Market analysis of Apple : Assignment

Added on - 21 Apr 2021

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Running head: MARKET ANALYSIS OF APPLEMARKET ANALYSIS OF APPLEName of the UniversityName of the StudentAuthor note
1MARKET ANALYSIS OF APPLEExecutive summary:One of the major mobile brand companies is the Apple and they are globally reputed fortheir products of the company. Marketing strategy of the company is also interesting and theytarget the age group of 18-35. Competitors like Samsung, nokia is also providing the high qualityproducts in the market but apple is still enough strong to hold their market share and profit.
2MARKET ANALYSIS OF APPLETable of ContentsIntroduction:....................................................................................................................................31) Perform an External and Internal Environmental Analysis:.......................................................3a) External analysis:.....................................................................................................................3b) Internal analysis:......................................................................................................................4.2) Competitor Analysis...................................................................................................................43) Perform a Market/Submarket Analysis – current and high potential..........................................64) Perform a Customer Analysis – current and high potential........................................................75) Comprehensive Strategy Assessment:.........................................................................................7Conclusion:....................................................................................................................................10References:....................................................................................................................................11
3MARKET ANALYSIS OF APPLEIntroduction:Market analysis is important to understand the position in the market and also reflects thecompetitive advantages. Market analysis has been done not only to reveal the market conditionbut also internal, and external strength can also be understood. In this paper market, analysis ofthe Apple Company will be done for better understanding of the situation of the company.1) Perform an External and Internal Environmental Analysis:Internal and external analysis of the apple company reveals the opportunity and threats aswell as strength and weakness.a) External analysis:Opportunity:External factors are suitable for the apple company, but still, there are some threats to thecompany. Political factors like free trade policy, stable political situation are considered as themajor opportunity and rapid growth in developing countries stable economy is also anotheropportunity for the company (Grewal et al. 2016). Uses of mobile phones are the major socialadvantages of the company. Technologically Apple is the strong and cloud-computing trend inthe technology can be another opportunity for the company.Threats:Increasing rules and regulation in the countries regarding the privacy and telecommunicationsector are the major threat to the company (Zhang 2017). Increase the cost of the electronicsmaterial is another threat for Apple.
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