(solved) Marketing and Its Application
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Added on 2020-12-09
(solved) Marketing and Its Application
Added on 2020-12-09
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MARKETING AND ITSAPPLICATION
Tableof ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3TASK 1............................................................................................................................................3P1. Key roles and responsibilities of marketing function:...............................................................3TASK 2............................................................................................................................................5P 2 Roles and responsibilities relating to organisation....................................................................5TASK 3............................................................................................................................................6P2.Compare the ways different company uses marketing mix........................................................6TASK 4............................................................................................................................................9P4. Marketing plan for an organisation............................................................................................9CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
INTRODUCTIONMarketing is the process of developing relationship with the consumer and satisfying the need ofthe customer by the product. Beauty Giant is the cosmetic selling company based and operate inUK with around 50 branches located across the UK. In Task 1 Reports explains the roles andresponsibilities of marketing function. In Task 2 reports goes on to explain the roles andresponsibilities in wider context. In Task 3 Reports also highlights the different ways throughwhich companies applies the marketing mix and in the end reports shows the marketing plan ofthe organisation.MAIN BODYTASK 1P1. Key roles and responsibilities of marketing function:The marketing department of every organisation plays an important role in achieving the missionof the organisation. The main aim of the promoting the product is to make strategies for thepromotion of their product. They are engaged in planing various activities such as promotionalcampaign, advertising strategies in order to draw the customer attraction towards the product.Marketing department of a company is responsible for reaching to the customer, investors andother member of society (Blythe, 2019).Roles and responsibilities of marketing functions are:Defining and managing brand: The company has to first clear the company's image to thecustomer i.e., what the company is doing, which types of product and services they are offering,and how the company represents itself. By providing such information the company clear theimage that what the customers will experience if they interact with the company.This can helpL’Oréal in attracting and retaining more consumers. It will assist them in creating brand equity.(Boddy, 2016).Conducting campaign: L’Oréal can also involve in conducting campaign to promote their ant-ageing cream. an anti-ageing cream in order to promote the product the company should conducta campaign a campaign i.e., L’Oréal should fix the number that has to be achieved during thecampaign. The company should advertise its product using various medium such as TV, socialmedia platforms such as Facebook, Twitter and Instagram as to aware the large number of peopleabout the product which company is going to sell. 3
Product marketing: The company should prepare printed material such as Boucher, flyers, salessheet etc., which contains the detail information about the product benefits in order to promotetheanti ageing cream and various other cream” to their customers.Creating content for the search engine : The marketing department should make sure that thesite contains the information about their product and the department should ensure that the sitesshould appear quickly when someone searches for the company and its product (Fan, 2015).Use of social media: The marketing department should contribute to the content on the mediapages. The company can have an idea about the company's and its product image in the peoplemind by keeping an eye on the social media that what people are talking about the new productor the company.Internal communication: The marketing department should ensure that the people in theorganisation understands the company's objectives and its priorities because if the employees andmember in the organisation is not clear that where they want to go and how they will reach therethe organisation cannot coordinate the resources of the organisation.Market research: The marketing department of theL’Oréal should conduct an market researchin order to know its target customers and opportunities in the market. It will help the company inknowing the advantages and disadvantages of the proposed decision for the product. Byconducting the research the company will get to know that how its new product will be perceivedin the market. The L’Oréal company marketing department should also conduct the research toknow about competitors in the market which will help the company to know that what they areoffering, and at what price the product is been provided to the customer, what else can thecompany do to stand ahead of the competitors (Stead, 2018).Having a knowledge about vendors and agencies in the market: The marketing department ofthe L’Oréal should keep an eye on the agencies and vendors in the same industry. The agenciessuch as print vendors, web providers, ad agencies etc. In order to do this marketing departmentcan take the help of social media, ask for feedback from customers, the company can attend theconference meeting conducted by the industry which will help the company in knowing aboutthe vendors and agents in the market.4
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