Marketing Assignment: Impact of Digitalization

RESEARCH
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
P1 Description on background, aims and objectives. ................................................................1
Activities and timescales..................................................................................................................3
P2 Define research methods and approaches to primary and secondary. ..................................4
P3 Describing primary and secondary research through use of appropriate research methods. 5
P4 Research findings and data in relation to analytical tools. ....................................................6
P5 Examine the communication in relation to outcome of research. .......................................17
P6 Reflection on effectiveness of research methods.................................................................18
P7 Define alternatively methodologies of research. ................................................................18
REFERENCES..............................................................................................................................19

Topic- To Examine the impact of digitalisation as mobile technology on tactics of marketing. “A
case study on Unicorn”.
INTRODUCTION
Digitalisation has revolutionized the business activities in effective mode. In every
enterprise marketing plays major role to get success. With the help of better tactics of marketing
the firm is able to accomplish its desire objectives. The term digital marketing can be derived as
merchandising of product and services through digital mode as are mobile technology and social
media. This kind of technology is helpful in relation to cover people on global scale. The present
assignment will outline the activities of Unicorn, it is the global leading brand and distributing its
services as small medium enterprise. It is engaged in grocery services and using marketing
tactics as mobile and social media technology, as it is helpful in order to aware customer about
product and services. The main aim of this report is to improve the brand image in market so that
firm is able to enhance its revenue with the use of technologies. Hence, it can be said that mobile
and social media technology plays grater role in relation to aware customer about the services of
entity. Furthermore, Marketing is very essential part of business activities.
P1 Description on background, aims and objectives.
The present assignment will outline the activities of Unicorn, in relation to improvise its
performance of business. Mobile technology plays vital role in order to having enhancement in
profitability and productivity of business enterprise. Thus, to have increment in sales firm is
taking various kind of initiatives so that there can be enhancement in profitably and productivity
of the firm. With the help of using effective tactics of marketing the organisation is able to
enlarge its business activities. In order to make the function of Unicorn effective the firm is using
digitalisation of mobile technology so that performance of business can be improved. In this it
can be said it is very important to have the use of technology so that performance of firm can be
improvised. Hence, the lack of technology will affect the overall function of marking so it is
need to be taken.
Aim-
To Examine the impact of digitization of mobile technology on tactics of marketing to increase
sales and profitability. “A study of Unicorn”.
Objective of research-
1. To understand the concept and importance of marketing.
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2. To evaluate the impact of digitization of mobile technology on tactics of marketing
3. To analyses the effect of Numerous tactics of marketing on sales and profitability of
Unicorn.
4. To recommend the most suitable marketing strategy to “Hilton hotel” for maximising
business performance.
Reason for choosing research project
I have chosen this assignment to conduct research data because I am interested in it. In
this I will use various kind of marketing tactics in order to improve the performance of firm.
Thus, it can be said that it will help me to have depth understanding about the performance of
business activities.
Literature review
It is essential as it enables to define various types of research which is carried out by
other researchers. With the help of this the conducted will able to have depth knowledge.
According to there are various business activities which is need to be carried out
effectively in relation to enhance profitability of firm. Thus, it is very important to provide
services as per the needs and requirements of customers. As per stated that differed people
have diverse willingness, so that firm need to deliver the effective service to customers.
Stated that to make the oppression of firm successful it is very essential to
understand the changes which has taken place with regarding to technology. Further, mobile
technology plays essential role in relation to aware the customer about the product and services
used by entity. It is helpful in relation to communicate to individuals and make better interaction
on the global scale. In contrary to stated that technology is crucial element in order to make
business activities successful, changes and improvements are essential to carried out so that
things can be dine effectively. By providing high quality services to the customers, the revenue
graph of firm can be enhanced.
According to there are various business activities which are need to be performed by
firm in relation bring changes and improvement so that effective services can be delivered to
customers. As per stated that mobile technologies helps small business to improvise its
process of communication. In addition to this, there are various sources as are email, texting,
website and will be facilitate improvised communication with consumers. Pointed out that
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technology is very important, with the help of this firm can able to receive the feedback from the
customers and keep their eyes on the need and requirements of customers. It is also assistive in
relation to improves inter office communication with the customer with regard to their
complaint.
Activities and timescales
Activit
y
1th
Week
2nd
Wee
k
3rd
Week
4th
Wee
k
5th
Week
6th
Week
7th
Week
8th
Wee
k
9th
Wee
k
10th
Week
Find
resear
ch
Topic
Litera
ture
Revie
w
Drafti
ng of
metho
dology
Finish
Propos
al
Design
questi
on and
pilot
resear
ch
3

Carry
out &
Recor
d
Resear
ch
Data
Analys
is and
Makin
g
Graph
s
Discus
sion
and
Concl
usion
Final
Report
Editin
g &
Compl
etion
P2 Define research methods and approaches to primary and secondary.
In order to conduct effective research, all techniques, methods, approaches are need to be
considered. In this manner there are differed kinds of research methodologies as are-
Research philosophy- It is helpful to determine the sources with the help of which information
can be gather so that business operation can be conducted effectively. Under this there are two
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