Marketing Mix for Coca-Cola

Marketing

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Background of organisation...................................................................................................3
Justification to launch new product........................................................................................3
Tactical decisions with implement of marketing mix............................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Marketing is a process that is used for generating interest of potential customers as well
as stakeholders for improving brand value of organisation. This report is written from
perspective of Coca-cola which implements marketing to promote, sell and distribute
organisational products in appropriate manner (Bellin, 2016). Moreover, report highlights on
new product and implement of marketing mix for organisation.
MAIN BODY
Background of organisation
The drink Coca-cola was started to operate its business in the year 1886 in a chemical
organisation and start its business to work as per Coca-cola trademark. This is also used by
management for managing work in an appropriate manner to boost economic health in an
organisation. Vision of respective organisation is to gain sustainable advantage in market which
also makes difference in individual lives, communities and planet. The existing Mission of
Coca-cola is to introduce new drink that is used to deal with new challenges which boost area in
health segment by launching vitamin filled products.
Justification to launch new product
With the analysis of organisational objectives and existing market conditions it is identified
that most of the business and buyers are focused to consume healthy products that boost energy,
immunity and not high in sugar. This is used by Coca-cola to complete work according to
decided strategy of research department that is to launch healthy products. Along with Pepsi and
other local manufactures are also focused to attract individuals through launching sugar free
products (Çal and Adams, 2014). So to achieve vision of Coca-cola that is related with
sustainability management is focused towards launch of new health vitamin filled drink for
competing with rivals.
Tactical decisions with implement of marketing mix
Product- The product portfolio that is managed by Coca-cola is too large and still
management is focused to complete work through controlling more than 500 sparkling products.
Moreover, as per current market conditions the launch of new product which is related with
health products for enhancing customer base. STP in context of Coca-cola is mention as below: