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Marketing Plan for Apple Electric Car: Overview, SWOT and Marketing Strategy

   

Added on  2022-11-16

13 Pages895 Words352 Views
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MARKETING
Apple
Marketing Plan for Apple Electric Car: Overview, SWOT and Marketing Strategy_1

Executive summary
The marketing is all about the action or
business of buying, selling and promoting
products and services comprising act of
advertising, market research and offering
products to the end customers. This
report comprises the overview of the
marketing plan along with the
background of the company, market
environment analysis and marketing
strategy.
Marketing Plan for Apple Electric Car: Overview, SWOT and Marketing Strategy_2

Overview of the marketing plan
The marketing plan includes the steps to be
undertaken for the launch of the electric
car. The marketing plan will include:
Pestle analysis
SWOT analysis
Target markets
Marketing strategy
Marketing Plan for Apple Electric Car: Overview, SWOT and Marketing Strategy_3

Company background
Apple was established in 1976 and is
headquartered at California. The company
launched its first product in 1976 which is
Apple 1 computer. Apple is having limited
product line in the form of Mac, iPhone, Apple
watch, Music, iPad, TV and music.
Apple has been recognized as the word’s
greatest IT Company when it comes to
revenue, largest technology company in
terms of the total assets and largest phone
producer with 123,000 employees
Marketing Plan for Apple Electric Car: Overview, SWOT and Marketing Strategy_4

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