Marketing & its application Assignment (Solved)

MARKETING AND ITS
APPLICATIONS

INTRODUCTION
The marketing function is the promotion and development of a specific product or services
in the market. The functions of marketing involves the market research for any product. Market
research of a product emphasis on the customer satisfaction regarding any product.
The report will study the marketing functions and the responsibilities of the marketing
functions in the company. It will study the connection between the marketing department and the
various other departments in the organization
Furthermore, report will study the compare of the manner in which various organization
utilize the marketing mix to the process of marketing planning in order to achieve objectives of
business. Also, the report will study the marketing plan of the company Beauty Giant for
launching of a new cream which is an anti-aging cream. The name of the new product launched
by company is Forever young.
TASK 1
P1 The key roles and responsibilities of the market functions
Market research is concerned with the combination of market research, customer service,
development process of the product and advertisement of the related product. Market functions is
to promote and develop any product in then the market in order to achieve companies’ goals and
objective to sale more and more goods and earn more profit. There are many roles of the market
function which can be making policies, creating strategy bringing new innovations and ideas to
promote the product. Marketing functions promotes the company’s products to the customers
and stand in the global market. It involves the company perpetuality over the years and long-term
plans for sale of their goods to the market with larger customer base (Bagozzi and et.al., 2018).
Roles of market function
There are various roles of market functions which are explained below-
Promoting the brand image- It is the prime role of the department of marketing to promote the
brand image of the company as promoting of the brand image increases the trust of the customers
n the company which results in the gain in the sales of those products by the organisation. Also,
the increase in the sale of company increase the profit of the company which helps the company
to achieve organization goals. Manage the brand image- after creating the brand image it is
essential for the marketing division to keep the brand image thus crated to maintain the flow of
goods and services in the company and continued customer satisfaction. Create promotional
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apparatus- it is another main function of the marketing department. It states that there have to
be a promotional apparatus or the procedures for how the promotion plans will be executed in the
company (Baker and Saren eds., 2016). It defines the process to be opted by the organization in
order to evaluate the available resources and prepare for the required resources for executing the
marketing plans. Maintain the promotional tools- this function of the management states that
there is maintained of the promotion tools which are related to the promotion of the products in
the company. It is all-essential for the future perspective as well as organizational growth.
Responsibilities of marketing department
Setting of marketing strategy- the main responsibly of marketing department is to plan the
market strategy which includes the promotion and development of the goods and services sold by
the companies. The marketing strategy is important to the organization to plan n advice about the
various requirement in order to increase its sales or profit. Market research- there are many
products and services available in the market with the flooding of sellers. This is important for
the companies to introduce improved goods their competitors. Also, the customers now a days
are demands according to their needs, therefore the marketing department have to focus on the
customers demand in market research (Baker, 2016). Communication and promotional
materials – it is also the responsibilities of marketing department to communicate with the other
departments in the organization regarding the development of product. Also, the communication
is to be done with customers to promote new and existing products of the company. Through the
organization of Exhibitions seminars and events the marketing department can advertise and
explain the use of the new product to the consumers and the staff of company. And also, it is
obligation of the department marketing to provide specified training to its merchandising
department staff to accomplish the desired objectives.
TASK 2
P2 How roles and responsibilities of marketing relates to wider organizational context.
The key roles and functions explained above are crucial for any organization in the
long run and in the making plans and policies of the company. The marketing functions are
closely related to the other functions of the organization (Chernev, 2018). With the help of taking
finance department in connection with the marketing functions it can be explained. For the
implementation of any marketing strategy the marketing department needs economic resources.
These are resources are necessary for planning, research, and evaluation of the marketing
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