Project Management and Technology Integration

This assignment provides an in-depth examination of project management and its intersection with technology, specifically artificial intelligence (AI) and big data. It discusses various topics, including project management best practices, the use of AI and big data in managing projects, and the implications of these technologies for organizations. The assignment also delves into the challenges associated with project teams in managing variations on construction projects, and how to develop a systemic lessons learned knowledge model for organisational learning through projects.

MANAGING SUCCESSFUL
BUSINESS PROJECTS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P1. Aim and Objectives of the project....................................................................................1
P2. Producing a Project Management Plan............................................................................2
P3. Work Breakdown Structure (WBS) and Gantt chart........................................................4
LO 2.................................................................................................................................................6
P4. Qualitative and quantitative research methods for achieving project aims and objectives6
LO 3...............................................................................................................................................10
P5. Analyse research and data using appropriate tools and techniques...............................10
P6. Appropriate recommendations on the basis of research and data analysis...................17
LO 4...............................................................................................................................................17
P7. Reflective on the value of undertaking this research.....................................................17
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19

INTRODUCTION
Managing business project effectively can have a huge positive impact on their
performance, as it will help them in improving their work. This report will focus on topic- “To
investigate the influence of Artificial Intelligence and Big data Analysis on innovation as well as
product growth”. As digital technology plays an important role in any business in making it
successful in industry, it becomes very essential for Continental Consulting Limited to study the
effect of this technology on their performance. Present assessment will highlight the aim and
objectives of this project and develop a project management plan which will cover all the
different aspects, such as, cost, scope, time, quality, communication, risk, and resources that is
required for the completion of this project. Work breakdown structure and Gantt chart will be
produced on the basis of this management plan. Apart from this qualitative and quantitative
research methods and communication for appropriate recommendations will be addressed as
well.
LO 1
P1. Aim and Objectives of the project
For small business it is very important to implement all the latest technology which is
present in industry in order to improve their services and performance as well. Business
technology helps small businesses improve their communication processes. Artificial
Intelligence and Big data Analysis are the two most important factor which can help the
organization in driving innovation and product growth for their services. As being innovative
will assist them in increasing their overall sales and production in market (Hillson, 2017). These
two technologies helps business in making intelligent decisions based on past business
knowledge. With the invention of new technologies in world the scope and future of artificial
intelligence has been transformed significantly. This will also help the organization in generating
a good revenue and profit from their business.
Digital technology has revolutionised the way any business activity is conducted. Over
the last decade, this technology has dramatically changed the traditional business models and
transformed business activities to a new level. This has enabled existing products to become
more profitable for the organization and develop innovative and new products which will lead to
increase diverse product portfolios for them. Its impact is evident at the core of all key business
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systems for Continental Consulting Limited, such as, in administration, in communication, in
production, etc.
With the help of artificial intelligence and big data analytics it will become easier for the
organization to process and analyse the large data sets of firm in order to discover meaningful
patterns, trends, and associations that facilitate business decisions (Cha, Newman and Winch,
2018). There is a huge advantage of both these technologies in organization, such as,
 It will help Continental Consulting Limited to increase their computational power,
 These will provide them low-cost and highly reliable large-scale memory devices,
 It will assist in Open-source programming languages and platforms, etc (Artificial
Intelligence and Big Data: A Perfect Match, 2018).
Main aim and objectives of this project through which Continental Consulting Limited
can achieve their targets are explained below:
Aim: To investigate the influence of Artificial Intelligence and Big data Analysis on
innovation as well as product growth- A Case study on “Continental Consulting Limited”
Objectives: These are as follows:
 To develop understanding about modern digital technological aspects (AI and BDA) in
the present era.
 To assess the significance of Big data Analysis and Artificial Intelligence in the product
growth of Continental Consulting Limited.
 To assess the influence of artificial intelligence and big data analysis in the new service
development of Continental Consulting Limited.
 To recommend new technologies to Continental Consulting Limited for improvement in
production in Continental Consulting Limited.
P2. Producing a Project Management Plan
Good management plan is very important for any organization in order to effectively
manage their project work and to understand them properly. Project management plans are those
which helps in achieving their targets and objectives in proper manner. It includes various plans
and strategies that will be implemented by Continental Consulting Limited (Baumann and et.al.,
2015). There are various factors which is included in this plan, such as, cost, scope, time, quality,
communication, risk, and human resources, which needs to be considered while planning. When
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creating a plan, the project manager must think ahead of time on all the activities to carry this
task step by step.
Various aspects of this project management plan is explained in detail below:
 Cost: For any project to become successful it is very important to evaluate the overall
cost that is required for the completion of project effectively. It is that estimation of
amount which company will require for the plan. For Continental Consulting Limited it is
essential to manage it carefully in spending their money on factors, such as, labour cost,
resources that is required in the project, material bills, etc. to complete the project
successfully. Managing the overall cost in the project helps them in implementing their
work with efficiency (Jeston, 2014).
 Scope: Digital technology can help any business to increase their sales and productions
and to improve their performance as well. Implementing technologies like, artificial
intelligence and big data analysis, can help Continental Consulting Limited to enhance
their brand value in industry. This can provide them a huge advantage, such as, it will be
very helpful for them in producing new and innovative products and to also increase their
product growth as well. The main scope of these technologies are that, it assists in
enhancing overall sales and productivity.
 Time: For any effective project, it is essential to complete all the desired task in given
time frame as this will ensure that their work is going properly (Sharon and Dori, 2017).
It is very important for the manager and for employees as well to manage their work in
order to complete their task on time. Time taken for completing this project is 21 days,
which has to be managed effectively by the organization.
 Quality: To implement technologies in organization, it has a huge significance that they
have to check the quality of their work which is being performed in Continental
Consulting Limited for this project. This help them in enhancing their overall working
performance which ultimately will affect their sales and production. Proper monitoring
should be performed by them in order to check their quality.
 Communication: For any organization, it is very essential to have effective
communication between their management team and employees. This will ensure that
their work is going smooth and proper. This process is also helpful in interacting with
each other and to share their ideas a swell. Having a good communication between each
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employee in an organization helps in maintaining the environment of the organization
effectively.
 Risk Management: Continental Consulting Limited has to be very careful in
implementing these technologies in their system. For organization it is essential to
analyse all the factors which can affect their project in order to minimize the impact of
risk for them (Dansoh, Frimpong and Oteng, 2017). To effectively managing the risk,
Continental Consulting Limited has to plan some strategies which can be very useful for
them in addressing risk. Having proper strategies is a good idea in order to reduce the risk
factor.
 Resource: These plays an important role in any organization. Resources are those which
is required by firm in order to complete any task successfully. For implementing artificial
intelligence and big data analysis in organization, it is essential for them to have effective
human resource team which can manage their project properly and can also help them in
recruiting trained and skilled workers for them foe improving or enhancing their work
performances as well (Kerzner and Kerzner, 2017).
P3. Work Breakdown Structure (WBS) and Gantt chart
Operational activities of the firm must be concerned which can define activities under
several tasks as well as time frames. Moreover, Continental Consulting Limited will be
beneficial in analyzing business operational requirements and management of tasks that will lead
in executing each task (Work breakdown structure, 2018). Therefore, it has been estimated by
professionals for the completion of this project; there will be a requirement of 21 days.
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Task Mode Task Name Duration Start Finish Predecessors WBS
Auto
Scheduled Research Topic 2 days Fri 10/5/18 Mon
10/8/18 1
Auto
Scheduled
Preparing aim and
objectives 3 days Tue 10/9/18 Thu
10/11/18 1 2
Auto
Scheduled
Conducting research
about topic 2 days Fri
10/12/18
Mon
10/15/18 1,2 3
Auto
Scheduled
Applying research
methodology 2 days Tue
10/16/18
Wed
10/17/18 3 4
Auto
Scheduled
Gathering data from
various resources 4 days Thu
10/18/18
Tue
10/23/18 4 5
Auto
Scheduled Examining data 2 days Wed
10/24/18
Thu
10/25/18 4,5 6
Auto
Scheduled
Interpreting and
analyzing data 3 days Fri
10/26/18
Tue
10/30/18 6 7
Auto
Scheduled
Conclusion and
recommendations 2 days Wed
10/31/18 Thu 11/1/18 7 8
Auto
Scheduled Submitting the report 1 day Fri 11/2/18 Fri 11/2/18 7,8 9
Network Diagram:
Interpretation: In consideration with analyzing the operational time required in this
project, there will be need of 21 days as estimated by professionals of Continental Consulting
Limited. Thus, each activity has to be completed in the required period of time as well as
appropriate use of resources must be promoted.
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Gantt Chart:
LO 2
P4. Qualitative and quantitative research methods for achieving project aims and objectives
There are various methods which can be considered by the researcher in order to collect
data for completing this project effectively, such as, qualitative and quantitative research
methods. These are very helpful for Continental Consulting Limited in achieving their targets
and objectives (Dayani and Gelbard, 2015). It will assure that all the collected data had been
considered are reliable and valid. Also, this data will assist in getting exact details among
professionals for further planning and administration of operations.
Research Approach
Research approach is based on methods that will be used in the study. It mainly consists of
two approaches such as inductive and deductive. Moreover, this study technique helps in
analysing primary sources as well as making effective analysis over concepts, models and
themes to be considered in the operational activities.
Research Philosophy
This method is very helpful in analysing information that will be gathered and tested to get
effective outcomes as a final result. Thus, such operational activities will be beneficial for the
organization in examining adequacy of philosophies to be used in various activities for the
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current research. It includes basically two techniques, for example, positivism and interpretivism.
However, with reference to this qualitative research, there will be use of interpretivism
philosophy. In this method, researcher will analyse a set of gathered data from market in respect
with impact of mobile technology as well as its effectiveness in developing brand image and
improving their performance.
Research Type
This is that process in which appropriate method is selected for the project which can
help in getting the best outcome for company. In the context of current research, mix research
methodologies were used, i.e., both qualitative and quantitative research. In qualitative methods
thematic analysis have been performed and in quantitative, graphs and tabular presentation has
been used by the researcher (Marchewka, 2014).
Methods of Data Collection
Collecting data plays an important role for any project to make it effective and
impressive. This helps in getting all the relevant information through which researcher can
achieve their aim and objectives. There are basically two types of methods that is being used by
researcher, i.e., primary and secondary methods. In the context of current research, both these
methods will be used by researcher to collect data (Research Methodology, 2017). In primary
method, survey has been conducted in which several questions have been asked to the company
managers and employees in order to get all the informations related to the impact of artificial
intelligence and big data analysis on their organization. And in secondary analysis, sources such
as internet, articles, news, books and journals have been considered which helped in bringing
observatory analysis on this issue.
Sampling
For analysing the influence of artificial intelligence and big data analysis purposive
sampling has been selected by researcher. In this, several questions have been asked to the 10
managers and 10 employees of Continental Consulting Limited to analyse the impact of artificial
intelligence and big data analysis technologies on their organization (Kerzner, 2018).
Data Analysis
In this section, collected data will be analysed in order to determine the final outcome
from the survey and questionnaire that has been conducted in the organization. This process
helps in providing appropriate suggestion and recommendations to Continental Consulting
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Limited in relation with implication of technologies, like, artificial intelligence and big data
analysis. It is essential for organization to do proper analysis before implementing.
From the mini research that has been done by researcher, such as, qualitative research
method in which thematic analysis has been performed on the basis of questionnaire, whereas, in
quantitative analysis helped in generating numerical data and hard facts, by employing statistical,
logical and mathematical techniques, respectively. Further, with the help of secondary data, final
analysis has been done by the researcher (Duffield and Whitty, 2015).
QUESTIONNAIRE
Question 1: Does technologies like, artificial intelligence and big data analysis impacts your
business activity?
(A) Yes
(B) No
Question 2: After implementing this strategy for producing innovating products, does it
increased your sales in market?
(A) Is it increased
(B) Is it decreased
(C) Neutral
Question 3: Is it easy for your employees to learn and understand these technologies?
(A)Yes
(B) No
Question 4: Does this process helped your company to produce innovative products?
(A) To satisfactory level
(B) To dis satisfactory level
(C) Somehow
Question 5: Implementation of technologies, such as, artificial intelligence and big data
analysis helped Continental Consulting Limited to increase their product growth?
(A) Is it increased
(B) Is it decreased
(C) Neutral
Question 6: Does it impact your company's brand value in industry?
(A) Yes
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(B) No
Question 7: Is this technologies helping your organization to improve their performance?
(A) To satisfactory level
(B) To dis satisfactory level
(C) Somehow
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LO 3
P5. Analyse research and data using appropriate tools and techniques
Question 1: Does technologies like, artificial intelligence and big data analysis impacts
your business activity?
Answers Respondents Percentage
(A) Yes 15 75.00%
(B) No 5 25.00%
Total 20 100.00%
Interpretation: From the above graph, which shows that implementing technologies in the
business is an appropriate method. 75% of majority is agreed on the fact that these digital
technologies will help their business. This shows that, using these techniques is very helpful for
the organization in bringing innovation in their products.
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Illustration 1: Graph 1

Question 2: After implementing this strategy for producing innovating products, does it
increased your sales in market?
Answers Respondents Percentage
(A) It is increased 13 65.00%
(B) It is decreased 4 20.00%
(C) Neutral 3 15.00%
Total 20 100.00%
Interpretation: By considering the above listed pictorial presentation of the data set which
determines that 65% of majority is on the favour of implementing this strategy for producing
innovating products, which shows that they are supporting this statement. 20% of respondents
disagrees and 15% has neutral reaction on this statement.
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Illustration 2: Graph 2

Question 3: Is it easy for your employees to learn and understand these technologies?
Answers Respondents Percentage
(A) Yes 16 80.00%
(B) No 4 20.00%
Total 20 100.00%
Interpretation: It has been asked to the professionals that, implication of these techniques will
be easy for their employees to perform. On the basis of above graph, it is clear that 80% of
respondents agrees that it is easy for them understand these technologies. Only 20% respondents
found it difficult to get good command on this.
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Illustration 3: Graph 3

Question 4: Does this process helped your company to produce innovative products?
Answers Respondents Percentage
(A) To satisfactory level 12 60.00%
(B) To dis satisfactory level 3 15.00%
(C) Somehow 5 25.00%
Total 20 100.00%
Interpretation: From the above graph of data set, it is shown that maximum majority is
convinced on the fact that these technologies helped company to produce innovative products.
60% are on the favour of this statement whereas, 15 disagrees and 25% has mixed thoughts.
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Illustration 4: Graph 4

Question 5: Implementation of technologies, such as, artificial intelligence and big data
analysis helped Continental Consulting Limited to increase their product growth?
Answers Respondents Percentage
(A) It is increased 14 70.00%
(B) It is decreased 2 10.00%
(C) Neutral 4 20.00%
Total 20 100.00%
Interpretation: From the above graph, 70% of respondents are in the favour that by the
implementation of these technologies agrees that it has increased their product growth. This
shows that it will be a favourable situation for the organization. 10% of respondents disagrees
and 20% have neutral response for this statement.
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Illustration 5: Graph 5

Question 6: Does it impact your company's brand value in industry?
Answers Respondents Percentage
(A) Yes 15 75.00%
(B) No 5 25.00%
Total 20 100.00%
Interpretation: It has been asked to the professionals that, how did it affects their brand value.
On the basis of above data set, it is clear that 75% of respondents are on the favour of this
statement, whereas, only 25% disagrees and believes that it will affect their brand value in
industry.
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Illustration 6: Graph 6

Question 7: Is this technologies helping your organization to improve their performance?
Answers Respondents Percentage
(A) To satisfactory level 16 80.00%
(B) To dis satisfactory level 3 15.00%
(C) Somehow 1 5.00%
Total 20 100.00%
Interpretation: From the above graph, it shows response on the statement of how this
technology affects their brand value, in which, 80% respondents thinks that it is doing its work at
satisfactory level. 15% of population is disagrees with this statement and remaining 5% has
mixed reactions on it.
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Illustration 7: Graph 7

P6. Appropriate recommendations on the basis of research and data analysis
Recommendations
From the above current research, it can be recommended digital technology can help this
organization in bringing some change and innovation in their products. This will also help them
in increasing their sales as well. Thus, it presents that digitalization and reforms by implementing
technologies, such as, artificial intelligence and big data analysis, will bring a favourable rise in
their brand value, revenue and operations.
For more improvement it is recommended that they have to perform various activities
which is mentioned below;
 They have to train their employees with the technical knowledge of these technologies,
i.e., artificial intelligence and big data analysis in order to increase their efficiency.
 They have to improve their management team and to implement all the tools and
techniques that will be required.
 Improving internal operational governance to assist in uplifting efficiencies such as team
structure, employee engagement etc.
LO 4
P7. Reflective on the value of undertaking this research
From this current research I have learned a lot, such as, how to manage work on given
time frame, new technologies which can further help me. During my entire research, I have
understood that for any organization it is very essential to have all the latest technologies as this
will help them in enhancing their performance in industry. As per my point of view,
implementing artificial intelligence and big data analysis will have a positive impact on their
business activity and will also generate a good revenue for them.
For such activities, I think proper monitoring is essential for organization, as this will
help them in managing their work effectively. This will not only enhance the support by the
establishment but also will improve transparency and credibility between employees and
employer. I believe that, implementing these technologies will help in creating brand value as
well as raising their sales volume in their particular industry to achieve the aim and objectives for
growth and development. Moreover, internal governance and administration of overall activities
will reflect in rising the revenue generation in firm (Heldman, 2018).
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During the research I have also improved my skills, like, communication, as I have
performed survey and asked questions to the managers and employees which also helped in
improving my interacting skills. I also believe that implication of such reforms in the
organization will bring cost efficiency as well as balancing the capital structure of an
organisation. I understood that digital technology has a huge impact on the functioning of any
organization as it helped in developing new and innovative products which ultimately will
increase the sales and production for any business as well.
CONCLUSION
From the above report it can be concluded that, for any organization it is very important
for them to manage their project effectively. On the basis of this assessment it can be said that
digital technology has affected the business on various terms such as effective growth, creating
brand value as well as developing identity in market. This study has focused on analysing the
influences of artificial intelligence and big data analysis on the production of Continental
Consulting Limited in order to increase their sales as well as to enhance their products. By
implementing these technologies, it had helped firm in bringing innovation in their services
which ultimately improves their overall performance. It has also explained about the qualitative
and quantitative research methods that has been used for achieving project aims and objectives,
respectively. In the last, it has discussed about giving recommendation on this present research.
Further, implication of these technologies will be very beneficial for the organization.
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REFERENCES
Books and Journals
Baumann, T. and et.al., 2015. Managing successful project teams in a diverse stakeholder
environment: Merging industry best practices with an education system to address critical
human factors. Procedia-Social and Behavioral Sciences. 194. pp.20-32.
Cha, J., Newman, M. and Winch, G., 2018. Revisiting the project management knowledge
framework: Rebalancing the framework to include transformation projects. International
Journal of Managing Projects in Business. 11(4). pp.1026-1043.
Dansoh, A., Frimpong, S. and Oteng, D., 2017. Challenges associated with project teams in
managing variations on construction projects.
Dayani, M. and Gelbard, R., 2015. Automatic Conversion of Software Specification into a Gantt-
chart subject to Organization's Constraints. Procedia Computer Science. 64. pp.73-78.
Duffield, S. and Whitty, S. J., 2015. Developing a systemic lessons learned knowledge model for
organisational learning through projects. International journal of project management.
33(2). pp.311-324.
Heldman, K., 2018. PMP: project management professional exam study guide. John Wiley &
Sons.
Hillson, D., 2017. Managing risk in projects. Routledge.
Jeston, J., 2014. Business process management. Routledge.
Kerzner, H. and Kerzner, H. R., 2017. Project management: a systems approach to planning,
scheduling, and controlling. John Wiley & Sons.
Kerzner, H., 2018. Project management best practices: Achieving global excellence. John Wiley
& Sons.
Marchewka, J. T., 2014. Information technology project management. John Wiley & Sons.
Sharon, A. and Dori, D., 2017. Model‐Based Project‐Product Lifecycle Management and Gantt
Chart Models: A Comparative Study. Systems Engineering. 20(5). pp.447-466.
Online
Artificial Intelligence and Big Data: A Perfect Match. 2018. [Online]. Available through:
<https://dzone.com/articles/artificial-intelligence-and-big-data-a-perfect-mat>
Research Methodology. 2017. [Online]. Available through: <
http://www.is.cityu.edu.hk/staff/isrobert/phd/ch3.pdf >
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Work breakdown structure. 2018. [Online]. Available through: <
https://www.wrike.com/project-management-guide/faq/what-is-work-breakdown-
structure-in-project-management/>
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