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MANAGING A SUCCESSFUL BUSINESS PROJECT INTRODUCTION

   

Added on  2020-10-22

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MANAGING ASUCCESSFUL BUSINESSPROJECT
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Table of ContentsINTRODUCTION...........................................................................................................................1Background of the Research...................................................................................................2Research Plan.........................................................................................................................3Work Breakdown structure and Gantt chart for the project...................................................6Research Methodology and Data collection...........................................................................9Analysis and interpretation .................................................................................................12Recommendations on findings.............................................................................................20Conclusion of the research...................................................................................................21REFERENCES..............................................................................................................................23APPENDIX....................................................................................................................................24
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INTRODUCTIONGlobalisation is the process of expanding of organisations at international level ordevelops international influence. Each and every firm desires to expand their business atinternational level for gaining maximum profit and productivity. Therefore for maintaining thecompetition in the market, organisations needs to introduce their innovative products andservices due to increasing globalisation. The company taken in this project report is Jaguar whichis a luxury vehicle brand headquartered in Coventry, United Kingdom. This company issubsidiary of Tata motors which is an Indian vehicle brand. This report will discuss the aims andobjectives of the company by producing a project management plan. Also work break downstructure and Gantt chart will be provided for determining the time frames and stages ofcompleting the project. A small research will be conducted for generating the knowledgerequired for supporting the project. Further analysis of the gathered data will be done usingsuitable tools. In the end, recommendations will be provided based on the reflection of value ofundertaking the project to meet the objectives.Positive impact of globalisation on the businesses in UK:Cultural impact: For expanding the business at international level, companies needssupport of their workers from various cultural backgrounds for taking their help in effectivelyhandling the customers of different culture during the globalisation process. By avoiding theculture, companies can face problems and issues in achieving the sustainability in a short periodof time (Baiden and Price, 2011). With the help of various cultural backgrounds of employees,company can maintain healthy relationship with the customers of various cultures.Economical impact: Organisations are directly responsible for development and growthof the country in which they are operating by creating more job opportunities, paying tax to thelocal governments etc. This is the main reason for inviting the foreign organisations into acountry by the government. So, globalisation is positively effecting the growth of an economy ina country.Ethical impact: Government of any country forms their own laws and regulations fororganisations to operate their business ethically. Employees need to follow these ethical rulesand regulations for communicating or dealing with their targeted clients or customers. Throughthis the company can maintain healthy and better relations with their customers and with thecountry in which they are operating their businesses (Breese, 2012).1
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Background of the ResearchJaguar is a British luxury vehicle brand headquartered in Whitley, Coventry, England andis owned by Tata motors which is a Indian vehicle manufacturer company in 2008. Jaguar carswas manufacturing their own cars until on 1 January 2013, the company was merged with theland rover to form the brand Jaguar Land-rover. The company was founded in 1935 with anobjective to provide the cheap and luxury cars to the consumers for their comfort and lavishlifestyle (Cheung, Chan and Kajewski, 2012). The company is quite successful in theirobjectives as this company is a world known brand in present time. Further, the companydecided to expand the business operations in all over the world for achieving a strong brandimage in the global auto-mobile sector. For achieving the strong brand image, company needsproper support from the various internal function of the organisation which are discussed below:Operations: During the globalisation process of Jaguar, it needs to deal with various typeof customers which can be done with the support from their operations department for makingand maintaining the transactions in an effective manner. The operations department needs tocoordinate in work with other departments for minimising the chances of duplicating theproducts. Proper communication with customers is necessary to retain them for a long period oftime and to gain their loyalty towards the brand.Marketing: This department is responsible for conveying the information of products andservices provided by the company to their customers (Drucker, 2012). This department usevarious marketing techniques and strategies for attracting the customers towards the products andservices. Support from the marketing department is necessary in expansion for providing theinformation regarding the products of Jaguar in a new country. This can be done using propermarketing techniques and required budget which can be assigned to the experienced employeeswho had the knowledge regarding the demand and requirements of the customers of operatingcountry.Human Resource: HR department is necessary for expansion of Jaguar for dealing withthe new customers by recruiting new candidates of the country in which they are operating.Through these workers, company can achieve sustainability in the market as the local candidateshave the required knowledge of culture and background of the country (Duffield and Whitty,2015).2
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Finance: Finance department is responsible for assigning the budgets of operations andto maintain the transactions of company (Edwards and Bowen, 2013). In the expansion, Jaguarneeds sufficient budget and a large number of transactions will be done which can be recordedby the finance department. Jaguar needs support from their finance department for recording andstoring the data of transactions which are made daily for helping the company in the occurredexpenses and costs while globalising their business.Aim:“To determine the economic, cultural, ethical and positive impact of globalisation on thedifferent functions of organisation” - A case study on Jaguar.Objectives:To understand the concept of Globalisation.To evaluate the effect of globalisation on various functions of company in Jaguar.To determine the variations and gaps which are faced by the Jaguar during theglobalisation process. To understand the relationship between the globalisation and various business functionsof Jaguar.Research PlanProject TitleTo understand the positive, economic, cultural and ethical impact ofthe globalisation on different business functions. Project PlanCompany Name:Jaguar CostThis is an important aspect for every critical and planned project.Cost is necessary to purchase resources such as manpower,technology, process etc. to arrive at the valid conclusion and results(Hilton and Sohal, 2012). Project manager is required to ascertain thecost which is required to be incurred in the entire project. For this,the project manager has decided the budget requirement of 6000pounds which will be divided into following parts such as resourcesallocation, recruiting the specialized manpower, technology for thesurvey along with the remuneration and wage to the workforce who3
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worked into the entire project. Apart from this, cost is also requiredfor the post stage of the project such as filling and publishing of thereport. The researcher has estimated an amount of $ 50,000 for theincurred cost in carrying out the research whereas Jaguar cars hasestimated an amount of $ 5,00,000 for the expansion process atglobal level.ScopeThe scope of this project is wide and beneficial for the Jaguarcompany to build their business at the greater level (Lutchen, 2011).This project will be undertaken with searching an opportunities andpotential to bring the growth and maturity to the operational stage ofthe Jaguar. The project manager is required to identify the pre-planned results and scope for the future growth of the Jaguar business& operations. Along with this, researcher will use the researchtechnique to get the result and valid conclusion from the decidedaims and objectives. This project will also be undertaken to get theappropriate information and strategies to raise the businessexpectancy and also generate the profitability generation of Jaguar. TimeTime is considered as most valuable resource for this project work.In every professional work, time management is the most valuableand useful resource to arrive at the valid and suitable conclusion &results. Project manager needs to decide the time required for eachand every unit of this entire project such as base and title of theproject, deciding the methodologies and process, sampling techniquealong with arriving to the valid conclusion and results. Projectmanager has decided the time period of 2 months from starting tillend of the project (O'Reilly III and Tushman, 2013). In this entireperiod, deciding the research topic along with the resource allocationwill be done to get the best and suitable results. QualityIn this research plan, project manager is required to pre-decide thequality, validating and feasibility of an entire project. Quality4
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