Marketing Communication Assignment Burger Hut
Added on 2020-04-01
20 Pages3741 Words69 Views
Running Head: Marketing Communication BURGER HUTMarketing Communication
Marketing Communication 1Executive SummaryBurger Hut is a part of fast food retail chain industry and it is situated in the Singapore where most of the people like to consume fast food products. In order to save the time and to have the delicious and attractive food, people used to consume fast food items. Lot of items are being covered under this category such as varieties of burgers, pizza, potato fries, cold-drinks, wraps, etc. Number of major brands is involved under this business. Mc Donald’s, Pizza Hut, Dominos, etc. are some of the big brands involved in the fast food industry and these brands are also inventing new products in the market in order to maintain the attraction as well as the demand of the fast food items from the public. Burger Hut is also performing the same action and in the order to enhance its market presence as well as to gain some competitive advantage. This time Burger Hut has invented the idea of producing a mixture of noodles and vegetables with cheese. Under this the patty’s mixture will be filled with noodles and between the buns varieties of delicious and healthy vegetables will be putted in order to make the burger look attractive as wellas delicious. Burger Hut is new in the fast food industry as compared to other existing organizations of the same industry and to enhance their market presence, implementing regular invention in their workplace is becomes the priority for the Burger Hut. Inventions are the other best way to reach to the success and in order to achieve the success in the competitive market, attractive innovations are necessary in terms of fulfilment of consumers. Noodle burger is invented in order to fulfil the demand of the consumers as noodles will improve the taste of the burger and this burger will help the consumers to provide the great and unbelievable experience.
Marketing Communication 2Table of ContentsIntroduction......................................................................................................................................3Product’s Characteristics..............................................................................................................3Environmental Scanning..................................................................................................................5Marketing Communication Objectives............................................................................................7Marketing Communication Strategy................................................................................................8Implementation Tactics................................................................................................................8Evaluation and Control Methods.....................................................................................................9Layout:.......................................................................................................................................10Poster:.........................................................................................................................................11Conclusion.....................................................................................................................................12References......................................................................................................................................13
Marketing Communication 3IntroductionBurger Hut is putting its efforts for developing their distinctive image in the Singaporean market and for this, they have adopted various techniques such as conducting research and development programs regularly in order to analyse the latest trends of the market as well as to determine the demand of the consumers. As fast food is mostly liked by the youth generation of every county as well as by the children hence; the major source of fulfilment of their needs is the innovation inthe existing products. Every consumer gets bored having the same product with same taste regularly and to avoid this boringness, organization has adopted the policy of regular innovationsdue to which consumers can make the choices amongst the varieties offered by the organization. Noodle & Veggie Cheese burger is also one of the part of the innovations made by the Burger Hut and this will help them to increase the demand of their outlet as well as the chances of expansion of their store will also get rises. Apart from the adaptation of innovative strategy, Burger Hut has adopted various other strategies in order to gain the competitive advantage in the fast food industry. Speciality of fast food is it is delicious, it is attractive, it takes less time to get delivered, and it also takes less time to consume. Apart from these specialities, there are a number of options available in fast food industry that is also a great factor of increasing the demand of fast food products. Singapore is famous for its attractive places hence; this is includedin the favourable places visited by tourists (Yang, et. al., 2017).To introduce the Noodle & Veggie Cheese burger in the Singaporean market, Burger Hut has developed a marketing plan under which SWOT analysis will be conducted in order to evaluate the various factors that could affect the business’ performance. Apart from the SWOT analysis, various techniques will be discussed under this report in order to analysis the market condition of
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