Assignment on Market Analysis of Apple

Market
Analysis of
Apple

Introduction
○ Apple Inc. is a global American company that develops and sells
consumers electronics as well as software products.
○ Apple's apps comprises Mac OS X, the iTunes music browser, the
Entertainment and Artistic Software Suite for iLife, the Productivi
ty Software Suite for iWork, Final Cut Studio, a Technical Goods S
oftware Suite for the recording and film industries, and Logic Stu
dio.
○ Macintosh devices, the iPod and iPhones are the most well recog
nized hardware items of the company.
2

Annual Sales
and Market
Share of Apple
Inc.
○ Apple also reported its highest annual revenue to date in
2018, delivering $265.6 trillion in revenues.
○ The revenues for the iPhone produced approximately 218
billion US dollars of this, indicating the smart device
constituted approximately 82 percent by average of the
company's total world revenue.
○ In the fourth quarter, for the first time in history, Apple Inc. ca
ptured over 50 percent of the world smartphone market,
3

1. Market
Structure of
Apple
Let’s start with the first
set of slides