Impact of Digital Technology on Small Business Growth and Innovation

This report focuses on the impact of digital technology on small business growth and innovation. It includes a project management plan covering cost, scope, time, quality, communication, risk, and resources, as well as a work breakdown structure and Gantt chart to provide a time-frame and stages. The report also examines research information with the right tools and techniques and provides recommendations for research and data analysis to draw conclusions.

Managing Successful Business
Projects

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Objectives and aims of project..........................................................................................3
P2 Project Management Plan that covers aspects of cost, scope, time, quality, communication,
risk and resources...................................................................................................................5
P3 Work breakdown structure and Gantt chart to provide time-frame and stages.................7
TASK 2..........................................................................................................................................10
P4 Small scale research by applying qualitative and quantitative research methods...........10
TASK 3..........................................................................................................................................12
P5 Examine of research information with right tools and techniques..................................12
P6 Recommendations for research and data analysis to draw conclusions..........................20
TASK 4..........................................................................................................................................21
P7 Reflect value of undertaking research to meet stated objectives and own learning........21
CONCLUSION..............................................................................................................................22
REFERENCES..............................................................................................................................23
APPENDIX....................................................................................................................................24

INTRODUCTION
Digital Technology helps in effective business in terms of development and success of
business in competitive era. This consists of transformation of working procedures,
organisational culture and system for reduction of wastage and production time. The use of
digital technology helps firm to gain competitive edge through production of innovative and new
goods and services in best manner (Alvarez-Jimenez and et. al., 2014). Social media is aspect of
digital technology which enable organisation to reach large number of consumers within short
period of time. The given assignment is based on Continental Consulting Limited that works as
research and consultancy firm. The important activity of this company is concern about
procedure of re-engineering of small and medium manufacturing organisations that are situated
in London. The main objective behind preparation of report is to analyse impact of digital
technology for supporting small business innovation and growth. The CEO works with 22 expert
researchers and consultants. It helps in upgrading use of IT and providing innovation to
organisation and increasing their capabilities to maximum. It highlights about objectives, aims
and project management plan including cost, time, quality, communication. In addition to thus,
work breakdown structure and Gantt chart, methods, tools, techniques and proper conclusion are
included in report.
TASK 1
P1 Objectives and aims of project
In era of modernisation, there is increase in improvement of application that is situating
in marketplace for running business effectively and efficiently. It is very necessary for
organisation to have proper execution of operations of business in innovative and creative
manner with use of digital technology. Continental Consulting Limited is small enterprise which
need to implement sufficient tools and techniques in order to provide their service related with
re-engineering and process to small and medium organisations. The use of latest and updated
technology helps them to increase their re-engineering process for organisations in order to
increase sales and profit in competitive market (Brown and Green, 2012). The digital technology
such as mobile technology and social media are used by service users. This helps in connecting
business to national and international market in effective and easy manner. In order to adopt such
technologies in organisation, it is very important to do proper research and execute accordingly.

The top manager should establish competitive advantage against rivalry for sustaining profit and
gain in market.
The present assignment focused on Continental Consulting Limited that is Business
Consultancy and research concern. The CEO of this firm is Mario Bindas who handle all works
of organisation. The main work of Continental Consulting Limited is to provide Business
Process Re-engineering to their potential clients such as small medium manufacturing companies
located in London. Mario is currently working with 22 members team who are expert in research
and consulting. There are skilled employees who assist CEO for implementing latest technology
in system. In order to cope up with impact, Continental Consulting Limited should use updated
and latest digitalisation in their firm. This help them to build effective system from their
competitors. By implementing such technology does not provide profits to firm then manager has
to upgrade their process and system. Here, mobile technology and social media helps in
providing benefits to staff and workers for interaction and maintaining relationship with their
consumers.
Topic
'The impact of digital technology supporting small business growth and innovation”
Background of Research
All small as well as large corporation uses social media and mobile technology for
informing public and consumers about goods and services. There are various departments which
conduct business activities in order to provide products and services to their customers. Mobile
technology help manager to maintain connection and relationship with workers and employees
(Evans, 2014). All employees working in organisation should be aware of tasks to be performed
for timely accomplishment of goal and objectives. These both techniques are used by
management for creating awareness among consumer regarding goods and services produced by
them. This tools can help for interaction for identifying demands and requirements. Through this,
top manager can create long term relationship with consumers that is beneficial for organisation.
The respective organisation has service user clients such as small and medium organisation for
adopting digital technology in their business to get effective outcome.
Research Aim
To identify the effectiveness of social media sites in order to build direct connection with
service user. A case study on Continental Consulting Limited.

Research Objectives
 To analyse the concept of Social media.
 To identify the impact of social media on service users.
 To ascertain the effectiveness of social media in order to develop direct connection with
small and medium organisations.
Research Questions
Q1. What is the concept of social media?
Q2. What are the impact of social media on service users?
Q3. What is the effectiveness of social media for developing direct connection with customers?
P2 Project Management Plan that covers aspects of cost, scope, time, quality, communication,
risk and resources
Project Management Plan (PMP) is approved, structured document which demonstrates
how project is controlled, monitored and executed. This is detailed or summary document that
includes subsidiary management plans, baselines and other planning work. PMP document helps
in defining approach that project team takes for delivering scope of project. This plan is used for
referencing in order to take decisions that is based on various task. While doing investigation in
particular subject or adopting fresh technologies in organisation, it is necessary for organisation
to change PMP which includes various components such as quality, time period, project scope,
cost, resources, risk and others.
In order to implement digital technologies in Continental Consulting Limited, the
manager should prepare proper project management plan. This helps in conducting various
activities that is related to implementation of technologies in organisation such as use of mobile
techniques and social media for connection with consumers in effective manner. There are
various risk involved in such process while implementing technologies where measures can be
taken to reduce it. Some of important component for project management plan are described
below:
Cost- It is the cost which is incurred for implementing project in business (Farman,
2013). For conducting various task to evaluate effect of digital technology on firm, the employer
and manager of Continental Consulting Limited should place sufficient sum of money in
systematized manner. In order to implement new technology in organisation various cost are

occurred such as installation, purchase and others. In order to know about cost estimation,
manager of respective organisation need to make rough budget for better results.
Particular Amount
Initial Investment 100000
Expenses:
Operational Activities
R&D Activities
Cost to IT Experts
Licensing Fee
Maintenance
24000
10000
18000
8000
10000
Closing Value 22000
Scope- The scope of this research project is to know about impact of digital technology
for supporting small business innovation and growth. Through this firm can know about both
positive and negative impact of technology in business. For knowing impact, qualitative and
quantitative methods has used where qualitative focus on value and quality of research work
rather than outcomes and quantitative focus on completion without maintaining quality. In order
to get effective outcome, qualitative method should be used.
Time- It is responsibility of manager of organisation to complete assign project within
give time period. For better project plan, it is very essential for researcher to ensure about each
and every activity that should be accomplished on specified period of time (Gikas and Grant,
2013). For knowing about impact of globalisation on small business organisation, project maker
requires 3 to 4 months and similarly, respective organisation requires 2 to 3 moths.
Quality- It is the most important component of project management plan. The
investigators is liable for maintaining quality of project. In order to maintain quality of project
work, project manager need to monitor each and every activities to avoid failure. This quality
can be achieved by using qualitative research method in business for effective outcome.
Therefore, it can help in providing recommendation to Continental Consulting Limited for
moving towards to digital technology.

Communication- It is important for manager and worker to have proper channel of
communication for sharing data and information within organisation. Through this team
members of Continental Consulting Limited can do proper interaction with each other in order to
help for achievement of objectives of organisation. For manager they should written as well as
verbal communication for transferring data and information from one to another. Similarly,
employee should follow written for of communication with their superiors and high level
authority.
Risk- There are various types of risk which can be face by Continental Consulting
Limited such as communication channels, demand of clients or service users, financial risk.
Before implementing such technology in business, manager should consult with employees and
staff for effective results. From researcher point of view, risk face are related with funds, limited
time period which can be minimize by doing proper research (Kaplan, 2012).
Resources- This is economic and productive factors which are required for
accomplishing activity and work. There are different resources required by Continental
Consulting Limited for implementing of social media in business successfully like funds, land,
staff, machinery, stakeholders. From researcher point of view, resource required are funds.
P3 Work breakdown structure and Gantt chart to provide time-frame and stages
The manager of business has to carry large as well as complex task for accomplishing in
given time period. For that purpose, activities should be divided into smaller sections or portion
for better flows. There are two methods such as Work breakdown structure and Gantt charts for
time frame. This tool helps in overcoming possibilities and gap that can affect on project delay.
Work Breakdown Structure
This is considered as task direction method that is applied by project manager for making
predictions for outcomes (Larivière and et. al., 2013). The chart is prepared that reflect relations
where activities is divided into various small and manageable sections. Framework is prepared
for examining cost for completion of project. It is used by manager of Continental Consulting
Limited for completion of plan within given time period. All resources should be utilised in
effective and efficient manner. The activities should be conducted as per plan that helps in
controlling of expenses in respect to budget.

(Work Breakdown Structure, 2017)
Gantt Chart
It is other time-frame formulated by Karol Adamiecki and later on altered by Henry Gantt
for project plan direction (Malthouse and et. al., 2013). It is bar chart which is represented
through horizontal and vertical axis for production control and time required. It is graphical
representation of various activities that is prepared for tracking, controlling and coordinating task
which are conducted for work completion. The manager of Continental Consulting Limited also
use such tool for representing activities into graphical form. It helps in monitoring, controlling
and tracking work properly. The members of team are given task and deadlines which they need
to follow for target achievement within given time period. The steps conducted by researcher for
identifying problems and making appropriate conclusions.

TASK 2
P4 Small scale research by applying qualitative and quantitative research methods
Research is regarded as procedure for identifying issues through formulation of proposal
or recommended answer. In the activity of research, different method are accessible that are used
for collection, organising and evaluating data and information in an effective manner (Mao,
2014). For collection of information, researcher can use qualitative and quantitative method. In
qualitative method, evaluation of individual views, perception and opinion on research topic is
collected for making proper and appropriate conclusions. The investigator ask direct and open
questions to respondent for communication. Similarly, quantitative research is method which
assist to gain mathematical and statistical values. It includes questionnaire, polls and surveys
techniques that provide benefits to researcher for execution and analysis of project goal
achievement.
Methods of Data Collection
There are different types of methods for data collection which are described below:
Primary Data Collection- When data and information are collected for the first time
then it is called primary research which includes surveys, interview, questionnaire. The
researcher take feedback from respondent through direct interaction. This tool is used by
Continental Consulting Limited for getting sufficient information on project topic (Proulx and
Shepatin, 2012).
Secondary Data Collection- When data and information are collected by already
published sources then it is called secondary research. It includes techniques such as internet,
books, magazine, newspaper, literature part (Schwartz and Halegoua, 2015). This can help to

generate large data through analysis of information on particular topic. But such research fail to
provide reliable data and information.
Here, researcher has used primary data collection methods where questionnaire has
prepared where 30 respondents have been taken for effective outcome. The respondents are
employees of organisation from those feedback has been taken to get desired results. The
accuracy and reliability of this method is to provide accurate data and information for given
project work. They helps to correct result for given problems.
For evaluating effectiveness of digital technology within organisation, manager should
set first aim and objectives. After that for evaluation perception of project makers, people of
Continental Consulting Limited should be used through primary research that is questionnaire.
This questionnaire is designed for analysis of statistical outcome of respondent. It includes
questions for purpose of data collection information to provide solution to problems and
qualitative and quantitative in nature. There are 30 respondents taken by researcher for
appropriate conclusions.
QUESTIONNAIRE
Name
Age
Email
Q1. Are you aware about the concept of social media?
A. Yes
B. No.
Q2. Which Social media platform is useful for business communication and marketing?
A. Facebook
B. Twitter
C. Instagram
D. Google +
Q3. Does social media help in enhancing personal branding of Continental Consulting
Group?
A. Yes
B. No
Q4. Which is the most appropriate social media marketing method is used by Continental

Consulting Group ?
A. Sprout-social
B. Hoot-suite
C. Crowd-booster
Q5. which is the most effective marketing strategies used by Continental Consulting
Group for generating maximum traffic towards their business activities?
A. Traffic Generation Strategy
B. Lead Conversion Strategy
C. Measurement & Analysis Strategy
Q6. Which is the most appropriate methods that help in representing brand in target
market?
A. Select out the appropriate network
B. Avoid overlook visual branding
C. Provide accurate content on social sites
Q7. Does social media play an important role in expanding business operations of
Continental Consulting Group?
A. Yes
B. No
Q8. What can be the major challenges faced by Continental Consulting Group while
implementing digitalization in business practices?
A. Funds management
B. Effective promotional practices
C. All of the above
Q9. Further recommendation for improvement?
TASK 3
P5 Examine of research information with right tools and techniques
Theme 1: Concept of social media
Q1. Are you aware about the concept of social media? Frequency
Yes 25

No 5
Interpretation:
From stated bar diagram, it can be concluded, 25 participants were already aware of
concept of social media whereas remaining that is 5 were not aware of social media. As such
digital technology helps in success and growth of business. The social media helps in creating
awareness among people and rise in profit and growth in competitive market.
Theme 2: Facebook and Instagram are used more for business communication and
marketing
Q2. Which Social media platform is useful for business
communication and marketing?
Frequency
Facebook 20
Twitter 3
Instagram 5
Google + 2
Yes No
0
5
10
15
20
25
25
5
Column B

Interpretation:
From above pie chart, there are various types of social media used for business
communication and marketing which includes Facebook, Instagram, Twitter and Google +.
There are 20 respondents who favours Facebook, 3 favours for Twitter, 5 for Instagram and
remaining 2 were in favour of Google +.
Theme 3: Social media help in enhancing personal branding of Continental Consulting
Group
Q3. Does social media help in enhancing personal branding of
Continental Consulting Group?
Frequency
Yes 24
No 6
20
3
5
2
Facebook
Twitter
Instagram
Google +

Interpretation:
The social media helps a lot in enhancing personal branding of Continental Consulting
Group. This creates aware among consumer regarding new goods and services. From above
diagram, it can be concluded that there are 24 respondents who favours social media for branding
and remaining 6 said it does not provide any benefits.
Theme 4: Sprout-social is the most appropriate social media marketing method used by
Continental Consulting Group
Q4. Which is the most appropriate social media marketing method is
used by Continental Consulting Group ?
Frequency
Sprout-social 15
Hoot-suite 10
Crowd-booster 5
Yes No
0
5
10
15
20
25
24
6
Column B

Interpretation:
From above diagram, there are various types of social media marketing used by
organisation for branding and promoting. Through analysis, it can be concluded that 15
respondent said sprout-social is most suitable while 15 said hoot-suite is appropriate and
remaining respondents favour for crowd-booster. Out of all social media marketing, tool used by
organisation is sprout-social which helps in creation of profits and growth in organisation.
Theme 5: All marketing strategies used by Continental Consulting Group for generating
maximum traffic towards their business activities
Q5. Which is the most effective marketing strategies used by Continental
Consulting Group for generating maximum traffic towards their business
activities?
Frequency
Traffic Generation Strategy 10
Lead Conversion Strategy 10
Measurement & Analysis Strategy 10
15
10
5
Sproutsocial
HootSuite
Crowdbooster

Interpretation:
There are various effective selling scheme used by Continental Consulting Group for
creating maximum traffic towards their business activities such as Traffic Generation Strategy
Lead Conversion Strategy Measurement & Analysis Strategy. From above diagram it can be said
that all 30 respondents favour each marketing strategy equally that is 10. Therefore, all these
strategies are equally important for business to generate traffic towards business activities.
Theme 6: Provide accurate content on social sites is the most appropriate methods that
help in representing brand in target market
Q6. Which is the most appropriate methods that help in representing
brand in target market?
Frequency
Select the appropriate network 12
Avoid overlook visual branding 10
Provide accurate content on social sites 8
Traffic Generation Strategy
Lead Conversion Strategy
Measurement & Analysis Strategy
0
1
2
3
4
5
6
7
8
9
10
Column B

Interpretation:
From above pie chart, it can be stated that organisation need to select appropriate
methods which helps in representing brand in target market. During survey, 12 respondent said
appropriate network should be selected, 10 said avoidance of overlook visual branding and
remaining in favour of providing accurate contents on social sites. This can reflect that out of all
three method, organisation need to select best network for representing brand in market.
Theme 7: Social media aid in expanding business operations of Continental Consulting
Group
Q7. Does social media play an important role in expanding business
operations of Continental Consulting Group?
Frequency
Yes 26
No 4
12
10
8
Choose the appropriate
network
Avoid overlook visual
brandingProvide accurate
content on social sites
Provide accurate content on
social sites

Interpretation:
From the stated picture, it can be concluded that there are 26 respondents who said social
media plays an important role in expanding business operations whereas remaining 4 said social
media does not plays any role in expansion of activities of organisation. Thus, in reality, social
media are significant and mostly used by all types of organisation whether small or large. This
can help in expanding business and achievement of goal and objectives.
Theme 8: Different challenges faced by Continental Consulting Group while implementing
digitalization in business practices
Q8. What can be the major challenges faced by Continental Consulting
Group while implementing digitalization in business practices?
Frequency
Funds management 5
Effective promotional practices 10
All of the above 15
Yes No
0
5
10
15
20
25
30 26
4
Column B

Interpretation:
While implementing digitalisation in business practices, various challenges can be faced
by organisation in terms of fund management, effective promotional practices and all of them.
From above report, it can be concluded that there are 5 respondent who said challenge can be in
term of funding, 10 said effective promotional practices and remaining 15 were in favour of
both. Funding is most important for all type of business which is considered as life blood of
business. If these challenges can be solved out then business can grow in competitive market.
The promotional practices is also challenging factors because of new technology arise in market
which is used effectively by organisation. Therefore, it is very important for them to use
innovative promotional practices for survival and growth.
P6 Recommendations for research and data analysis to draw conclusions
Continental Consulting Limited is small organisation that assist in providing consultancy
services to individual. As it provide service to SME's, so it should execute need and demands of
consumers. Due to high competitive, business has decline their revenues. For survival, planner
need to conduct proper analysis and investigation for getting information about best utilise of
5
10
15
Funds management
Effective promotional practices
All of the above

digital technology such as mobile technology and social media on enterprise. These tools helps
management for expanding business in various places and establish competitive advantage from
their competitors. Thus, the above recommendation should be followed by top manager (Scoble,
Israel and Benioff, 2014).
It is recommended to Continental Consulting Limited to adopt digital technology for
expanding small and medium business for their growth and innovation. The technologies that can
be adopted by firm are social media and mobile application which helps in building connection
with service users by informing them about services. It is also recommended them to use social
media and other digital tool for promoting their process and procedures in order to attract large
number of clients within short period of time with low cost (Scott, 2015). As this help users for
getting knowledge and awarding services offered by them. It is also recommended to respective
organisation to use more primary and secondary tools and techniques for collection of data and
information. The primary tool which can be used by firm is through help of interview and others.
Similarly, for secondary tool they can use newspaper and other media channel for data and
information.
TASK 4
P7 Reflect value of undertaking research to meet stated objectives and own learning
When I was executing project plan, I have gone through various difficulties in proper
organisation of multiple tasks and carrying them in proper and systematic way. As I should
equipped action plan in correct writing form in order to avert difficulties and problems. Also I
need to collect information through use of primary as well as secondary methods for execution of
particular work. Apart from above, I also encounter with funding and time issues. As both are
important restraint of research which helps in getting correct outcomes. As I have faced cost
issues and time, so I used questionnaire approach for collection of information with help of
random sampling. From participation point, it is clear that social media show important part in
demonstrating action of customers. In this project I tried my best to achieve goals and objectives
of stated plan. This project helps in providing aid to user to know more about globalisation and
their impact on business for better outcomes. As questionnaire has prepared for collecting proper
data and information for effective results. The objectives of respective organisation has been

achieved by applying digital technology in business for conducting business with small and
medium organisation dealing in manufacturing.
CONCLUSION
From mentioned project, it can be concluded that digital technology helps in success of
business that leads to growth and sustain. Digitalisation supports organisation in interaction with
customers at regular interval for understanding necessity. The mobile and social media
technology assist organisation who accept in doing new and unique thought in their concern
project idea. This leads to enhance and improve profits and sales that helps in contributing in
success, sustain and development.

REFERENCES
Books and Journals
Alvarez-Jimenez, M. and et. al., 2014. Online, social media and mobile technologies for
psychosis treatment: a systematic review on novel user-led interventions. Schizophrenia
research. 156(1). pp.96-106.
Brown, B. and Green, N. eds., 2012. Wireless world: Social and interactional aspects of the
mobile age. Springer Science & Business Media.
Evans, C., 2014. T witter for teaching: Can social media be used to enhance the process of
learning?. British Journal of Educational Technology. 45(5). pp.902-915.
Farman, J., 2013. Mobile interface theory: Embodied space and locative media. Routledge.
Gikas, J. and Grant, M. M., 2013. Mobile computing devices in higher education: Student
perspectives on learning with cellphones, smartphones & social media. The Internet and
Higher Education. 19. pp.18-26.
Kaplan, A. M., 2012. If you love something, let it go mobile: Mobile marketing and mobile
social media 4x4. Business horizons. 55(2). pp.129-139.
Larivière, B. and et. al., 2013. Value fusion: The blending of consumer and firm value in the
distinct context of mobile technologies and social media. Journal of Service
Management. 24(3). pp.268-293.
Malthouse, E. C. And et. al., 2013. Managing customer relationships in the social media era:
Introducing the social CRM house. Journal of Interactive Marketing. 27(4). pp.270-
280.
Mao, J., 2014. Social media for learning: A mixed methods study on high school students’
technology affordances and perspectives. Computers in Human Behavior. 33. pp.213-
223.
Proulx, M. and Shepatin, S., 2012. Social TV: how marketers can reach and engage audiences by
connecting television to the web, social media, and mobile. John Wiley & Sons.
Schwartz, R. and Halegoua, G. R., 2015. The spatial self: Location-based identity performance
on social media. New media & society. 17(10). pp.1643-1660.
Scoble, R., Israel, S. and Benioff, M. R., 2014. Age of context: Mobile, sensors, data and the
future of privacy. USA: Patrick Brewster Press.
Scott, D. M., 2015. The new rules of marketing and PR: How to use social media, online video,
mobile applications, blogs, news releases, and viral marketing to reach buyers directly.
John Wiley & Sons.
Seaman, J. and Tinti-Kane, H., 2013. Social media for teaching and learning. UK: Pearson
Learning Systems.
Verma, R., Stock, D. and McCarthy, L., 2012. Customer preferences for online, social media,
and mobile innovations in the hospitality industry. Cornell Hospitality Quarterly. 53(3).
pp.183-186.
Online
The Project Management Plan (PMP). 2015. [Online]. Available through:
<http://2020projectmanagement.com/2013/08/the-project-management-plan-pmp/>.

APPENDIX
Template for evidence collection to be attached with the report by the learner:
Project Logbook for the chosen organisation:
Name of the learner: Name of the Supervisor:
Project Title: Date:
Update of weekly research/ tasks achieved
(Account for a minimum of six weeks with dates)
 What have you completed?
 Did you fulfil Task requirements?
 Are you on track and within deadlines set?
 Did you need to make any changes to your
project management plan?
Comments
This report is built for examine importance of social
media and mobile technology for SMEs and their
growth and enhancement.
I completed requirement of that work.
That project accomplished at specified time period.
I not modify in plan of project management because it
already relate with all scope.
Any risks and / or issues identified?
 Did you identify risks/issues with a lack of
skills required for undertaking research
tasks?
 Did you identify any additional
risks/issues that have an impact on the
project management plan?
Each task come across with uncertainties that influence
me in proper execution of works and procedures. The
big issues are collection of data as every consumer have
their own vies, opinions and perception and opinion that
made work complex.
Give accent about it.
Problems encountered
 What barriers did you face? For conducting research, two barriers was faced such as
shortage of funds and time.
The problems were overcome with help of Project

 How did you overcome them?
management plan along with accomplish to arrange all
works to reach at goals.
New Ideas and change of project direction Social media and applications of mobile helps in
accomplishment of project in specified time.
What Have I learnt about myself this week?
 How did I feel when I had to deal with
tasks/problems?
 Did I find it useful to complete the tasks?
 How well have I performed? What did I
contribute?
 What can I improve on next week?
 How might this learning apply in the
future?
I pressurize to accomplish that task on specified time
period on an particular subject.
Yes
with help of specified skills and capabilities I complete
that project at specified time period.
To attain goals and objectives I have to enhance skills
and capabilities to work done until next week.
To reach at desirable goals and objectives primary and
secondary research is one of most useful to attain
learning.
Tasks planned for next week
 Which tasks are priority?
 Have you set aside sufficient time for
To collect data timely was first preference is to observe
conscious and their advantages of social media and
technology of mobile.

completion? No, report completion was not an easy task for me. The
modifications require to assist managers to complete in
specified time frame.
Project plan status to date (on, ahead, behind) Accurate
Supervisor comments to address
Signature of the Supervisor and date:
Template for Performance Review to be attached with the report by the learner:

1. What was the Project supposed to accomplish?
Importance of IT in accessing growth and opportunities to reach at desirable goals and
objectives.
2. Did the project succeed in its aims/ how do you know? Specifically, please outline
any evaluation and assessment undertaken.
Digital tools and techniques plays very important role in gaining goals and objectives with
help of social media and other techniques.
3. What things do you think worked well and why? Evaluate all aspects of the project
(e.g initial inception, project activities and project outcomes) from a range of
perspectives.
Information that collect by me helps in taking important decisions.
4. What problems emerged during the project and how were they tackled? Was there
timely identification of issues and resolution during the project process?
The one of trouble about time management and not proper resistance of candidates that
influence to results in negative manner.
5. What did you learn from undertaking the project?
It is one of effective tool to collect various knowledge and insights that how to collect data
and information with and learning from digital media.
6. How would you rate your performance as a management consultant leading the
project?
I prefer to provide 7 out of 10.
7. What strengths and weakness of your performance did you identify?
I specialised in leadership and behave with other in a very good manner but weaknesses is
that I can not control my anger.
8. How will this inform and support your continuous professional development?
By organise that research I able to attain knowledge and insights that helps in avail digital
source to reach at large consumer base. Hence its is one of most significant
project that proved beneficial for me.