Principles of Marketing: A Comparison of Haagen-Dazs and Ben & Jerry's

PRINCIPLES OF
MARKETING

Executive Summary
Marketing is too essential function for an organisation within this dynamic era. No
company can be achieved many of customers or people without conducting its functions of
marketing. The mission of existing report is to collect information about the marketing role in
two different companies of the same industry; Haagen-Dazs, Ben & Jerry’s. There is method of
secondary data collection has been used here for collecting data in this report. Few productive
conclusions & recommendations also has given to companies in current report.

TABLE OF CONTENTS
Introduction......................................................................................................................................4
Findings...........................................................................................................................................4
Comparison of Target Markets....................................................................................................4
Product.........................................................................................................................................5
Price.............................................................................................................................................6
Place.............................................................................................................................................7
Promotion....................................................................................................................................7
Conclusion and Recommendations..................................................................................................7
References........................................................................................................................................9