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HC1082 - Marketing and Entrepreneurship : Article

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James Cook University Australia

   

Marketing & Entrepreneurship (HC1082)

   

Added on  2020-03-07

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This article is based on marketing and entrepreneurship. It will discuss marketing management and the general information regarding the products, as the main focus of the company is on the market development. As well as it will discuss, Nestle the organic chocolate coffee in Australia this item for consumption will present a horizontal taste and rich fragrance in this article. This marketing and entrepreneurship will also talk about digital marketing and the internet.

HC1082 - Marketing and Entrepreneurship : Article

   

James Cook University Australia

   

Marketing & Entrepreneurship (HC1082)

   Added on 2020-03-07

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Marketing and Entrepreneurship1MARKETING MANAGEMENT Article 1:Any organization for the success has to focus not only the marketing development of the company but also on the development of the products of the company. Billabong website is having the general information regarding the products as the main focus of the company is on themarket development. The industry related to the products of surfing is not meant as the matured industry and thus the focus on the market development is not required (Wang and Head, 2007). Through the information related to the different products the organization is also able to develop the relationships with the consumers and to attract the fresh consumers and would be the first step towards the consumer relationship marketing. Relationship marketing theory states that the relationship marketing is in a great way focused on the product description. In general, the association within the target market is affected by numerous factors such as the customer engagement and customer satisfaction (Wang and Head, 2007). Consequently, this is not the matter of concern if the company website is having limited information related to the Billabong. The organization still can have the good quality rapport and connection with consumers if it focuses additionally on certain significant factors such as consumer engagement and consumer loyalty.Article 2: Nestle has launched the organic chocolate coffee in Australia. Nescafe Gold, natural aim to objective organic chocolate coffee lovers. Nestle has promised that this item for consumption will present a horizontal taste and rich fragrance. With this item for consumption, the clients can without problems drink the finest class of coffee at home. Nestle has also promised that the
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Marketing and Entrepreneurship2coffee beans taken into use to produce this chocolate coffee have been full-grown and harvest in a manner which is environmentally safe (Stojanovic and Barjolle, 2012). This item for consumption is beleaguered towards the town consumers that fit in to the finest segment of the marketplace this item for consumption will be triumphant because the first-class segment prefers chocolate coffee with greater taste. They are prepared to try natural products with well-off taste even if they are supposed to pay extra. Nestlé uses the branding effectively for counteracting the negative publicity. The clear brand image of the company allows being competitive in also the low involvement markets Like as the confectionary, coffee, cereals, and drinks markets. The strong branding strategy is key for entering the consumers of the evoked list. Nestle find avenuesfurther than the branded packaged food products the segment of the consumers which is estimated in getting the new brand approximately every day (Rozhkov, 2012).Article 3:A business can guess income allocation in New Zealand’s Northern Territory or North Island by analyzing the arithmetical information available on an annual or five-yearly base. Information from survey reports can be utilized for understanding the allocation of profits. Information collected by all the way through Survey of Family profits and service can be analyzed (Fields, 2007). Approximation of the household prosperity can be complete on the base of the report available by Reserve of New Zealand. Numerical reports assist to classify clients on the foundation of income sharing of the households. The corporation can also carry out an advertising study for a particular environmental region. These arithmetical reports will assist to categorize clients into low profits segment, center income section, and high profits segment. Income dissimilarity suggests that the expenditure power is not level (Fields, 2007). On the base
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Marketing and Entrepreneurship3of this categorization, the marketers can aim the accurate section of clients for their foodstuffs. No matter the risk with this approach is the significance of data. This approach would go for a toss if the sample were not representative in nature. The success of this approach could depend on the sampling approach used by the organization (Rozhkov, 2012).Article 4:At times the approach related to the mass marketing was used devoid of any segmentation variables. The mass marketing approach is being used by the huge organizations in FMCG sector. L’Oreal, Unilever, and PepsiCo are three prominent FMCG companies. The companies inthe FMCG sector, with time have moved from the mass marketing approach towards the segmented approach. The fundamentals of precise targeting based on diverse segments that can be seen on the websites of the three companies (Merrilees and Fenech, 2007). Companies divided the customer market based on the segmentation variables such as the income. Companiesare developing the products which are to focus the consumer needs in the different segments. The company L’Oreal applies the segmented approach and the target market includes the urban women of the middle and young age group. The target consumers of the brand are the group of the middle-income to the high income (Merrilees and Fenech, 2007). PepsiCo is food processing and Beverage Company. The company follows the multiple-segmentation approach. Market segmentation by the company is done on the lifestyle and demographic basis.
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