This dissertation chapter examines potential market entry strategies for Haagen-Dazs to successfully enter the Iranian market. It explores various options such as exporting (direct & indirect), franchising, joint ventures, and wholly owned subsidiaries. The analysis considers factors like cost, risk, control, cultural differences, and local market knowledge, drawing upon relevant academic literature. Ultimately, the chapter aims to recommend the most suitable entry strategy for Haagen-Dazs based on its brand positioning and business objectives in the Iranian context.