Marketing

Running Head: MARKETING 0
Marketing

MARKETING 1
Table of Contents
Part A...............................................................................................................................................2
Question 1....................................................................................................................................2
Question 2....................................................................................................................................2
Question 3....................................................................................................................................2
Question 4....................................................................................................................................2
Question 5....................................................................................................................................2
Question 6....................................................................................................................................3
Question 7....................................................................................................................................3
Question 8....................................................................................................................................3
Question 9....................................................................................................................................4
Question 10..................................................................................................................................4
Question 11..................................................................................................................................4
Question 12..................................................................................................................................4
Question 13..................................................................................................................................4
Question 14..................................................................................................................................5
Question 15..................................................................................................................................5
Part B...............................................................................................................................................5
References........................................................................................................................................7

MARKETING 2
Part A
Question 1
The different criteria are presented below along with their attributes
Psychographic Segmentation: Social class and personality
Demographic Segementation: occupation, Income
Behavioral Segmentation: Brand loyalty, benefits required
Question 2
The regular website operated by the company can be a good source to retrieve the information of
utmost importance. The annual reports can also play a vital role apart from websites (Ernst and
Dolnicar, 2018).
Question 3
As the Singapore airlines deals in the services of movement of customers to their respective
destinations the most appropriate segment in the market would be of demographic nature. It is
because the occupation and the income are the major reasons for determining which class is
suitable to which person.
Question 4
Size: Demographic and Geographic
Potential: Behavioral