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Firm Behaviour and Strategy of Samsung

   

Added on  2020-10-05

12 Pages3457 Words317 Views
Firm behaviour and strategy
Firm Behaviour and Strategy of Samsung_1
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY ..................................................................................................................................11. Strategic planning and analysis of external environment of the Samsung company.........12 Strength and weaknesses and core competence and value chain analysis .........................43. Concept of competitive pricing strategy and evaluating the pricing strategy adopted bySamsung. ...............................................................................................................................64. Evaluate the relationship between the Asian governance system......................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9INTRODUCTION...........................................................................................................................1
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INTRODUCTIONThis report is based on the Firm behaviour and strategy. Firm's behaviour and strategy isimportant for running operation of the organisation. As these strategies help the organisation intheir operation performance and achieving its overall organisational goal. This project report isbased on the Samsung company which is South Korean multinational company. This report willinclude the strategic management planning with the help of the Porter's five force model and theexternal environment analysis of the company. This will also evaluate he company's ownstrength and weakness as compared with the Apple company. Further more this will explain theelements of marketing strategies like fixed and variable costs, competition, company's objectiveits target group and etc. this will help the company to clear understanding of their objective togain the sustainable competitive advantage. And the last this report will explain different marketgovernance and ownership structure which impact all the affiliates of Samsung company. MAIN BODY 1. Strategic planning and analysis of external environment of the Samsung company.For the Strategic planning Samsung company apply the Porter's five force model thathelp the company to shape its overall extent of the competition. This is very handy tool todevelop the strategies and to drive the market that impact on the company like Samsung. Thisinclude the five elements which are as follows:Threats of substitute products – Substitute smartphone products and brand create a high threat tothe Samsung smartphones. That have several competitors like Apple, Sony, LG and may more.Apart from these there are other local brand which that create a competitive threats to theSamsung. As the Apple's iPhone which launched in the 2007 was the turning point for theSamsung as the substitute. That affected the sale of the Samsung smartphones, and beat heSamsung by selling 74.8 million iPhones ahead of Samsung's 73 million sales in 2015. for thisSamsung applied pricing strategy to attract the more customers by giving them the bestsmartphones features as compared to the substitute in the market (Wee, 2017). Rivalry among existing firms – There are large number and diversity of the competitors in thesmartphone segment market. Samsung's biggest competitor in the market is Apple and othercompetitors which have low impact on the sale of the Samsung smartphones such as LG,Lenovo, Sony, Motorola, Nokia etc. which also -provide he wide range of services to the
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customers such as MP3 players, large multi-touch user interfaces, camera and many more. IfSamsung does no provide any of this thing then the business of the Samsung will fall down. Tocompete with he Apple, Samsung launched its galaxy series in 2013. as this increase the sale ofthe Samsung s7/s7 edge for 16% and the iPhone 6s/6s plus was 14.6% in 2016 and the overallsale is accounted for Samsung was 37% and and Apple 29% in 2016. 2
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