Implication of Digital Technology on Business Activities
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Added on 2020-10-22
Implication of Digital Technology on Business Activities
Added on 2020-10-22
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RESEARCH PROPOSAL & PROJECT
TABLE OF CONTENTSResearch proposal............................................................................................................................1INTRODUCTION...........................................................................................................................1Literature review.........................................................................................................................2Methodology...............................................................................................................................3Activities time & scale ...............................................................................................................4Research project...............................................................................................................................6INTRODUCTION...........................................................................................................................6Methodology...............................................................................................................................6Results/findings...........................................................................................................................8Discussion.................................................................................................................................11Conclusion.................................................................................................................................17Recommendation.......................................................................................................................18Appendix...................................................................................................................................18REFERENCES..............................................................................................................................20
RESEARCH PROPOSALTopic –Implication of digital technology on business activities. INTRODUCTIONTechnology is a term which helps to bring revolutionary changes so that overall activitiesof an enterprise can be improved. It is primarily used with new physical communication mediasuch as satellite and fibre optic transmission method. With the help of modern advancement, thefirm will be able to bring modifications in working and effective process can run systematically. In this, the present report is based on identifying the impact of technical advancement onthe working of The Sheldon Hotel UK. It is a global leading enterprise and take initiatives toimplement the technological advancement so that firm is able to deliver the best services to itscustomers (Grafton, Lillis and Mahama, 2011). In addition to this, it can be said that digitaltechnologies will be inclusive of all kinds of electronic equipment which can be used to processworking activities effectively. Thus, digital technology is one of the significant periods of transmission and make betterevolution so that each process can be carried out effectively. Moreover, this report will give itsmajor focus over identifying the effect of emerging technologies so that operational working ofan enterprise can be done in systematic mode. In this, implementation of technologicaladvancement is emerging yet it is a challenging trend. AimTo explore the impact of digitalisation on business activities: A study on The Sheldon Hotel,UK.ObjectivesTo determine the concept of integrating emerging technologies within enterprise at TheSheldon Hotel, UK.To analyse the impact of technological advancements in operations at The Sheldon Hotel,UK.To understand the significance of technological advancement to bring systematicoperations in business enterprise. 1
To recommend the ways to improvise operations working of an organization with the useof technical advancement. Research questionsWhat are the business activities needed to be carried out in enterprise? Procedure of digital technology at The Sheldon Hotel.Mention consequences of technological advancement on business activities of hotelindustry.RationaleThe present report is based on business accomplishments of Hotel Sheldon, UK torecognise the impact of emerging technologies so that operational procedures can be done in asystematic manner. With the help of implementing technical advancement, the firm can able toprocess enterprise performance systematically. In every endeavour, there are some satisfaction drivers such as quality, safety andeffective services to customers so that all operations can be conducted in expertise mode. Inaddition to this, it can be said that customer is a key person who works to perform enterprisefunctions effectively and they also process their business activities in terms to determine thegrowth and development opportunities (Flick, 2011).With the help of desired growth of an enterprise, it can be achieved. In this, quality ofproducts and effective services to customers that can be provided for use of modern technicalequipment. While managing organisational activities, the overall productivity and profitabilitycan be enhanced. Literature reviewIt is one of the essential aspects and it enables to determine different kinds of researchand this is carried out by the researcher successfully. With this help, in-depth knowledge aboutany study can be gained. According to the view of Simmons, Palmer and Truong, (2013) who stated that there aredissent kinds of business activities and it has to be carried out in an enterprise effectually. Inaddition to this, there are varied individuals who have diverse set of preferences and it isessential for an organization to deliver the expertise services. In addition to this, there are2
differed requirements such as chef, employees, receptionist etc. and they must perform theirwork efficiently so that one common goal can be achieved. In contrary to Mackey and Gass, (2015) states that by adopting technologicaladvancement, there are certain set of skills and capabilities and with the help of it, allundertaking can process there working activities effectively. In this, it has been identified thereare certain set of issues due to which technological implementation is difficult. Thus, one of themajor and vast problems in relation to this is cost. Moreover, there are certain set of skills andcapabilities and it is needed to be performed by workers essentially. According to the view of Simmons, Palmer and Truong, (2013) states that with the helpof technological advancement, changes and development in an enterprise can be undertaken.Customer relationship management programme consolidates the guest data, automate paymentsand aid in accounting management. In contrary to Silverman, (2016) states that latest technicaladvancement contributes effective services to customers as ability to check in and check out,selecting their rooms, checking maps etc. from their smartphones. As per the view of Silverman, (2016) technologies allow the customers to target in betterand effective manner. The ability to connect with the results in real time reduces marketing costand it also helps in having increment in effectiveness of the firm activities. In addition to this,Simmons, Palmer and Truong, (2013) states that technologies are beneficial in terms to makehotels process more efficient and they also take core steps in order to make changes in aninternal functions and make the entire process in more seamless and enhanced manner. With the help of integrated technical advancement in smartphones and tools, itconveniently provides the resources and it offers ease to customers to full fill their all needs bysitting at one place. Digitalisation can have a vital part to be played in today’s globalisation andoverall development of economy at all levels; it laid a platform to stay connected in order toachieve the specified objectives and principles required by a company.MethodologyTo get in-depth information, it is critical to cover all the methods, techniques, approacheswhich should be measured meritoriously. It is needed to be considered in active manner and alldata should be conducted. There are various kinds of research methodologies to do it in an appropriate mode thathave been discussed and are as follows- 3
Research philosophies- It enables to determine suitable sources with the help of whichappropriate information can be gathered. Under this, two ways of methods are positivism andinterpretivism. In order to carry out present research, researcher will make use of combination ofpositivism and interpretivism philosophies. In this way, it can be said that focus is needed to bemade on objectives and aim of study which has been set (Ihantola and Kihn, 2011). With help ofthese approaches, in-depth information about the study can be gathered. Research design- It enables to carry out the investigation in systematic and effective manner. Inthis, three kinds of methods as experimental, exploratory and descriptive. Among this, researcherwill make use of descriptive research design method and it is also helpful in determining thetheories related to subject matter.Research approach- In this, there are two kinds of research approaches that are inductive anddeductive. In inductive, it works to put their consideration over developing aim and theory or thepattern with help of which data can be gathered (Peppard and Ward, 2016). On the other hand,deductive aims at testing the theory in relation to topic of research. Data collection- Here, there are two kinds of methods such as primary and secondary. To carryout the present research realistically, the researcher will make use of primary method. In this,questionnaire of 20 employees will be undertaken, and in-depth statistics can be taken with thehelp of books, journals, online website etc. Data analysis- After collecting the entire material, it is essential to conduct proper analysis. Inthis, thematic analysis will be used. It is helpful in order to present the information in form oftables, graph etc. Activities time & scale-Activities1stWeek2ndWeek3rdWeek4thWeek5thWeek6thWeek7thWeek8thWeek9thWeek10thWeekResearch topicLiteratureReview4
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