Impact of Digital Technology on Small Business Growth and Innovation
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This document explores the impact of digital technology on small business growth and innovation. It discusses the objectives and aims of the project, project management plan, work breakdown structure, and Gantt chart. It also covers small-scale research using quantitative and qualitative methods to analyze the impact of digital technology on small businesses. The document concludes with recommendations for small businesses to leverage digital technology for growth and success.
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MANAGING SUCCESSFUL BUSINESS PROJECT: THE
IMPACT OF DIGITAL TECHNOLOGY SUPPORTING SMALL
BUSINESS GROWTH AND INNOVATION
0
IMPACT OF DIGITAL TECHNOLOGY SUPPORTING SMALL
BUSINESS GROWTH AND INNOVATION
0
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Table of Contents
Introduction 2
Task 1 2
LO1 2
P1 Objectives and aims of the project 2
P2 Project management plan 3
P3 Work breakdown structure and Gantt chart 6
Task 2 8
LO2 8
P4 Small-scale research by using quantitative and qualitative research 8
Task 3 11
LO 3 11
P5 Analysis about the techniques and tools 11
Task 4 22
LO4 22
P7 Reflection about the research 22
Conclusion 23
REFERENCE LIST 24
APPENDIX 26
Log book 26
Performance review 29
1
Introduction 2
Task 1 2
LO1 2
P1 Objectives and aims of the project 2
P2 Project management plan 3
P3 Work breakdown structure and Gantt chart 6
Task 2 8
LO2 8
P4 Small-scale research by using quantitative and qualitative research 8
Task 3 11
LO 3 11
P5 Analysis about the techniques and tools 11
Task 4 22
LO4 22
P7 Reflection about the research 22
Conclusion 23
REFERENCE LIST 24
APPENDIX 26
Log book 26
Performance review 29
1
Introduction
The organisations of modern era completely depend on the technology as it helps to increase
productivity. They prefer to use technology for completing their task as early as possible. In case
of business organisations, the authority has tried to use technology for innovating and achieving
their aim in a competitive edge. In case of organisations, the authority needs to promote and
provide advertisement about their products. Hence, they use social media, which helps to reduce
their expenditure in the effective way. However, the study will focus on impact of using digital
technology for developing the small-medium sized business like Bell’s Cafe. It is a small size
organisation, which is situated at Wembley, UK (bellescafevt.com, 2017). It will emphasise
about aim, objectives of the project. In order to manage the plan of venture, proper strategy like
setting time, communication will be discussed. Proper procedure of data analysis like
quantitative and qualitative will be negotiated throughout the study. Organisational theory will
be used for developing the management procedure of the business project. After accomplishing
the study, appropriate recommendation wo9uld be provided.
Task 1
LO1
P1 Objectives and aims of the project
Explanation of project management
The project management is the way, which helps to complete the task in the appropriate way. As
per the viewpoint of McGuirk et al. (2015, p.969), if the authority of venture is able to manage
their project efficiently, they can earn success for the venture. In case of Bell’s Cafe, as they
provide different types of dishes like lunch menu, breakfast and many others, using digital
technology, like software Zomato, they can expand their business.
Overview of Bell’s Cafe
Bell’s Cafe is an organisation, which is situated in Wembley, UK. The number of employee is
around 110. It is small-size organisation. They provide different foods like homemade muffin,
croissant and many others for providing satisfaction to their customers. They also provide the
catering service for increasing their profit (bellescafevt.com, 2017).
Project description
2
The organisations of modern era completely depend on the technology as it helps to increase
productivity. They prefer to use technology for completing their task as early as possible. In case
of business organisations, the authority has tried to use technology for innovating and achieving
their aim in a competitive edge. In case of organisations, the authority needs to promote and
provide advertisement about their products. Hence, they use social media, which helps to reduce
their expenditure in the effective way. However, the study will focus on impact of using digital
technology for developing the small-medium sized business like Bell’s Cafe. It is a small size
organisation, which is situated at Wembley, UK (bellescafevt.com, 2017). It will emphasise
about aim, objectives of the project. In order to manage the plan of venture, proper strategy like
setting time, communication will be discussed. Proper procedure of data analysis like
quantitative and qualitative will be negotiated throughout the study. Organisational theory will
be used for developing the management procedure of the business project. After accomplishing
the study, appropriate recommendation wo9uld be provided.
Task 1
LO1
P1 Objectives and aims of the project
Explanation of project management
The project management is the way, which helps to complete the task in the appropriate way. As
per the viewpoint of McGuirk et al. (2015, p.969), if the authority of venture is able to manage
their project efficiently, they can earn success for the venture. In case of Bell’s Cafe, as they
provide different types of dishes like lunch menu, breakfast and many others, using digital
technology, like software Zomato, they can expand their business.
Overview of Bell’s Cafe
Bell’s Cafe is an organisation, which is situated in Wembley, UK. The number of employee is
around 110. It is small-size organisation. They provide different foods like homemade muffin,
croissant and many others for providing satisfaction to their customers. They also provide the
catering service for increasing their profit (bellescafevt.com, 2017).
Project description
2
As bell’s Cafe is a small- size venture, their upcoming project is to expand business using digital
technology. In order to extend business, the authority tries to design their website in the
attractive way for getting effective outcome in the contemporary market.
Objectives
● To understand the impact of using digital technology in the small-medium size business
like Ta Bell’s Cafe
● To understand the viewpoint of customers for using digital technology in the business of
small-medium size
● To provide recommendation as the organisation like Bell’s Cafe can develop their
business in the contemporary market.
Aims
The aim of the project is to develop the business condition using digital technology in the
appropriate way. As Bell’s Cafe is the small organisation and provides support to the users for
improving their personality in order to get job in the competitive market, their aim is to become a
large venture in UK.
P2 Project management plan
As per the viewpoint of Mohammad and Singh (2015, p.20), the plan of project management is
the process of developing the task in effective way. If the organisations are able to chalk out the
plan, they can complete their task step by step. The importance of project management plan lies
in the fact that it helps to understand the scope, communication, time quality, cost, resources and
risk of the project. Those are followed by-
Scope
As mentioned by Weill and Woerner (2015, p.30), in the small-medium business, the business
authority is able to keep contact with all employees for taking the appropriate decision. The
above-mentioned notion is considered as scope of the project. In time of planning, the business
authority needs to find out their scope for completing the research in the efficient way. Using
digital technology like equipment, social media and so on helps the venture to get success.
In case of Bell’s Cafe, as the authority tries to expand their business, they try to design their
website in the charming way for getting positive outcome. If the authority of Bell’s Cafe is able
to attract customers by designing their website properly, it can attract large number of people at a
time.
3
technology. In order to extend business, the authority tries to design their website in the
attractive way for getting effective outcome in the contemporary market.
Objectives
● To understand the impact of using digital technology in the small-medium size business
like Ta Bell’s Cafe
● To understand the viewpoint of customers for using digital technology in the business of
small-medium size
● To provide recommendation as the organisation like Bell’s Cafe can develop their
business in the contemporary market.
Aims
The aim of the project is to develop the business condition using digital technology in the
appropriate way. As Bell’s Cafe is the small organisation and provides support to the users for
improving their personality in order to get job in the competitive market, their aim is to become a
large venture in UK.
P2 Project management plan
As per the viewpoint of Mohammad and Singh (2015, p.20), the plan of project management is
the process of developing the task in effective way. If the organisations are able to chalk out the
plan, they can complete their task step by step. The importance of project management plan lies
in the fact that it helps to understand the scope, communication, time quality, cost, resources and
risk of the project. Those are followed by-
Scope
As mentioned by Weill and Woerner (2015, p.30), in the small-medium business, the business
authority is able to keep contact with all employees for taking the appropriate decision. The
above-mentioned notion is considered as scope of the project. In time of planning, the business
authority needs to find out their scope for completing the research in the efficient way. Using
digital technology like equipment, social media and so on helps the venture to get success.
In case of Bell’s Cafe, as the authority tries to expand their business, they try to design their
website in the charming way for getting positive outcome. If the authority of Bell’s Cafe is able
to attract customers by designing their website properly, it can attract large number of people at a
time.
3
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Communication
In order to launch a project, the authority needs to communicate with the employees or
customers of the venture. In order to build effective communication system, social media is very
much helpful. If the employees of Bell’s Cafe are able to express their conception to the web
designer, they can imply in the proper way. Henceforth, combination assists to complete the
project appropriately.
Cost and time quality
In time of introducing new project, the authority needs to set their budget as they can achieve
profit from their project. However, the authority should set their time in the perfect way as they
can produce their service or products within deadline. In case of Bell’s Cafe, for designing the
website in the attractive way, the authority can recruit web designer for getting positive
feedback. Henceforth, authority has allocated $2 million for achieving their mission. They have
tried to complete the entire task within 7 months.
Risk and resources
As asserted by McGuirk et al. (2015, p.970), though digital technology helps to manage the
business appropriately, many a times, the workers are not able to handle the digital technology.
Henceforth, it creates problems related to the manufacturing of products in the organisation. In
case of Bell’s Cafe, many a times, it has been noticed that, the web designer is not able to design
the website properly and they are not able to update cafe related information efficiently.
However, in time of designing the website, the authority collects data related to the condition
cafe in market for getting positive feedback.
Plan (Refer to projectlibre file)
As Bell’s Cafe wants to design their website in the lucrative way, the authority makes research
on the service of other cafes in the contemporary market. After that, they recruit web designer as
they can attract huge number of people at a time. Thereafter, the web designers discuss with
authority of venture about the designing of the web site. They write program and prepare the
website in the luminous way. They set their budget within $2 million for introducing digital
technology in the venture. They have taken period of 7 months for implementing their new
above-mentioned strategy.
4
In order to launch a project, the authority needs to communicate with the employees or
customers of the venture. In order to build effective communication system, social media is very
much helpful. If the employees of Bell’s Cafe are able to express their conception to the web
designer, they can imply in the proper way. Henceforth, combination assists to complete the
project appropriately.
Cost and time quality
In time of introducing new project, the authority needs to set their budget as they can achieve
profit from their project. However, the authority should set their time in the perfect way as they
can produce their service or products within deadline. In case of Bell’s Cafe, for designing the
website in the attractive way, the authority can recruit web designer for getting positive
feedback. Henceforth, authority has allocated $2 million for achieving their mission. They have
tried to complete the entire task within 7 months.
Risk and resources
As asserted by McGuirk et al. (2015, p.970), though digital technology helps to manage the
business appropriately, many a times, the workers are not able to handle the digital technology.
Henceforth, it creates problems related to the manufacturing of products in the organisation. In
case of Bell’s Cafe, many a times, it has been noticed that, the web designer is not able to design
the website properly and they are not able to update cafe related information efficiently.
However, in time of designing the website, the authority collects data related to the condition
cafe in market for getting positive feedback.
Plan (Refer to projectlibre file)
As Bell’s Cafe wants to design their website in the lucrative way, the authority makes research
on the service of other cafes in the contemporary market. After that, they recruit web designer as
they can attract huge number of people at a time. Thereafter, the web designers discuss with
authority of venture about the designing of the web site. They write program and prepare the
website in the luminous way. They set their budget within $2 million for introducing digital
technology in the venture. They have taken period of 7 months for implementing their new
above-mentioned strategy.
4
Figure 1: Project management plan
(Source: learner)
5
(Source: learner)
5
P3 Work breakdown structure and Gantt chart
Work breakdown structure
Figure 2: Work breakdown structure
(Source: learner)
Gantt chart
As mentioned by Audretsch and Belitski (2017, p.1050), the work breakdown structure shows
proper plan of the venture for achieving their aim in the contemporary merchandise market. In
case of Bell’s Cafe, as they want to design their website in the charming way, the authority
makes research for knowing the business condition of the cafes. In order to write the program,
the web designers take more than 1 months and apply it in the proper way. Nambisan (2017,
p.1051) stated that, digital technology helps to remove distance as people can use service from
home. However, in business organisations, the authority should not recruit employees for
keeping report about the expenditure of the venture. Digital technology like computer is able
6
Work breakdown structure
Figure 2: Work breakdown structure
(Source: learner)
Gantt chart
As mentioned by Audretsch and Belitski (2017, p.1050), the work breakdown structure shows
proper plan of the venture for achieving their aim in the contemporary merchandise market. In
case of Bell’s Cafe, as they want to design their website in the charming way, the authority
makes research for knowing the business condition of the cafes. In order to write the program,
the web designers take more than 1 months and apply it in the proper way. Nambisan (2017,
p.1051) stated that, digital technology helps to remove distance as people can use service from
home. However, in business organisations, the authority should not recruit employees for
keeping report about the expenditure of the venture. Digital technology like computer is able
6
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keep the record of the venture in the effective way. It makes the job easier to the workers. In
order to provide online service using digital technology, Bell’s Cafe has taken 7 months’ time for
implementing their new perception in the market.
Figure 3: Gantt chart
(Source: learner)
M1
7
order to provide online service using digital technology, Bell’s Cafe has taken 7 months’ time for
implementing their new perception in the market.
Figure 3: Gantt chart
(Source: learner)
M1
7
Figure 4: Milestone schedule
(Source: learner)
The milestone schedule helps the observer of the venture to monitor the work procedure in the
efficient way. It assists the observer to notice that whether the organisation is able to achieve
their aim or not. As web designer tries to design website in the appropriate way, the milestone
schedule helps to complete it in the easy way.
Task 2
LO2
P4 Small-scale research by using quantitative and qualitative research
In time of introducing new service in the organisation, the authority of the business organisations
need to collect information from the market. As commented by Oldham and Da Silva (2015,
p.10), proper methods of research like qualitative and quantitative analysis helps to bring
positive outcome in the contemporary competitive market.
Time: In order to expand their business, the authority has set time. It helps to complete the task
appropriately. in this task, 7 months’ time has been taken.
Date: 24.11.2017-23.06.2018
Place: As the Bell’s Cafe wants to extend their business, it is necessary to choose the specific
place for conducting the research. The research team has chosen the nearest place Wembley for
completing the research.
The two types of research methods are followed by-
Qualitative research method
As per the viewpoint of Brown (2014, p.90), the qualitative research is all about the research
procedure of using case study and secondary materials. In the qualitative research method, the
business organisations can take interview of the manager of ventures for understanding the
importance of using digital technologies in the contemporary market. The qualitative research
helps to get the information about the notion of the manager in the various organisations.
In case of Bell’s Cafe, as they try to expand their business, the authority tries to know the market
condition. Henceforth, they design the website in the attractive way for getting positive outcome.
Many a times, it has been noticed that, the users are not able to use the online services for
developing their personality. In this context, qualitative analysis helps to bring out the problems
related to using digital technologies in the contemporary era.
8
(Source: learner)
The milestone schedule helps the observer of the venture to monitor the work procedure in the
efficient way. It assists the observer to notice that whether the organisation is able to achieve
their aim or not. As web designer tries to design website in the appropriate way, the milestone
schedule helps to complete it in the easy way.
Task 2
LO2
P4 Small-scale research by using quantitative and qualitative research
In time of introducing new service in the organisation, the authority of the business organisations
need to collect information from the market. As commented by Oldham and Da Silva (2015,
p.10), proper methods of research like qualitative and quantitative analysis helps to bring
positive outcome in the contemporary competitive market.
Time: In order to expand their business, the authority has set time. It helps to complete the task
appropriately. in this task, 7 months’ time has been taken.
Date: 24.11.2017-23.06.2018
Place: As the Bell’s Cafe wants to extend their business, it is necessary to choose the specific
place for conducting the research. The research team has chosen the nearest place Wembley for
completing the research.
The two types of research methods are followed by-
Qualitative research method
As per the viewpoint of Brown (2014, p.90), the qualitative research is all about the research
procedure of using case study and secondary materials. In the qualitative research method, the
business organisations can take interview of the manager of ventures for understanding the
importance of using digital technologies in the contemporary market. The qualitative research
helps to get the information about the notion of the manager in the various organisations.
In case of Bell’s Cafe, as they try to expand their business, the authority tries to know the market
condition. Henceforth, they design the website in the attractive way for getting positive outcome.
Many a times, it has been noticed that, the users are not able to use the online services for
developing their personality. In this context, qualitative analysis helps to bring out the problems
related to using digital technologies in the contemporary era.
8
Quantitative research method
The research method of quantitative helps to collect the perception of the customers in the
contemporary ear. As mentioned by Mian et al. (2016, p.10), the quantitative research method is
a close-ended procedure, where the participants need to choose the option from the given
options. In case of expanding the business of Bell’s Cafe, the authority needs to know their
impact in the market. Henceforth, as a consultant manager of the venture, it is necessary to make
survey for knowing the impact of the users of organisation.
In order to achieve the aim of Bell’s Cafe, they need to provide service to huge number of
people. In this case, digital technology like using internet, the employees of Bell's Cafe can make
the idea real.
Sampling
In order to know the impact of the customers using the service of Bell’s Cafe, it is necessary to
follow the sampling method. In case of sampling, the authority has uploaded a questionnaire in
the website and the people answer it from where, the research team takes information related to
the topic. In case of Bell’s Cafe, they use sampling method for gathering information.
Sample Size
The sample size helps to understand the number of people, who participate in the quantitative
method. In case of Bell’s Cafe, the sample size is 50.
Target audience
In order to complete the research, the authority sets their target audience, from whom, they can
collect information related to the digital technology. The number of target audience for
completing the research is 100.
QUESTIONNAIRE
1. What is the significance for using digital technology in Bell’s Cafe?
Beneficial
Very much beneficial
Enough
Non-beneficial
Neutral
2. Is digital technology being able to increase profit of Bell’s Cafe?
Yes
9
The research method of quantitative helps to collect the perception of the customers in the
contemporary ear. As mentioned by Mian et al. (2016, p.10), the quantitative research method is
a close-ended procedure, where the participants need to choose the option from the given
options. In case of expanding the business of Bell’s Cafe, the authority needs to know their
impact in the market. Henceforth, as a consultant manager of the venture, it is necessary to make
survey for knowing the impact of the users of organisation.
In order to achieve the aim of Bell’s Cafe, they need to provide service to huge number of
people. In this case, digital technology like using internet, the employees of Bell's Cafe can make
the idea real.
Sampling
In order to know the impact of the customers using the service of Bell’s Cafe, it is necessary to
follow the sampling method. In case of sampling, the authority has uploaded a questionnaire in
the website and the people answer it from where, the research team takes information related to
the topic. In case of Bell’s Cafe, they use sampling method for gathering information.
Sample Size
The sample size helps to understand the number of people, who participate in the quantitative
method. In case of Bell’s Cafe, the sample size is 50.
Target audience
In order to complete the research, the authority sets their target audience, from whom, they can
collect information related to the digital technology. The number of target audience for
completing the research is 100.
QUESTIONNAIRE
1. What is the significance for using digital technology in Bell’s Cafe?
Beneficial
Very much beneficial
Enough
Non-beneficial
Neutral
2. Is digital technology being able to increase profit of Bell’s Cafe?
Yes
9
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No
3. How do the employees of Bell’s Cafe use the digital technology in time of providing
service to the users?
Properly
Casually
Seriously
4. What is the importance for using digital technology in Bell’s Cafe for expanding their
business?
Cooperation in competitive market
Quick service
Earning huge profit
Reputation
Improvement in product quality
5. What factors can enhance the concept of using digital technology in Bell’s Cafe?
Quick service
Fame
Increasing benefit
Neutral
6. Do you think Bell’s Cafe is able to touch their aim in the appropriate way?
Yes
No
7. How is your recommendation for Bell’s Cafe in order to expand their business using
digital technology?
Advanced technology
Training
Observation
Questions for secondary research
1. Why do business organisations use digital technology in their venture?
10
3. How do the employees of Bell’s Cafe use the digital technology in time of providing
service to the users?
Properly
Casually
Seriously
4. What is the importance for using digital technology in Bell’s Cafe for expanding their
business?
Cooperation in competitive market
Quick service
Earning huge profit
Reputation
Improvement in product quality
5. What factors can enhance the concept of using digital technology in Bell’s Cafe?
Quick service
Fame
Increasing benefit
Neutral
6. Do you think Bell’s Cafe is able to touch their aim in the appropriate way?
Yes
No
7. How is your recommendation for Bell’s Cafe in order to expand their business using
digital technology?
Advanced technology
Training
Observation
Questions for secondary research
1. Why do business organisations use digital technology in their venture?
10
2. Can digital technology bring changes in the system of business of contemporary
ventures?
3. What would be your opinion for Bell’s Cafe in order to expand their business using
digital technology?
M2
The quantitative research method is the appropriate way as it helps to collect effective
information related to the study. It includes method of survey, which helps to know the
perception of the customer about the online service in the contemporary era.
D1
In order to understand the impact of using digital technology, Bell’s Cafe tries to follow primary
and secondary methods of quantitative analysis. As mentioned by Mazzei et al. (2016, p.55),
qualitative research helps to understand the perception of the managers and quantitative research
helps to understand the customer’s viewpoint of the contemporary market. On the other hand,
Díaz-Chao et al. (2015, p.1440) contradicted that, digital technology helps to enhance the
performance of the employees effectively. In case of Bell’s Cafe, the research team will do the
quantitative analysis including primary and secondary method.
Task 3
LO 3
P5 Analysis about the techniques and tools
Q 1. What is the significance for using digital technology in Bell’s Cafe?
Options Response Respondent
percentage
Participants
Beneficial 15 30 50
Very much
beneficial
20 40 50
Enough 10 20 50
Non-beneficial 3 6 50
11
ventures?
3. What would be your opinion for Bell’s Cafe in order to expand their business using
digital technology?
M2
The quantitative research method is the appropriate way as it helps to collect effective
information related to the study. It includes method of survey, which helps to know the
perception of the customer about the online service in the contemporary era.
D1
In order to understand the impact of using digital technology, Bell’s Cafe tries to follow primary
and secondary methods of quantitative analysis. As mentioned by Mazzei et al. (2016, p.55),
qualitative research helps to understand the perception of the managers and quantitative research
helps to understand the customer’s viewpoint of the contemporary market. On the other hand,
Díaz-Chao et al. (2015, p.1440) contradicted that, digital technology helps to enhance the
performance of the employees effectively. In case of Bell’s Cafe, the research team will do the
quantitative analysis including primary and secondary method.
Task 3
LO 3
P5 Analysis about the techniques and tools
Q 1. What is the significance for using digital technology in Bell’s Cafe?
Options Response Respondent
percentage
Participants
Beneficial 15 30 50
Very much
beneficial
20 40 50
Enough 10 20 50
Non-beneficial 3 6 50
11
Neutral 2 4 50
Table 1: Significance for using digital technology in Bell’s Cafe
(Source: self-created)
Beneficial
Very much beneficial
Enough
Non-beneficial
Neutral
0
5
10
15
20
25
30
35
40
45
50
30
40
20
6 4
Respondent percentage
Response
Participants
Figure 1: Employees of Bell’s Cafe use the digital technology in time of providing service to the
users
(Source: self-created)
Analysis- This is on interpreting the above acquired data that has specified the perception of Bell
café employees towards the importance of using digital technology. On which, a large number of
participants have responded in favour of its use where it is very much beneficial in accordance to
them. However, some have stated it to be somewhat beneficial with some asserting it to be
satisfactory and some non-beneficial. Lastly, there together exists some set of people having a
neutral perspective towards it.
Q 2. Is digital technology being able to increase profit of Bell’s Cafe?
12
Table 1: Significance for using digital technology in Bell’s Cafe
(Source: self-created)
Beneficial
Very much beneficial
Enough
Non-beneficial
Neutral
0
5
10
15
20
25
30
35
40
45
50
30
40
20
6 4
Respondent percentage
Response
Participants
Figure 1: Employees of Bell’s Cafe use the digital technology in time of providing service to the
users
(Source: self-created)
Analysis- This is on interpreting the above acquired data that has specified the perception of Bell
café employees towards the importance of using digital technology. On which, a large number of
participants have responded in favour of its use where it is very much beneficial in accordance to
them. However, some have stated it to be somewhat beneficial with some asserting it to be
satisfactory and some non-beneficial. Lastly, there together exists some set of people having a
neutral perspective towards it.
Q 2. Is digital technology being able to increase profit of Bell’s Cafe?
12
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Options Response Respondent
percentage
Participants
Yes 30 60 50
No 20 40 50
Table 2: Digital technology is able to increase profit of Bell’s Cafe
(Source: self-created)
Yes No
0
10
20
30
40
50
60
Response
Respondent percentage
Participants
30
20
Response
Respondent percentage
Participants
Figure 2: Employees of Bell’s Cafe use the digital technology in time of providing service to the
users
(Source: self-created)
Analysis- On enquiring about the contribution of digital technologies in increasing the profits of
Bell café, maximum number of participants have shown a favourable viewpoint towards it. It is
with 60% of participants responded affirmatively with 20 or 40% respondents giving a negative
response, asserting it to be a nonfactual statement.
13
percentage
Participants
Yes 30 60 50
No 20 40 50
Table 2: Digital technology is able to increase profit of Bell’s Cafe
(Source: self-created)
Yes No
0
10
20
30
40
50
60
Response
Respondent percentage
Participants
30
20
Response
Respondent percentage
Participants
Figure 2: Employees of Bell’s Cafe use the digital technology in time of providing service to the
users
(Source: self-created)
Analysis- On enquiring about the contribution of digital technologies in increasing the profits of
Bell café, maximum number of participants have shown a favourable viewpoint towards it. It is
with 60% of participants responded affirmatively with 20 or 40% respondents giving a negative
response, asserting it to be a nonfactual statement.
13
Q 3. How do the employees of Bell’s Cafe use the digital technology in time of providing service
to the users?
Options Response Respondent
percentage
Participants
Properly 20 40 50
Casually 5 10 50
Seriously 25 50 50
Table 3: Employees of Bell’s Cafe use the digital technology in time of providing service to the
users
(Source: self-created)
Properly Casually Seriously
0
5
10
15
20
25
30
35
40
45
50
40
10
50
Response
Respondent percentage
Participants
Figure 3: Employees of Bell’s Cafe use the digital technology in time of providing service to the
users
(Source: self-created)
Analysis- This question was raised to confirm the earnest nature of employees in Bell Café
towards the use of digital technology at work. On which, 25 have reported to use it very
14
to the users?
Options Response Respondent
percentage
Participants
Properly 20 40 50
Casually 5 10 50
Seriously 25 50 50
Table 3: Employees of Bell’s Cafe use the digital technology in time of providing service to the
users
(Source: self-created)
Properly Casually Seriously
0
5
10
15
20
25
30
35
40
45
50
40
10
50
Response
Respondent percentage
Participants
Figure 3: Employees of Bell’s Cafe use the digital technology in time of providing service to the
users
(Source: self-created)
Analysis- This question was raised to confirm the earnest nature of employees in Bell Café
towards the use of digital technology at work. On which, 25 have reported to use it very
14
sincerely with 20 using it suitably and 5 having a casual or spontaneous outlook towards the use
of digital technology.
Q 4. What is the importance for using digital technology in Bell’s Cafe for expanding their
business?
Options Response Respondent
percentage
Participants
Cooperation in
competitive market
15 30 50
Quick service 10 20 50
Earning huge profit 10 20 50
Reputation 5 10 50
Improvement in
product quality
10 20 50
Table 4: Employees of Bell’s Cafe use the digital technology in time of providing service to the
users
(Source: self-created)
15
of digital technology.
Q 4. What is the importance for using digital technology in Bell’s Cafe for expanding their
business?
Options Response Respondent
percentage
Participants
Cooperation in
competitive market
15 30 50
Quick service 10 20 50
Earning huge profit 10 20 50
Reputation 5 10 50
Improvement in
product quality
10 20 50
Table 4: Employees of Bell’s Cafe use the digital technology in time of providing service to the
users
(Source: self-created)
15
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Quick service
Fame
Increasing benefit
Neutral
0 5 10 15 20 25 30 35 40 45 50
50
50
50
50
Participants
Respondent percentage
Response
Figure 4: Employees of Bell’s Cafe use the digital technology in time of providing service to the
users
(Source: self-created)
Analysis- This is on analysing the above undertaken query where the participants were asked to
respond against the importance of digital technology and its use in the business with context to
Bell café. A large number of respondents have stated it to be beneficial in terms of providing a
cooperative environment in the market to combat the state of competition. However, 3
alternatives namely provisioning of services along with
Q 5. What factors can enhance the concept of using digital technology in Bell’s Cafe?
Options Response Respondent
percentage
Participants
Quick service 15 30 50
Fame 15 30 50
Increasing benefit 17 34 50
16
Fame
Increasing benefit
Neutral
0 5 10 15 20 25 30 35 40 45 50
50
50
50
50
Participants
Respondent percentage
Response
Figure 4: Employees of Bell’s Cafe use the digital technology in time of providing service to the
users
(Source: self-created)
Analysis- This is on analysing the above undertaken query where the participants were asked to
respond against the importance of digital technology and its use in the business with context to
Bell café. A large number of respondents have stated it to be beneficial in terms of providing a
cooperative environment in the market to combat the state of competition. However, 3
alternatives namely provisioning of services along with
Q 5. What factors can enhance the concept of using digital technology in Bell’s Cafe?
Options Response Respondent
percentage
Participants
Quick service 15 30 50
Fame 15 30 50
Increasing benefit 17 34 50
16
Neutral 3 6 50
Table 5: Employees of Bell’s Cafe use the digital technology in time of providing service to the
users
(Source: self-created)
Quick service
Fame
Increasing benefit
Neutral
0 5 10 15 20 25 30 35 40 45 50
50
50
50
50
Participants
Respondent percentage
Response
Figure 5: Employees of Bell’s Cafe use the digital technology in time of providing service to the
users
(Source: self-created)
Analysis- This is on interpreting the above acquired data which has clearly illustrated the
perception of Bell Café employees towards the use of digital technology at work. Herein, they
were asked about the factors that are applicable to enhance the concept of digital technology.
Considering the same, quick service and fame have received equal proportion of responses by
near about 15 participants. However, 17 of the respondents have favoured the concept of
increasing benefit with 3 having a neutral perception towards all said alternatives.
Q 6. Do you think Bell’s Cafe is able to touch their aim in the appropriate way?
17
Table 5: Employees of Bell’s Cafe use the digital technology in time of providing service to the
users
(Source: self-created)
Quick service
Fame
Increasing benefit
Neutral
0 5 10 15 20 25 30 35 40 45 50
50
50
50
50
Participants
Respondent percentage
Response
Figure 5: Employees of Bell’s Cafe use the digital technology in time of providing service to the
users
(Source: self-created)
Analysis- This is on interpreting the above acquired data which has clearly illustrated the
perception of Bell Café employees towards the use of digital technology at work. Herein, they
were asked about the factors that are applicable to enhance the concept of digital technology.
Considering the same, quick service and fame have received equal proportion of responses by
near about 15 participants. However, 17 of the respondents have favoured the concept of
increasing benefit with 3 having a neutral perception towards all said alternatives.
Q 6. Do you think Bell’s Cafe is able to touch their aim in the appropriate way?
17
Options Response Respondent
percentage
Participants
Yes 35 70 50
No 15 30 50
Table 6: Employees of Bell’s Cafe use the digital technology in time of providing service to the
users
(Source: self-created)
Yes
No
0 10 20 30 40 50 60 70
70
30
Participants
Respondent percentage
Response
Figure 6: Employees of Bell’s Cafe use the digital technology in time of providing service to the
users
(Source: self-created)
Analysis- This is on interpreting the above acquired data where a large number of participants
have agreed upon the use of digital technology that has significantly assisted them to attain their
set organisational aim. It is nearly about 70% of participants who have responded in favour of
18
percentage
Participants
Yes 35 70 50
No 15 30 50
Table 6: Employees of Bell’s Cafe use the digital technology in time of providing service to the
users
(Source: self-created)
Yes
No
0 10 20 30 40 50 60 70
70
30
Participants
Respondent percentage
Response
Figure 6: Employees of Bell’s Cafe use the digital technology in time of providing service to the
users
(Source: self-created)
Analysis- This is on interpreting the above acquired data where a large number of participants
have agreed upon the use of digital technology that has significantly assisted them to attain their
set organisational aim. It is nearly about 70% of participants who have responded in favour of
18
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this point, However, 30% respondents do not found any such benefit of using digital
technologies that directly assist in the accomplishment of stated organisational goals.
Q 7. How is your recommendation for Bell’s Cafe in order to expand their business using digital
technology?
Options Response Respondent
percentage (%)
Participants
Advanced
technology
15 30 50
Training 15 30 50
Observation 20 40 50
Table 7: Employees of Bell’s Cafe use the digital technology in time of providing service to the
users
(Source: self-created)
Response
Advanced technology
Training
Observation
Figure 7: Employees of Bell’s Cafe use the digital technology in time of providing
service to the users
19
technologies that directly assist in the accomplishment of stated organisational goals.
Q 7. How is your recommendation for Bell’s Cafe in order to expand their business using digital
technology?
Options Response Respondent
percentage (%)
Participants
Advanced
technology
15 30 50
Training 15 30 50
Observation 20 40 50
Table 7: Employees of Bell’s Cafe use the digital technology in time of providing service to the
users
(Source: self-created)
Response
Advanced technology
Training
Observation
Figure 7: Employees of Bell’s Cafe use the digital technology in time of providing
service to the users
19
(Source: self-created)
Analysis- The above-mentioned table shows that most of the employees provide positive
feedback for using digital technology in order to expand the business of the venture of Bell’s
Cafe. It has been observed that, around 40% people agree with the concept of using digital
technology in the venture. However, 30% employees told that, digital technology assists the
venture to keep rhythm in the market. As mentioned by Mitchelmore and Rowley (2013, p.140),
digital technology assists to expand the business in the proper way. 50% employees of Bell’s
Cafe agree with the perception. On the other hand, Turban et al. (2017, p.56) contradicted that
the employees are not able to use technology appropriately. Henceforth, the employee of Bell’s
Cafe provides suggestion like training, observation for getting positive impact in the
contemporary competitive market.
Secondary analysis
In time of taking interview of managers of other ventures, the authority can try to collect
information related to the impact of using digital technology in the venture. In the opinion of
Ramdani et al. (2013, p.740), the business organisations need to identify their target customers,
from where, they can understand about their importance in the market. If the users feel satisfied
using the service of organisation, the authority of organisation would be able to earn huge profit
throughout the world.
Tools
In order to analyse data, the organisations can use the quantitative and qualitative method. In the
qualitative method, the organisations can choose the procedure of taking interview or collecting
data from books and many others. In quantitative analysis, the authority can observe the working
procedure, arranging survey and many others. As mentioned by Mitchelmore and Rowley (2013,
p.140), in order to collect data, survey is the appropriate method. As argued by Hobbs et al.
(2017, p.970), in time of developing the business, enterprises need to know the conception of
customers and managers of eminent organisations like Kids Helpline related to using digital
technology. After completing the survey, authority of Bell’s Cafe can imply the opinion of
customers for using digital technology.
Techniques
Training: In order to use digital technology in the venture, the authority can provide training to
the employees as they can handle it in the effective way. Le Bas et al. (2015, p.120) stated that,
20
Analysis- The above-mentioned table shows that most of the employees provide positive
feedback for using digital technology in order to expand the business of the venture of Bell’s
Cafe. It has been observed that, around 40% people agree with the concept of using digital
technology in the venture. However, 30% employees told that, digital technology assists the
venture to keep rhythm in the market. As mentioned by Mitchelmore and Rowley (2013, p.140),
digital technology assists to expand the business in the proper way. 50% employees of Bell’s
Cafe agree with the perception. On the other hand, Turban et al. (2017, p.56) contradicted that
the employees are not able to use technology appropriately. Henceforth, the employee of Bell’s
Cafe provides suggestion like training, observation for getting positive impact in the
contemporary competitive market.
Secondary analysis
In time of taking interview of managers of other ventures, the authority can try to collect
information related to the impact of using digital technology in the venture. In the opinion of
Ramdani et al. (2013, p.740), the business organisations need to identify their target customers,
from where, they can understand about their importance in the market. If the users feel satisfied
using the service of organisation, the authority of organisation would be able to earn huge profit
throughout the world.
Tools
In order to analyse data, the organisations can use the quantitative and qualitative method. In the
qualitative method, the organisations can choose the procedure of taking interview or collecting
data from books and many others. In quantitative analysis, the authority can observe the working
procedure, arranging survey and many others. As mentioned by Mitchelmore and Rowley (2013,
p.140), in order to collect data, survey is the appropriate method. As argued by Hobbs et al.
(2017, p.970), in time of developing the business, enterprises need to know the conception of
customers and managers of eminent organisations like Kids Helpline related to using digital
technology. After completing the survey, authority of Bell’s Cafe can imply the opinion of
customers for using digital technology.
Techniques
Training: In order to use digital technology in the venture, the authority can provide training to
the employees as they can handle it in the effective way. Le Bas et al. (2015, p.120) stated that,
20
proper training of the employees is able to bring success in the contemporary market. It helps to
enhance services of the entity.
Observation: Knight and Liesch (2016, p.100) contradicted that, if the management of
organisation monitors the work procedure, they can bring development in the growth of venture.
P6 Recommendation based on data analysis
In order to manage the business project of developing software, proper recommendation is
necessary. The recommendations are followed by-
Advanced technology
In order to expand the business of the venture, the authority needs to use advanced technology
for increasing production. In case of Bell’s Cafe, as they provide online service for developing
personality of user, authority should use advanced technology as they can provide their service to
huge number of people at a time.
Training
Many a times, the employees are not able to use digital technology in the effective way.
However, in case of business expansion, the authority needs to develop their technologies.
Hence, appropriate training assists to bring positive outcome. Bell’s Cafe provides training to
their employees for bringing positive outcome.
Also, on the basis of above analysed information, Bells café is recommended to review
the present use of digital tools and techniques of their organisation. Also, they are suggested to
study about their organisation and the appointed staff members to understand their factual aims
and objectives along with the ability of their hired workers. This will lead to a vital
understanding of their own existence to further build effective strategies of digital technologies.
Also, a close study of both their adopted technology and the techniques needed to be adopted is
advised for a successful use of digital technology in business for attracting a large number of
customers. This is for instance to provide digital booking through their own website or create a
mobile app to make prior bookings, etc. Although, the employed workers should be enough
vigilant about its use and should suitably assist the users to satisfy their actual requirements.
Lastly, it is also recommended to measure as well as develop the current state of digital literacy
where many of its employees have been found to be unaware of an effective use of digital
technology.
M3
21
enhance services of the entity.
Observation: Knight and Liesch (2016, p.100) contradicted that, if the management of
organisation monitors the work procedure, they can bring development in the growth of venture.
P6 Recommendation based on data analysis
In order to manage the business project of developing software, proper recommendation is
necessary. The recommendations are followed by-
Advanced technology
In order to expand the business of the venture, the authority needs to use advanced technology
for increasing production. In case of Bell’s Cafe, as they provide online service for developing
personality of user, authority should use advanced technology as they can provide their service to
huge number of people at a time.
Training
Many a times, the employees are not able to use digital technology in the effective way.
However, in case of business expansion, the authority needs to develop their technologies.
Hence, appropriate training assists to bring positive outcome. Bell’s Cafe provides training to
their employees for bringing positive outcome.
Also, on the basis of above analysed information, Bells café is recommended to review
the present use of digital tools and techniques of their organisation. Also, they are suggested to
study about their organisation and the appointed staff members to understand their factual aims
and objectives along with the ability of their hired workers. This will lead to a vital
understanding of their own existence to further build effective strategies of digital technologies.
Also, a close study of both their adopted technology and the techniques needed to be adopted is
advised for a successful use of digital technology in business for attracting a large number of
customers. This is for instance to provide digital booking through their own website or create a
mobile app to make prior bookings, etc. Although, the employed workers should be enough
vigilant about its use and should suitably assist the users to satisfy their actual requirements.
Lastly, it is also recommended to measure as well as develop the current state of digital literacy
where many of its employees have been found to be unaware of an effective use of digital
technology.
M3
21
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In order to analyse the impact of using digital technology in venture, it is necessary to understand
the customer’s feedback. Henceforth, survey is the appropriate way for developing the growth of
venture. Training of employees and using advanced technology assist to expand the business as
proper training and advanced technology help to provide best quality service to the users.
Task 4
LO4
P7 Reflection about the research
This is to reflect upon the above undertaken research that was based on the use of digital
technologies in small businesses with specific reference to a chosen organisation named Bell
café. Herein, I have learned some significant aspects of digital technology and its effective use in
business. Apart from this, I have also learned about the research strategies that are vital to carry
out a successful research with effective ways. This involved learning about the preparation of
Gantt chart and WBS diagram to address the set outcomes. It has greatly assisted me in
managing my time in accordance to the set activities of research where I have deficit skills of
time management. Beside this, I have learned about the type of researches that assisted me in
conducting both primary and secondary investigation of the selected organisation and give
justified recommendations to the company in making a better use of digital technology.
M4
In order to manage the project, the consultant manager needs to observe the working procedure
the employees in the effective way. For achieving the aim of Bell’s Cafe, the authority can
discuss with other employees. They can research in the market for fulfilling their objectives.
D2
As commented by Grunwald (2015, p.500), if the organisations are able to use digital
technology, they are able to provide high quality products to the users. Proper project
management strategy like planning, developing and execution helps to provide positive impact.
On the contrary, Mathews et al. (2016, p.825) stated that, positive impact of using digital
technology depends on the performance of the employees. In order to achieve the aim of the
Bell’s Cafe, it is necessary to develop the performance of employees.
Conclusion
22
the customer’s feedback. Henceforth, survey is the appropriate way for developing the growth of
venture. Training of employees and using advanced technology assist to expand the business as
proper training and advanced technology help to provide best quality service to the users.
Task 4
LO4
P7 Reflection about the research
This is to reflect upon the above undertaken research that was based on the use of digital
technologies in small businesses with specific reference to a chosen organisation named Bell
café. Herein, I have learned some significant aspects of digital technology and its effective use in
business. Apart from this, I have also learned about the research strategies that are vital to carry
out a successful research with effective ways. This involved learning about the preparation of
Gantt chart and WBS diagram to address the set outcomes. It has greatly assisted me in
managing my time in accordance to the set activities of research where I have deficit skills of
time management. Beside this, I have learned about the type of researches that assisted me in
conducting both primary and secondary investigation of the selected organisation and give
justified recommendations to the company in making a better use of digital technology.
M4
In order to manage the project, the consultant manager needs to observe the working procedure
the employees in the effective way. For achieving the aim of Bell’s Cafe, the authority can
discuss with other employees. They can research in the market for fulfilling their objectives.
D2
As commented by Grunwald (2015, p.500), if the organisations are able to use digital
technology, they are able to provide high quality products to the users. Proper project
management strategy like planning, developing and execution helps to provide positive impact.
On the contrary, Mathews et al. (2016, p.825) stated that, positive impact of using digital
technology depends on the performance of the employees. In order to achieve the aim of the
Bell’s Cafe, it is necessary to develop the performance of employees.
Conclusion
22
Therefore, the entire study has focused on the importance of using digital technology in the
small-medium size business in the contemporary merchandise market. It has been noticed that
digital technology helps to increase production of the venture. Digital technologies assist to
reduce time in case of manufacturing the products. Henceforth, the organisations are able to
provide services or products to the users within time. It provides proper management plan of
project as the authority of Bell’s Cafe can reduce their risk related to their service. The
employees need to develop their skills as they can use digital technology in the effective way.
Therefore, in order to conclude the study, it has been noticed that, digital technology like cloud
computing system helps to keep record perfectly and help to share information related to the
venture. In the small-medium size venture, digital technology is able to bring success in the
contemporary competitive market.
23
small-medium size business in the contemporary merchandise market. It has been noticed that
digital technology helps to increase production of the venture. Digital technologies assist to
reduce time in case of manufacturing the products. Henceforth, the organisations are able to
provide services or products to the users within time. It provides proper management plan of
project as the authority of Bell’s Cafe can reduce their risk related to their service. The
employees need to develop their skills as they can use digital technology in the effective way.
Therefore, in order to conclude the study, it has been noticed that, digital technology like cloud
computing system helps to keep record perfectly and help to share information related to the
venture. In the small-medium size venture, digital technology is able to bring success in the
contemporary competitive market.
23
REFERENCE LIST
Audretsch, D.B. and Belitski, M., (2017). Entrepreneurial ecosystems in cities: establishing the
framework conditions. The Journal of Technology Transfer, 42(5), pp.1030-1051.
bellescafevt.com (2017), Bell’s Cafe, Available at: http://www.bellescafevt.com/ [Accessed on:
02/07/2017]
Brown, R. and Mason, C., (2014). Inside the high-tech black box: a critique of technology
entrepreneurship policy. Technovation, 34(12), pp.773-784.
Brown, R., Mason, C. and Mawson, S., (2014). Increasing'the Vital 6 Percent': Designing
effective public policy to support high growth firms, 23(2), pp.45-90.
Díaz-Chao, Á., Sainz-González, J. and Torrent-Sellens, J., (2015). ICT, innovation, and firm
productivity: New evidence from small local firms. Journal of Business Research, 68(7),
pp.1439-1444.
Grunwald, A., (2015). Technology assessment. In Encyclopedia of Information Science and
Technology, Third Edition, 6(3), pp. 398-506.
Hobbs, K.G., Link, A.N. and Scott, J.T., (2017). Science and technology parks: an annotated and
analytical literature review. The Journal of Technology Transfer, 42(4), pp.957-976.
Knight, G.A. and Liesch, P.W., (2016). Internationalization: From incremental to born
global. Journal of World Business, 51(1), pp.93-102.
Le Bas, C., Mothe, C. and Nguyen-Thi, T.U., (2015). The differentiated impacts of
organizational innovation practices on technological innovation persistence. European
Journal of Innovation Management, 18(1), pp.110-127.
Mathews, S., Bianchi, C., Perks, K.J., Healy, M. and Wickramasekera, R., (2016). Internet
marketing capabilities and international market growth. International Business
Review, 25(4), pp.820-830.
Mazzei, M.J., Flynn, C.B. and Haynie, J.J., (2016). Moving beyond initial success: Promoting
innovation in small businesses through high-performance work practices. Business
Horizons, 59(1), pp.51-60.
McGuirk, H., Lenihan, H. and Hart, M., (2015). Measuring the impact of innovative human
capital on small firms’ propensity to innovate. Research Policy, 44(4), pp.965-976.
Mian, S., Lamine, W. and Fayolle, A., (2016). Technology Business Incubation: An overview of
the state of knowledge. Technovation, 50(2), pp.1-12.
24
Audretsch, D.B. and Belitski, M., (2017). Entrepreneurial ecosystems in cities: establishing the
framework conditions. The Journal of Technology Transfer, 42(5), pp.1030-1051.
bellescafevt.com (2017), Bell’s Cafe, Available at: http://www.bellescafevt.com/ [Accessed on:
02/07/2017]
Brown, R. and Mason, C., (2014). Inside the high-tech black box: a critique of technology
entrepreneurship policy. Technovation, 34(12), pp.773-784.
Brown, R., Mason, C. and Mawson, S., (2014). Increasing'the Vital 6 Percent': Designing
effective public policy to support high growth firms, 23(2), pp.45-90.
Díaz-Chao, Á., Sainz-González, J. and Torrent-Sellens, J., (2015). ICT, innovation, and firm
productivity: New evidence from small local firms. Journal of Business Research, 68(7),
pp.1439-1444.
Grunwald, A., (2015). Technology assessment. In Encyclopedia of Information Science and
Technology, Third Edition, 6(3), pp. 398-506.
Hobbs, K.G., Link, A.N. and Scott, J.T., (2017). Science and technology parks: an annotated and
analytical literature review. The Journal of Technology Transfer, 42(4), pp.957-976.
Knight, G.A. and Liesch, P.W., (2016). Internationalization: From incremental to born
global. Journal of World Business, 51(1), pp.93-102.
Le Bas, C., Mothe, C. and Nguyen-Thi, T.U., (2015). The differentiated impacts of
organizational innovation practices on technological innovation persistence. European
Journal of Innovation Management, 18(1), pp.110-127.
Mathews, S., Bianchi, C., Perks, K.J., Healy, M. and Wickramasekera, R., (2016). Internet
marketing capabilities and international market growth. International Business
Review, 25(4), pp.820-830.
Mazzei, M.J., Flynn, C.B. and Haynie, J.J., (2016). Moving beyond initial success: Promoting
innovation in small businesses through high-performance work practices. Business
Horizons, 59(1), pp.51-60.
McGuirk, H., Lenihan, H. and Hart, M., (2015). Measuring the impact of innovative human
capital on small firms’ propensity to innovate. Research Policy, 44(4), pp.965-976.
Mian, S., Lamine, W. and Fayolle, A., (2016). Technology Business Incubation: An overview of
the state of knowledge. Technovation, 50(2), pp.1-12.
24
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Mitchelmore, S. and Rowley, J., (2013). Entrepreneurial competencies of women entrepreneurs
pursuing business growth. Journal of Small Business and Enterprise Development, 20(1),
pp.125-142.
Mohammadyari, S. and Singh, H., (2015). Understanding the effect of e-learning on individual
performance: The role of digital literacy. Computers & Education, 82(2), pp.11-25.
Nambisan, S., (2017). Digital entrepreneurship: Toward a digital technology perspective of
entrepreneurship. Entrepreneurship Theory and Practice, 41(6), pp.1029-1055.
Oldham, G.R. and Da Silva, N., (2015). The impact of digital technology on the generation and
implementation of creative ideas in the workplace. Computers in Human Behavior, 42(4),
pp.5-11.
Ramdani, B., Chevers, D. and A. Williams, D., (2013). SMEs' adoption of enterprise
applications: A technology-organisation-environment model. Journal of Small Business and
Enterprise Development, 20(4), pp.735-753.
talentplus.com (2017), About us, Available at: http://www.talentplus.com/ [Accessed on:
20November, 2017]
Turban, E., Outland, J., King, D., Lee, J.K., Liang, T.P. and Turban, D.C., (2017). Electronic
Commerce 2018: A Managerial and Social Networks Perspective. Springer, 56(3), pp.6-16.
Weill, P. and Woerner, S.L., (2015). Thriving in an increasingly digital ecosystem. MIT Sloan
Management Review, 56(4), pp.27-39.
Yee-Loong Chong, A., Ooi, K.B., Bao, H. and Lin, B., (2014). Can e-business adoption be
influenced by knowledge management? An empirical analysis of Malaysian SMEs. Journal
of Knowledge Management, 18(1), pp.121-136.
25
pursuing business growth. Journal of Small Business and Enterprise Development, 20(1),
pp.125-142.
Mohammadyari, S. and Singh, H., (2015). Understanding the effect of e-learning on individual
performance: The role of digital literacy. Computers & Education, 82(2), pp.11-25.
Nambisan, S., (2017). Digital entrepreneurship: Toward a digital technology perspective of
entrepreneurship. Entrepreneurship Theory and Practice, 41(6), pp.1029-1055.
Oldham, G.R. and Da Silva, N., (2015). The impact of digital technology on the generation and
implementation of creative ideas in the workplace. Computers in Human Behavior, 42(4),
pp.5-11.
Ramdani, B., Chevers, D. and A. Williams, D., (2013). SMEs' adoption of enterprise
applications: A technology-organisation-environment model. Journal of Small Business and
Enterprise Development, 20(4), pp.735-753.
talentplus.com (2017), About us, Available at: http://www.talentplus.com/ [Accessed on:
20November, 2017]
Turban, E., Outland, J., King, D., Lee, J.K., Liang, T.P. and Turban, D.C., (2017). Electronic
Commerce 2018: A Managerial and Social Networks Perspective. Springer, 56(3), pp.6-16.
Weill, P. and Woerner, S.L., (2015). Thriving in an increasingly digital ecosystem. MIT Sloan
Management Review, 56(4), pp.27-39.
Yee-Loong Chong, A., Ooi, K.B., Bao, H. and Lin, B., (2014). Can e-business adoption be
influenced by knowledge management? An empirical analysis of Malaysian SMEs. Journal
of Knowledge Management, 18(1), pp.121-136.
25
APPENDIX
Log book
Project Logbook for the chosen organisation: Bell’s Cafe
Name of the learner: Name of the Supervisor:
Project Title: Date:
Update of weekly research/ tasks achieved (Account
for a minimum of six weeks with dates)➢ What have you completed?
I have completed the study on the topic of
importance of using digital technology for
small-medium size venture in order to
enhance and foster growth of the business.➢ Did you fulfil Task requirements?
Yes, I have fulfilled the task requirement for
completing the study.➢ Are you on track and within deadlines set?
➢ Yes, I am able to complete the project within
the deadline as I have dealt with the project
before.
➢ Did you need to make any changes to your
project management plan?
Yes, I did make changes in time of planning the
project as I have completed the market research
procedure in the effective way. I recruit more staffs in
time of implementation.
Comments
26
Log book
Project Logbook for the chosen organisation: Bell’s Cafe
Name of the learner: Name of the Supervisor:
Project Title: Date:
Update of weekly research/ tasks achieved (Account
for a minimum of six weeks with dates)➢ What have you completed?
I have completed the study on the topic of
importance of using digital technology for
small-medium size venture in order to
enhance and foster growth of the business.➢ Did you fulfil Task requirements?
Yes, I have fulfilled the task requirement for
completing the study.➢ Are you on track and within deadlines set?
➢ Yes, I am able to complete the project within
the deadline as I have dealt with the project
before.
➢ Did you need to make any changes to your
project management plan?
Yes, I did make changes in time of planning the
project as I have completed the market research
procedure in the effective way. I recruit more staffs in
time of implementation.
Comments
26
Any risks and / or issues identified?➢ Did you identify risks/issues with a lack of
skills required for undertaking research
tasks?
It has been noticed that, many employees are
not able to use digital technology. It takes time
in time of implementation. However, in time
of collecting data, the managers of other
ventures did not want to give time. It
considers as risk for the task.
➢ Did you identify any additional risks/issues
that have an impact on the project
management plan?
The workers have faced problem related to
execution in time of developing software.
They were able to solve the above-mentioned
problem.
Problems encountered➢ What barriers did you face?
As all employees were not able to use
technology, it creates problems. However, in
time of collecting data, few participants do not
answer the survey form completely.
Appropriate answer is not collected.➢ How did you overcome them?
27
skills required for undertaking research
tasks?
It has been noticed that, many employees are
not able to use digital technology. It takes time
in time of implementation. However, in time
of collecting data, the managers of other
ventures did not want to give time. It
considers as risk for the task.
➢ Did you identify any additional risks/issues
that have an impact on the project
management plan?
The workers have faced problem related to
execution in time of developing software.
They were able to solve the above-mentioned
problem.
Problems encountered➢ What barriers did you face?
As all employees were not able to use
technology, it creates problems. However, in
time of collecting data, few participants do not
answer the survey form completely.
Appropriate answer is not collected.➢ How did you overcome them?
27
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➢ I tried to provide training related to digital
technology to the employees for achieving the
aim of the venture.
However, in time of data collection, I made
conclusion from the response of the users.
New Ideas and change of project direction
As the venture wants to provide online services to the
users using digital technology, they continuously
update their software.
What Have I learnt about myself this week?➢ How did I feel when I had to deal with
tasks/problems?➢ In time of dealing problems, I try to keep my
mind cool for solving the problem.➢ Did I find it useful to complete the tasks?
➢ Yes, the task provides vast knowledge about
the importance of using digital technology.➢ How well have I performed? What did I
contribute?➢ As a consultant manager, I have tried to
manage the operation and observe the
performance of employees for achieving the
aim.
28
technology to the employees for achieving the
aim of the venture.
However, in time of data collection, I made
conclusion from the response of the users.
New Ideas and change of project direction
As the venture wants to provide online services to the
users using digital technology, they continuously
update their software.
What Have I learnt about myself this week?➢ How did I feel when I had to deal with
tasks/problems?➢ In time of dealing problems, I try to keep my
mind cool for solving the problem.➢ Did I find it useful to complete the tasks?
➢ Yes, the task provides vast knowledge about
the importance of using digital technology.➢ How well have I performed? What did I
contribute?➢ As a consultant manager, I have tried to
manage the operation and observe the
performance of employees for achieving the
aim.
28
➢ What can I improve on next week?
➢ Next week, I try to improve my
communication skill and managing skill for
earning success.➢ How might this learning apply in the future?
It will help to manage the project of enterprises in the
effective way.
Tasks planned for next week➢ Which tasks are priority?
➢ In next week, the team needs to observe the
procedure of execution of the plan. Proper
implementation is also needed.➢ Have you set aside sufficient time for
completion? 00➢ Yes, I have set 7 months’ time for introducing
new online service to the users. It would help
to expand the business.
Project plan status to date (on, ahead, behind)
Supervisor comments to address
Signature of the Supervisor and date:
Performance review
1. What was the Project supposed to accomplish?
29
➢ Next week, I try to improve my
communication skill and managing skill for
earning success.➢ How might this learning apply in the future?
It will help to manage the project of enterprises in the
effective way.
Tasks planned for next week➢ Which tasks are priority?
➢ In next week, the team needs to observe the
procedure of execution of the plan. Proper
implementation is also needed.➢ Have you set aside sufficient time for
completion? 00➢ Yes, I have set 7 months’ time for introducing
new online service to the users. It would help
to expand the business.
Project plan status to date (on, ahead, behind)
Supervisor comments to address
Signature of the Supervisor and date:
Performance review
1. What was the Project supposed to accomplish?
29
The project was supposed to accomplish the notion of using digital technology in the small-
medium size venture.
2. Did the project succeed in its aims/ how do you know? Specifically, please outline any
evaluation and assessment undertaken.
Yes, the project is able to get success in its aim as digital technology helps to complete the
task very quickly. However, as Bell’s Cafe wants to provide online service, digital
technology helps to make it real.
3. What things do you think worked well and why? Evaluate all aspects of the project (e.g
initial inception, project activities and project outcomes) from a range of perspectives.
Proper planning helps to work in the effective way. Proper planning assists the employees
to do their job step by step.
4. What problems emerged during the project and how were they tackled? Was there timely
identification of issues and resolution during the project process?
It has been noticed that, few employees are not able to manage the technology. Hence,
proper training has been provided for getting effective outcome. Proper managing
procedure enhances business prosperity.
5. What did you learn from undertaking the project?
It helps me learn the managing procedure and implementation of digital technology in the
workplace.
6. How would you rate your performance as a management consultant leading the project?
I would try to collect feedback from the employees of the venture for improving my skills
in the effective way.
7. What strengths and weakness of your performance did you identify?
30
medium size venture.
2. Did the project succeed in its aims/ how do you know? Specifically, please outline any
evaluation and assessment undertaken.
Yes, the project is able to get success in its aim as digital technology helps to complete the
task very quickly. However, as Bell’s Cafe wants to provide online service, digital
technology helps to make it real.
3. What things do you think worked well and why? Evaluate all aspects of the project (e.g
initial inception, project activities and project outcomes) from a range of perspectives.
Proper planning helps to work in the effective way. Proper planning assists the employees
to do their job step by step.
4. What problems emerged during the project and how were they tackled? Was there timely
identification of issues and resolution during the project process?
It has been noticed that, few employees are not able to manage the technology. Hence,
proper training has been provided for getting effective outcome. Proper managing
procedure enhances business prosperity.
5. What did you learn from undertaking the project?
It helps me learn the managing procedure and implementation of digital technology in the
workplace.
6. How would you rate your performance as a management consultant leading the project?
I would try to collect feedback from the employees of the venture for improving my skills
in the effective way.
7. What strengths and weakness of your performance did you identify?
30
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● Strengths
● Knowledge
● Experience
● Managing capacity
● Weaknesses
● Nervousness
● Lack of patience
8. How will this inform and support your continuous professional development?
In order to develop performance, I try to continuously improve my deficiencies in the
appropriate way. As I feel nervous in the critical situation, I try to spend free time for
reducing my nervousness. I try to keep my mind cool as I can handle situation perfectly.
My strengths help to introduce new strategies in venture. It helps to increase growth of
the enterprise.
31
● Knowledge
● Experience
● Managing capacity
● Weaknesses
● Nervousness
● Lack of patience
8. How will this inform and support your continuous professional development?
In order to develop performance, I try to continuously improve my deficiencies in the
appropriate way. As I feel nervous in the critical situation, I try to spend free time for
reducing my nervousness. I try to keep my mind cool as I can handle situation perfectly.
My strengths help to introduce new strategies in venture. It helps to increase growth of
the enterprise.
31
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