logo

Market analysis of Apple : Assignment

12 Pages2154 Words161 Views
   

Added on  2021-04-21

Market analysis of Apple : Assignment

   Added on 2021-04-21

ShareRelated Documents
Running head: MARKET ANALYSIS OF APPLEMARKET ANALYSIS OF APPLEName of the UniversityName of the StudentAuthor note
Market analysis of Apple : Assignment_1
1MARKET ANALYSIS OF APPLEExecutive summary: One of the major mobile brand companies is the Apple and they are globally reputed fortheir products of the company. Marketing strategy of the company is also interesting and theytarget the age group of 18-35. Competitors like Samsung, nokia is also providing the high qualityproducts in the market but apple is still enough strong to hold their market share and profit.
Market analysis of Apple : Assignment_2
2MARKET ANALYSIS OF APPLETable of ContentsIntroduction:....................................................................................................................................31) Perform an External and Internal Environmental Analysis:.......................................................3a) External analysis:.....................................................................................................................3b) Internal analysis:......................................................................................................................4.2) Competitor Analysis...................................................................................................................43) Perform a Market/Submarket Analysis – current and high potential..........................................64) Perform a Customer Analysis – current and high potential........................................................75) Comprehensive Strategy Assessment:.........................................................................................7Conclusion:....................................................................................................................................10References:....................................................................................................................................11
Market analysis of Apple : Assignment_3
3MARKET ANALYSIS OF APPLEIntroduction:Market analysis is important to understand the position in the market and also reflects thecompetitive advantages. Market analysis has been done not only to reveal the market conditionbut also internal, and external strength can also be understood. In this paper market, analysis ofthe Apple Company will be done for better understanding of the situation of the company.1) Perform an External and Internal Environmental Analysis:Internal and external analysis of the apple company reveals the opportunity and threats aswell as strength and weakness. a) External analysis:Opportunity: External factors are suitable for the apple company, but still, there are some threats to thecompany. Political factors like free trade policy, stable political situation are considered as themajor opportunity and rapid growth in developing countries stable economy is also anotheropportunity for the company (Grewal et al. 2016). Uses of mobile phones are the major socialadvantages of the company. Technologically Apple is the strong and cloud-computing trend inthe technology can be another opportunity for the company.Threats:Increasing rules and regulation in the countries regarding the privacy and telecommunicationsector are the major threat to the company (Zhang 2017). Increase the cost of the electronicsmaterial is another threat for Apple.
Market analysis of Apple : Assignment_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Company Competitive Advantage Assignment 2022
|4
|1230
|15

Strategic Planning Process for Sony Corporation
|20
|1661
|484

Competition in the Mobile and IT Industry
|10
|1339
|272

iphone 6s Brand Positioning and Brand Equality Assignment 2022
|12
|966
|19

Firm Behaviour and Strategy of Samsung
|12
|3457
|317

Evaluation of Strategic Position of Sony
|18
|646
|485