Service Marketing Mix and Extended Marketing Mix

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Added on  2021/04/24

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AI Summary
This assignment provides a detailed analysis of the service marketing mix and extended marketing mix concepts. The case study focuses on Bella Coffee's product TORQ and its distribution through internet stores. The author emphasizes the need for humane and personalized services to customers, as well as developing core competitive advantages. The discussion covers various aspects of service marketing, including people, price, packaging, profit, presentation, and policies & procedures, highlighting their significance in creating a unique market position and combating competition.

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