Corporate Social Responsibility

This assignment explores the concept of Corporate Social Responsibility (CSR), highlighting its significance in today's business environment. It discusses how companies can integrate CSR into their operations, emphasizing the positive impact it has on both society and organizational growth. The text argues that CSR is essential for sustainable development and building a strong reputation in the global market.

Managing a Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
P.1. Devise the aims and objectives of project undertaken....................................................1
P.2. Project management plan................................................................................................2
P.3.Make Gantt chart and work breakdown structure for stages of completion....................3
P.4.Carry out small scale research using qualitative and quantitative research methods.......4
P.5. Analyse the data that is found out in research...............................................................15
P.6. Give proper recommendations according to the research carried out...........................19
P.7 Value of research and it's importance............................................................................20
Conclusion.....................................................................................................................................21
REFERNCES.......................................................................................................................22

INTRODUCTION
Corporate social responsibility refers to the process of corporate self-regulation integrated
into a business model. Corporate social responsibility policy main function is to do self-
regulation and ensure its active compliance with the spirit of law, international, national norms.
CSR is very helpful in nowadays as it regulates the work that is used to do social welfare of the
society. It involves taking the steps which are useful for the society and help the society grow.
The corporate social responsibility has attracted many stakeholders and businesses since it is not
only in doing the business but also the overall benefit of the society which in result helps the
overall development of any country or the place where these responsibilities take over. It
involves the economic, legal, ethical and philanthropic activities which play the major role here.
Nowadays, companies are focusing too much on these responsibilities because the world today is
moving towards making products which are helpful for customers.
P.1. Devise the aims and objectives of project undertaken.
Posh Nosh is a very known restaurant and company which is responsible for having
excellence in the food and drinks that it provides. It has a 25 years of experience and it delivers
some of most executive foods and drinks. It also participates in event management like wedding,
functions, presentation, corporate parties etc. The main objective here is to know how the
company can make use of the waste food that is left behind. Food is obviously wasted at any
restaurant so it is required to come up with ideas which will use this waste food and transform it
into something useful. Also the way through which the food waste can be reduced. The main aim
of the company is to increase their profits by undertaking corporate social responsibilities.
Increase profits – The main aim here is to increase the profits of Posh Nosh. It can be done
simply by reducing the waste food or utilising it for re use. The left out food is a loss to the
company and it has to be reduced with time(Dahlsrud,A,2008).
Attract customers – More number of customers bring more revenues to Posh Nosh. So, company
must focus on increasing their sales. If Posh Nosh will have a unique CSR technique, then
definitely customers will be attracted.
Control the waste – Most crucial thing here is controlling waste to overcome any loss.
Restaurants will have issues over this and it can be useful.
1

Train employees – Employees must be trained to take care of any food wastage. If employees
will be enlightened, then it can be seen that it can help a lot overcome this issue.
P.2. Project management plan.
Posh Nosh generates lots of waste food products which needs to be controlled and taken
care of. Various steps need to be taken to control factors responsible for this waste.
Step 1 Storage of food has to be done properly – If the storage is not done properly then food
may rot and can't be used again. It should be stored in fridges and freezers which must run at
higher temperatures. It needs to be taken care that low risk foods are always stored at higher
shelves than high risk foods and keep storage areas clean and tidy.
Step 2 Donate leftovers to a local charity – Donating waste food to local charity who are need of
food is a good way that it can be used for a good cause. This is a good CSR activity and must be
followed to help the needy. What can be better than this because it can serve both purpose. Helps
Posh Nosh as well as the poor people who are in need of it. Due to such activity company can
also generate good business and attract stakeholders for company(Dahlsrud,A,2008).
Costs-The cost of the project will take around 1000 pounds. This money can be used to control
the waste product. This will involve recycling of waste product and then using it again for
benefit of company. The chefs and workers have to be given proper instructions about making
the required amount of food only and shouldn't exceed the limit. This is also a reason for waste
food. Recycling can be done every now and then. The recycled food can be used and packed to
deliver it to customers. The project also incurred transportation cost too.
Quality – If quality of food is compromised then customers won't buy it and will move away. So,
care has to be taken to maintain the quality of food delivered to customers. Project involves
setting quality standard and checking it repeatedly. Around 200 pounds will be used for checking
purpose (Dahlsrud,A,2008).
Communication – CSR activities can be spread and told to other people by advertising over
internet by using company's websites, Facebook, banners, pamphlets etc. Communication plays
an important role because through this only the news can be spread to various parties and people.
CSR activities like providing food for charities, free meals for poor etc. can attract many
stakeholders and business people to put the money in project. This can be told in surety because
people nowadays are inclined towards making world a better place to live in. Also, as seen on
2

marketing basis it becomes very easy for companies to create a good brand image (McWilliams,
A,Siegel,D.S.).
Risk and resources – Risks are always there when money is involved. Calculated risks will be
taken in order to avoid any loss that can happen to Posh Nosh. Resources will be required to
develop machines which would do recycling of waste food. Also these are required to make food
items and drinks. Posh Nosh should also try to innovate in their menu because it is required
everywhere. If restaurant will have unique dishes and drinks, then customer will be attracted by
themselves and pull concept of marketing can be used. Also project will focus on employing new
chefs which would bring new cuisines and marketing strategies. Project focuses on bringing the
dishes which are continental and are not easily available.
Time – Time taken to make and serve will be improved. If time taken is too much during food
delivery, then customer may not like it. Due to this reason special techniques and resources will
be used to reduce time that is taken to complete any task. Many customers get irritated for
delayed delivery of ordered food (McWilliams,A,Siegel, D.S.).
P.3.Make Gantt chart and work breakdown structure for stages of completion.
Work breakdown structure refers to a system which is used to change a project into
smaller components. It is breakdown of complex structure into simple components. It helps the
team to manage work easily and efficiently. It helps a lot to make the work happen easily and
smoothly. It is a simple technique to break complex works into easy work and hence productivity
can be improved of any company. It is very essential to understand how a good system can help
completion of a work quickly and providing a good way. For every division which needs to be
taken care of a good result is made which is helpful for any organisation. Here too it can be seen
that main three components of CSR are aims and objectives, project management plan and small
scale research. These are basic components here and again sub divisions are made here which are
of great help. Under these the sub divisions are cost, time, quality, resource etc.(McWilliams,
A,Siegel,D.S.).
3

Breakdown structure:
Gantt chart
Activities Week 1 Week 2 Week 3 Week 4
Aims and objectives
Project management plan
Small scale research
Data record and analysis of data
Recommendation according to
data interpretation
Gantt chart is used to know the entire work that is being carried out in a project. It tells mostly
the entire schedule of the company. It will tell the work done and the activities undertaken with
the ongoing duration of time. Here we can see it in the given table too. It is very important to see
this and to know the process. This helps a lot to understand the process and to make an overview.
4

P.4.Carry out small scale research using qualitative and quantitative research methods.
The research is based on doing surveys which involves using questionnaires. This
questionnaire is the basis for making decisions and then taking respective steps. The research
here can be seen as quantitative and qualitative research.
Quantitative research : It is carried by a company to conduct a market research to know the
number of sales done by company. Moreover, it is done to do competitor analysis by focusing on
numerical data which gives complete information about project.
Qualitative research : It is a primary research method which is done to take suggestions and
views of customers about the project. It is very helpful and is very effective in knowing effective
research.
Questionnaire
Q.1. How many times do you visit Posh Nosh in a week?
a. once
b. twice
c. thrice
d. four times.
Q.2. How many members do normally go with you?
a.1
b.4
c.3
d.5
Q.3.What is the best thing about Posh Nosh?
a. Ambience
b. food
c. service
d celebrity chef
Q.4. Is it worth the money?
5

a. Yes
b. No
Q.5.Do you think the CSR activities are good in Posh Nosh?
a. Yes
b. No
Q.6.What other cuisine would you suggest for Posh Nosh?
a. Indian
b. Italian
c. Mexican
d. Chinese
According to the research carried out it was found that 50% of people visit Posh Nosh
twice a week, while rest 20% visit thrice and rest 30% visited just once. This is a good
percentage and it shows that Posh Nosh is doing good in its marketing and providing the
services. People normally hang out with their family and friends to this place very well. People
also rated it for value for money which is a very good sign. It can be seen that this is happening
since the restaurant has a very good service and has the best chefs around. The chefs are
celebrities and it becomes the major attraction point of this restaurant. Around 80% people come
there for eating food made by their favourite celebrity. This is a great strategy to attract the
customers for various places and also it is unique. The CSR activity of providing food for charity
people is also nice. People have supported this clause and even they help in providing these
services in various ways. They also prefer Indian cuisine a lot because of the spicy food. This
kind of food is loved by all. Around 20% of crowd loves eating this cuisine. Indian food is
known for the spices and the great taste it has. Around 40% like eating Chinese food. Rest prefer
eating Mexican food and it is also a good number.
6

Project Log Book
7

8

9

10

11

12

13

14

P.5. Analyse the data that is found out in research.
Theme 1 : Posh Nosh visited.
Q.1. How many times do you visit Posh Nosh in a week? Frequency
Once 4
Twice 8
Thrice 2
Four 6
15

Theme 2 : Members that go out to eat
Q.2. How many members do normally go with you? Frequency
1 4
4 5
3 3
5 5
16
Once Twice Thrice Four
0
1
2
3
4
5
6
7
8
9
Once 4 100%
Twice 8 100%
Thrice 2 100%
Four 6 100%
1 2 3 4
0
1
2
3
4
5
6
1
4
3
5
1 4 80%
2 5 56%
3 3 50%
4 5 50%
Q.2. How many members do
normally go with you?
Frequency

Theme 3 : Best thing about the place.
Q.3.What is the best thing about Posh Nosh? Frequency
Ambience 4
food 5
service 3
celebrity chef 8
Q.4. Is it worth the money? Frequency
Yes 15
No 5
17
Ambience food service celebrity chef
0
1
2
3
4
5
6
7
8
9
Ambience 4 100%
food 5 100%
service 3 100%
celebrity chef 8 100%

Theme 5 : Activities helpful?
Q.5.Do you think the CSR activities are good in Posh Nosh? Frequency
Yes 12
No 8
18
Yes No
0
2
4
6
8
10
12
14
16 Yes 15 100%
No 5 100%

Theme 6 – Cuisines which are available.
Q.6.What other cuisine would you suggest for Posh Nosh? Frequency
Indian 5
Italian 2
Mexican 3
Chinese 10
19
Yes No
0
2
4
6
8
10
12
14
Yes 12 100%
No 8 100%
Indian Italian Mexican Chinese
0
2
4
6
8
10
12
Indian 5 100%
Italian 2 100%
Mexican 3 100%
Chinese 10 100%

P.6. Give proper recommendations according to the research carried out.
It can be seen that people mostly hang out with families and friends at Posh Nosh. The
problems that comes into face is that this restaurant is at a distant place for some of the
customers. So it is a drawback for the company. What the company should do is they should
expand their branches to various places and expand the business respectively. This is a very good
marketing strategy which is used. People normally can't drive or reach to these points. So if the
number of outlets will be more then sale will also increase here. Also it tells that Posh Nosh is a
good restaurant since more number of outlets tells good market cover.
Should focus on making the ambience better and attractive. People were mainly there for
celebrity chefs and so their expectations are also high. They want a complete set of good
ambience and so their expectations are also high. The ambience plays a major role here because
people can also order the food and can eat at home but they choose such place because they have
good ambience and environment which gives them a good feeling. If these can be resolved and
taken care of then the number of customers coming to restaurant can increase. The process is
very easy and it takes time to implement them. The process involves deep study and locations
have to be decided where the customers can easily come or is easily accessible for them. Posh
Nosh needs to take care of this and have to take various steps required. The marketing strategies
have to be refined and used in order to improve the brand image of company. Brand image of
any company is important and it can be used to make a good presence anywhere in world. Brand
image is everything. Various schemes and discount vouchers must be issued in order to attract
more customers everyday. Any person or a regular customer must be given special privileges
who come to restaurant regularly. This is a good technique and people respect such activities.
Another place where Posh Nosh needs to work is about CSR activities that company possesses.
Posh Nosh has initially started providing free meals for poor people and food for charity. This is
most important way to attract stakeholders put money in their business. It becomes a good
marketing strategy since the brand name is highlighted here. This results in giving better
revenues and various future projects can be undertaken which would result in generation of
better market presence. This is the best technique because it serves both purpose. It is helping in
bringing business and also doing welfare for the local people and society. This also gives
20

competitive advantage over other companies and setting a benchmark for standard work done
and required for company. (Matten, D. and Moon, J., 2005.)
P.7 Value of research and its importance.
Research is the backbone for any new discovery and solutions to problems encountered
by any company. It is through research only that the main issue of any organisation comes out.
By doing proper research work one can discover new things and can make his or her name.
Whole world is doing research first and then the respective steps are undertaken to complete that
task. It has become a very important task and is the initialisation of any new task undertaken.
Companies go for extensive research work in order to calculate various dimensions like knowing
cost of any project, making of any new outlet, why losses are happening in company, what steps
other companies are taking in order to compete with competitors (Matten,D and Moon,J,2005). It
gives a clear understanding about various steps which are required to know current trends and
uses. Posh Nosh is using best strategies by using celebrity chefs which is a good technique here.
It was made possible because it made sense and a Unique Selling Point of Posh Nosh. This
differentiates it from other restaurants and it was only possible because they got to know the
strategy to be different. In current situation also the questionnaires are developed based on whose
results conclusions were made. Here this is a great technique to know about the various strategies
and marketing requirements by this company (Dahlsrud,A,2008). Now,after survey only the
reality can be known and hence project can be made. These projects are made by knowing first
the requirements, weaknesses and hence a great change can be made here. These changes are
also very important for it develops good standard of current situations and a good image of
company. For every brand the image plays a major role here. Every time a company does any
event or launches a new product it directly effects image and changes accordingly. This is very
essential and must be taken seriously. These are major benefits of doing a research of any
particular topics or problem. Research is best for trying out new and most advanced techniques
available for market.
21

Conclusion
CSR has become a very important aspect of any company. It simply makes a different
edge for Posh Nosh here. The main aim of any company should be overall welfare of people of
any country or entire world. By just doing business nobody can make a good name. A good
brand image comes from the extra work done by company for society. So, CSR becomes very
essential and can be used by any company to come into lime light and do a good deed in world.
More and more companies are moving towards bringing CSR in their company which is a good
thing for the entire world. If individual will improve then only it can bring development in
country and world. CSR is not only responsible for doing charity work. It can even be used to
bring business for company. If government also gets impressed by the project of any company,
then they can provide capital to company for carrying the project and on a better level. These
steps are wise and is the current trend in ongoing market. CSR has become backbone to many
organisations and it helps a company grow effectively. Even major companies focus on doing
something good for society. This is a great way to make a global presence and to market one self.
Generation of profits as well as product manufactured for society's welfare must be promoted
and opted by any organisation.
22

REFERNCES
BOOKS and JOURNALS
Matten, D. and Moon, J., 2005. Corporate social responsibility. Journal of business Ethics, 54(4),
pp.323-337.
Lindgreen, A. and Swaen, V., 2010. Corporate social responsibility. International Journal of
Management Reviews, 12(1), pp.1-7.
Leonard, D. and McAdam, R., 2003. Corporate social responsibility. Quality progress, 36(10),
pp.27-33.
Portney, P.R., 2005. Corporate social responsibility. Environmental Protection and the Social
Responsibility of Firms—Perspectives from Law, Economics, and Business, 4(39),
pp.237-242.
Cadbury, A., 2006. Corporate social responsibility. Twenty-First Century Society, 1(1), pp.5-21.
Carroll, A.B., 1991. The pyramid of corporate social responsibility: Toward the moral
management of organizational stakeholders. Business horizons, 34(4), pp.39-48.
Carroll, A.B., 1999. Corporate social responsibility: Evolution of a definitional
construct. Business & society, 38(3), pp.268-295.
McWilliams, A. and Siegel, D., 2001. Corporate social responsibility: A theory of the firm
perspective. Academy of management review, 26(1), pp.117-127.
Dahlsrud, A., 2008. How corporate social responsibility is defined: an analysis of 37
definitions. Corporate social responsibility and environmental management, 15(1),
pp.1-13.
McWilliams, A., Siegel, D.S. and Wright, P.M., 2006. Corporate social responsibility: Strategic
implications. Journal of management studies, 43(1), pp.1-18.
Cochran, P.L. and Wood, R.A., 1984. Corporate social responsibility and financial
performance. Academy of management Journal, 27(1), pp.42-56.
23