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MARKETING AND ENTREPRENEURSHIP 3 Marketing and entrepreneurship Name of the University Author

   

Added on  2020-02-24

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Running head: MARKETING AND ENTREPRENEURSHIPMarketing and entrepreneurship Name of the StudentName of the UniversityAuthor Note
MARKETING AND ENTREPRENEURSHIP 3 Marketing and entrepreneurship Name of the University Author_1
1MARKETING AND ENTREPRENEURSHIPTable of ContentsActivity 1....................................................................................................................................21..............................................................................................................................................22..............................................................................................................................................2Activity 3....................................................................................................................................3Activity 4....................................................................................................................................3Activity 5....................................................................................................................................4References..................................................................................................................................6
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2MARKETING AND ENTREPRENEURSHIPActivity 11.One of the non-profit organisations that were established to keep the country cleanfrom the waste products is “Clean Up Australia” ("Clean Up Australia Day - Official Site",2017). In order to keep the trend they have to build collaboration with the organizations,communities and the government. Among the 7Ps of implementing marketing, thisorganisation follows promotion strategy in a effective way ("Develop a marketing strategy |Business Queensland", 2017). According to my perspective, this strategy will help them toachieve their objectives in spreading awareness about the need of a clean environment. Thetrust and the charity are the exchanging elements between these non profit organisations andother marketing organisations organisations which will aid them succeed in their goal. Interms of earning profit, this company spends the charitable money by buying equipments thatwill be used in cleaning the environment and the country, instead of making any profit. 2.Billabong is a well known business brand formed by Gordon and Rena Merchantfrom Australia in 1973 (Payne, 2014). The Billabong is a surfing company that primarilydeals with clothing retailer that produces accessories such as snowboard, skateboard, watchesand backpacks. But the core business has shattered in the last few years. According to me,today’s youth do not find the product anymore cool to wear. The reason behind thedeteriorating business is not the over priced products but the indifference among thecustomers with a prolonged shift from the fashions inspired by surfing. Customers visitingthe mentioned site do not find any reviews regarding the products whether these are safe andauthentic. Thus, to my opinion these factors inhibit the Billabong to build relationship withthe target customers (Industry, 2017).
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