CSR Implementation in Qbic Hotel

This assignment analyzes the implementation of Corporate Social Responsibility (CSR) at Qbic Hotel. It utilizes a questionnaire to gather employee perspectives on CSR activities undertaken by the hotel. The questionnaire probes into employee awareness of CSR, types of activities implemented, perceived benefits for sustainability, motivations behind CSR initiatives, and challenges faced during implementation. The assignment delves into the roles and responsibilities within the hotel regarding CSR and evaluates the effectiveness of implemented activities.

MANAGING SUCCESSFUL BUSINESS PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
P1 Aims and objectives...............................................................................................................1
P2 Produce project management plan..........................................................................................1
P3 Gantt chart and work break down structure...........................................................................3
P4 Research methodology...........................................................................................................3
P5 Analysis and interpretation of the response............................................................................6
P6 RECOMMENDATIONS.....................................................................................................21
P7 Self reflection.......................................................................................................................22
REFERENCES..............................................................................................................................22
APPENDIX......................................................................................................................................1

P1 Aims and objectives
Aim “To analyse the implementation of Corporate social Responsibility (CSR) activities for
meeting sustainable business objectives of SME's- A case study in Qbic Hotel, London UK.
Objective-
 To identify the role of CSR in SME's operating in hospitality sector.
 To determine ways in which the CSR activities are being implemented in Qbic Hotel.
 To ascertain the contribution of CSR activities in the attainment of sustainable business
objectives.
 To recommend effective ways for the implementation of CSR in Qbic hotel.
Research question
 What is role of CSR in SME's operating in hospitality sector?
 What are ways in which the CSR activities are being implemented in Qbic Hotel?
 What is contribution of CSR activities in the attainment of sustainable business
objectives?
Background of study
Corporate social responsibility refers to the social duty of the business organization. The
concept of CSR is based on social concept, that each organization have some responsibility
towards the humanity (COSTLEY, ELLIOT and GIBBS, 2010). It refers to the self-regulatory
mechanism in which a firm monitor and ensure that all regulation such as Laws, rules and ethical
standards must be followed by business firms. The main aim of the CSR activities is to make
sure that organizations fulfil all the requirements of the society and ensure to carry its operation
smoothly. It is one of the most effective tool which followed by organization in order to meet its
business objectives. In order to ensure the long term business growth it is important for the
business to make effective interaction with society.
According to the customer perspective, it is also considered as important process as it
helps to them for getting quality in products and services (COSTLEY, ELLIOT and
GIBBS,2010) For this hospitality industry. Sustainable business objective refers to the make
overall development of the organization which assist to achieve aims and objectives.
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P2 Produce project management plan
Task Mode Task Name Duration Start Finish Predecessors
Manually
Schedule
d
Research Project 1 day Sat 6/17/17 Sat 6/17/17
Manually
Schedule
d
Planning 2 days Sun 6/18/17 Mon
6/19/17
Manually
Schedule
d
Research findings 3 days Tue 6/20/17 Thu 6/22/17
Manually
Schedule
d
Problems of statements 1 day Fri 6/23/17 Fri 6/23/17 1
Manually
Schedule
d
Allocation of time
and resources 5 days Sat 6/24/17 Thu 6/29/17 2
Manually
Schedule
d
Implementation 4 days Fri 6/30/17 Wed 7/5/17
Manually
Schedule
d
Making review of
literature 3 days Thu 7/6/17 Mon
7/10/17 3
Manually
Schedule
d
Selection of research
methodologies 1 day Tue 7/11/17 Tue 7/11/17 4
Manually
Schedule
d
Analysis of data 5 days Wed
7/12/17 Tue 7/18/17 5
Manually
Schedule
d
Results evaluations
and their outcome 1 day Wed
7/19/17
Wed
7/19/17 5
Manually
Schedule
d
Project closer 1 day Thu 7/20/17 Thu 7/20/17
Manually
Schedule
d
Conclusion and
recommendation 2 days Fri 7/21/17 Mon
7/24/17 6
Manually
Schedule
d
Outcomes of
documentation 1 day Tue 7/25/17 Tue 7/25/17 7
Manually
Schedule
Submission of report 2 days Wed
7/26/17
Thu 7/27/17 8
1

d
Project management plan it formal document, which used for the project execution. This
document consist with all the important actions which will be taken by the business for
implementing the project (FLICK, 2011). It includes different types of activities such as project
execution, monitoring, controlling and it's closing date. It also helps to manager for dividing
activities of the project in different parts. In the present research study, it helps to management of
the organization to execute its activities within Qbic hotel
Scope of study
In the present research, scope of the study is to determine the ways to compete the CSR
activities within hotel and how CSR activates helps to meet the sustainable objectives. For the
present study it helps to individuals for successful execution of the corporate responsibility
within business firm (jmal, Helo and Kekäle, 2010). In the hospitality industry it is considered as
important objectives as it helps to business for making sustainable growth.
Risk management
It is also associated with the project manager as it helps to avoiding risks from the
organization. It helps to identify risks factors and monitoring risk in the corporation. In the Hotel
industry there are different types of risks are involved so for implementation successful business
project management plan, risks management is important. It also helps to make communication
with stakeholders.
Time management
For making a project successful, it is essential to complete all the activities on tome. With
the help of the time management, all the activities or tasks are should performed on time and
allocated all the activities effectively.
Cost and Quality
Under the project management, quality refers to maintain quality at that point which is
generally acceptable by the customers. It will ensure that quality must be deliverable and
maintained work process. It makes sure that all the activities are performed efficiently and as
documented.
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Cost management refers to the maintained cost in the project make sure that each
activates must be maintained as per the budget (Turner, 2014). It helps in the project
management to make sure that all budget should be divided as per the activities requirements
P3 Gantt chart and work break down structure
The above Gantt chart explains relationships in between all the activities and showing the
starting and end process.
P4 Research methodology
In each type of research, there are different type of tools and techniques which used by
individuals. With the help of these tools and techniques person can make in depth investigation
for the project (Mackey and Gass, 2015). It also helps to business for developing their
understanding about the marketing trends and different ways for implementation of CST
activities.
Types of investigation
It refers to what types of research investigation conduct by business for conducting
research. In the research methodologies, includes two types of investigation qualitative and
3

quantitative. Qualitative refers to the use of different types of theories and frameworks for
conducting research. On the other hand quantitative research refers to use of numerical data for
gathering information. In the present research, individual use qualitative research approach so
they can generate information in more effective way and gather their opinions regrading to the
social responsibility.
Research approach
It includes tools and techniques through which data and information has been collected.
This is also use of checking relevance of the theory so research can be conducted in more
accurate manner. In the research, approach are broadly classified in two approach that is
inductive and deductive approach. Deductive approach used for checking the relevance of the
existing theories and their validity (Burke and Barron, 2014). On the other hand inductive
approach is used for the making new theories and generalizations. In the present research,
deductive approach is used for checking and collecting data. It helps to researcher for making
research and collecting data in depth and helps to check relevance of the hypothesis.
Philosophy of research
In the research, it refers to the belief, values and consideration on the basis data has been
collected. It assists to researcher for collecting, analysis and examined data. Under this approach,
there are two methods that is positivism and interpretivism. Positivism method helps to collect
data more in accurate and logical way (Crandall, Crandall and Chen, 2014). It is type of
quantitative research approach and highly structured. For collecting data with this method
requires large number of sample. It makes belief that all information which generated by
researcher should be in quantitative form. On the other hand, interpretive method is associated
with qualitative approach. With the help of this philosophy scholar can generated in depth
information about the research topic.
Data collection
It refers to make collection of data by using different sources of information. It also refers
to process through which scholar examine, collecting and analysing of data. Through this process
researcher make collection of data related to the study and give in- depth knowledge to for their
study. For the present research, there are two types of collection sources that is primary and
secondary sources (Lakemond and et.al., 2016). In the primary sources, refers to the collecting
data by using fresh sources such as survey or making questionnaire according to aims and
4

objectives. On the other hand secondary process, refers to the collecting data from the published
sources such as books and journals or use of internet. In the present research, primary and
secondary both sources used for collection of data.
Analysis of data
Under this approach, scholar make analysis of data by examined and interpreting. It helps
to researcher for making valid conclusions and outcomes of research. For making analysis of
data thematic analysis has been used. Under this approach all the data which are collected
divided into different themes for making conclusion of the research approach. This method is
based on examine and recording of data (Pinto, Dawood and Pinto, 2014). Along with this
measure of central tendency has been used. All of these methods helps to research for analysis of
data so information can be used accurately and information can be helpful for researcher.
Sample
It refers to that process which helps to individual for selecting data from the whole
universe and so it helps for making research more interactive. For making research to
implementation of CSR activities with Qbic hotel, simple random sampling methods is used. In
this approach, scholar send questionnaire to the employees of the hotel and ask to give answer of
them (Flyvbjerg, 2013). With the help of this approach, individual can generate more in depth
information to draw conclusion. Under this approach population size is 100 employees and
sample size is 20.
Ethical consideration
Ethical consideration refers to the make difference wrong and right. It refers to the
general principles which need to be followed by researcher for conducting research. It helps to
investigator for making research for accurate and give more authentic information to researcher.
I the research, it refers to maintained values and principles for addressing questions to make
difference in between right and wrong.
For the present study, individuals maintained all types of ethics. In the primary research,
scholar do not disclosed identification of individual. On the other hand, in secondary research
they make sure that all the types of information which should be collect from the authentic
sources.
Validity and reliability
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Reliability refers to the credibility of research. It is also considered as how findings are
genuine or are they giving valid results to research. Validity refers to how different sources
generating enough information or the tools which used under this research project giving Valid
results. In the present research all the data are giving valid and reliable information. For making
research on the implementing CSR activities in Qbic hotel it is essential that to data are collected
in effective manner.
Limitation
For the conducting research, all the types of efforts are given by the researcher, but there
are some limitations. The main problems which faced by researcher is lack of time and
resources. Researcher do not have enough time for conducting research in effective manner and
there is also lack of fund (Flyvbjerg, B., 2013) the last limitation which faced by researcher is
that slow respondents from the respondent. There are many respondents who are not giving valid
answers so it creates problems for researcher.
P5 Analysis and interpretation of the response
For conducting the research, a questionnaire had been presented amongst 20 employees
of the Qbic Hotel and following analysis is performed using thematic analysis and statistical
tools like mean, median and mode for the data so obtained.
Theme 1: Employees are aware about the CSR terminology
Criteria Response
Yes (1) 11
No (2) 6
Not Sure (3) 3
6

11
6
3
Awareness regarding terminology of CSR
Yes No Not sure
Column1
Mean 1.6
Standard Error 0.168585
Median 1
Mode 1
Standard Deviation 0.753937
Sample Variance 0.568421
Kurtosis -0.60942
Skewness 0.851497
Range 2
Minimum 1
Maximum 3
Sum 32
Count 20
Confidence Level (95.0%) 0.352853
From the above data analysis, it is acquired that when 20 employees were asked about
their awareness for the terminologies associated with CSR, maximum response showed
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agreement. The mean value for this response is 1.6 which indicates that majority of the response
were yes while there were some that disagreed with this fact.
Theme 2: Qbic Hotel is following CSR activities
Criteria Response
Yes (1) 7
No (2) 12
Not Sure (3) 1
7
12
1
CSR activities followed by Qbic Hotel
Yes No Not sure
Column1
Mean 1.7
Standard Error 0.127733
Median 2
Mode 2
Standard Deviation 0.571241
Sample Variance 0.326316
Kurtosis -0.39542
Skewness 0.037647
8

Range 2
Minimum 1
Maximum 3
Sum 34
Count 20
Confidence Level (95.0%) 0.267349
From the above tables and pie chart, it is analysed that majority of the response acquired
from 20 employees depicted a clear no when asked about following of CSR activities by the
hotel. Amongst these 20 employees, the mean is indicated by 1.7 and the median and mode
values are 2. The response 2 depicts NO from the employees. It is also presented that 12
candidates did not agree while 7 did agreed with this fact.
Theme 3: Environment as the major activity included in CSR
Criteria Response
Health 5
Education 6
Environment 9
5
6
9
Major activities in CSR
Health Education Environment
9

Column1
Mean 2.2
Standard Error 0.186378
Median 2
Mode 3
Standard Deviation 0.833509
Sample Variance 0.694737
Kurtosis -1.43426
Skewness -0.41203
Range 2
Minimum 1
Maximum 3
Sum 44
Count 20
Confidence Level(95.0%) 0.390094
There are certain components of CSR activities which were asked by the employees of
Qbic hotel. The response is depicted in the form of pie chart and the mean, median, mode
calculations. The mean value is 2.2 which means maximum response were in accordance with 2nd
response. The median value is 2 while mode value is 3. This implies candidates agreed with
environmental aspect as the major component of CSR.
Theme 4: CSR is helpful in meeting sustainability for Qbic Hotel
Criteria Response
Yes 8
No 7
Not Sure 5
10

8
7
5
Meeting sustainability for Qbic Hotel through CSR
Yes No Not sure
Column1
Mean 1.85
Standard Error 0.181731
Median 2
Mode 1
Standard Deviation 0.812728
Sample Variance 0.660526
Kurtosis -1.39922
Skewness 0.295759
Range 2
Minimum 1
Maximum 3
Sum 37
Count 20
Confidence Level(95.0%) 0.380368
11

The above pie chart depicts that amongst 20 employees, 8 agreed with the fact that CSR
helps in meeting sustainability. However, 7 employees did not agree with the fact and 5 were not
sure about their response. This is also presented in the form of calculated data for measures of
central tendency with mean 1.85, median- 2 and mode as 1.
Theme 5: Community demand is the rationale behind conduction of CSR activities in Qbic
Hotel
Criteria Response
Demand from community 15
Current issues 3
For establishing ethical standards within
organisation
2
15
3
2
Rationale for CSR inclusion
Demand from community Current issues
For establishing ethical standards within organisation 4th Qtr
Column1
Mean 1.4
Standard Error 0.168585
Median 1
Mode 1
12

Standard Deviation 0.753937
Sample Variance 0.568421
Kurtosis 1.000363
Skewness 1.604745
Range 2
Minimum 1
Maximum 3
Sum 28
Count 20
Confidence Level (95.0%) 0.352853
From the analysed data presented in the form of pie chart and table, the information
acquired represents that maximum of the employees considered demand of community as the
principle reason for implementing CSR. The mean values also indicate the same fact. However,
5 employees showed agreement for different other options.
Theme 6: CSR is important for Qbic Hotel
Criteria Response
Yes 14
No 5
Not Sure 1
13

14
5
1
CSR important for Qbic Hotel
Yes No Not sure
Column1
Mean 1.35
Standard Error 0.131289
Median 1
Mode 1
Standard Deviation 0.587143
Sample Variance 0.344737
Kurtosis 1.636428
Skewness 1.521145
Range 2
Minimum 1
Maximum 3
Sum 27
Count 20
Confidence Level(95.0%) 0.274791
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The response acquired from 20 employees of the hotel depicts that CSR is important for
the company with maximum individuals reflecting in the same direction. The mean value
obtained for this response is 1.35 and the median and mode is clearly 1. This 1 indicates a Yes
from the employees for the asked questions.
Theme 7: Separate CSR committee is established by Qbic Hotel
Criteria Response
By giving voluntary work 3
By making separate CSR committee 13
By providing financial support 4
3
13
4
Implementing CSR
By giving voluntary work By making separate CSR committee
By providing financial support
Column1
Mean 2.05
Standard Error 0.135239
Median 2
Mode 2
Standard Deviation 0.604805
Sample Variance 0.365789
15

Kurtosis 0.188579
Skewness -0.0119
Range 2
Minimum 1
Maximum 3
Sum 41
Count 20
Confidence Level (95.0%) 0.283058
From the acquired data and analysed information, it is depicted that maximum of the
response is diverged towards the second response i.e. making a separate CSR committee. The
mean value is 2.05 while the median and mode values are 2. Hence, it is inferred that CSR has to
be implemented in the Qbic Hotel through CSR committee.
Theme 8: CSR activities have positive outcomes
Criteria Response
Yes 10
No 6
Not Sure 4
16

10
6
4
Positive outcomes of CSR activities
yes no not sure
Column1
Mean 1.7
Standard Error 0.179179
Median 1.5
Mode 1
Standard Deviation 0.801315
Sample Variance 0.642105
Kurtosis -1.10834
Skewness 0.627384
Range 2
Minimum 1
Maximum 3
Sum 34
Count 20
Confidence Level(95.0%) 0.375027
17

The above presented data depicts the response acquired from 20 employees when asked
about nature of outcomes of CSR activities. This response is inclined towards a maximum of Yes
when considering positive outcomes. While 6 employees did not agree with the fact and 4 were
not sure for the concerned response. The values of mean (1.7), median (1.5) and mode (1) also
depict that responses were distributed mostly amongst yes and no.
Theme 9: CSR committee responsible for implementation CSR activities in firm
Criteria Response
Human resource (1) 3
Administration (2) 4
CSR committee (3) 13
3
3
13
CSR committee responsible for implementation CSR
activities in firm
human resources adminstration csr committee
Column1
Mean 2.9
Standard Error 0.203909
Median 3
Mode 3
Standard Deviation 0.91191
Sample Variance 0.831579
18

Kurtosis 1.156866
Skewness -1.17526
Range 3
Minimum 1
Maximum 4
Sum 58
Count 20
Confidence Level (95.0%) 0.426787
Form the above data, it is clear that, 13 out of the 20 employees are said CSR committee
when they asked about the responsibility about the CSR activities. 4 employees said
administration and 3 employees said human resources. The values of mean is 2.9, medium and
mode both are 3. So it clear that majority of employees said they believed that responsibility are
associated with CSR committee.
Theme 10: Less of employee’s participation is main problem faced by Qbic hotel during
implementation of CSR activities
Criteria Response
Lack of resources (1) 3
Identification of area (2) 2
Less of employees participation(3) 15
19

3
2
15
Less of employee’s participation is main problem faced by
Qbic hotel during implementation of CSR activities
Lack of resources Identification of area
Less of employees participation
Column1
Mean 2.6
Standard Error 0.168585
Median 3
Mode 3
Standard Deviation 0.753937
Sample Variance 0.568421
Kurtosis 1.000363
Skewness -1.60474
Range 2
Minimum 1
Maximum 3
Sum 52
Count 20
Confidence Level (95.0%) 0.352853
From the above data it is concluded that there 15out of the 20 employees said lack of
employees regarding to problems faced by them during the implementation of the CSR polices. 3
20

employees said lack of resources and 2 employees said that lack of identification of resources.
Mean is 2.6 and medium and mode is 3. So mostly employees said there is lack of employee’s
contribution.
P6 RECOMMENDATIONS
There are different types corporate social responsibility which followed by the
organization but also need to make some recommendations. These all recommendation are
gather by the analysis of the above data. With the help of this recommendation, Qbic Hotel can
improve their CSR activities and improve their conditions. Following are the recommendations
which followed by organization.
 The first recommendation is that business need to follow corporate social responsibility.
In the research of the Qbic hotel it is identified that 7 employees said yes and 12
employees out of the 20 said No and 1 employees said they are not sure. So it is
considered that organization need to followed Corporate social responsibility. Under this
organization need to make sure that all the types of polices which are associated with the
CSR should be followed so they can achieve their sustainable objectives. Under this,
they should also involve employees of the business so it helps to them for making
effective implementation of polices.
 The rational for the organization for implementing CSR activities in the organization, it
demands from the communities. By conducting research it is assessed that for all
applying CSR activates because it was demanded by other people. For fulfilling demand
of community it is considered that Qbic hotel should make effective strategies and along
with this they can also take advices from the community people. It helps to Hotel for
making their strategic more effective and make development of CSR polices. Along with
this Hotel should also make encouraged to management for implementing polices so they
can also establish ethical standards.
 In order to make effective implementation of the CSR activities, it is important to give
responsibility to that individual who can fulfil the objectives of the CSR polices. Under
the research, it is assessed that 13 out of the 20 employees suggested that for
implementing CSR activities it is important to make separate committee. Under this
committee, they should those add only those employees who are expert in this CSR
21

polices. This polices should be monitored by the manager of the hotel so effective
results can be generate.
 The last recommendation is that, there are different types of problems which faced by the
employees of the company and for that they need to take some action. In the research it
is assessed that majority of employees are saying the workers are not giving effective
contribution. For this, Qbic hotel should encouraged to their worker so they can also give
more attention to the CSR activities.
P7 Self reflection
In the present research, I learned usage of different types of tools and techniques for
conducting the above research. In order to directing the above research I need to understand the
aims and objectives of the research and then after I make complete research on the market.
Learning from the research Gantt chart
At the initial stage of this project I leaned to make Gantt chart and develop questionnaire.
Through this, I gain knowledge about the divided activities into different parts. Along with this I
also make questionnaire which later send to the employees of the Qbic hotel. In the questionnaire
i make questions related to open- ended and close ended.
Leaning from the Tools and Techniques
` I analyse, there are different types of tools and methods which are available under this
project. With the help of these tools and techniques I gather all important information for making
this research more useful. Under this primary data are collected from the questionnaire and
secondary data are collected from publish data and use of internet. With the help of these tools
and techniques I also learned about use of central tendency of measure which helps to draw
conclusion and findings.
REFERENCES
Books and Journals
22