit and revenue of the company.Digital technology bring a revolution in the working of every organization as it helps inincreasing productivity and performance of its various operations. EE Limited which formerlyknown as 'Everything Everywhere' is a British mobile network operator and internet serviceprovider. Moreover, it is a division of British Telecom Group and it was established in the year2010 with joint venture between Deutsche Telekom and France Télécom. The company canadopt social media for the effective use of marketing because the firm was originated eight yearsago. That's why the firm needs to use the aggressive marketing to enhance the sales whichreflects in the profit. Hence, the report is based on aims and objectives of the project along withproject management plan. It also includes the research, findings and recommendations (Drucker,2012). Main Body Aims and objectives for the project.Digital technology has changed the way to run a business in an effective way. Ittransforms the way to operate the business operation with modern technologies. This can beanalysed by the past year results as the internet evolution made the things easy for everyone andit was the rise of digital technology. Though, digital technology is the biggest revolution for thedeveloping and developed firms because it made their functions and operations easy. Socialmedia has also altered the marketing strategies and it increased the profitability throughspreading out the information about availability of the product and services in the targettedmarket (Hillson,. 2017). EE Limited is a telecom company which has a broad market in the United Kingdom.Therefore, it needs to make their customers aware about new services of the company, so that thecustomers can access the product such as new internet package and other telecommunicationservices. The company can adopt social technology to increase the marketplace and revenue. Asmuch as people get aware the new services of EE Limited the firm can expand its businessbeyond the boundaries. Aim :1
“To determine the importance of social media in building strong relationship withcustomers . A case study about EE Limited”. Objectives :To identify the concept of social media. To analyse the importance of social media for the growth of the business. To determine the impact of social media in developing strong relations with customersQuestions : What is the concept of social media?What is the importance of social media for the growth of the business?How to determine the impact of social media in developing strong relations withcustomers?Project management planProject management plan refers to an estimated investment on a project. A project needsa huge investment in the development phase that can be the cost, resource and time but withthese spendings the project manager needs to assure the quality and scope of the project. In thisreport, EE Limited is going to the prepare this project management plan for the social media thathas a wide scope for the bright future of the company (Adzic, 2011). But these technique alsohas risks that are going to covered in it as well. The project management plan for social mediacan be prepare as : Cost – This is the most crucial aspect of the project in order to manage the project in asystematic way. The cost is required to adopt the social media technology which can assists EELimited growth. It needs to estimate the cost for the investment on web hosting, web master andresources like machinery, human power and so on. Therefore, the company needs to manage itsfunds in an effective way. Hence, the EE Limited estimated budget around £21K in order tomanage all the tasks to implement the social media technology (Nicholas and Steyn, 2017). Cost budget on Social MediaTechnologyParticularsAmountInitial investment £21000Expenses:2
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