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The Importance of Website in Business Growth - A Case Study on plan.com

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Added on  2023-02-03

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This research project focuses on the importance of website in business growth and marketing. It includes a case study on plan.com, a mobile communication provider company. The aim is to analyze the use of website in convincing customers to avail the services of the company. The objectives include determining the importance of website development in small business growth, identifying the use of website as a marketing and communication tool, and evaluating the role of website in shaping digital sales channel. The data analysis is done through thematic analysis of questionnaire responses.

The Importance of Website in Business Growth - A Case Study on plan.com

   Added on 2023-02-03

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Task 1
Research Project
The Importance of Website in Business Growth - A Case Study on plan.com_1
Table of content
Introduction
Research Aim and Objectives
Data Analysis
Conclusion
References
The Importance of Website in Business Growth - A Case Study on plan.com_2
Introduction
Digital tools and technologies are considered as the most essential element
which plays vast role in growth and development of business operations.
Website is determined as the most essential tools of digitalisation,
which plays effective role in capturing a wide area of market as to
gaining higher competitive edge within the market placePlan.com is the
chosen organisation for this particular project. It is a mobile
communication provider company. The company was founded in the
year of 2013, by the efforts of Dan Craddock.
The Importance of Website in Business Growth - A Case Study on plan.com_3
Research Aim
This consist to be the most essential part of research work as it helps in
providing a significant direction to the investigator to carry out the
research work in right direction. Research aim refers as the
predetermined statement, which reflects the research issue in the
form of statement. The essential aim of this particular research is
“To analyse the use of website in convince the customers in availing
the services of the company”. A case study on plan.com.
The Importance of Website in Business Growth - A Case Study on plan.com_4

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