Marketing Mix and Malang Apple Consumer Decisions
Added on 2020-02-03
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MARKETINGANDITSAPPLICATION1
TABLE OF CONTENTSINTRODUCTION.................................................................................................................................3TASK 1.............................................................................................................................................3Covered in PPT............................................................................................................................3TASK 2.............................................................................................................................................32A)....................................................................................................................................................3How EE limited and other competitor apply the various elements of the extended marketingmix to the marketing planning process to achieve business objectives?.....................................32B)....................................................................................................................................................6Company Overview.....................................................................................................................6Situational Analysis.....................................................................................................................6Objectives....................................................................................................................................9Strategy........................................................................................................................................9Segmentation, Targeting and Positioning..................................................................................10Tactics and Action.....................................................................................................................11Budget........................................................................................................................................11Control.......................................................................................................................................12CONCLUSION..................................................................................................................................12REFERENCES...................................................................................................................................132
INTRODUCTIONMarketing is regarded as an important activity of the organization which focuses onpromoting the products and services at market place with effective strategies and techniques. Theprocess of marketing helps the business entity to grab the attention of customers and throughthis, competitive advantage can also be acquired prominently (Pike, 2015). Thus, in this respectthe present research study has been made on EE Limited which is a mobile phone companyoperating business in UK. In the study, discussion has been made regarding the concept ofmarketing considering current and future trends. Moreover, researcher has also described rolesand responsibilities of marketing manager at EE Limited and how it assists the entity to enhancethe value of marketing concept. Furthermore, discussion has also been included regarding the elements of extendedmarketing mix and how it aids in meeting marketing and business objectives. Marketing plan forEE limited is also developed in the research study including current marketing situation analysis(through applying PEST and SWOT analysis). Along with this, marketing strategies of EELimited in different contexts is also stated in the present research report. Lastly, researcher hasdiscussed the ways through which practices under marketing process should be monitored andcontrolled. TASK 1Covered in PPTTASK 22A)How EE limited and other competitor apply the various elements of the extended marketing mixto the marketing planning process to achieve business objectives?In the process of marketing, EE Limited needs to involve all the extended elements sothat defined aims and objectives of the business can be accomplished. The application of all theelements are discussed in the below section:Product: The major product of EE Limited should be mobile instruments of differentcompanies; hence in such respect the business has to make sure that quality products are3
being sold to the consumers (McDaniel, Lamb and Hair, 2012). This can only assist inmeeting the changing requirements of the clients. Quality products can only differentiateEE Limited with its competitors. Price: Pricing strategies of EE Limited should be focused on purchasing needs of theclients so that they can purchase mobile products. Regarding this, the business entityshould emphasize on promoting numerous products ranging from basic to luxury. This Place: In contemporary scenario, all the business entities focuses on selling the productsthrough online sources; therefore in this respect EE Limited should also place theproducts on online sources so that products can be conveniently sold to the end users(Dibb and Simkin, 2013). Promotion: In order to promote the mobile products, EE Limited is required to focus onmarketing strategies. This will not only entice the customers; but also it will generateawareness among people regarding variety of mobile products. This is the best way ofpromoting the business products and services. People: People are regarded as the most important sources of the organization as theymanage the tasks and activities. Hence in EE Limited as well, people (human resources)have to play crucial role in delivering the services to the end users (Babin and Zikmund,2015). Process: To deliver mobile products to the clients, EE Limited should ensure that theyare following systematic procedure in manufacturing and delivering mobile products forthe customers. Physical evidence: Physical evidence shows that the company exists; henceforth forsuch aspect, EE Limited is required to accentuate on delivering tangible and intangibleservices to the clients. In terms of tangible services, EE Limited should focus ondelivering quality and suitable products to the clients as per their needs; however underintangible services, EE Limited should focus on better customer services and after salesservices. Both plays crucial role in satisfying and retaining the clients.Thus, from the entire discussion it is evident that EE Limited has to apply all theelements of marketing as per the objectives of the company so that long term benefits andsuccess facets can be encouraged (Baines, Fill and Page, 2013). While developing marketingplan, the mobile company should ensure that customers are positively perceiving the brand and4
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