Marketing Communications Assignment : Aus health spa

Marketing And
Communication

Table of Contents
INTRODUCTION...........................................................................................................................1
a. Identify the research objectives of the research to be conducted............................................1
b. Information interpretation.......................................................................................................1
c. Identify research method to be utilised...................................................................................5
d. Give examples of techniques for data analysis and how they are applied..............................5
e. List at least 10 key words to use online research for identify accurate source of information
.....................................................................................................................................................6
f. Use key words for identify and document at least 5 information sources that will use in
research.......................................................................................................................................6
g. Review the information in the feedback register....................................................................7
CONCLUSION................................................................................................................................7
REFERENCES ...............................................................................................................................8

INTRODUCTION
The commercial establishment serving and offering various health and beauty spa that
includes exercise, steam baths and massage to the people. In different country, there are various
health spa parlours which are providing effective spa to the country people. This report is based
on Aus health spa which is situated in outer suburbs of Sydney and they are offering wide range
of services such as massages, body treatments (Wallnöfer and Hacklin, 2013). The main motive
of this project is to identify research method and how to applied in this spa business functions.
a. Identify the research objectives of the research to be conducted
 To determine actions which can be taken through Aus health spa to enhance sales of
business.
 To develop service tools to provide higher customers satisfaction.
 To provide cost effective services to consumers.
b. Information interpretation
Q1. What are the different tools through which aus health spa can determine needs of customer ?
 Survey
 Interview
Q2. Does cost of organisation services are affordable ?
 Yes
 No
Q3. Does company provide different offer to their customers ?
 Yes
 No
Q4. Is services of organisations effective for consumers ?
 Yes
 No
Q5. What are the benefits of Spa ?
 Reduce stress
 Improve health of customers
 Lower blood pressure
Theme 1: Different tools through which Aus health spa can determine needs of customer
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Q1. What are the different tools through
which Aus health spa can determine needs
of customer ?
Frequency
 Survey 14
 Interview 6
Findings - As per the above graphical representation, it has been analysed that out of 20
candidates, 14 individuals are think that survey is a most effective method that help to analyse
customers demand for specific services. Through this employees of firm can easily monitor
consumer's desire to provide them effective services. For Aus health spa, it can be a most
impactful and effective analysis tools that provide appropriate to employees of firm.
Theme 2: Affordable cost of organisational services
Q2. Does cost of organisation services are
affordable ?
Frequency
 Yes 12
 No 8
2
14
6
Survey
Interview

Findings – From the above research presentation, it has been examined that in between 20
candidates, 12 are thinks that Aus health spa provide affordable services to their customers while
as 8 are not thinks the same. This organisation conduct a research program to analyse customer's
requirement and their capacity for specific service. Through this they can easily provide them
exact services to build long term benefits with them.
Theme 3: Company provide different offer to their customers
Q3. Does company provide different offer to
their customers ?
Frequency
 Yes 15
 No 5
3
12
8
Yes
No
15
5
Yes
No

Findings – On the bases of above representation, from 20 different individuals 15 are thinks that
Aus health spa offer several services to their customers on the bases of their requirement and
need while 5 candidates are not thinks the same. For Aus health spa, it is require to provide
different attractive offers to their customers to capture their proper attention toward their
services. These can be a most effective marketing strategy of a business organisation.
Theme 4: Effective organisational services
Q4. Is services of organisations effective for
consumers ?
Frequency
 Yes 12
 No 8
Findings – As per the above graphical presentation, it has been identify that Aus health spa
provide effective services to their customer. In between 20 candidates 12 are in its favour while 8
candidates are not think the same.
Theme 5: Benefits of Spa
4
12
8
Yes
No

Q5. What are the benefits of Spa ? Frequency
 Reduce stress 8
 Improve health of customers 7
 Lower blood pressure 5
Findings – From the above presentation it has been analysed that out of 20 candidates, 8 are
thinks that spa helps to reduce stress, 7 individuals are thinks that it assist to improve health and
5 are think that it aid in lower blood pressure.
c. Identify research method to be utilised
Aus Health spa is the spa company which provide various type of services or facilities to
their desired customers such as massages, body and skin treatment. Along with this, there are
two method of research which includes primary and secondary research method. The secondary
method can be used by spa company so through which they can easily analyse and examine
desired customers needs and demand (Belch and et. al., 2014). Aus Health spa select secondary
research method because they have limited funds and through this they can analysing potential
customers needs and wants which help in enhancing their sale of business services in better
manner.
5
8
7
5
Reduce stress
Improve health of customers
Lower blood pressure

d. Give examples of techniques for data analysis and how they are applied
Aus health spa is require to adopt both qualitative and quantitative research method that
can help them in collecting and gathering accurate facts or figures in proper manner. Along with
this, it will help in analysing and examining desired customers details (Khan and Khan, 2012).
In qualitative research method, this will assist in gathering or collecting information which desire
to describe specific topic. On the other hand, quantitative research method, it will aid in designed
for collecting data, facts, figures and also provide help at the time of requirement.
e. List at least 10 key words to use online research for identify accurate source of information
There are around 10 key words can be used in this report maximum time while
conducting research which help in identify major source of data and information that are as
under:
 Research
 Information
 Data
 Spa
 Graphical representation
 Effective market strategy
 Collecting and gathering information
 Customer satisfaction
 Enhance
 Organisation services
f. Use key words for identify and document at least 5 information sources that will use in
research
There are five information source which can be used for collecting research details and
information that are as follows:
Primary and secondary research. 2018. [Online]. Available through:
<https://study.com/academy/lesson/primary-secondary-research-definition-differences-
methods.html>.
Qualitative and quantitative research. 2018. [Online]. Available through:
<https://www.surveymonkey.com/mp/quantitative-vs-qualitative-research/>.
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Data analysis. 2017. [Online]. Available through: <https://simplystatistics.org/2018/04/17/what-
is-a-successful-data-analysis/>.
Types of research method. 2018. [Online]. Available through: <https://research-
methodology.net/research-methodology/research-types/>.
Qualitative research methods. 2018. [Online]. Available through:
<https://www.snapsurveys.com/blog/qualitative-vs-quantitative-research/>.
g. Review the information in the feedback register
Aus health spa can created feedback register which can be reviewed for identifying
various areas of research that can be conducted in relation to members requirements. There are
various three areas which help in identify customers needs and demand for enhancing sales such
as random sampling, data sampling and surveys (Kim, 2014).
CONCLUSION
As per the above report it has been summarised that for a business organisation, it s
require to provide quality services to their customers on the base of their requirement and need.
Through this they can easily get higher profitability and desirable outcomes. All these activities
require to analyse customer's demand and desire because through this firm can easily serve
quality services to them. Through this, an organisation can easily get higher profitability and
desirable growth.
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REFERENCES
Books and Journals
Kim, K., 2014. Trends in advertising research: A longitudinal analysis of leading advertising,
marketing, and communication journals, 1980 to 2010. Journal of advertising, 43(3).
pp.296-316.
Khan, A. and Khan, R., 2012. Embracing new media in Fiji: the way forward for social network
marketing and communication strategies. Strategic Direction, 28(4). pp.3-5.
Belch, and et. al., 2014. Advertising: An integrated marketing communication perspective.
McGraw-Hill Education.
Wallnöfer, M. and Hacklin, F., 2013. The business model in entrepreneurial marketing: A
communication perspective on business angels' opportunity interpretation. Industrial
Marketing Management. 42(5). pp.755-764.
Wang, X., Yu, C. and Wei, Y., 2012. Social media peer communication and impacts on purchase
intentions: A consumer socialization framework. Journal of interactive marketing,26(4).
pp.198-208.
DiClemente and et. al. , 2013. Health behavior theory for public health. Burlington, MA: Jones
& Bartlett Learning.
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