Marketing Blogs: A Tool for Effective Communication and Business Growth

Marketing blogs

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................4
MARKETING BLOGS...................................................................................................................4
TARGET AUDIENCE BLOG........................................................................................................4
CUSTOMER RELATIONSHIP MANAGEMENT BLOG............................................................5
MARKS AND SPENCER GROWTH PLAN BLOG.....................................................................6
PROMOTION AND ADVERTISEMENT BLOG..........................................................................7
COMMUNICATION PLAN BLOG...............................................................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing blogs are considered as a content which is written on internet in order to
facilitate different customers. The marketing blogs are effective way of passing crucial
information about company's products and services. In the professional and organisational life, it
is essential for marketing management of a company to perform writing of effective blogs for
systematic growth of company (Assis, Ferreira, and Andrade, 2020). In the recent times, the
importance of marketing blogs is increasing day by day in corporate world. Most of the
successful international and national companies in the marketplace focus on writing blogs for the
customers in order to target them for product selling. In the era of stiff competition between
different companies, it is main function of a business to focus on blog writing. In this project
example of Marks and Spencer company is taken into consideration which was established in
the year 1884. The company is based in London, United Kingdom and believes in providing
world class retail products and services.

MAIN BODY
MARKETING BLOGS
TARGET AUDIENCE BLOG
In the field of marketing, it is always crucial function of marketing management to focus
on developing and identifying target audience. Marks and Spencer company is bringing
smartphones for sale in its store for customers. The main target audience for Mark and Spencer is
youth and children, which will be helpful in increasing sales of the company. Youth and children
will be targeted by Marks and Spencer company to sell different products at the marketplace.
Our main responsibility is to focus on product development according to needs of our target
customer. The company will apply effective theories and models for growing all necessary
functions related to marketing. Target audience is also a major focus of every business which
supports a business to expand and grow at the marketplace. Mark and Spencer will apply
application of marketing mix in the company to develop a precise approach for its products and
services. Company will apply application of marketing mix in order to divide segmentation of
market according to demographic situation (Bhardwaj, 2017). Application of segmentation will
help business to formulate and develop appropriate place for the business in order to sell a
particular product. Also the company should focus on analysing all major elements which are
important in providing desired services to the customers. In the corporate world major
competitor companies develop a beneficial strategy in order to deal with a good approach for
target customers. Main focus of every company should be on developing effective product and
services which is beneficial for company growth. In major companies of globe, practices related
to target audience is developed by marketing management for effective and appropriate
approach. Company should also analyse key factors which are suitable for growth and
development of business in a set period of time. The major focus of every company is on setting
a good targetting approach which will be beneficial for overall business development. Also the
application of marketing theory will make company competent at the marketplace and will
develop a good approach for goal setting. Companies in international marketplace, focus on main
policy and plan for developing a good frame work. Smartphones in Marks and Spencer will be
provided with huge discount on its products and services. Company will directly import products
from manufacturing countries which will help Marks and Spencer to give good margin on