Assignment on Customer Relationship Management System
Added on 2020-06-06
27 Pages5552 Words42 Views
ManagingSuccessfulBusiness Project
Table of ContentsINTRODUCTION...............................................................................................................1TASK1................................................................................................................................1P1 Aim and objectives...............................................................................................1P2 Develop plan of project management..................................................................2P3 A Gantt chart and Work breakdown structure.....................................................4TASK 2...............................................................................................................................7P4 Conducting small research by applying quantitative and qualitative methodology.7TASK3................................................................................................................................9P5 Research analysis................................................................................................9P6 Recommendations for this research ................................................................17TASK4..............................................................................................................................18P7 Self reflection of the work undertaken...............................................................18CONCLUSION.................................................................................................................19REFERENCES................................................................................................................20
INTRODUCTIONTechnology is a application of specific scientific knowledge for practical functionthus develop new innovative product and services thus help to full fill clients needs andwants in an effective manner. Through this, firm are able to achieve goals andobjectives in appropriate ways in limited period of time. Management develop strategiesto implementing or promoting innovative ideas at work place thus improve productivityand performance of employees which enhance clients satisfaction. In this report SAPorganisation are select to know impact of latest technology on quality of goods andoverall company performance. It is a German based international firm which areproduce high quality software to manage whole business activities in a appropriate.They are run their enterprises around 180 countries with almost 335,000 clients (AhmedDine Rabeh, Jimenez-Jimenez and Martínez-Costa, 2013). In this assignment coversproject plan that include risk, cost, communication, scope, quality, resources and time. Italso covers research aim and objectives with recommendation as well as carry outsmall scale research in order to know impact of CRM system. TASK1P1 Aim and objectivesCustomer relationship management system help to an organisation to managetheir all contact detail of their clients which reduce are effort of employees as well asincrease productivity and accuracy. Management of an organisation used thistechnology to improve their relationship with life time value. CRM define as “ Collectionand analysis information related to buyers and manage or organise all data in systemmanner in order to support sales and marketing activities”. So that, this software helpstaff members to know what customers think about their product and services and whoto prepare sales pitch. Latest technology help to enhance skills of staff members thatactivity to increase organisation performance and productivity in limited period of time(Chesbrough, 2010). Through CRM system company change their way of working andrise profitability. Small size company used this techniques in order to gain competitiveadvantage as compare to their competitors at market place. They used computers,1
websites, servers, digital product to deal with firm cost. In current business environmentworld of advanced technology industry become more dynamic in nature. In small firm CRM system may improve their production or communication byusing several application like texting, website, email, digitalisation all information andmany more. All function of organisation has used technology but management of thiswork in very important in order to achieve targets in specific period of time. Thusimprove their market position as well as brand value in potential buyer's mind in longperiod of time. All department like operations, finance, marketing, sales, humanresources and production are implementing several type of application in order tomanage their work effectively. But out of all these, operations is a most importantfunction of firm are technology has create largest impact on this work. So that,administration of the company has develop strategies and plan in order to manage allCRM software with in work place in given time frame (Crane and Matten, 2016).Whether enterprises are small or large in nature, practical application may important forall for achieve competitive advantage as compare to others in same industry. SAP isone of the largest organisation which run their business activities around 180 nations. Inthis report analysis benefits of CRM system for organisation which aid several decisionrelated to work effectively. Aim: “ How the CRM system has transformed activity on the company B2B”. A casestudy of SAP software firm. Objectives: The main objectives of this research are discus below: To ensure impact of digitalisation on SAP to increase 16% profits within 6months.To discuss main benefits accumulated within past 6 month by executing CRMsystem with in an organisation.To identify negative aspects emerged due to implementation CRM system fromclients from past 6 months. To explain role of CRM to enhance sales and profitability of the company. Research questions:What is impact of digitalisation on company to 16% profits within 6 months? 2
Want is the main benefits accumulated within past 6 month by executing CRMsystem with in an organisation?What is the main role CRM to enhance sales and profitability of the company? What are the major negative influence emerged due to implementation CRMsystem from clients from past 6 monthsWhat are the recommended area where execution of CRM system can be morebeneficial at work place? P2 Develop plan of project managementProject management plan is an effective an formulate a document which used bycompany to control as well as implement the whole research project in effective mannerwhich may leads in attaining positive outcomes in appropriate time frame. Basically thisplan show an adequate way for managing as well as monitoring all the aspects in orderto attain positive outcomes. Along with this, this type of document also aid in analysingworkers performance towards the project and its activities. In this context, managementof the company make as well as prepare an effective project plan. Along with this,company also use various effective tools and tactics for attaining appropriate outcomesin appropriate period of time. Furthermore, it is complicated as well as complex projectwhich execute by the workers (Den Hertog, Van der Aa and De Jong, 2010). It includesvarious components which help in implementing an effective project plan which directlyaid in attaining favourable results. All these can be understood by following points: Cost:It is one of the important element which required by the project manager atthe time executing research activities. Basically it is costly for the company sothat manager have to implement appropriate strategies for making successfulproject. The project has determined their budget to 5500Euros for developingtheir entire project accumulating entire information and undertaking procedureunder the provided fund amount. Scope:It is related to the whole process of the project which may leads inmaking a successful project. Along with this, manager of the company alsoconsider various steps to implement innovative aspects which may leads inenhancing the overall performance of the project (Eckerson, 2010). For attainingthe same, firm use new and innovative technologies for establishing better3
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