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MANAGING A SUPERCESSFUL BUSINESS PROJECT Contents

   

Added on  2021-02-19

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MANAGING ASUCCESSFULBUSINESS PROJECT

ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Prepare aims and objectives of project for chosen scenario..............................................1P2 Produce a project management plan which covers aspects like time, quality,communication, cost, scope, resources...................................................................................2P3 Work break down structure and Gantt chart to provide time frame and stages forcompletion..............................................................................................................................4TASK 2............................................................................................................................................7P4 Carry out small scale research by using qualitative and quantitative research method....7TASK 3..........................................................................................................................................10P5 Analyse research and data using appropriate tools and techniques................................10P6 Recommendations for research and data analysis to draw valid conclusions.................14CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................16

INTRODUCTIONGlobalisation is referred to a process by which national economies of different countriesintegrates at global context. It is defined as the flow of services or goods so that people from oneplace have access to the service or products produced at other place. It is a procedure in whichpeople, organisations, government from different cultures, belief, climates interact and integrateswith each other (Bertels, Koen and Elsum, 2015. This assignment is written in context withJaguar which is a which is a Britain based luxurious brand in auto-mobile sector, headquarteredin Coventry, UK. This report will cover aims and objectives of project along with factors relatedwith project management plan like cost, communication etc. Beside this, WBS and Gantt chart ismentioned. Various data collection method and research techniques will be used to gather data ina desired manner. Beside this, recommendations and conclusion is given so that research cantake place in desired manner. At last, reflection is mentioned to acknowledge own learning andperformance. TASK 1P1 Prepare aims and objectives of project for chosen scenarioJaguar is a luxurious multinational brand of Jaguar Land Rover which is headquartered inCoventry, England. Company manufactures luxurious cars and XUV and at present successfullyoperating at more than 20 nations worldwide. Main objective of Jaguar is to offer comfort andsafety to their customers while maintaining standard and lavishness. To make their vehicles moreattractive, company modifies them at regular time interval. This is the reason company is amarket leader in auto-mobile sector. Company operates at international level and earns highrevenues and profitability due to it. This research will benefits in acknowledging the positivecultural, economic and ethical influences of globalisation on Jaguar and their business functionsin a proper manner (Boyle, 2017). Impact of globalisation on functions of an organisation are mentioned below: Marketing: Role of marketing department is to identify preferences and needs ofcustomers and acknowledge the manufacturing department to modify their services or productsaccordingly. Due to globalisation, marketing department is promote products of Jaguar in aglobal manner and company have excess to more customer base and sales. This benefits thecompany in earning high revenues and profits. 1

Operations: Role of this department in Jaguar is to convert raw material into finalisedproduct so that consumer can purchase them and company will acquire high profits. Due toglobalisation, Jaguar has updated its operational processes into modern technology like sixsigma, lean management, Agile approach etc. This benefits Jaguar to improvise their qualityalong with quantity due to which sales and brand image of company will improve drastically. Human resource: HR department manages the workforce of company and recruit skilledand capable workforce. With the help of globalisation, company can hire people from differentbackground, culture, ethnicity, grounds so that domestic workforce can learn new capability andskills to perform work. Due to employees from different background, company uses innovativeideas and concepts to serve customers in a proper manner. Aims of the Project: “To identify the positive economic, cultural and ethical impact of globalisation ondifferent business functions within an organisation. A case study on Jaguar” Objective: To understand the concept of globalisation To identify economic, cultural and ethical impact of globalisation on JaguarTo determine the role of departments like operations, marketing. HR and accounts ofJaguar on globalization of businessesQuestions: Do you understand the concept of globalisation What are the economic, cultural and ethical impact of globalisation on JaguarWhat are the role of departments like operations, marketing. HR and accounts of Jaguaron globalization of businessesP2 Produce a project management plan which covers aspects like time, quality, communication,cost, scope, resourcesThis is the formal plan formed by any organisation to define the manner in which projectwill be executed, monitored and controlled. It is summary prepared for future planning andmaking decisions. Jaguar is planning to expand in Russia and uses this plan to assure theefficiency of decision to expand (Davies and Hughes, 2014). To analyse the credibility of theexpansion, a researcher is appointed and followings areas are studied-2

Cost: It is the amount that is required to perform any activity and project cost is the totalfund which is required for the project. Cost is categorised into two types that are Direct cost andindirect cost. Direct cost refers to the cost which is incurred in manufacturing process whereasindirect cost refers to the cost which is incurred in administration work. Jaguar new expansionrequire high amount of cost to be incurred and of both nature Direct and Indirect. Directexpenses include machinery required in manufacturing, rent and lights whereas indirect expensesinclude expenses of marketing, sales, Human resource department and administration. The totalcost which is estimated to 45 lac pounds. On the other hand, researcher estimated the cost ofresearch is equal to 1 lac pound which includes the expense of collection of data through primarysource which is expensive.Scope: Scope define the goals and objective which company want to achieve. A scopestatement is formed where all the opportunities present in the environment where company wantto expand. Jaguar have specified their goal which they want from this expansion which isacquiring market share globally. Jaguar is already an established brand, therefore it won't bedifficult to achieve it. On the other hand, researcher has scope of finding opportunities which canbe beneficial for company in achieving the goals of Jaguar. The areas where researcher canconduct the research such as competitor of company in that particular country (Hillson, 2017).Time: It is an important factor in project management as the success of the company isdepend upon the efficiency of company. A project is required to be completed within specifiedtime. Jaguar is required to achieve their goal in limited time otherwise the company will not beable to achieve it as there is high competition in the country. On the other hand, researcher isrequired to conduct research in specific time to provide support to Jaguar and to reduce the costincurred in conducting research and the credibility of research need to be higher.Quality: If company improves the quality of products will result in higher satisfaction ofcustomers. Jaguar Land Rover is required to innovate something in technology to improve orprovide best to their customers to fulfil the needs of customers and mostly desires of customers isrequired to be provided and the increase in quantity provided. For researcher, the quality of itsresearch need to be free from favouritism and biases and the methods to collect the data need tobe choose properly.Communication: Communication is an important factor in forming any project. Jaguar isrequired to communicate about the expansion to the country where they are expanding through3

various channel that is they have to focus more on marketing activities and marketing departmentneed to work more on promotional activities such as advertising through various media channelslike newspaper, television and by many ways. For researcher, the research conducted by researchshould be properly communicated to company without any baseless information and also at thetime of conduction of research it is also important to communicate properly with the sources whoare providing research (Jeston, 2014).Risk: Risk is a factor which require more focus at the time of project management. Aswhen jaguar is expanding into a country which contain huge risk as it involves huge capital withthe aim of getting return of investment but it also involves return of risk. Assessment of risk ishighly needed to assure the amount of loss a company can incur. Jaguar is required to focus onall area where risk is high and according to that decisions to be formed. For researcher, theproblem occurring at the time of research need to be properly analysed and solutions to besearched through proper analysis of problem because single error will affect the quality ofresearch.Resources: Resources are the basic requirement to perform the project. Jaguar requiremany resources at the time of expansion which can be human resource, finance or anything elseto perform the task essential for project completion. A system is to be formed to capture all theresources and for the management of resource so that they can be utilised efficiently. Forresearcher, the resources are categorised into two parts that is primary and secondary. Primarysources are observation, personal interview, questionnaires etc. and secondary source are books,magazines, newspapers, online channels, public department etc. Researcher utilise theseresources according to the need and conducts the research in effective way.P3 Work break down structure and Gantt chart to provide time frame and stages for completionWork break-down structure: It is a hierarchical structure that divides large projects intosmall tasks so that project members can works on them in an efficient manner (Lientz and Rea,2016). Dividing task will allow the project manager to monitor each and every activity in aproper way so that project can be accomplished in a timely manner. 4

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