E-Marketing and Digital Technologies in Business

The assignment delves into how e-marketing utilizes digital technologies to streamline business activities. It highlights the importance of e-marketing for establishing positive connections with customers, particularly those located at a distance. Furthermore, it emphasizes the role of on-time delivery and ethical practices in successful business operations facilitated by digital tools. The text also suggests exploring advanced technologies to minimize losses and effectively meet customer needs.

MANAGING SUCEFULL
BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P 1. Project aims and objectives.............................................................................................1
P 2. Project management plan................................................................................................2
P 3. Work break down structure.............................................................................................4
TASK 2............................................................................................................................................5
P 4 Small scale research by using quantitative and qualitative research methodologies.......5
TASK 3............................................................................................................................................8
P5 Research and data using appropriate tools and techniques...............................................8
P6.Recommendation.............................................................................................................14
TASK 4..........................................................................................................................................14
P7 Reflection........................................................................................................................14
CONCLUSION..............................................................................................................................15
REFERENCES .............................................................................................................................16

INTRODUCTION
Digitalization is rolling as an prominent element in all companies as it provides help in
order to boost up the productivity in minimum time periods and with less fund. This is a reason
behind entire growth for all small and larger size of firms (Zott, Amit and Massa,2011). The
report has grounds of 3com which are providing services on the basis of computer network to
their buyers and customers. The firm 3com is an small sized business that was propounded in the
year of around 1979. the company is pioneer for their electronic stuff or goods such as IP voice
system, Wireless access point, routers and controllers, network interface controller and so on.
This report is divided on some different segments like aims and objectives are determines of this
research project which will provide help to company in order to change their current business
and capture their pre determine objective. Different types of Morden technologies like cloud
technology, methods of digital communication and so on can be used in this company.
TASK 1
P 1. Project aims and objectives
Now in these days, Competition is arising in day on day and every company wishes to
save sound and powerful position in current market place so that they can enhance their image of
brand and capture higher amount of profitability (Peppard, and Ward, 2016) . 3Com is also
wanted to be the first position and boost up the rate of their sales in the comparison of their
rivals. In purpose to made it possible, they will needs to creates some changes in their present
business activities such as manufacturing, human resource managements, advertisements,
accounting, marketing etc.
Topic : “How digital technology has transformed business activities.”
Back ground of the study :
The assigned report is begin framed by concerning digital advancement and it's uses as
how they can transform activities of business. It has been analyse that technology and science
was not so much developed in the past few years. This is the reason behind that business were
not able to frame and build good quality stuff and services. In addition to it, they are also having
different types of issues in attaining their aims and objective but, due to change of time periods
all parts of technology has also changed (Teece, 2010). It is essential for 3com to launched or
introduce their new modernised methods or techniques in their operations of business. They will
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take use of technology such as Artificial intelligence and larger data analytics in respect to frame
innovative based product or goods. Through doing it, they have chance to attract larger number
of buyers towards their firm and capture more income. On the different side of coin, for
performing effective and better mode of communication, they will took use of the application of
social media in their company such as Facebook, Twitter, You tube , gmail and so on. These all
app are cost friendly and user friendly as it can be handled easily. Apart form it, they can creates
their department of human resource fully digitized too as they can recruit new persons through
the helps of online interviews. It will save major part of time and fund of travelling. Therefore, it
can be stated that digital technologies is providing positive impact on entire business activities
along with it gives supports in order to creates more developments (Laudon and Laudon, 2016) .
Aim :”Identify the impact of technology on business activity.”
Objectives : 3com is largest and one of the best leading venture that are providing computer
network based goods and services. The business wanted to frame and manufacture their product
and services at very affordable rate through it they can be able to increase their production level
and gives delivery of their demand product on prescribe time or before reaching to deadline
(Stokes, Wilson and Wilson, 2010). Through analysis the aim if this report project with it's
objective are framed, which are detailed as:
 To analyse use and impact of digital technology on organisation.
 To know is it helpful for long term benefits of organisation.
 To earn higher profit and productivity in target market.
Hence, this business needed to concentrate on the above mentioned aims and objectives so that
they will be understand the importance of technology and introduce them in their entire business
activities.
P 2. Project management plan
The project management plan generally refers to framing of strategies for designing the
project where a lot more different types of activities has relations with it framed and explained
hence, employee will get to know the clear idea of product and their job (Hotho and Champion,
2011) . Some of the activities are detailed as:
Project scope : the scope of this report is very wide and sound as it will help in the
identifying the significance of digital technology and it's impact over entire business activities
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and reflect their involvement in it's growth. It also assists business in order to improve their
productivity and growth rate too.
Cost control : it is a techniques of reducing extra expense or price in respect to save more
fund that are wasting on useless stuff and took use of it on other operations. This business are
recruiting their employee through have face to face interaction as the rate of cost are high to
reduce It they can use of technology as company will take interviews with the helps of internet
so that the cost of travelling will be reduced.
Quality Control : it is a techniques of boosting the quality in the demanded product and
their services so that all bad or negative feedback can be come up in minimum numbers which
are come form their clients (Porter and Kramer, 2011). For performing it, 3com needed to use
this Modernised techniques that provide helps in respect to manufacturing for sound quality of
product in less time and also take less quantity of raw materiel. Quality control is necessary of
every organisation as it helps in improving value of company.
Risk management : it is also a signify part where all factors of risk needed to be
minimise or removed that may happens during the time of manufacturing of product. For this,
they can use this digitised methods and determine all risky elements very effectively in
minimum time duration also eliminate it.
Communication : in respect to have marketing research the company 3come should use
suitable tool for the use of communication that provide team building as sound communication
helps in reducing conflicts and it also helps in spreading awareness for research in local areas
through it they will be able to frame their product according to the demand of the goods in the
market. For the workers it is useful and beneficial things to generate clear ideas and thoughts.
Better quality communication helps in having ideas of external part of team (Fitzgerald and et.
al., 2014) .
Time : this is a signify tool and technique all about about manage and control of time for
a particular project so that all associated activities will be done on their prescribe time periods.
There are various level of activities such as aims and objective, framing of cost controlling,
having primary and secondary research, plan of marketing and so on which are needs to be
preformed in the organisation hence, it is essential to accomplished it in on time.
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Resources : different types of resource are needed or demanded for completing a
research project so 3com will also need it such elements are financial, human resource and
technology etc.
P 3. Work break down structure
Work work down structure is generally use to divide the entire load of work of employee
in to different segments or department of the company. This process is basically used in order to
reduce the burden of work over workers and provide source to manage it in effective manner.
Work break down will provide frame work in respect to boost up entire planning and control of
the agreement between workers and company (Eid and El-Gohary, 2013) .
Gantt chart is an graphical representation which shows time that a project will took in
accomplishing their entire segments. It is used to examine different tasks and work in accordance
to their time limit.
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TASK 2
P 4 Small scale research by using quantitative and qualitative research methodologies
3Com is known as the small scale company that are providing innovative ideas and
thoughts through digitalisations. This is a research tool which will be useful for the company to
grab entire knowledge about buyers needs and demands (Dezdar and Ainin, 2011) . For it
different types of methods for collection of data will be as:
Qualitative research: this is way of having research as this will be based on thoughts
and ideas or informations can be collected in form the customers, symbol, name, code and so
on. This type id research can be generated by any person who wants to conduct research on
particular thing in organisation or in self purpose.
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Quantitative research:it is a type of research which is based on n umbers, techniques
and proofs that are collected in whole numerical form. Entire of this research is gathers to
understand by every one (Cavusgil and et. al., 2014) .
Sampling: it is process of having sample between large amount of universe hence every
organisation frame their questioner in order to conduct answers in regards of their report.
In large population sampling is done on 30 candidate who provides their answer and experience
toward the use of digital technology (Work Breakdown Structure (WBS), 2017). This
questionnaire is based on 3COM organisation who wants to adapt advance technology for their
products and services.
Questionnaire
Name-
Email ID-
Contact No.-
Q1. Is there any requirement for providing training and skills development to use
digitalisation ?
A. Yes
B. No
Q2. Do you think digitalisation help to helps in improving business activity of 3COM
company?
A. Yes
B. No
Q3. Which type of digital techniques is impactful for customers ?
A. Modern technology
B. Traditional technology
Q4 . Do you agree digitalization providing long term benefits to 3COM ?
A. Yes
B. No
Q5. Do you think that advance technology helps to getting competitive advantages from target
market?
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A. Yes
B. No
Q6. Which type of promotional activities are more effective for organisation?
A. Internet
B. B2C
Q7. Do you think 3COM can improve their business image after adopting digitalisation ?
A. Yes
B. No
Q8. Are you satisfied from the new products and services of 3COM business that include
digitalisation ?
A. Yes
B. No
All these question are asking in the sampling process and people provide their feedback by their
own experience such as -
Q1. Is there any requirement for providing
training and skills development to use
digitalisation ?
Frequency
A. Yes 22
B. No 8
Q2. Do you think digitalisation help to helps in
improving business activity of 3COM
company?
Frequency
A. Yes 25
B. No 5
Q3. Which type of digital techniques is
impactful for customers ?
Frequency
A. Modern technology 20
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B. Traditional technology 10
Q4 . Do you agree digitalization providing
long term benefits to 3COM ?
Frequency
A. Yes 24
B. No 6
Q5. Do you think that advance technology
helps to getting competitive advantages from
target market?
Frequency
A. Yes 18
B. No 12
Q6. Which type of promotional activities are
more effective for organisation?
Frequency
A. Internet 20
B. B2C 10
Q7. Do you think 3COM can improve their
business image after adopting digitalisation ?
Frequency
A. Yes 21
B. No 9
Q8. Are you satisfied from the new products
and services of 3COM business that include
digitalisation ?
Frequency
A. Yes 20
B. No 10
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TASK 3
P5 Research and data using appropriate tools and techniques
Theme 1: Requirement of training and learning for employees development
Q1. Is there any requirement for providing
training and skills development to use
digitalisation ?
Frequency
A. Yes 22
B. No 8
Findings – According top above representation it has been concluded that Training and learning
is required for employees to providing their effective services by using digital technology in
production services. In this process out of 30 candidate, 22 individual are think that training is
required need to providing effective knowledge of digital technology to employees. In other hand
8 candidates are believer that qualified and experienced candidate can easily use technology
without any training.
Theme 2: Digitalisation help to helps in improving business activity
Q2. Do you think digitalisation help to helps in
improving business activity of 3COM
Frequency
9
Yes No
0
5
10
15
20
25 22
8 Column C

company?
A. Yes 25
B. No 5
Findings – This questionnaire is based on changes in business activities after adopting digital
technology in the organisation. It can be very impactful for organisation if they use advance
technology to improve their existing product and services easily. In this research out of 30
candidate 25 are believe that this process will help to improve business activities but 5 candidate
believe that organisation need to adopt various technique to improve their production services.
Theme 3: Type of digital techniques for customers
Q3. Which type of digital techniques is
impactful for customers ?
Frequency
A. Modern technology 24
B. Traditional technology 6
10
Yes No
0
5
10
15
20
25
25
5
Column C

Findings – Now a days all the businesses organisation's and individual candidate facing various
change in their routine lifestyle due to the reason of changes in advance technology. Somehow
new technology provide positive impact on organisation but lots of individual using traditional
technology due to improper knowledge of its uses. Out of 30 people 24 candidate believe that
modern technology can provide effective solution of various problems while 6 candidate want to
use traditional technology in their organisation and services.
Theme 4: Digitalization providing long term benefits
Q4. Do you agree digitalization providing
long term benefits to 3COM ?
Frequency
A. Yes 20
B. No 10
11
Yes No
0
5
10
15
20
20
10
Column C
Modern technology Traditional technology
0
5
10
15
20
25
24
6
Column C

Findings – After adopting digital technology, a organisation cab easily get long term benefits
from target market because customer and market wants to but new and attractive product that
includes effective changes. In above research out of 30 candidate 20 are believe that advance
technology will help to getting long term benefit easily while as 10 candidates are believe that it
will not be as much impactful for organisation.
Theme 5: Advance technology helps to getting competitive advantages
Q5. Do you think that advance technology
helps to getting competitive advantages from
target market?
Frequency
A. Yes 18
B. No 12
Findings – This research is represent that advance technology will help to getting competitive
advantages from market easily. Through this process a organisation can easily improver their
existing product and services to provide higher satisfaction to customers. In this research 18
candidate are believe that this will highly impact in customer to getting higher business
advantages easily while 12 individual s are believe that organisation need to provide their
effective training to employees for improving their products and services easily.
Theme 6: Promotional activities for organisation
12
Yes No
0
5
10
15
20 18
12
Column C

Q6. Which type of promotional activities are
more effective for organisation?
Frequency
A. Internet 20
B. B2C 10
Findings – Promotional activities are required ned for a organisation to providing their products
information to customers in this process lots of organisation uses different promotional activities
such such internet, newspaper, B2B, B2C and social networking. But in those, internet provide
their impact full power on customers mind because it builds trust toward the products and
organisation.
Theme 7: 3COM can improve after adopting digitalisation
Q7. Do you think 3COM can improve their
business image after adopting digitalisation ?
Frequency
A. Yes 21
B. No 9
13
Internet B2C
0
2
4
6
8
10
12
14
16
18
20
20
10
Column C

Findings – For a business organisation it is important that their image have to be more effective
for customers that they believe in their products and services easily. In this process digital
technology will helping them to improve their business image in front of target market. As per
above research of 30 individuals, 21 are believe that this will help for 3COM to improve their
business image easily but 9 candidate think very different from them.
Theme 8: Satisfaction from the new products and services of 3COM
Q8. Are you satisfied from the new products
and services of 3COM business that include
digitalisation ?
Frequency
A. Yes 20
B. No 10
14
Yes No
0
5
10
15
20
25 21
9 Column C

Findings – it is very important for 3COM to analyse their past experience from present ones
because through this process they can easily analyse how digital technology effect on their
business activities. This analysis will provide negative and positive result to them positive results
will motivate them to use it in their future services easily.
P6.Recommendation
After this effective research on 3COM and is new idea of adopting digital technology,
organisation getting positive response from their customers and market. It can be the impactful
tool for them to getting higher success in future and effective revenue on their products and
services easily. Through this process 3COM can easily improve their products quality and
services for providing higher satisfaction to customer who already use their services. This impact
can be positive for them to enhance their employees skill and working capacity as well. For
3COM it is important they adopt various idea to use advance technology easily such as -
 They need to providing effective training to their employees who can easily use it in their
production and manufacturing services.
 Through this process they can easily reduce wastage and get effective quality of product
and revenue.
 For this process the can conduct live session and conferences of experience candidate
who provide their direction for use it properly.
TASK 4
P7 Reflection
After this research I observe that use of digital technology will providing effective
products and higher satisfaction to 3COM's customers. For them I can recommend that they need
15
Yes No
0
5
10
15
20
20
10
Column C

to provide effective training to employee for enhancing their knowledge and skill for proper use
of advance technology in their organisation. In this I suggest them to use various promotional
tool to provide brief information of new products and services that that newly introduces.
CONCLUSION
From the above report it has been concluded that digital technology cane easily provide
their impact on various product and services of organisation. This project report is based on
3COM organisation which wants to adopt advance technology in enhance their existing products
and services easily. Through this process they can easily get higher satisfaction of their
customers toward their new services. Basically, by going through the research it has been
analysed that modern technologies are using by most of the companies for improving their
current situations because tools are helping in overcoming various organizational problems.
Although, business activities are easily done with the use of standardized equipments such as; e-
marketing is used for making positive relations with long distance consumers. Additionally,
provide on time delivery without any fraudulent activities. It means business activities of an
enterprise can easily accomplished with the help of digital technologies in a defined time period.
Furthermore, company can also need to try various more advanced items for reducing problems
of losses and easily fulfils the needs of consumers.
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REFERENCES
Books and Journals
Zott, C., Amit, R. and Massa, L., 2011. The business model: recent developments and future
research. Journal of management. 37(4). pp.1019-1042.
Teece, D.J., 2010. Business models, business strategy and innovation. Long range planning.
43(2). pp.172-194.
Stokes, D., Wilson, N. and Wilson, N., 2010. Small business management and entrepreneurship.
Cengage Learning EMEA.
Porter, M.E. and Kramer, M.R., 2011. The big idea: Creating shared value.
Peppard, J. and Ward, J., 2016. The strategic management of information systems: Building a
digital strategy. John Wiley & Sons.
Laudon, K.C. and Laudon, J.P., 2016. Management information system. Pearson Education
India.
Hotho, S. and Champion, K., 2011. Small businesses in the new creative industries: innovation
as a people management challenge. Management Decision. 49(1). pp.29-54.
Fitzgerald, M., Kruschwitz, N., Bonnet, D. and Welch, M., 2014. Embracing digital technology:
A new strategic imperative. MIT sloan management review. 55(2). p.1.
Eid, R. and El-Gohary, H., 2013. The impact of E-marketing use on small business enterprises'
marketing success. The Service Industries Journal. 33(1). pp.31-50.
Dezdar, S. and Ainin, S., 2011. The influence of organizational factors on successful ERP
implementation. Management Decision. 49(6). pp.911-926.
Cavusgil, S.T., et. al., 2014. International business. Pearson Australia.
Online
Work Breakdown Structure (WBS).2017. [Online]. Available through
:<http://www.workbreakdownstructure.com/ >.
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Template for Performance Review
Template to be attached with the
report by the learner:
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